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PATTERN Moisture Milk - 12 fl oz - Ulta Beauty
$29.00
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Features & Benefits:
- When your curls need long lasting moisture
- Leaves strands shiny and supple
- Creamy, thicker in consistency than Leave-In Conditioner
- Perfect for refreshing twist outs and wash-and-gos
- Good for use every 3-4 days
- Research Results:
- 72 hours of more moisture, smoothness & softness*
- Moisture Milk helps provide curl retention for up to 8 hrs in high humidity.*
- Moisture Milk helps define & hold curls for up to 24 hours.*
- *according to a third-party study
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other: Cruelty-free, Color-safe, Vegan, Contains Coconut Oil
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Neroli, Rose and Patchouli.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: On wet or dry hair, apply little or liberally depending on hair type. Style as desired.
Description
Thirsty curls drink in lightweight hydration when you smooth our Moisture Milk through parched strands. Ideal for moisture that lasts all day, this creamy formula leaves strands shiny & supple. Rich Amla Oil, Irish Moss, & Agave Nectar soften curls & finesses unwanted frizz. Perfect for providing long lasting moisture & refreshing twist outs & wash-&-gos.
Hair Type: All Hair Types
Health Facts: Paraben-Free
Product Form: Liquid
Beauty Purpose: Nourishing, Curl Enhancing, Conditioning, Deep Hydration, Moisturizing
Net weight: 12 fl oz (US)
Features: Leave In
TCIN: 90098338
UPC: 810015151976
Item Number (DPCI): 342-03-0154
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water/eau), glycerin, cetearyl alcohol, c12-15 alkyl benzoate, cocos nucifera (coconut) oil, behentrimonium methosulfate, sesamum indicum (sesame) seed oil, agave rigida (sisal) extract, chondrus crispus extract, phyllanthus emblica fruit extract, panthenol, glyceryl stearate se, polyquaternium-37, hydroxypropyl bis-hydroxyethyldimonium chloride, benzyl alcohol, polysorbate 60, hydroxyethylcellulose, pentylene glycol, ethylhexylglycerin, phenoxyethanol, disodium phosphate, sodium phosphate, parfum (fragrance), amyl cinnamal, benzyl benzoate, citronellol, coumarin, limonene, hexyl cinnamal, hydroxycitronellal, linalool' '
Allergens & Warnings:
CAUTION: IF PRODUCT ENTERS THE EYE, WASH OUT THOROUGHLY WITH PLENTY OF CLEAN WATER. STOP USING THIS PRODUCT IF YOU DEVELOP REDNESS OR, ITCHING.Shipping details
Estimated ship dimensions: 2.01 inches length x 2.05 inches width x 7.6 inches height
Estimated ship weight: 0.97 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the product non flaky?
submitted by Annie - 1 month ago
Q: Can I use this everyday
submitted by NANA - 3 months ago
Q: Is this great for thick hair and is wavy and has a little bit of curls?
submitted by Luigi - 4 months ago
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Guests are saying
The moisture milk has garnered enthusiastic praise for its ability to hydrate and revitalize various hair types, particularly curls. Guests appreciate its lightweight formula that provides moisture without greasiness, making it ideal for daily use. Many have noted significant improvements in curl definition and softness, with a delightful scent enhancing the experience. While some guests encountered issues with the pump, the overall effectiveness of the product has made it a staple in their hair care routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 512 reviews
66% would recommend
3 recommendations
5 out of 5 stars
10 November, 2025
originally posted on PATTERN Beauty
Awesome product!
[This review was collected as part of a promotion.] The product is as it says. I received a leave in container pack. Which I have used. So that is my next purchase. One thing I suggest is that the pump bottle, we don't get the end of the product. Snap top😊 I give it 5 stars.
5 out of 5 stars
7 November, 2025
originally posted on PATTERN Beauty
Rich and Creamy!
[This review was collected as part of a promotion.] I cant speak to the product effects yet as i have only used it a couple times. However I really appreciate this brand i love how PATTERN not only sells products but educates us on how to use them. Love the richness of this product.
5 out of 5 stars
6 November, 2025
originally posted on PATTERN Beauty
Love the products!!! I need
[This review was collected as part of a promotion.] Love the products!!! I need a great shampoo and conditioner. Any recommendations!!! I have 4C hair type.
4 out of 5 stars
25 October, 2025
originally posted on http://www.ulta.com
Yes
Very good product
5 out of 5 stars
22 October, 2025
originally posted on PATTERN Beauty
Love it
[This review was collected as part of a promotion.] I love the moisture milk it smells amazing. It gave texture my wash and go. My curls are soft and moisturized. It works on all rhe different textures of hair in my house.
4 out of 5 stars
18 October, 2025
originally posted on PATTERN Beauty
Love the product. wonderful hydration
[This review was collected as part of a promotion.] I have bought the moisture milk repeatedly and I love the way my hair feels hydrated without a buildup. The only complaint is that the pump has broken on every bottle I have purchased. . which is irritating but not enough for me to stop buying. I just transfer it into a generic container.
5 out of 5 stars
12 October, 2025
originally posted on PATTERN Beauty
Sold
Ok Ms Ellis you had me at the YouTube clip, giving this a try! :)
5 out of 5 stars
12 October, 2025
originally posted on PATTERN Beauty
Moisture Milk
[This review was collected as part of a promotion.] My curls are so defined, moist for 2-3 days from using this product. I have 4 more waiting in my new cart, it is definitely worth trying but be careful because you hair may become addicted to it
5 out of 5 stars
6 October, 2025
originally posted on PATTERN Beauty
Thanks for this product. I
[This review was collected as part of a promotion.] Thanks for this product. I am thankful for the hydration and the softness of my hair and even when my hair drys, it is still soft and feeling hydrated.
5 out of 5 stars
3 October, 2025
originally posted on PATTERN Beauty
Excellent for refreshing styles and
[This review was collected as part of a promotion.] Excellent for refreshing styles and doing up-dos. Felt moisturizing and my hair was soft to the touch.
5 out of 5 stars
29 September, 2025
originally posted on PATTERN Beauty
Curly Coily Must Have
So i have been using the Pattern Leave in with the Curl Gel and was happy with my results. Then i tried this. THIS. this combined with the leave-in leaves my hair so touchably soft and moisturised. the coils are coiling and bouncing back like springs. i love how it makes my hair look and feel! The curl gel is great for when i wear my air in a curly fro, but when i have it pulled back in a pony or with a headband this is definitely my go to. So happy to have this product!
5 out of 5 stars
1 September, 2025
originally posted on PATTERN Beauty
Magic Elixer!
My hair is probably type 1b. How did I find myself here? My long hair got frizzy one winter day and nothing could fix it. I tried every treatment I could find for my hair type and nothing worked. Until I got so desperate that I tried a sample of moisture milk. Now my hair is shiny, frizz free, and it’s growing like crazy. 10/10 highly recommend
5 out of 5 stars
1 September, 2025
originally posted on PATTERN Beauty
Love It!
[This review was collected as part of a promotion.] I love the smell and what it does for my natural, thin, coily hair. A little goes a long way with this and all the other products I’ve purchased. While the pump quickly stopped working after about 6 pumps, it does not take away from the results I achieve with ky updos
5 out of 5 stars
31 August, 2025
originally posted on PATTERN Beauty
Gotta have milk
[This review was collected as part of a promotion.] This formula is great for my hear. It provides the moisture I desperately need in between washes but doesn't leave my hair greasy.
5 out of 5 stars
30 August, 2025
originally posted on PATTERN Beauty
What are you waiting for?? It's the best moisturizing product for our hair. HANDS DOWN!
[This review was collected as part of a promotion.] The absolute BEST for moisturizing my hair. Why did I wait tbis long to try it?? Duhhh🫣🤪😄
5 out of 5 stars
29 August, 2025
originally posted on PATTERN Beauty
Great product!
[This review was collected as part of a promotion.] I like to wash my hair on Sundays and style it Monday morning before work. This product is great for refreshing my curls on days 2-4… Light enough that it doesn’t weigh my curls down but gives it the moisture it needs to revive my curls a couple days after my initial style. . . smells great too
5 out of 5 stars
26 August, 2025
originally posted on PATTERN Beauty
Amazing
[This review was collected as part of a promotion.] I absolutely love the moisture milk especially paired with the oil giving that I live in dry heat my curls eat it up
5 out of 5 stars
11 August, 2025
originally posted on PATTERN Beauty
I love it!!! I use
[This review was collected as part of a promotion.] I love it!!! I use this product for my braid downs, to lock in hydration while my hair is braided. After 3-4 days, I wear the braid out with a little of the milk to re-hydrate and my PATTERN pops with the look of tender love and care. I'm a southern girl so if the heat is on outside, I seal it with the moisture mist for a little extra hydration. Otherwise I just add the shine. I am impressed with this line & have been referring it to all my curly girls.
5 out of 5 stars
11 August, 2025
originally posted on PATTERN Beauty
love this
[This review was collected as part of a promotion.] keeps my hair super hydrated. I've seen a world of a difference since first use a few months ago. definitely try it!
5 out of 5 stars
11 August, 2025
originally posted on PATTERN Beauty
Love it
[This review was collected as part of a promotion.] Definitely helped redefine and clean up the look of my curls. Perfection game changer. I liked the lightweight feel as well. Will buy again for sure. A little goes a long way. The smell is amazing as well.