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John Frieda Brilliant Brunette Color Vibrancy Multi-Tone Shampoo, Color Protecting - 8.45 fl oz
$8.49
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About this item
Highlights
- ENHANCED, RICH COLOR - Our Brilliant Brunette shampoo helps to cleanse and protect color-treated and multi-dimensional brunette hair from fading It neutralizes brassiness to avoid unwanted tones
- HELPS TO MEND HAIR SURFACES - John Frieda Multi-tone Revealing Shampoo, formulated with crushed pearls and sweet almond oil, helps restore healthy texture, depth, and mirror-like shine for the ultimate vibrancy and radiant color
- SAFE FOR COLOR TREATED HAIR - John Frieda Brilliant Brunette hair products have been developed for safe use on natural, color-treated, or highlighted hair
- FORMULATED FOR DAILY USE - Use our Multi-tone Revealing Shampoo every time you wash your hair to color protect and slow fading for revitalized, radiant color
- SALON QUALITY RESULTS - Looking for professional, salon quality results for your hair? John Frieda's unique formula locks in moisture and revives your hair
Description
For Hair that Demands Attention, John Frieda Brilliant Brunette Multi-Tone Revealing Moisturizing Shampoo is the answer. Perfect for color-treated hair and multi-dimensional brunettes. It seals in color and protects it from fading. With crushed pearls and sweet almond oil, the shampoo restores texture, depth, and mirror-like shine. With daily use, hair is healthy, smooth and vibrant. John Frieda products are fueled by an understanding of what makes each individual hair type unique: what makes blondes brighter, brunettes shine, and frizz an ancient memory. To help your hair meet it's perfect match, the solution has to be tailored to what your hair needs. Isn't it time you had the hair you've always wanted? Satisfaction Guaranteed. Limitations may apply.
Scent: Scented, Floral
Hair Type: Colored, Normal, All Hair Types
Health Facts: Contains Almond Oil, Sulfate-Free, Paraben-Free, Sodium Lauryl Sulfate-Free
Product Form: Cream
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Color Protection, Moisturizing, Shine Enhancing, Basic Cleansing
Net weight: 8.45 fl oz (US)
Features: Rinse-Off
TCIN: 13374239
UPC: 717226013041
Item Number (DPCI): 063-00-2746
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium laureth sulfate, glycerin, cocamidopropyl betaine, coco-glucoside, glycol distearate, cetyl alcohol, sodium lauryl sulfate, fragrance, lauric acid, polyquaternium-10, sodium chloride, ppg-9, dimethicone, benzyl alcohol, caramel, hydroxycetyl hydroxyethyl dimonium chloride, disodium edta, malic acid, peg-12 dimethicone, glycine, prunus amygdalus dulcis (sweet almond) oil, pearl powder, stearoxypropyl dimethylamine, c14-28 isoalkyl acid, laureth-4, laureth-23, c14-28 alkyl acid, methylchloroisothiazolinone, stearyl alcohol, methylisothiazolinone, sodium hydroxide.
Shipping details
Estimated ship dimensions: 1.84 inches length x 1.93 inches width x 8.42 inches height
Estimated ship weight: 0.67 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the main purpose of this shampoo?
submitted by AI Shopping Assistant - 1 month ago
A: The main purpose is to enhance and protect color-treated brunette hair, preventing fading and brassiness.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Is this shampoo suitable for daily use?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, it is formulated for daily use to maintain vibrant and radiant hair color.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What ingredients help restore hair texture?
submitted by AI Shopping Assistant - 1 month ago
A: The shampoo contains crushed pearls and sweet almond oil to restore healthy texture and shine.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What type of scent does the shampoo have?
submitted by AI Shopping Assistant - 1 month ago
A: The shampoo has a floral scent, providing a pleasant fragrance during use.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Can this shampoo be used on highlighted hair?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, it is safe for use on natural, color-treated, or highlighted hair.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Will this shampoo protect color treated hair?
submitted by Kathy - 3 months ago
A: Hey Kathy, Great question! Yes, the John Frieda Brillant Brunette Color Vibrancy Shampoo is perfect for color-treated hair and multi-dimensional brunettes. It seals in color and protects it from fading! Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.
submitted byTarget Beauty Consulting - 3 months agoBrand expert
Q: Will this help other colors? I have brunette hair but dyed the underneath pink/purple. How will this shampoo effect the pink?
submitted by TargetShopper3 - 5 months ago
A: Brilliant Brunette is used to protect and preserve brunette hair. Depending on how much brunette you have left in your hair Brilliant Brunette would be a great option for you!
submitted byJohnFriedaExpert - 5 months agoBrand expert
Q: I had my hair bleached and colored. Its a lighter brown. I would like to darken it a little. Would this product help ?
submitted by Cindy - 8 months ago
A: Hey Cindy, Great question! The Brilliant Brunette shampoo helps to cleanse and protect color-treated and multi-dimensional brunette hair from fading It neutralizes brassiness to avoid unwanted tones. Unfortunately it won't darken the color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 8 months agoBrand expert
Q: is this darker color than the Midnight color?
submitted by ruth - 9 months ago
A: Hey Ruth, Great question! The John Frieda Brilliant Brunette shampoo helps to cleanse and protect color-treated and multi-dimensional brunette hair from fading It neutralizes brassiness to avoid unwanted tones. The John Frieda Midnight Color Deepening shampoo helps achieve rich, cool chocolate tones into all shades of natural or color-treated hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: Will this shampoo feel like I’ve used a conditioner? I’m looking for a squeaky clean shampoo.
submitted by Patty - 10 months ago
A: Our shampoo is designed to cleanse hair, while our conditioner focuses on hydration. If you’re looking for squeaky-clean, our shampoo should work! If that doesn't answer your question, please call our hair experts at 800-521-3189.
submitted byTarget Beauty Consulting - 10 months agoBrand expert
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Bestseller
$10.99($0.36/fluid ounce)
$5 Target GiftCard with 4 select personal care items
4.7 out of 5 stars with 9848 ratings
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Guests are saying
Guests have praised this product for its ability to enhance hair color, add shine, and leave hair feeling soft and manageable. Many appreciate the pleasant scent and the way it makes their hair look vibrant and healthy. However, some guests have noted that it can make hair feel dry and that the scent has changed over the years, which some do not prefer.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 949 reviews
effectiveness: 4.41 out of 5
quality: 4.19 out of 5
value: 4.09 out of 5
85% would recommend
27 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
Keeps the Brunette SO WELL
I don't know what kind of magic is in this but it holds the brunette color in my daughter's chair so well! We didn't use this the first time it was colored and the brunette faded fast. This time it's been over a month with the shampoo and hasn't faded at all!!! You need this!!
5 out of 5 stars
Thumbs up graphic, would recommend
4 July, 2025
Grest refesher shampoo!
As a brunette, finding a shampoo that enhances color without drying out my hair is a struggle—but John Frieda’s Brilliant Brunette line really delivers. This shampoo gently cleans without stripping, and it actually helps deepen and enrich my natural brown tones. After a few washes, my hair looked shinier, more vibrant, and had that “just-colored” richness—without actually having to dye it. It smells amazing (kind of warm and slightly sweet), and a little goes a long way. Plus, it leaves my hair soft, not weighed down or greasy. Major win! If you’re a natural or color-treated brunette looking to boost your shade and keep it looking fresh between salon visits, this is totally worth trying
5 out of 5 stars
Thumbs up graphic, would recommend
26 May, 2025Verified purchase
Shiny hair
I’ve been using this shampoo and conditioner on my color treated hair. It’s kept my hair a beautiful brown. It smells amazing!! My hair is super soft and shiny! I’ve bought this several times and will continue to.
1 out of 5 stars
1 May, 2025
originally posted on johnfrieda.com
LEFT MY HAIR DRY AND GUNKY
creates build up and dryness. unholy ingredients mossy feeling
1 out of 5 stars
29 January, 2025
originally posted on johnfrieda.com
New Formula & Scent
I have been purchasing this line for almost a decade. A while ago (a few years ago I think) they changed the formula & scent. It is no where near as good as the original. They also wont admit to changing it which is such a deceptive business practice. I’ve purchased this a few times since the update, hoping that they’d go back to the original with all the negative reviews on the new formula. But they have not, sadly I wont be purchasing any John Frieda products anymore due to my experience since the change. It is also very expensive for what is now a very generic & unimpressive drugstore product. The new scent is also cheap & headache inducing.
5 out of 5 stars
Thumbs up graphic, would recommend
9 October, 2024Verified purchase
the best
this is literally the only shampoo i will use. it smells great, works really well, and is reliable. it makes my hair shine and look really nice. i love it!
3 out of 5 stars
17 August, 2024Verified purchase
Way more for less profuct.
Used to be way cheaper and a larger bottle. It’s also way cheaper at other stores. Target is getting super greedy considering the shrinkflatipn. Used for years and it’s great but calm down on the over $10 for shampoo and conditioner when this used to be under $7 for more fl ounces. That “new look” was a smaller bottle….
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2024Verified purchase
My fave shampoo for years!
This is a great product. I’ve used it for years and leaves my hair, shiny, great volume, and smells amazing!
4 out of 5 stars
Thumbs up graphic, would recommend
29 May, 2024
Dry hair, great color
I’ve been using this product on and off for years now. I love that it leaves some kind of coloring to the point where you can see the shiny amber on the hair strands under the sun. My only downfall is that it does make my hair dry a bit, but nothing a good deep conditioner can’t fix. If this didn’t make my hair dry I’d give it a full 5 star.
5 out of 5 stars
4 May, 2024
originally posted on johnfrieda.com
Amazing product!!
I bought this product three weeks ago and have noticed great changes since the second use. My natural brunette hair is thick and heavy and varies from deep brown and black to light browns and this shampoo and conditioner makes each color stand out beautifully. My hair is much smoother, soft and silky and easier to manage. I just love this product and will continue to use it and recommend it!
1 out of 5 stars
Thumbs down graphic, would not recommend
6 April, 2024Verified purchase
Stinks
Made my hair really dry and smells horrible
5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2024Verified purchase
Great shampoo
Great product - good results! Glad I can find it at target.
1 out of 5 stars
1 September, 2023
originally posted on johnfrieda.com
Nasty stinky scent
I agree with everyone here who says this stuff smells horrible like men's deodorant or floor cleaner. I even called their customer service number and the woman said they would be going back to their original scent which had crushed pearls and cocoa it smelled amazing. Well, it's been over three years and they never went back to their original scent. Thanks for listening to the consumer I'm switching to another brand.
5 out of 5 stars
Thumbs up graphic, would recommend
20 August, 2023
Hair looks great!
My hair feels silky and has much more shine since I’ve been using this shampoo.
4 out of 5 stars
23 July, 2023
originally posted on johnfrieda.com
Can I use this on dark ginger hair?
I have bought this shampoo but I am worried about using it because I don't know if it will have an effect on my hair colour. My hair is a dark ginger, with brown underneath, but with blond natural highlights. Will this shampoo have an effect on my lighter hair tones?
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2023Verified purchase
Love these products
This was my favorite shampoo and conditioner duo in high school 14 years ago, I have been buying high end products for years now but recently wanted to switch back to products containing sulfates. I remembered this one and decided to buy them. My hair hasn’t felt this amazing in yeaaarrrs. My hair feels clean and sooo incredibly soft. The smells are also amazing, just like I remembered. I’m glad John Frieda hasn’t changed these amazing products!!!
2 out of 5 stars
Thumbs down graphic, would not recommend
2 April, 2023Verified purchase
Will strip the color from color treated hair fast
The smell is awesome. Unfortunately it stripped the color from my hair within two weeks. Just had my hair colored within two weeks it was completely stripped. Do not use if you have color treated hair.
5 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2023Verified purchase
Wow!
I have never raved about a shampoo before, but I’m blown away by this one! I was overdue for coloring my hair and tried this for the first time. I have to say that the color of my hair looked noticeably better, and I even got compliments on it. I swear my roots were not as noticeable after using it. Also, my hair —which has felt like straw lately even after using more expensive shampoos and conditioners —now feels silky soft (even though I paired the shampoo with an inexpensive conditioner!). I won’t be using anything else on my hair now!
1 out of 5 stars
6 March, 2023
originally posted on johnfrieda.com
I agree with others.. perfection destroyed
Like the other one star reviews I agree that the original version (from 4 or 5 years ago) was perfect. This is horrible. Lank, itchy, greasy and unpleasant to use plus unmanageable. Please bring back the original (not the 'original' in the purple packing but the 'old-old' one..the one with the coconutty aroma! )
5 out of 5 stars
Thumbs up graphic, would recommend
20 December, 2022Verified purchase
Brings out brown highlights
I used to use this years ago and, after getting red highlights that were a little too intense for me, decided to give it another go. It smells decent and, while it’s not hair dye, I do feel like it brought my dark brown highlights out a bit more, taking a way from the red a bit.