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John Frieda Brilliant Brunette Color Vibrancy Multi-Tone Shampoo, Color Protecting - 8.45 fl oz

John Frieda Brilliant Brunette Color Vibrancy Multi-Tone Shampoo, Color Protecting - 8.45 fl oz - image 1 of 4
John Frieda Brilliant Brunette Color Vibrancy Multi-Tone Shampoo, Color Protecting - 8.45 fl oz - image 2 of 4
John Frieda Brilliant Brunette Color Vibrancy Multi-Tone Shampoo, Color Protecting - 8.45 fl oz - image 3 of 4
John Frieda Brilliant Brunette Color Vibrancy Multi-Tone Shampoo, Color Protecting - 8.45 fl oz - image 4 of 4
John Frieda Brilliant Brunette Color Vibrancy Multi-Tone Shampoo, Color Protecting - 8.45 fl oz - image 1 of 4
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About this item

Highlights

  • ENHANCED, RICH COLOR - Our Brilliant Brunette shampoo helps to cleanse and protect color-treated and multi-dimensional brunette hair from fading. It neutralizes brassiness to avoid unwanted tones.
  • HELPS TO MEND HAIR SURFACES - John Frieda Multi-tone Revealing Shampoo, formulated with crushed pearls and sweet almond oil, helps restore healthy texture, depth, and mirror-like shine for the ultimate vibrancy and radiant color.
  • SAFE FOR COLOR TREATED HAIR - John Frieda Brilliant Brunette hair products have been developed for safe use on natural, color-treated, or highlighted hair.
  • FORMULATED FOR DAILY USE - Use our Multi-tone Revealing Shampoo every time you wash your hair to color protect and slow fading for revitalized, radiant color.
  • SALON QUALITY RESULTS - Looking for professional, salon quality results for your hair? John Frieda's unique formula locks in moisture and revives your hair.

Description

For Hair that Demands Attention, John Frieda Brilliant Brunette Multi-Tone Revealing Moisturizing Shampoo is the answer. Perfect for color-treated hair and multi-dimensional brunettes. It seals in color and protects it from fading. With crushed pearls and sweet almond oil, the shampoo restores texture, depth, and mirror-like shine. With daily use, hair is healthy, smooth and vibrant. John Frieda products are fueled by an understanding of what makes each individual hair type unique: what makes blondes brighter, brunettes shine, and frizz an ancient memory. To help your hair meet it's perfect match, the solution has to be tailored to what your hair needs. Isn't it time you had the hair you've always wanted? Satisfaction Guaranteed. Limitations may apply.
Scent: Floral
Hair Type: Normal
Health Facts: Non-Toxic
Product Form: Cream
Sustainability Claims: Cruelty-Free
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Shine Enhancing
Net weight: .58 Pounds
Features: Rinse-Off
TCIN: 13374239
UPC: 717226013041
Item Number (DPCI): 063-00-2746
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium laureth sulfate, glycerin, cocamidopropyl betaine, coco-glucoside, glycol distearate, cetyl alcohol, sodium lauryl sulfate, fragrance, lauric acid, polyquaternium-10, sodium chloride, ppg-9, dimethicone, benzyl alcohol, caramel, hydroxycetyl hydroxyethyl dimonium chloride, disodium edta, malic acid, peg-12 dimethicone, glycine, prunus amygdalus dulcis (sweet almond) oil, pearl powder, stearoxypropyl dimethylamine, c14-28 isoalkyl acid, laureth-4, laureth-23, c14-28 alkyl acid, methylchloroisothiazolinone, stearyl alcohol, methylisothiazolinone, sodium hydroxide.

Shipping details

Estimated ship dimensions: 1.84 inches length x 1.93 inches width x 8.42 inches height
Estimated ship weight: 0.67 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), APO/FPO, Northern Mariana Islands

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this product color blond hair to brown hair? Because I am looking for a product to darken my blond hair to brunette/brown.

submitted by Michael - 2 years ago
  • A: Hey Michael, Unfortunately, not. The Brilliant Brunette shampoo helps to cleanse and protect color-treated and multi-dimensional brunette hair from fading. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Will this cover grays?

submitted by shimmerz - 2 years ago
  • A: Hello Shimmerz, the John Frieda Brilliant Brunette Color Vibrancy Multi-Tone Shampoo only neutralizes brassiness to avoid unwanted tones but does not cover grays. -We hope this helps!

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
4.3 out of 5 stars with 899 reviews
82% would recommend
23 recommendations
quality: 4.12 out of 5
value: 4.07 out of 5
effectiveness: 4.33 out of 5

My fave shampoo for years!

5 out of 5 stars
Thumbs up graphic, would recommend
MaryB - 18 days ago, Verified purchaser
This is a great product. I’ve used it for years and leaves my hair, shiny, great volume, and smells amazing!
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
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Dry hair, great color

4 out of 5 stars
Thumbs up graphic, would recommend
waterproof - 1 month ago
I’ve been using this product on and off for years now. I love that it leaves some kind of coloring to the point where you can see the shiny amber on the hair strands under the sun. My only downfall is that it does make my hair dry a bit, but nothing a good deep conditioner can’t fix. If this didn’t make my hair dry I’d give it a full 5 star.
value: 4 out of 5
effectiveness: 5 out of 5
quality: 4 out of 5
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Amazing product!!

5 out of 5 stars
Jody - 2 months ago
originally posted on johnfrieda.com
I bought this product three weeks ago and have noticed great changes since the second use. My natural brunette hair is thick and heavy and varies from deep brown and black to light browns and this shampoo and conditioner makes each color stand out beautifully. My hair is much smoother, soft and silky and easier to manage. I just love this product and will continue to use it and recommend it!
1 guest found this review helpful. Did you?

Stinks

1 out of 5 stars
Thumbs down graphic, would not recommend
Hannah - 3 months ago, Verified purchaser
Made my hair really dry and smells horrible
quality: 1 out of 5
effectiveness: 3 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?

Great shampoo

5 out of 5 stars
Thumbs up graphic, would recommend
Kg - 6 months ago, Verified purchaser
Great product - good results! Glad I can find it at target.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Nasty stinky scent

1 out of 5 stars
NYDIVA - 10 months ago
originally posted on johnfrieda.com
I agree with everyone here who says this stuff smells horrible like men's deodorant or floor cleaner. I even called their customer service number and the woman said they would be going back to their original scent which had crushed pearls and cocoa it smelled amazing. Well, it's been over three years and they never went back to their original scent. Thanks for listening to the consumer I'm switching to another brand.
13 guests found this review helpful. Did you?

Hair looks great!

5 out of 5 stars
Thumbs up graphic, would recommend
A Mom - 11 months ago
My hair feels silky and has much more shine since I’ve been using this shampoo.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Can I use this on dark ginger hair?

4 out of 5 stars
Tabi - 1 year ago
originally posted on johnfrieda.com
I have bought this shampoo but I am worried about using it because I don't know if it will have an effect on my hair colour. My hair is a dark ginger, with brown underneath, but with blond natural highlights. Will this shampoo have an effect on my lighter hair tones?
7 guests found this review helpful. Did you?

Love these products

5 out of 5 stars
Thumbs up graphic, would recommend
beccabee - 1 year ago, Verified purchaser
This was my favorite shampoo and conditioner duo in high school 14 years ago, I have been buying high end products for years now but recently wanted to switch back to products containing sulfates. I remembered this one and decided to buy them. My hair hasn’t felt this amazing in yeaaarrrs. My hair feels clean and sooo incredibly soft. The smells are also amazing, just like I remembered. I’m glad John Frieda hasn’t changed these amazing products!!!
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
7 guests found this review helpful. Did you?

Will strip the color from color treated hair fast

2 out of 5 stars
Thumbs down graphic, would not recommend
Natural Gal - 1 year ago, Verified purchaser
The smell is awesome. Unfortunately it stripped the color from my hair within two weeks. Just had my hair colored within two weeks it was completely stripped. Do not use if you have color treated hair.
effectiveness: 2 out of 5
quality: 2 out of 5
value: 1 out of 5
8 guests found this review helpful. Did you?

Wow!

5 out of 5 stars
Thumbs up graphic, would recommend
MamasBacon - 1 year ago, Verified purchaser
I have never raved about a shampoo before, but I’m blown away by this one! I was overdue for coloring my hair and tried this for the first time. I have to say that the color of my hair looked noticeably better, and I even got compliments on it. I swear my roots were not as noticeable after using it. Also, my hair —which has felt like straw lately even after using more expensive shampoos and conditioners —now feels silky soft (even though I paired the shampoo with an inexpensive conditioner!). I won’t be using anything else on my hair now!
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
6 guests found this review helpful. Did you?

I agree with others.. perfection destroyed

1 out of 5 stars
Pickywitch - 1 year ago
originally posted on johnfrieda.com
Like the other one star reviews I agree that the original version (from 4 or 5 years ago) was perfect. This is horrible. Lank, itchy, greasy and unpleasant to use plus unmanageable. Please bring back the original (not the 'original' in the purple packing but the 'old-old' one..the one with the coconutty aroma! )
13 guests found this review helpful. Did you?

Brings out brown highlights

5 out of 5 stars
Thumbs up graphic, would recommend
Ginabean - 2 years ago, Verified purchaser
I used to use this years ago and, after getting red highlights that were a little too intense for me, decided to give it another go. It smells decent and, while it’s not hair dye, I do feel like it brought my dark brown highlights out a bit more, taking a way from the red a bit.
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?

Makes hair sleek, accentuates highlights

5 out of 5 stars
Autumn Girl - 2 years ago
originally posted on johnfrieda.com
Love this product and the conditioner. Makes hair sleek, accentuates highlights, and smells great too.
5 guests found this review helpful. Did you?

one of the best shampoo

5 out of 5 stars
Thumbs up graphic, would recommend
Ana - 2 years ago, Verified purchaser
OMG!!!! It smells so good and just shampooing the hair is already soft
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Amazing soft hair

5 out of 5 stars
Thumbs up graphic, would recommend
Tobi - 2 years ago, Verified purchaser
It’s a gentle shampoo that doesn’t feel like it’s stripping all of the oils in your hair while still cleaning it. I love how soft it makes my hair feel and I do think my hair is slightly lighter than before
value: 5 out of 5
quality: 5 out of 5
effectiveness: 4 out of 5
5 guests found this review helpful. Did you?

Great Alternate Shampoo

5 out of 5 stars
Thumbs up graphic, would recommend
Punterbach - 2 years ago, Verified purchaser
I have color treated hair and have been using this shampoo interchangeably with my salon shampoo for years. It saves money and protects my color.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?

not color depositing

4 out of 5 stars
lczba - 2 years ago, Verified purchaser
Works well as a shampoo, but doesn't deposit color works well just not what i thought it was
quality: 4 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
8 guests found this review helpful. Did you?

residue on hair

1 out of 5 stars
User1101 - 3 years ago
I usually opt for hair products without the sulfates and harsher ingredients but I wanted to try this because it was specifically for brunettes. I geuss my hair isn’t used to it, so I was met with a buildup of the product on my hair. When i first started using it, i thought my hair looked dry after. After a few uses, my hair looks oily as soon as my hair dries. I made sure to rinse all of it out and this is still happening.
effectiveness: 1 out of 5
quality: 2 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

Reliable shampoo

5 out of 5 stars
Thumbs up graphic, would recommend
Jojo - 3 years ago, Verified purchaser
Leaves hair clean and shiny
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
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