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COLOR WOW Security Shampoo - 2.5 fl oz - 2 of 4COLOR WOW Security Shampoo - 2.5 fl oz - 3 of 4COLOR WOW Security Shampoo - 2.5 fl oz - 4 of 4
COLOR WOW Security Shampoo - 2.5 fl oz - 1 of 4

COLOR WOW Security Shampoo - 2.5 fl oz

$11.00 ($4.40/fluid ounce)

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At a glance

About this item

Highlights

  • 100% Clean, Sulfate-free, No Residue Formula
  • For All Hair Types
  • Leaves hair fresher, cleaner + shinier
  • No silicones, thickening or conditioning ingredients
  • Leaves no residues on hair or scalp

Description

Our Color Security Shampoo is a total departure from typical shampoos today because it guarantees a 100% clean, completely residue-free wash. Unlike traditional “thickening”, “anti-frizz” or “conditioning” shampoos that leave unwanted ingredients on your hair and scalp, our shampoo ensures nothing lingers after rinsing. So you always end up with the cleanest, freshest, healthiest hair and scalp possible.
Our formula is also sulfate-free and made with a unique blend of 8 non-stripping cleansers that keep the cuticle smooth and closed, preventing color fade even after 20 washes. This includes a super gentle Japanese amino acid (often found in facial cleansers) that helps produce a rich, creamy lather.
Hair Type: All Hair Types, Colored
Trial/Mini/Travel Size: Yes
Product Form: Liquid
Beauty Purpose: Color Protection, Basic Cleansing
TCIN: 94710986
UPC: 5060150182105
Item Number (DPCI): 063-00-0524
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, sodium methyl 2-sulfolaurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroamphoacetate, sodium methyl cocoyl taurate, glycerin, phenoxyethanol, disodium 2-sulfolaurate, fragrance/parfum, sodium cocoyl glycinate, sodium pca, peg-150 distearate, propylene glycol, polyquaternium-22, chlorphenesin, ppg-2 hydroxyethyl cocamide, benzoic acid, disodium edta, dehydroacetic acid, citric acid, hydrolyzed wheat starch, hydrolyzed wheat protein, hy-drolyzed keratin, potassium benzoate, butylene glycol, tocopheryl acetate, potassium sorbaте, вна, citronellol, linalool, hexyl cinnamal. formula #100-5.

Shipping details

Estimated ship dimensions: 1.46 inches length x 2.36 inches width x 4.95 inches height
Estimated ship weight: 0.2 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

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9 February, 2026Verified purchase

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Loved the smell and made my hair soft.
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15 January, 2026Verified purchase

Hay Hay Hay!

This shampoo is horrible. It makes my hair feel like dried up hay. It doesn’t lather at all, the smell is just meh! Not worth the price. Returning!!
afatfashionista
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
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leaves hair shiny
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effectiveness: 5 out of 5
quality: 5 out of 5
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22 December, 2025Verified purchase

Finally

I have been searching for a shampoo the works for my fine, color treated hair for so long. This is it! Worth the price in my opinion. I wull buy the bigger size next time.
Cara
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommend
18 December, 2025Verified purchase

Damaged hair

At first it made my hair soft but then I noticed I was losing alot of hair. My hair was breaking off. I've never experienced this before. I stopped using this shampoo and conditioner and my hair stopped breaking but now I'm left with damaged hair.
Kw
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