Blake Brown Fundamental Strengthening Shampoo - Sandalwood Vanille – Warm Vanilla Fragrance - 14 fl oz
$18.99 when purchased online
Target Online store #3991
About this item
Highlights
- CLINICALLY PROVEN: Reduces breakage by 92% when using Strengthening Shampoo & Mask together
- IMPROVES OVERALL HAIR HEALTH: Leaves hair stronger, softer, and healthier
- ENCOURAGES LENGTH: Helps strengthen and lengthen hair by protecting against future breakage
- LUXURIOUS FRAGRANCE: Sandalwood Vanille is infused with notes of Vanilla, Dry Ambers, Vetiver, and Sandalwood
- Packaging made of 100% post-consumer recycled materials.
Description
Our Fundamental Strengthening Shampoo is the first step in our Strengthening system.
Elevate your haircare ritual with the Fundamental Strengthening Shampoo, a formula that is clinically proven to reduce breakage by 3.7x after just one use. Enriched with plant proteins, this formula gently cleanses without stripping leaving hair feeling clean and looking healthy and restored. It encourages length by strengthening and preventing damage, while also promoting overall hair health, leaving strands soft, strong, and healthy.
Luxurious Fragrance: Sandalwood Vanille
• Top: Bergamot, Juniper Berry
• Heart: Jasmine, Elemi
• Base: Sandalwood, Vanilla
Product Details:
• 89% agree it gently cleanses while removing oil, sweat, dirt, and product buildup*
• 87% agree it's gentle enough for everyday use
*In a blind consumer study involving 46 participants who used the Strengthening shampoo over 7 days.
How to use:
1. START WITH OUR FUNDAMENTAL STRENTHENING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW WITH OUR FUNDAMENTAL STRENGTHENING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.
Formulated to be suitable for color treated hair.
Elevate your haircare ritual with the Fundamental Strengthening Shampoo, a formula that is clinically proven to reduce breakage by 3.7x after just one use. Enriched with plant proteins, this formula gently cleanses without stripping leaving hair feeling clean and looking healthy and restored. It encourages length by strengthening and preventing damage, while also promoting overall hair health, leaving strands soft, strong, and healthy.
Luxurious Fragrance: Sandalwood Vanille
• Top: Bergamot, Juniper Berry
• Heart: Jasmine, Elemi
• Base: Sandalwood, Vanilla
Product Details:
• 89% agree it gently cleanses while removing oil, sweat, dirt, and product buildup*
• 87% agree it's gentle enough for everyday use
*In a blind consumer study involving 46 participants who used the Strengthening shampoo over 7 days.
How to use:
1. START WITH OUR FUNDAMENTAL STRENTHENING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW WITH OUR FUNDAMENTAL STRENGTHENING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.
Formulated to be suitable for color treated hair.
Hair Type: All Hair Types
Health Facts: Lanolin-Free, Dye-Free, Mineral Oil-Free, Sulfate-Free, Animal By-Product-Free, Silicone-Free, Artificial Color-Free, Phthalate-Free, Vegan, Sodium Lauryl Sulfate-Free, Paraben-Free, Sodium Laureth Sulfate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Contains Recycled Content, Cruelty-Free, Post-Consumer Recycled Material
Beauty Purpose: Damage Repair
Net weight: 14 fl oz (US)
TCIN: 86947992
UPC: 810157940018
Item Number (DPCI): 063-00-0442
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, coco-glucoside, salvia hispanica seed extract, ppg-2 hydroxyethyl coco/isostearamide, panthenol, hydrolyzed quinoa, aloe barbadensis leaf juice*, helianthus annuus (sunflower) seed extract, carthamus tinctorius (safflower) seed oil, glycerin, starch hydroxypropyltrimonium chloride, cocamidopropyl pg-dimonium chloride, guar hydroxypropyltrimonium chloride, glyceryl oleate, dicaprylyl ether, decyl glucoside, phenoxyethanol, sodium benzoate, citric acid, sodium chloride, fragrance. *certified organic ingredient' '
Shipping details
Estimated ship dimensions: 5 inches length x 4.8 inches width x 2.2 inches height
Estimated ship weight: 1.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this shampoo sulfate free?
submitted by Luv2walk - 1 year ago
A: It shows the answer to that in the product images.
submitted bySummer33 - 1 year agoA: Yes. It’s about as natural as it can get
submitted byN - 1 year ago
Q: What are the ingredients? Thank you!
submitted by Erin - 1 year ago
A: Look at the photos! The ingredients are right there.
submitted bySummer33 - 1 year agoA: If you look at the second photo, you will see the ingredients list on the back of the bottle.
submitted byKrisP - 1 year ago
Q: Can you please list the ingredients for these products?
submitted by Erin - 1 year ago
A: Look at the photos!
submitted bySummer33 - 1 year agoA: Check the photos the ingredients are there already.
submitted bySummer33 - 1 year ago
Q: This made my hair break off. What should I do?
submitted by Coffeelover81 - 5 months ago
A: We’re sorry to hear about your experience! For optimal hair health, it’s important to use the full Blake Brown haircare system as each product is designed to work together. Hair needs a balance of strength and nourishment—too much protein or strengthening ingredients without enough hydration can sometimes make hair feel brittle and prone to breakage. That’s why we recommend alternating between the Nourishing Shampoo and the Strengthening Shampoo to ensure your hair gets both reinforcement and flexibility. Additionally, it’s essential to always follow up with the hair mask after shampooing. This helps replenish moisture, improve elasticity, and maintain healthy, resilient strands. We’d love to help you get the best results—if you have any other questions about your routine, let us know!
submitted byThe Blake Brown Team - 5 months agoBrand expert
Q: Is this shampoo heavy on fine hair?
submitted by Lori - 7 months ago
A: Hi Lori, Thanks for reaching out! Our Fundamental Strengthening Shampoo is formulated to be suitable for all hair types, including fine hair. We recommend adjusting the amount of product to suit your hair’s needs – less is more with fine hair! Let us know if you need any tips!
submitted byThe Blake Brown Team - 6 months agoBrand expert
Q: Is this product (or any of the Blake Brown line) cruelty free? Is it tested on animals? Leaping bunny approved?
submitted by Boring Suburban Mom - 7 months ago
A: Hi There! All of our products are cruelty-free. We are indeed Leaping Bunny Certified! We never have, nor will test on animals in the product development process.
submitted byThe Blake Brown Team - 7 months agoBrand expert
Q: Are both shampoo sets meant to complement the leave in spray scent? I’m trying to pick a shampoo and I’ll have to order them so I can’t smell them first to make sure they complement the bergamot leave in spray! I lucked out and found that one in store.
submitted by Corrinetay - 10 months ago
A: Hi Corrine, thanks for writing in! All of our scents were created to be layered. So no matter which shampoo/mask set you pick, the Leave-In-Potion will smell AMAZING when used in tandem.
submitted byThe Blake Brown Team - 10 months agoBrand expert
Q: Is this product Treenut free?
submitted by Hdk - 10 months ago
A: Some Blake Brown formulas contain nut ingredients and or seed oils/extracts. If present, these will be listed in the product ingredient list. Please ensure to read this list carefully. If you have any specific questions, email us at hello@blakebrownbeauty.com and our customer care team would be happy to answer!
submitted byThe Blake Brown Team - 10 months agoBrand expert
Q: My hair is not damaged, and I live in a humid state. Will this shampoo work for me? Also, I am allergic to most shampoo products.
submitted by Carolyn - 11 months ago
A: Hi Carolyn, thanks for writing in! Our shampoos are formulated for all hair types. But please ensure to read the ingredients carefully to be certain you are not allergic to anything in our formulation. Let me know if you have any other questions!
submitted byThe Blake Brown Team - 10 months agoBrand expert
Q: Is this product color safe?
submitted by Katelyn T - 11 months ago
A: Hi Katelyn, good question! All of our products are formulated to be suitable for color treated hair.
submitted byThe Blake Brown Team - 11 months agoBrand expert
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Guests are saying
This shampoo has garnered a mix of enthusiastic praise and critical feedback from guests. Many appreciate its delightful scent and the way it leaves hair feeling soft, healthy, and manageable. Guests have noted improvements in hair texture and volume after use. However, some have experienced dryness, brittleness, and issues with packaging design. Overall, it seems to work well for certain hair types, making it a potential choice for those seeking a fragrant and effective shampoo.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.1 out of 5 stars with 918 reviews
effectiveness: 2.94 out of 5
quality: 2.93 out of 5
value: 2.81 out of 5
45% would recommend
511 recommendations
Waste of $$$.
1 out of 5 stars
Thumbs down graphic, would not recommend
Kris - 4 days ago
Trash. Waste of $$$.
love it!!
5 out of 5 stars
Thumbs up graphic, would recommend
sammykate96 - 8 days ago
smells so good and makes my hair feel so silky !!
Love!
5 out of 5 stars
Thumbs up graphic, would recommend
Julie - 8 days ago
Smells amazing and makes my hair feel super smooth and soft!
I love it
5 out of 5 stars
Thumbs up graphic, would recommend
flowerchild - 9 days ago, Verified purchaser
I’m pretty picky when it comes to shampoo and conditioner, but I decided to try it anyways due to the scent. So far I’ve loved it, I’ve been using it for months and my hairs been pretty healthy and strong. The scent is what pulled me in, it’s not too overpowering and I’ve gotten compliments a day after washing my hair. My biggest complaint about this product is that it doesn’t come in a bigger size, especially the conditioner.
Drying
3 out of 5 stars
Thumbs down graphic, would not recommend
Smh - 13 days ago, Verified purchaser
It’s okay but I personally feel it dried my hair out bad. It does smell amazing though.
Bad idea
1 out of 5 stars
Thumbs down graphic, would not recommend
Savcog - 13 days ago
Made my hair fall out
Fine straight hair type
5 out of 5 stars
Thumbs up graphic, would recommend
Bee - 14 days ago, Verified purchaser
Love that the smell lasts and my hair has never looked shinier! I have gotten more compliments on my hair lately and my only change has been using this product along with the hair mask. I love how clean it makes my hair feel too.
Great smell and queat quality shampoo!
5 out of 5 stars
Thumbs up graphic, would recommend
Featherpillow - 27 days ago, Verified purchaser
Sorry I waited so long to try these! Smells so amazing. Lathers well. A little goes a long way making it a better-price per-use than I expected. I waited for it to go on sale to try it. My hair stays clean a long time too, nice perk! Packaging is cute and looks great in my bathroom. The products fit together like an Indiana Jones puzzle!
Drugstore perfume smell
1 out of 5 stars
Thumbs down graphic, would not recommend
MissCrys - 27 days ago
I planned to pick it up at target because it had great reviews regarding the smell but the smell was horrendous. It smelled like cheap perfume. Not sure where all the praise is coming from.
Love the smell
5 out of 5 stars
Thumbs up graphic, would recommend
MarylovesTarget - 28 days ago, Verified purchaser
I love the scent of this hair care line. In my experience, all shampoos do what they’re supposed to do — they remove oil and grime from hair. I’ve tried many shampoos, from expensive to affordable, and honestly, they all work about the same. That being said, this gets the job done. But what makes it stand out is the scent — it’s so memorable and cozy. It makes me feel like snuggling up or driving a luxury car down an empty highway through the woods. I pair this shampoo with its matching mask, and I love it!
Pleasantly surprised!
5 out of 5 stars
Thumbs up graphic, would recommend
tnvol24 - 1 month ago, Verified purchaser
It made my hair so soft and helped reduce frizz. Im not sure why the ratings aren't higher honestly, I'm loving it with the mask
1 reply from The Blake Brown Team team - 28 days ago
Thanks so much for your lovely feedback! We’re so happy to hear our Strengthening Shampoo made your hair soft and frizz-free, especially when paired with our Strengthening Mask every wash!
Fried my hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Sue - 1 month ago
This product fried my hair, sadly.
1 reply from The Blake Brown Team team - 28 days ago
Hi Sue— Thanks for sharing your experience. If your hair feels dry, it could be a sign of protein buildup, which is why we recommend hair cycling. Our Strengthening Shampoo & Mask are rich in plant-powered proteins to make hair stronger and reduce breakage, while our Nourishing system deeply hydrates and improves elasticity, helping hair stay soft, flexible, and frizz-free. By alternating between the two, you get the best of both worlds: strength and moisture, so hair stays balanced, shiny, and resilient. Let us know if you’d like tips on customizing your routine—we’re here to help!
Dissatisfied
1 out of 5 stars
RC - 1 month ago
originally posted on https://www.blakebrownbeauty.com/
Not great
What???
1 out of 5 stars
Thumbs down graphic, would not recommend
BeautyKween - 1 month ago
Why would you package a hair product like this? So hard to open in the shower. Product is hard to get out.
Outstanding
5 out of 5 stars
Emily - 1 month ago
originally posted on https://www.blakebrownbeauty.com/
A little goes a long way! Makes my hair soft and smell delicious for up to three days!
I like it a lor
5 out of 5 stars
Thumbs up graphic, would recommend
Nobody - 1 month ago, Verified purchaser
Feels expensive like a kerastase dupe
not for ethnic hair
1 out of 5 stars
Thumbs down graphic, would not recommend
GinaG - 1 month ago
I received this as a gift! I was looking to strengthen my hair, but for some reason now it's brittle. I've got more split ends than before I started using this product. I do not recommend this product if you have ethnic hair.
1 reply from The Blake Brown Team team - 1 month ago
Hi Gina, Thank you for taking the time to share your feedback with us. We completely understand how disappointing it can be when a product doesn’t meet your expectations. We want to emphasize the importance of using the Strengthening Mask every time you wash with the shampoo. Adjusting the amount you use might also help. For an improved experience, we suggest alternating the Strengthening Shampoo and Mask with our Nourishing Shampoo and Mask. The Strengthening system is designed to fortify hair from root to tip, promoting strength and a healthier appearance, while the Nourishing line focuses on providing essential moisture and hydration, leaving your hair softer, smoother, and more manageable. We’d be happy to offer you a discount code to try the Nourishing line, and we hope it provides a better experience for you. Please reach out to us at hello@blakebrownbeauty.com to let us know if you'd like to take advantage of this offer.
DO NOT GET THIS.
1 out of 5 stars
Thumbs down graphic, would not recommend
Courtney - 2 months ago, Verified purchaser
It fried my hair. If i could put 0 stars i would. Cheap all around and a waste of money.
1 reply from The Blake Brown Team team - 1 month ago
Hi Courtey, We’re sorry to hear your hair didn’t respond well to our Strengthening Shampoo. You mentioned that it fried your hair - since there’s no heat involved, that’s not something our formula is designed or capable of causing. This shampoo is formulated with nourishing ingredients like glycerin, provitamin B5, aloe, and hydrolyzed rice and quinoa proteins to help strengthen, hydrate, smooth, and add shine. It's free of SLS/SLES, silicones, phthalates, parabens, synthetic dyes, and mineral oils. That said, every head of hair reacts differently. To help us understand what happened and make sure you’re fully supported, could you please contact us at hello@blakebrownbeauty.com? We’d love to troubleshoot and determine how we can help—whether it’s adjusting usage or exploring a different solution. We look forward to hearing from you.
BUY IT!
5 out of 5 stars
tyler - 2 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] do not hesitate, this is the best shampoo on the market not to mention the smell it leaves ur hair!
Do not recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Brenda - 2 months ago, Verified purchaser
Terrible shampoo. Made my hair super dry and didn’t feel clean