New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsEasterWomen’s Western OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Blake Brown Fundamental Strengthening Shampoo - Sandalwood Vanille – Warm Vanilla Fragrance - 14 fl oz - 2 of 4Blake Brown Fundamental Strengthening Shampoo - Sandalwood Vanille – Warm Vanilla Fragrance - 14 fl oz - 3 of 4Blake Brown Fundamental Strengthening Shampoo - Sandalwood Vanille – Warm Vanilla Fragrance - 14 fl oz - 4 of 4
Blake Brown Fundamental Strengthening Shampoo - Sandalwood Vanille – Warm Vanilla Fragrance - 14 fl oz - 1 of 4

Blake Brown Fundamental Strengthening Shampoo - Sandalwood Vanille – Warm Vanilla Fragrance - 14 fl oz

$14.24 ($1.02/fluid ounce) reg $18.99
Sale save $4.75 (25% off)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • CLINICALLY PROVEN: Reduces breakage by 92% when using Strengthening Shampoo & Mask together
  • IMPROVES OVERALL HAIR HEALTH: Leaves hair stronger, softer, and healthier
  • ENCOURAGES LENGTH: Helps strengthen and lengthen hair by protecting against future breakage
  • LUXURIOUS FRAGRANCE: Sandalwood Vanille is infused with notes of Vanilla, Dry Ambers, Vetiver, and Sandalwood
  • Packaging made of 100% post-consumer recycled materials.

Description

Our Fundamental Strengthening Shampoo is the first step in our Strengthening system.

Elevate your haircare ritual with the Fundamental Strengthening Shampoo, a formula that is clinically proven to reduce breakage by 3.7x after just one use. Enriched with plant proteins, this formula gently cleanses without stripping leaving hair feeling clean and looking healthy and restored. It encourages length by strengthening and preventing damage, while also promoting overall hair health, leaving strands soft, strong, and healthy.

Luxurious Fragrance: Sandalwood Vanille
• Top: Bergamot, Juniper Berry
• Heart: Jasmine, Elemi
• Base: Sandalwood, Vanilla

Product Details:
• 89% agree it gently cleanses while removing oil, sweat, dirt, and product buildup*
• 87% agree it's gentle enough for everyday use
*In a blind consumer study involving 46 participants who used the Strengthening shampoo over 7 days.

How to use:
1. START WITH OUR FUNDAMENTAL STRENTHENING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW WITH OUR FUNDAMENTAL STRENGTHENING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.

Formulated to be suitable for color treated hair.
Hair Type: All Hair Types
Health Facts: Lanolin-Free, Dye-Free, Mineral Oil-Free, Sulfate-Free, Animal By-Product-Free, Silicone-Free, Artificial Color-Free, Phthalate-Free, Vegan, Sodium Lauryl Sulfate-Free, Paraben-Free, Sodium Laureth Sulfate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Contains Recycled Content, Cruelty-Free, Post-Consumer Recycled Material
Beauty Purpose: Damage Repair
Net weight: 14 fl oz (US)
TCIN: 86947992
UPC: 810157940018
Item Number (DPCI): 063-00-0442
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, coco-glucoside, salvia hispanica seed extract, ppg-2 hydroxyethyl coco/isostearamide, panthenol, hydrolyzed quinoa, aloe barbadensis leaf juice*, helianthus annuus (sunflower) seed extract, carthamus tinctorius (safflower) seed oil, glycerin, starch hydroxypropyltrimonium chloride, cocamidopropyl pg-dimonium chloride, guar hydroxypropyltrimonium chloride, glyceryl oleate, dicaprylyl ether, decyl glucoside, phenoxyethanol, sodium benzoate, citric acid, sodium chloride, fragrance. *certified organic ingredient

Shipping details

Estimated ship dimensions: 5 inches length x 4.8 inches width x 2.2 inches height
Estimated ship weight: 1.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this shampoo sulfate free?

submitted by Luv2walk - 2 years ago
  • A: It shows the answer to that in the product images.

    submitted bySummer33 - 2 years ago
  • A: Yes. It’s about as natural as it can get

    submitted byN - 2 years ago

Q: What are the ingredients? Thank you!

submitted by Erin - 2 years ago
  • A: If you look at the second photo, you will see the ingredients list on the back of the bottle.

    submitted byKrisP - 2 years ago
  • A: Look at the photos! The ingredients are right there.

    submitted bySummer33 - 2 years ago

Q: Can you please list the ingredients for these products?

submitted by Erin - 2 years ago
  • A: Check the photos the ingredients are there already.

    submitted bySummer33 - 2 years ago
  • A: Look at the photos!

    submitted bySummer33 - 2 years ago

Q: What hair types is this shampoo suitable for?

submitted by AI Shopping Assistant - 1 day ago
  • A: This shampoo is suitable for all hair types, ensuring versatility and effectiveness.

    submitted byAI Shopping Assistant - 1 day ago
    Ai generated

Q: What is the primary purpose of this shampoo?

submitted by AI Shopping Assistant - 1 day ago
  • A: The primary purpose is damage repair, helping to strengthen and restore hair health.

    submitted byAI Shopping Assistant - 1 day ago
    Ai generated

Q: How should I use this shampoo for best results?

submitted by AI Shopping Assistant - 1 day ago
  • A: Apply to wet hair, massage into the scalp, and rinse thoroughly for optimal results.

    submitted byAI Shopping Assistant - 1 day ago
    Ai generated

Q: Does the shampoo contain any harmful chemicals?

submitted by AI Shopping Assistant - 1 day ago
  • A: No, it is free from sulfates, parabens, dyes, and other harmful chemicals.

    submitted byAI Shopping Assistant - 1 day ago
    Ai generated

Q: What key ingredients contribute to its effectiveness?

submitted by AI Shopping Assistant - 1 day ago
  • A: The shampoo is enriched with plant proteins that help cleanse and strengthen hair.

    submitted byAI Shopping Assistant - 1 day ago
    Ai generated

Q: This made my hair break off. What should I do?

submitted by Coffeelover81 - 1 year ago
  • A: We’re sorry to hear about your experience! For optimal hair health, it’s important to use the full Blake Brown haircare system as each product is designed to work together. Hair needs a balance of strength and nourishment—too much protein or strengthening ingredients without enough hydration can sometimes make hair feel brittle and prone to breakage. That’s why we recommend alternating between the Nourishing Shampoo and the Strengthening Shampoo to ensure your hair gets both reinforcement and flexibility. Additionally, it’s essential to always follow up with the hair mask after shampooing. This helps replenish moisture, improve elasticity, and maintain healthy, resilient strands. We’d love to help you get the best results—if you have any other questions about your routine, let us know!

    submitted byThe Blake Brown Team - 1 year ago
    Brand expert

Q: Is this shampoo heavy on fine hair?

submitted by Lori - 1 year ago
  • A: Hi Lori, Thanks for reaching out! Our Fundamental Strengthening Shampoo is formulated to be suitable for all hair types, including fine hair. We recommend adjusting the amount of product to suit your hair’s needs – less is more with fine hair! Let us know if you need any tips!

    submitted byThe Blake Brown Team - 1 year ago
    Brand expert

Additional product information and recommendations

3.9 out of 5 stars with 1782 reviews
effectiveness: 2.94 out of 5
quality: 2.93 out of 5
value: 2.81 out of 5
45% would recommend
532 recommendations
5 out of 5 stars
6 February, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

Great for my hair

This product left my hair feeling softer and more manageable then it has in years.
Mekayli
Did you find this review helpful?
5 out of 5 stars
6 February, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

Made my hair feel absolutely wonderful!

I received a free trial of this product and I absolutely loved it! I'm 52 and my hair isn't the same as it was earlier on in life. But I still have long curly hair that I have to dye the greys out of now to keep it looking great. This really did make my hair look and feel shiny and smooth. I will absolutely add this to my arsenal of products to keep my hair looking as good as it does for my age.
ChiDeb73
Did you find this review helpful?
5 out of 5 stars
5 February, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

Gorgeous hair over 50? Heck yes!

I am a woman who is in her 50s but have always had long hair that I have dyed, styled, permed. You name it, damage was done! This product definitely brought the luster and soft texture feel back to my hair. I received a free sample of this product to try out but I will absolutely be buying in the future!
ChiDeb73
Did you find this review helpful?
4 out of 5 stars
4 February, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

Great hair mask!

I received this product for free for my honest opinion. It did make my hair softer and look healthier. I noticed my hair was less dry and looked and felt more hydrated. Didn't love the smell. My scalp had a nice clean 'tingle' while using. I would probably recommend. Other similar products available though.
Mimi1
Did you find this review helpful?
5 out of 5 stars
3 February, 2026

(no review title)

Smells heavenly, keeps hair feeling strong and soft and deranged wonderfully. Doesn't leave residue on scalp or hair. My hair dresser literally told me my hair feels thicker.
Andrea
Did you find this review helpful?
4 out of 5 stars
3 February, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

Soft

This was great inspiring I liked it alot very classy loved the container. Unique and different. I will try again. It was amazing and inspirational. Love the smell and everything about it. Would highly recommend
Crysti
Did you find this review helpful?
5 out of 5 stars
2 February, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

Blake brown

I think I already reviewed this one but I can rave about it again! There's nothing bad to say about her products and I guess we would only continue to try as the new ones are rolled out. This stuff is amazing for my hair type.
Alli
Did you find this review helpful?
5 out of 5 stars
2 February, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

This shampoo/conditioner is AMAZING!!!

The shampoo has a rich woody scent, and it's very pleasant. It also lathers up really good and you can feel your hair getting clean while you wash it. The conditioner is amazing as well. Super creamy soft and definitely does its job.
Mandi
Did you find this review helpful?
5 out of 5 stars
1 February, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

Love it!

I received a free sample of this product from Pinchme. Even though I'm not a fan of vanilla scents, I absolutely loved the smell of this product. It deeply cleaned my hair leaving it squeaky clean and great smelling.
Haley
Did you find this review helpful?
5 out of 5 stars
31 January, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

I would absolutely buy this product!

First I want to say, my favorite thing about this shampoo and the conditioning hair mask is that the scent stays! It doesn't go away overnight or within a few hours like other shampoos. And that is amazing because the scent is so nice! Secondly it left my hair feeling silky smooth. After just having a baby it feels nice to have soft hair because my hair felt so damaged after having my babygirl in November.
Cyna333
Did you find this review helpful?
5 out of 5 stars
31 January, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

Lathering shampoo that smells and works great

I received a free tub of Blake Brown's Fundamental Strengthening Shampoo in exchange for my honest opinion. Not only is the packaging unique (the bottle looks like a hexagonal honeycomb), but the smell is wonderful, and the shampoo itself works great! I really enjoy the sandalwood and vanilla scent (infused with dry ambers and vetiver) - note if you don't like heavily fragranced products, this may not be the right fit for you. The packaging is aesthetic and functional - easy to hold, open, dispense product, and close. The shampoo lathered nicely and left my hair looking, feeling, and smelling clean. The product is pretty large (14 fl oz), and a little goes a long way. I plan to purchase another bottle when this one runs out.
Sam
Did you find this review helpful?
5 out of 5 stars
30 January, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

Smells great and deeply conditions and nourishes

I received this conditioning mask as a free sample. This is a great smelling alternative to conditioner. It smells amazing, goes on thick but penetrates easily. It deeply restores the hair's natural structure. The longer I leave it in means a better recovery for my hair.
w0ndr_w0mn
Did you find this review helpful?
4 out of 5 stars
30 January, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

Pretty good product

I received this product for free for my honest review. I think this product is good. Only thing I can't get pass is the strong Sandalwood fragrance. It's not that I don't like, it's just a bit stronger then I'd like in a fragrance like that. Overall, it cleans well, leaves my hair clean and soft.
Rkm054
Did you find this review helpful?
3 out of 5 stars
29 January, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

Pinch me sample

I may use this again but I still have product so it won't be in the near future. I have curly/wavy hair and often can use heavier products on my thick hair. This was a great sample but I have a ton left.
Aimy
Did you find this review helpful?
5 out of 5 stars
28 January, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

Excellent

It is really of excellent quality my hair is soft smooth hydrated with a pleasant fragrance it is easy to use it has high quality ingredients that my hair feels healthy I recommend it
Moquitablue
Did you find this review helpful?
5 out of 5 stars
28 January, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

Helps to strengthen your hair

Blake Brown Fundamental Strengthening Shampoo and Mask is a great product. It really help to strengthen and soften my hair and I love the wonderful scent that it comes in. I received this product for free.
Jsprat
Did you find this review helpful?
5 out of 5 stars
27 January, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

Best smelling hair product

I was given the opportunity to try this new shampoo. The smell is beyond amazing. It cleans without drying my hair. Totally recommend you giving it a try. You won't regret it.
Alicia Robles
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
26 January, 2026

Horrible! Blake B products super disappointing!

This didn’t get my hair very clean (I could smell scalp funk) yet my hair felt stripped after using! Smells artificially “off”. I can’t believe I wasted $19 on this! Had much, much better results with Ever Pure and Garnier’s Honey line, and they’re much cheaper!
lmppeoria
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
26 January, 2026Verified purchase

(no review title)

I absolutely love this brand. I only wish they would make the bottle tall like normal with the same look and style just like the moose.
stephanie
Did you find this review helpful?
4 out of 5 stars
23 January, 2026
originally posted on https://www.blakebrownbeauty.com/
Image

Bit heavy for me.

Its pretty decent shampoo. The packaging is fun. Cleanse the hair pretty good but the consistency is a bit heavy, leaves hair feeling like it has something in it, not clean. Didn't like the effect. The scent is too sweet and heavy for me but others may like.
Lyoka
1 guest found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy