Sponsored
Blake Brown Fundamental Nourishing Shampoo - Wild Nectar Santal - Woody Floral Fragrance - 14 fl oz
$18.99 ($1.36/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- CLINICALLY PROVEN: Up to 10x more moisture when using Nourishing Shampoo & Mask together
- HYDRATING FORMULA: Designed to cleanse your hair while revitalizing it with hydration and nutrition
- TAMES FRIZZ: Visibly smooths hair and reduces frizz
- LUXURIOUS FRAGRANCE: Wild Nectar Santal is infused with notes of Bergamot, Fig, Cardamon, and Sandalwood
- Packaging made of 100% post-consumer recycled materials.
Description
Our Fundamental Nourishing Shampoo is the first step in our Nourishing system.
Elevate your haircare routine with our Fundamental Nourishing Shampoo, a formula that delivers a daily infusion of moisture while keeping hair light and bouncy. It tames frizz, smooths flyaways, and enhances your hair’s natural shine. At the same time, it gently cleanses without stripping, leaving your hair feeling clean, replenished and healthy.
Complete the ritual with our Fundamental Nourishing Mask, a deeply conditioning treatment that replenishes and restores.
Luxurious Fragrance: Wild Nectar Santal
• Top: Neroli, Cardamom
• Heart: Lily of the Valley, Nectar
• Base: Cedarwood, Vanilla
When used together, Nourishing Shampoo & Mask are clinically proven to:
• Provide up to 10x more moisture
• Leave hair 300% more manageable after one use
• Leave hair feeling over 2x hydrated 24h after use
• Reduce frizz for 24h
• Reduce frizz by 2.5x
How to use:
1. START WITH OUR FUNDAMENTAL NOURISHING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW UP WITH OUR FUNDAMENTAL NOURISHING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.
Formulated to be suitable for color treated hair.
Elevate your haircare routine with our Fundamental Nourishing Shampoo, a formula that delivers a daily infusion of moisture while keeping hair light and bouncy. It tames frizz, smooths flyaways, and enhances your hair’s natural shine. At the same time, it gently cleanses without stripping, leaving your hair feeling clean, replenished and healthy.
Complete the ritual with our Fundamental Nourishing Mask, a deeply conditioning treatment that replenishes and restores.
Luxurious Fragrance: Wild Nectar Santal
• Top: Neroli, Cardamom
• Heart: Lily of the Valley, Nectar
• Base: Cedarwood, Vanilla
When used together, Nourishing Shampoo & Mask are clinically proven to:
• Provide up to 10x more moisture
• Leave hair 300% more manageable after one use
• Leave hair feeling over 2x hydrated 24h after use
• Reduce frizz for 24h
• Reduce frizz by 2.5x
How to use:
1. START WITH OUR FUNDAMENTAL NOURISHING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW UP WITH OUR FUNDAMENTAL NOURISHING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.
Formulated to be suitable for color treated hair.
Hair Type: All Hair Types
Health Facts: Lanolin-Free, Dye-Free, Mineral Oil-Free, Sulfate-Free, Animal By-Product-Free, Silicone-Free, Artificial Color-Free, Phthalate-Free, Vegan, Sodium Lauryl Sulfate-Free, Sodium Laureth Sulfate-Free, Paraben-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Contains Recycled Content, Cruelty-Free, Post-Consumer Recycled Material
Beauty Purpose: Nourishing
Net weight: 14 fl oz (US)
TCIN: 86947998
UPC: 810157940032
Item Number (DPCI): 063-00-5083
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, coco-glucoside, salvia hispanica seed extract, ppg-2 hydroxyethyl coco/isostearamide, panthenol, carthamus tinctorius (safflower) seed oil, hydrolyzed carrot protein/hydrolyzed kale protein/hydrolyzed lemon protein extract, helianthus annuus (sunflower) seed extract, aloe barbadensis leaf juice*, sodium pca, glycerin, cocamidopropyl pg-dimonium chloride, guar hydroxypropyltrimonium chloride, glycol stearate, cetyl alcohol, glycol distearate, carbomer, cetrimonium chloride, stearamidopropyl dimethylamine, phenoxyethanol, sodium benzoate, citric acid, sodium chloride, sodium hydroxide, fragrance. *certified organic ingredient' '
Allergens & Warnings:
FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE EYES THOROUGHLY WITH WATER.Shipping details
Estimated ship dimensions: 2.07 inches length x 4.79 inches width x 5.06 inches height
Estimated ship weight: 1.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Why is this product so bad?
submitted by Haircarequeen - 9 months ago
A: It's not, in fact many of the bad reviews aren't even verified and they (as well as the previous answer to this question, that I have reported) are examples of extreme ratings manipulation.
submitted byCarrotcake_ - 7 months agoA: I am really disappointed that Target has allowed trolls to manipulate the reviews. I understand that people are upset with Blake Lively. That is their prerogative. That has nothing to do with her line of hair care. I would wager that 95% of these negative comments have NOT used any of these products.
submitted bySharon Weeks - 6 months ago
Q: Is this sulfate / paraben free?
submitted by L - 9 months ago
A: All Blake Brown products are formulated without SLS/SLES, silicones, parabens, phthalates, synthetic dyes, and mineral oil.
submitted byThe Blake Brown Team - 9 months agoBrand expert
Q: The scents natural or artificial?
submitted by Heather - 10 months ago
A: Hi Heather, Our fragrances are comprised of both natural and synthetic ingredients.
submitted byThe Blake Brown Team - 10 months agoBrand expert
Q: Does this weigh hair down? I have very thin/ fine hair
submitted by Jess - 11 months ago
A: Hi Jess! No, this product is designed to be lightweight and won't weigh down thin or fine hair. It’s formulated to add hydration and nourishment to strands without leaving any heavy residue. Many of our customers with fine hair find that it helps to enhance their hair’s natural body and movement, giving it a fuller look without feeling heavy or greasy.
submitted byThe Blake Brown Team - 10 months agoBrand expert
Q: What’s wrong with conditioner?
submitted by Jada - 11 months ago
A: Hi Jada, great question! We believe in rethinking haircare routines to deliver better results. Traditional conditioners can often coat your hair without truly nourishing it, which is why we replaced it with our multitasking masks. Our Nourishing Mask and Strengthening Mask don’t just condition—they strengthen, repair, and boost elasticity for long-lasting benefits. Think of it as an upgrade, not an omission!
submitted byThe Blake Brown Team - 11 months agoBrand expert
Q: Is this good for gray hair?
submitted by Gappy - 1 year ago
A: Hi there! Our products are formulated to work on all hair types. The Nourishing Shampoo, specifically, leaves hair feeling hydrated, manageable, and soft.
submitted byThe Blake Brown Team - 1 year agoBrand expert
Q: is this color safe?
submitted by Color Safe - 1 year ago
A: Hi, good question! All of our products are formulated to be suitable for color treated hair.
submitted byThe Blake Brown Team - 1 year agoBrand expert
Q: Is this product color-safe?
submitted by Rachel - 1 year ago
A: Hi Rachel! Short answer...YES! All of our products are formulated to be suitable for color treated hair.
submitted byThe Blake Brown Team - 1 year agoBrand expert
Q: Is this line cruelty free?
submitted by Shan127d - 1 year ago
A: We are proud to be vegan and cruelty free! In addition, we do not formulate with SLS/SLES, Silicones, Phthalates, Parabens, Synthetic Dyes, and Mineral Oils.
submitted byThe Blake Brown Team - 1 year agoBrand expert
Q: What hair type is this for?
submitted by CC - 1 year ago
A: Hi CC! Our products are formulated to be suitable for all hair types and we suggest people listen to their own hair on what it needs most (strengthening, nourishment, etc).
submitted byThe Blake Brown Team - 1 year agoBrand expert
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Guests are saying
Guests have shared a mix of experiences with this hair care product, highlighting its ability to leave hair feeling soft, shiny, and manageable. Many appreciate the nourishing qualities and pleasant scent, making it a great addition to their hair care routine. However, some guests noted that it may not work for all hair types, particularly those with fine or naturally dry hair. Overall, it offers a luxurious feel and effective hydration for many users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 1544 reviews
effectiveness: 2.99 out of 5
quality: 2.99 out of 5
value: 2.89 out of 5
47% would recommend
587 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
(no review title)
Great scent, and clean feeling
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
(no review title)
Smells so good
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025Verified purchase
Love this shampoo!
Love the scent and my hair looks and feels great! My husband loves it too and he’s very picky!
3 out of 5 stars
7 November, 2025
originally posted on https://www.blakebrownbeauty.com/
It was decent
I use this product in the shower every week when I wash my hair, the shampoo is good. It cleans, but I need to do it twice for my hair to feel clean. It does leave my hair feeling really dry though, so make sure you have a good conditioner afterwards.
4 out of 5 stars
7 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Smoother hair
I received this Blake Brown Fundamental Nourishing Shampoo and Mask for free in exchange for my honest review. This combo left my hair super soft and manageable. The scent starts off strong but mellows out and smells luxurious.
5 out of 5 stars
6 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Soft and shiny
Blake Brown shampoo leaves your hair soft and shiny with much volume. It rinses out thoroughly and keeps your hair hydrated through out the day. Airdry or blow dry your hair will love you for the softness.
3 out of 5 stars
6 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Highly scented
At first when I smelled this it gave off that pickle/dill scent that can happen with sandalwood. However, when I squeezed it out and applied it transformed to a lovely, warm scent. It is a highly scented product if you are sensitive to scent. I like that the scent lingers. It lathers well and cleans my scalp thoroughly. Unfortunately, it broke me out along my hair line, though that cleared up after more uses. I wish the sizes of the shampoo and conditioner were reversed. Why a big shampoo and a small conditioner? It will take me a while to get through this bottle. I do like the shape of this bottle and that it can be stacked on top of the conditioner in aesthetically pleasing way. It is a little inconvenient to twist the cap all the way off and to use this bottle. I received this product for free to try.
2 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2025
Zero stars for the owner, 2 stars for the shampoo
I tried this shampoo for the first time in summer 2024. While I absolutely loved the design in theory, I immediately found it too bulky and cheap when I purchased it. It's not easy to open the cap with wet hands and it's difficult to get the product out of the bottle. I loved the smell although it's a bit strong for my liking. Unfortunately my scalp began itching after 2 uses, I couldn't stop scratching it. So I had to return the product because it seems to have an ingredient I am allergic to. 2 stars. For her behavior in her lawsuit, zero stars. Don't recommend
5 out of 5 stars
5 November, 2025
originally posted on https://www.blakebrownbeauty.com/
❤️
Both the shampoo and mask made my hair feel silky and full. The mask was difficult to open with 1 hand. However after using both I felt like I had just gone to get my hair done. Highly recommend these products.
5 out of 5 stars
5 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Amazing
I've received this mask from pinchme for my honest review. My hair never felt better after this mask. You literally don't need any conditioner after you use this mask. Definitely something that every one should have.
4 out of 5 stars
5 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Great Products
I really enjoyed using the shampoo and mask. They have a nice light scent that lasts for a couple of days. It left my hair feeling so soft. I will purchase these in the future. The only issue is that the bottles can be a little difficult to use in the shower. I received these for free to try.
5 out of 5 stars
5 November, 2025
originally posted on https://www.blakebrownbeauty.com/
💜💜
I used as directed. And put it thought a 2 day test. It stayed smelling good and kept my hair feeling clean and soft. Had family try it as well. Some already bought.
5 out of 5 stars
4 November, 2025
originally posted on https://www.blakebrownbeauty.com/
I absolutely love this product!!
This is a great all around hair product. For all hair types. It's affordable and I've never used a product like this one.
5 out of 5 stars
4 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Makes my hair so silky!
I loved how silky and soft my hair was after one use. The scent smelled so luxurious, and the packaging felt unique and chic. I received a free sample in exchange for an honest review, and I'm planning to purchase in the future.
5 out of 5 stars
4 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Simply amazing
Wow, this product has been absolutely amazing! I've been using it for a couple of weeks now, and I can really see a difference in my hair. It feels so much healthier, shinier, smoother, and easier to manage.
5 out of 5 stars
4 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Heavenly smell to my new favorite shampoo!
I received free product and this was the Blake Brown wild nectar sandal. Was completely happy and more with the product! I love the way the bottles look and all honesty and they stack perfectly but the smell is what really really made me fall in love with it and after I got to use it a few times I was very impressed and Love every time I move I can smell that beautiful smell coming from my hair! Highly recommend! Definitely can't wait to see what else is produced with this line
4 out of 5 stars
4 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Amazing scent
This shampoo smells amazing in your hair and sticks around afterwards. The shampoo is very drying though. It reminds me of a detoxing shampoo, so it doesn't leave my hair feeling moisturized or nourished. When paired with the mask it's great, but definitely don't use it solo. I received this product for free in exchange for an honest review.
1 out of 5 stars
4 November, 2025
Drying
Drying and don’t like scent
5 out of 5 stars
4 November, 2025
originally posted on https://www.blakebrownbeauty.com/
A Shampoo That Actually Feels Nourishing
I really enjoyed using the Blake Brown Fundamental Nourishing Shampoo. It left my hair feeling clean, soft, and hydrated without weighing it down. The formula lathers nicely and rinses out easily, and my hair felt smoother and less frizzy afterward. I also love the light, fresh scent. It's not too strong but makes my hair smell great all day. Overall, it's a great shampoo if you want something nourishing that still gives a good deep clean.
3 out of 5 stars
4 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Have You Ever Wanted To Play Tetris In The Shower?
If there's any justice in the world, whoever created the design for these bottles, will spend their afterlife trying to stack them while wet in the shower. I believe that hair masks and conditioners are interchangeable, so it doesn't bother me that it's a mask instead of a conditioner. It's nice and thick and coats my hair well. The scent is pretty, but not strong enough to me. It doesn't linger in the hair the way I wish it would. The price point is weird to me. It's in between drugstore and high end, but doesn't really fit either category. All in all, decent, but not amazing. *Free product provided in exchange for an honest review.