Blake Brown Fundamental Nourishing Shampoo - Wild Nectar Santal - Woody Floral Fragrance - 14 fl oz
$18.99 when purchased online
Target Online store #3991
About this item
Highlights
- CLINICALLY PROVEN: Up to 10x more moisture when using Nourishing Shampoo & Mask together
- HYDRATING FORMULA: Designed to cleanse your hair while revitalizing it with hydration and nutrition
- TAMES FRIZZ: Visibly smooths hair and reduces frizz
- LUXURIOUS FRAGRANCE: Wild Nectar Santal is infused with notes of Bergamot, Fig, Cardamon, and Sandalwood
- Packaging made of 100% post-consumer recycled materials.
Description
Our Fundamental Nourishing Shampoo is the first step in our Nourishing system.
Elevate your haircare routine with our Fundamental Nourishing Shampoo, a formula that delivers a daily infusion of moisture while keeping hair light and bouncy. It tames frizz, smooths flyaways, and enhances your hair’s natural shine. At the same time, it gently cleanses without stripping, leaving your hair feeling clean, replenished and healthy.
Complete the ritual with our Fundamental Nourishing Mask, a deeply conditioning treatment that replenishes and restores.
Luxurious Fragrance: Wild Nectar Santal
• Top: Neroli, Cardamom
• Heart: Lily of the Valley, Nectar
• Base: Cedarwood, Vanilla
When used together, Nourishing Shampoo & Mask are clinically proven to:
• Provide up to 10x more moisture
• Leave hair 300% more manageable after one use
• Leave hair feeling over 2x hydrated 24h after use
• Reduce frizz for 24h
• Reduce frizz by 2.5x
How to use:
1. START WITH OUR FUNDAMENTAL NOURISHING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW UP WITH OUR FUNDAMENTAL NOURISHING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.
Formulated to be suitable for color treated hair.
Elevate your haircare routine with our Fundamental Nourishing Shampoo, a formula that delivers a daily infusion of moisture while keeping hair light and bouncy. It tames frizz, smooths flyaways, and enhances your hair’s natural shine. At the same time, it gently cleanses without stripping, leaving your hair feeling clean, replenished and healthy.
Complete the ritual with our Fundamental Nourishing Mask, a deeply conditioning treatment that replenishes and restores.
Luxurious Fragrance: Wild Nectar Santal
• Top: Neroli, Cardamom
• Heart: Lily of the Valley, Nectar
• Base: Cedarwood, Vanilla
When used together, Nourishing Shampoo & Mask are clinically proven to:
• Provide up to 10x more moisture
• Leave hair 300% more manageable after one use
• Leave hair feeling over 2x hydrated 24h after use
• Reduce frizz for 24h
• Reduce frizz by 2.5x
How to use:
1. START WITH OUR FUNDAMENTAL NOURISHING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW UP WITH OUR FUNDAMENTAL NOURISHING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.
Formulated to be suitable for color treated hair.
Hair Type: All Hair Types
Health Facts: Lanolin-Free, Dye-Free, Mineral Oil-Free, Sulfate-Free, Animal By-Product-Free, Silicone-Free, Artificial Color-Free, Phthalate-Free, Vegan, Sodium Lauryl Sulfate-Free, Sodium Laureth Sulfate-Free, Paraben-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Contains Recycled Content, Cruelty-Free, Post-Consumer Recycled Material
Beauty Purpose: Nourishing
Net weight: 14 fl oz (US)
TCIN: 86947998
UPC: 810157940032
Item Number (DPCI): 063-00-5083
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, coco-glucoside, salvia hispanica seed extract, ppg-2 hydroxyethyl coco/isostearamide, panthenol, carthamus tinctorius (safflower) seed oil, hydrolyzed carrot protein/hydrolyzed kale protein/hydrolyzed lemon protein extract, helianthus annuus (sunflower) seed extract, aloe barbadensis leaf juice*, sodium pca, glycerin, cocamidopropyl pg-dimonium chloride, guar hydroxypropyltrimonium chloride, glycol stearate, cetyl alcohol, glycol distearate, carbomer, cetrimonium chloride, stearamidopropyl dimethylamine, phenoxyethanol, sodium benzoate, citric acid, sodium chloride, sodium hydroxide, fragrance. *certified organic ingredient' '
Allergens & Warnings:
FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE EYES THOROUGHLY WITH WATER.Shipping details
Estimated ship dimensions: 2.07 inches length x 4.79 inches width x 5.06 inches height
Estimated ship weight: 1.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Why is this product so bad?
submitted by Haircarequeen - 6 months ago
A: I am really disappointed that Target has allowed trolls to manipulate the reviews. I understand that people are upset with Blake Lively. That is their prerogative. That has nothing to do with her line of hair care. I would wager that 95% of these negative comments have NOT used any of these products.
submitted bySharon Weeks - 3 months agoA: It's not, in fact many of the bad reviews aren't even verified and they (as well as the previous answer to this question, that I have reported) are examples of extreme ratings manipulation.
submitted byCarrotcake_ - 4 months ago
Q: Is this sulfate / paraben free?
submitted by L - 6 months ago
A: All Blake Brown products are formulated without SLS/SLES, silicones, parabens, phthalates, synthetic dyes, and mineral oil.
submitted byThe Blake Brown Team - 6 months agoBrand expert
Q: The scents natural or artificial?
submitted by Heather - 7 months ago
A: Hi Heather, Our fragrances are comprised of both natural and synthetic ingredients.
submitted byThe Blake Brown Team - 7 months agoBrand expert
Q: Does this weigh hair down? I have very thin/ fine hair
submitted by Jess - 7 months ago
A: Hi Jess! No, this product is designed to be lightweight and won't weigh down thin or fine hair. It’s formulated to add hydration and nourishment to strands without leaving any heavy residue. Many of our customers with fine hair find that it helps to enhance their hair’s natural body and movement, giving it a fuller look without feeling heavy or greasy.
submitted byThe Blake Brown Team - 7 months agoBrand expert
Q: What’s wrong with conditioner?
submitted by Jada - 8 months ago
A: Hi Jada, great question! We believe in rethinking haircare routines to deliver better results. Traditional conditioners can often coat your hair without truly nourishing it, which is why we replaced it with our multitasking masks. Our Nourishing Mask and Strengthening Mask don’t just condition—they strengthen, repair, and boost elasticity for long-lasting benefits. Think of it as an upgrade, not an omission!
submitted byThe Blake Brown Team - 8 months agoBrand expert
Q: Is this good for gray hair?
submitted by Gappy - 8 months ago
A: Hi there! Our products are formulated to work on all hair types. The Nourishing Shampoo, specifically, leaves hair feeling hydrated, manageable, and soft.
submitted byThe Blake Brown Team - 8 months agoBrand expert
Q: is this color safe?
submitted by Color Safe - 1 year ago
A: Hi, good question! All of our products are formulated to be suitable for color treated hair.
submitted byThe Blake Brown Team - 1 year agoBrand expert
Q: Is this product color-safe?
submitted by Rachel - 1 year ago
A: Hi Rachel! Short answer...YES! All of our products are formulated to be suitable for color treated hair.
submitted byThe Blake Brown Team - 1 year agoBrand expert
Q: Is this line cruelty free?
submitted by Shan127d - 1 year ago
A: We are proud to be vegan and cruelty free! In addition, we do not formulate with SLS/SLES, Silicones, Phthalates, Parabens, Synthetic Dyes, and Mineral Oils.
submitted byThe Blake Brown Team - 1 year agoBrand expert
Q: What hair type is this for?
submitted by CC - 1 year ago
A: Hi CC! Our products are formulated to be suitable for all hair types and we suggest people listen to their own hair on what it needs most (strengthening, nourishment, etc).
submitted byThe Blake Brown Team - 11 months agoBrand expert
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Guests are saying
The shampoo is celebrated for its nourishing and hydrating properties, leaving hair feeling soft, healthy, and manageable. Many guests appreciate its pleasant scent and lightweight formula, which does not weigh hair down. However, some guests have experienced dryness and irritation, indicating that results may vary based on hair type. Overall, it is a popular choice for those seeking a gentle yet effective shampoo that enhances hair health and appearance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.0 out of 5 stars with 1003 reviews
effectiveness: 3 out of 5
quality: 2.99 out of 5
value: 2.89 out of 5
47% would recommend
571 recommendations
Don't bother!
1 out of 5 stars
Thumbs down graphic, would not recommend
Blergh - 2 days ago, Verified purchaser
This made my scalp SO FREAKING ITCHY. Don’t buy it - ingredients are not gentle. If I could give it negative stars, I would. I thought it would subside but did not. In the trash.
Not good
1 out of 5 stars
Thumbs down graphic, would not recommend
Hair2hair - 2 days ago
Don't like the stink. The are better products for the money.
Smells amazing and makes hair silky soft
5 out of 5 stars
Thumbs up graphic, would recommend
Mo - 3 days ago, Verified purchaser
The best smelling shampoo I’ve ever had. I smell like a wealthy person. It makes my hair silky soft.
I Think It's Great
5 out of 5 stars
Thumbs up graphic, would recommend
TargetCustomer365 - 4 days ago, Verified purchaser
My hair is naturally straight. This product is great for me— it smells SO good and it makes my hair soft. I told my mom to buy it too. I’ve been using it three times a week for a while now. The conditioner that matches it is great too.
Ignore the Negative Reviews
5 out of 5 stars
Thumbs up graphic, would recommend
Renee - 9 days ago
Ignore the negative reviews, there is a group of Baldoni fans going around leaving negative reviews to smear Blake (very unhinged). I’ve been using the Shampoo, Mask, and Potion between 3 to 4 months. I love how soft my hair feels even before using the mask. I have fine hair that is med-long, color treated regularly and washed daily. The 3 products leave my hair soft, smooth and manageable. I’m not big on using a multiple hair products and I love that the miracle potion does it all for me. It does not leave my hair feeling greasy or weighted down.
Not for dry hair
2 out of 5 stars
Thumbs down graphic, would not recommend
Ashley - 10 days ago
The shampoo smells really nice, but it made my hair frizzy & dry. I wouldn’t recommend to those with dry hair.
0 stars if i could
1 out of 5 stars
Thumbs down graphic, would not recommend
MC - 10 days ago, Verified purchaser
Caution with these incentivized positive reviews. Agree with other reviewers that this product causes significant HAIR LOSS. The smell is also not attractive and certainly not comparable to Kérastase. Do not waste your money
Waste of $$$.
1 out of 5 stars
Thumbs down graphic, would not recommend
Kris - 15 days ago
Trash. Waste of $$$.
Bad product.
1 out of 5 stars
Thumbs down graphic, would not recommend
Steph - 15 days ago, Verified purchaser
Dried my hair and scalp. Scent smells good at first but it’s too strong and lasts long in a bad way. I couldn’t sleep from how strong it was and it gave me a headache. Returned.
These are necessary
5 out of 5 stars
JD - 22 days ago
originally posted on https://www.blakebrownbeauty.com/
I started switching between each these shampoos & conditioners a couple of months ago & I can honestly say it is the best thing I've done for my hair. I've been a loyal Briogeo user for years & since switching to these products & alternating between the strengthening & nourishing with each wash, my hairstylist said this is the healthiest my hair has been in a very long time. (This is the only thing I've don't differently).
GREAT shampoo
5 out of 5 stars
AR - 23 days ago
originally posted on https://www.blakebrownbeauty.com/
This was the first product I tried from the BB line and it smells as amazing as it works. My hair is left shiny and I can stretch a blow dry for a few days. This is my favorite shampoo.
Do not waste money!
1 out of 5 stars
Thumbs down graphic, would not recommend
RR - 30 days ago
Smells awful and did not clean well.
My Favorite Set
5 out of 5 stars
Thumbs up graphic, would recommend
Lace - 1 month ago, Verified purchaser
The Moisturizing Shampoo and Mask combo is my absolute favorite! I have fine, thin hair that tends to soak up moisture, and this pair leaves my hair feeling nourished without weighing it down. The shampoo gently cleanses while providing that deep hydration my hair craves, and the mask? Instant magic. It makes my hair feel soft, shiny, and super smooth, but never greasy. I typically switch between this moisturizing set and the strengthening set every two to three washes to give my hair a balance of hydration and strength. The moisturizing duo is perfect for a good moisture boost without overdoing it. Highly recommend this for anyone with fine hair that needs a little extra love.
Great shampoo, not great packaging
4 out of 5 stars
Thumbs up graphic, would recommend
Magdela - 1 month ago, Verified purchaser
Pros: left my hair soft and smooth, smells AMAZING Cons: packaging is awkward to open and close in the shower and would be much easier if it was a flip top
Smells amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Tod - 1 month ago, Verified purchaser
The scent is amazing
Terrible product!
1 out of 5 stars
Thumbs down graphic, would not recommend
BeautyKween - 1 month ago
Made my hair even more dry and brittle! Packaging is awkward and difficult to open.
1 reply from The Blake Brown Team team - 1 month ago
Thank you for sharing your experience, and we’re sorry to hear the shampoo felt drying on your hair. Our goal is always to support healthy, thriving hair, so it’s important to us that you didn’t get the results you expected. To help, we recommend always pairing the Nourishing Shampoo with our Nourishing Mask. This duo is designed to provide up to 10 times more moisture, reduce frizz, and leave hair feeling hydrated and soft. The mask is enriched with ingredients like chia seed extract and aloe to help lock in moisture and boost shine. Also, try using a smaller amount of shampoo focused on the scalp, and apply the mask mainly to the mid-lengths and ends to avoid any dryness. We hope this helps, but if you're still not seeing what you hoped for, please reach out to us at hello@blakebrownbeauty.com -- we’d love to help further troubleshoot and make it right.
I wanted to like it
1 out of 5 stars
Thumbs down graphic, would not recommend
Dried my hair - 1 month ago
The smell is somewhat nice, but it really dried my hair :( I wanted to like this product, but it was not for me.
My favorite shampoo
5 out of 5 stars
Milli - 2 months ago
originally posted on https://www.blakebrownbeauty.com/
This shampoo smells so so good it's also a great shampoo. I wish it wasn't just a cleansing shampoo. It pairs great with the strengthening shampoo. I wish I could get everything I own in this scent. I would own this scent in a candle, oil diffuser, laundry detergent, you name it I would buy it. The shampoo leaves my hair feeling very soft and supple and just clean. I pair it with the santal body/hair spray and the smell last all day. I get so many compliments when I use this shampoo and spray. It has replaced all of my sprays and perfumes. I'm obsessed with it.
This is my most favorite shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
My favorite shampoo - 2 months ago
I have been looking for a good drugstore shampoo for the last 10 years. The salon stuff isn't always my favorite and can be very expensive over time. It is hard to keep trying new salon shampoos as well due to the prices. The Blake Brown Wild Nectar Santal shampoo leaves my hair feeling very soft, but not weighed down or greasy keeping volume throughout my hair. I have a fine hair type so it is usually difficult to find one that works well for me. I'm not sure how this would work with other hair types. It is sulfate free but still lathers very well. Not only does it leave my hair feeling supple but the scent is intoxicating. I have gotten so many compliments from people. My boyfriend, my sisters, friends, mom, cowokers have all said I smell amazing. People ask me what I'm wearing all the time. The scent lingers all day in your hair. It is very strong so if you are sensitive to smells and perfumes then I would stay clear. It is just an all around feel good scent, I love it. Very cozy and almost nostalgic, but feminine and not musky or too floral. I would honestly love a bodywash, a candle or an oil diffuser with this scent as well. I'm obsessed with this shampoo and keep it stocked in my bathroom.
Had high hopes
2 out of 5 stars
Thumbs down graphic, would not recommend
Yuri - 2 months ago, Verified purchaser
I bought this a few days ago and personally having curly hair, i always like experimenting with shampoos to fit my hair needs. Unfortunately as much as i wanted to love this shampoo and the hair mask. The shampoo made my scalp dry, including itchiness and slight burning sensation a few hours after showering (not horrible but unpleasant) that i had to apply rosemary oil to soothe my scalp. The bright side is that the scent was not too strong and actually liked it, which it also did stay in my hair for about 3 days. The packaging is cute too in my opinion. I had high hopes but unfortunate it did not go well with my curly hair that i ended up returning :(