Blake Brown Fundamental Nourishing Shampoo - Wild Nectar Santal - Woody Floral Fragrance - 14 fl oz

A: It's not, in fact many of the bad reviews aren't even verified and they (as well as the previous answer to this question, that I have reported) are examples of extreme ratings manipulation.

A: I am really disappointed that Target has allowed trolls to manipulate the reviews. I understand that people are upset with Blake Lively. That is their prerogative. That has nothing to do with her line of hair care. I would wager that 95% of these negative comments have NOT used any of these products.

A: The shampoo is clinically proven to provide up to 10x more moisture when used with the Nourishing Mask.

A: It visibly smooths hair and reduces frizz, making hair more manageable.

A: The packaging is made of 100% post-consumer recycled materials.

A: Yes, the formula is designed to be suitable for color-treated hair.

A: The shampoo features a luxurious Wild Nectar Santal fragrance with notes of Bergamot, Fig, Cardamon, and Sandalwood.

A: Hi there! Always follow with our Nourishing Mask - leave it in for 3 minutes (post-shampoo) and voila! This mask will increase your hair's moisture by 10x with just one use.

A: All Blake Brown products are formulated without SLS/SLES, silicones, parabens, phthalates, synthetic dyes, and mineral oil.

A: Hi Heather, Our fragrances are comprised of both natural and synthetic ingredients.

A: Hi Jess! No, this product is designed to be lightweight and won't weigh down thin or fine hair. It’s formulated to add hydration and nourishment to strands without leaving any heavy residue. Many of our customers with fine hair find that it helps to enhance their hair’s natural body and movement, giving it a fuller look without feeling heavy or greasy.