"LIQUID GOLD" because it is just that Amazing! Rucker Roots Growth Serum is an oil based lightweight finishing product that will silken hair during heat, stimulates growth at the root, and maintain your silk press longer. Shea butter and Argan oil are also infused in this amazing Growth Serum and it will help seal the hair cuticle while infusing nutrients at the hair follicle to stimulate growth. Our Ingredients contain a natural blend of roots that come from the earth’s soil. Styling Carrot Root oils will help prevents split ends and rejuvenates hair follicles. The Ginger Root Oils will stimulate blood flow to scalp and prevent hair loss. The Turnip Root Oils promotes hair growth and elasticity and maintains a vibrant hair color.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
Vegan
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.
Black Owned or Founded Brand
Target recognizes Black owned brands as U.S. based enterprises that are at least 51% Black owned, operated and controlled while Black founded brands are those enterprises created, developed, and previously wholly or partly owned by Black Entrepreneurs.
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Q: Is this a heat protectant for use during heat styling? Or is it used after heat styling?
submitted by Nancy - 2 years ago
A:Â It can actually be used both ways. How to use: Apply a small amount of hair growth serum to wet or dry hair. Massage into scalp and hair shaft to stimulate. Style as desired.
I am sold to this product forever it is a must for my mane !
5 out of 5 stars
Would recommend
MJmommy - 2 years ago, Verified purchaser
This is my new hair’s best friend; The fragrance of this product from the jump mesmerized me! I was experiencing hair shedding significantly from medication and missed salon appointments but I decided to give this item from the product line a try to toggle frizz and get an escalated growth result and let’s just say amazing so much so I fear running out I turned around and got two extra bottles ! Please consider making a complimentary hair vitamin !
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effectiveness: 5 out of 5
7 guests found this review helpful. Did you?
LOVE THIS!
5 out of 5 stars
SAMANTHA - 2 years ago, Verified purchaser
I use this product daily and it leave a natural shiny affect afterwards. It also prevents my hair from frizzing outside which is a major plus!
5.0
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effectiveness: 5 out of 5
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quality: 5 out of 5
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5 guests found this review helpful. Did you?
I'm on my 4th bottle
5 out of 5 stars
P Wright - 2 years ago
I first bought this to smooth my edges when I stopped relaxing and coloring my hair, but it has ended up being a main moisture source. I'm typically in two strand braids with the ends loose on top of my head. The Anti-Frizz Serum keeps my ends not just shiny but moist which has totally reduced breakage and keeps it all looking and feeling good!
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effectiveness: 5 out of 5
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quality: 5 out of 5
4.0
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value: 4 out of 5
6 guests found this review helpful. Did you?
Rucker Roots Is My GO TO
5 out of 5 stars
Would recommend
Mik - 2 years ago, Verified purchaser
This line of products has done wonders in growing back my hair post-partum. The growth serum specifically is magic in a bottle
6 guests found this review helpful. Did you?
Light serum!
5 out of 5 stars
Would recommend
Tsmith - 2 years ago, Verified purchaser
It smoothed the frizzes and great for preventing split ends!
5.0
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value: 5 out of 5
5.0
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effectiveness: 5 out of 5
5.0
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quality: 5 out of 5
6 guests found this review helpful. Did you?
Great natural product
5 out of 5 stars
Erroberts - 2 years ago
I love this product because it doesn't have a chemical base and therefore I don't have to be concerned about toxic chemicals and the damage they cause. My hair stays moisturized but.not greasy.
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effectiveness: 5 out of 5
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quality: 5 out of 5
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value: 5 out of 5
6 guests found this review helpful. Did you?
Amazing
5 out of 5 stars
Would recommend
Mi - 2 years ago
Great product love the ingredients
5.0
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quality: 5 out of 5
5.0
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effectiveness: 5 out of 5
5.0
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out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
Like Liquid Gold in a Bottle!
5 out of 5 stars
Alexandria - 2 years ago
Perfect for every day styling! This product has truly assisted with my hair growth in problem areas as well as working as a sealant to protect my hair from the environment. I love my Rucker Roots Products! Thank you, Ellen & Ione!
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value: 5 out of 5
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effectiveness: 5 out of 5
7 guests found this review helpful. Did you?
Quick shipping
4 out of 5 stars
Milagros - 3 years ago, Verified purchaser
I just received; good fast shipping. I will use next time I blow dry. As far as the smell....its ok, reminds me of PlayDoh
4.0
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effectiveness: 4 out of 5
4.0
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quality: 4 out of 5
3.0
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value: 3 out of 5
5 guests found this review helpful. Did you?
(no review title)
5 out of 5 stars
Would recommend
Shondalynn - 3 years ago
I have only been using this product for a month but I am very satisfied with my results. I was having a hard time finding a growth serum that was not greasy. I have noticed my hair growing especially in my troubled areas already! Plus the smell is a bonus!
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quality: 5 out of 5
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9 guests found this review helpful. Did you?
Liquid Gold
5 out of 5 stars
Would recommend
NitaB - 3 years ago
This serum is fab, very lightweight but definitely helps smooth the frizz. It smells wonderful and is well deserving of the nickname "liquid gold"!
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effectiveness: 5 out of 5
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value: 5 out of 5
1 guest found this review helpful. Did you?
A must have
5 out of 5 stars
Would recommend
TyraT - 3 years ago
This product is amazing! It doesn't weigh my hair down, but it protects it from the extreme humidity in my area. I love this serum in addition to all the Rucker Root products.
5.0
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effectiveness: 5 out of 5
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quality: 5 out of 5
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value: 5 out of 5
3 guests found this review helpful. Did you?
Excellent product
5 out of 5 stars
Would recommend
DNeely - 3 years ago, Verified purchaser
Absolutely love, this product is a part of my daily hair regimen. The entire line is wonderful! You won’t regret it!