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Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty - 2 of 4Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty - 3 of 4Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty - 4 of 4
Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty - 1 of 4

Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty

$36.00

ColorShade Medium Deep
  • Shade Deep
  • Shade Light
  • Shade Medium
  • Shade Medium Deep
  • Shade Original

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Weightless, buttery-soft texture for a natural, fresh-from-the-beach bronze.
  • 12-hour staying power for a fresh, natural-looking bronze or soft contour.
  • Packed with skin-loving ingredients for a flawless, healthy glow.

Description

What it is:
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.

What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.  

Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
Suggested Age: 18 Years and Up
Color Palette: Medium Tones
Product Form: Balm
Cosmetic Coverage: Full
Skin Tone: All Skin Tones
Beauty Purpose: Contouring
Net weight: 1.48 Ounces
TCIN: 94233074
UPC: 602004161208
Item Number (DPCI): 342-02-7000
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

caprylic/caprictriglyceride, isoamyl laurate, silica, synthetic wax, dicalcium phosphate, butyrospermum parkii (shea) butter, simmondsia chinensis (jojoba) seed oil, candelilla cera (euphorbia cerifera (candelilla) wax), mica, cellulose, persea gratissima (avocado) oil, trimethylpentanediol/adipic acid/glycerin crosspolymer, disteardimonium hectorite, tocopherol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ricinus communis (castor) seed oil, hydrolyzed sodium hyaluronate, sodium hyaluronate, hydrogenated castor oil, benzyl alcohol [+/-q77491,ci 77492,ci 77499 (iron oxides), ci 19140 (yellow 5 lake), ci 42090 (blue 1 lake), ci77891 (titanium dioxide)]. nº 20921' '

Shipping details

Estimated ship dimensions: 2.91 inches length x 2.89 inches width x 0.87 inches height
Estimated ship weight: 0.085 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: What is the main purpose of this product?

submitted by AI Shopping Assistant - 7 days ago
  • A: The main purpose is contouring, providing a natural, fresh-from-the-beach bronze.

    submitted byAI Shopping Assistant - 7 days ago
    Ai generated

Q: Is this bronzer suitable for all skin tones?

submitted by AI Shopping Assistant - 7 days ago
  • A: Yes, the bronzer is suitable for all skin tones, offering full cosmetic coverage.

    submitted byAI Shopping Assistant - 7 days ago
    Ai generated

Q: How long does the bronzing effect last?

submitted by AI Shopping Assistant - 7 days ago
  • A: The bronzing effect lasts for up to 12 hours, providing a fresh, natural look.

    submitted byAI Shopping Assistant - 7 days ago
    Ai generated

Q: What is the texture of the bronzing balm?

submitted by AI Shopping Assistant - 7 days ago
  • A: The bronzing balm has a weightless, buttery-soft texture for a natural look.

    submitted byAI Shopping Assistant - 7 days ago
    Ai generated

Q: How should the bronzer be applied?

submitted by AI Shopping Assistant - 7 days ago
  • A: Use the Hoola WaveMaker brush to apply on cheeks, forehead, nose, or all over the face.

    submitted byAI Shopping Assistant - 7 days ago
    Ai generated

Related Categories

Guests are saying

The Hoola Wave Bronzing Balm is a versatile and creamy bronzer that offers a natural sun-kissed glow. Guests appreciate its lightweight formula, easy blendability, and pleasant scent, making it a great addition to any makeup routine. The packaging is sleek and travel-friendly, while the buildable coverage allows for customization. Although some guests found the shades challenging, many enjoyed the overall performance and texture, making it a popular choice for summer looks.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1755 reviews
    4 out of 5 stars
    15 October, 2025
    originally posted on influenster.com
    Image

    Subtle. But not long lasting

    [This review was collected as part of a promotion.] Silky smooth going on. Doesn't last all day. It's really blendable, thank goodness because I'm not normally a contour girly. Super cute compact.
    megdior_6501
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2025
    originally posted on influenster.com
    Image

    Good quality

    [This review was collected as part of a promotion.] I tried the Hoola Wave Bronzing Balm and it goes on really smoothly. The texture is light and creamy, so it blends easily without looking patchy. The color gives a natural sun-kissed glow that doesn’t feel heavy on the skin. It lasts well through the day and looks very natural. A nice option if you want a soft bronzed look.
    joshz6_4302
    Did you find this review helpful?
    4 out of 5 stars
    16 September, 2025
    originally posted on influenster.com
    Image

    Very Buildable formula!

    [This review was collected as part of a promotion.] This shade was a bit too deep for my skin tone but I love how light it is! The formula is light and does not feel heavy when I put it on. It also blends in well. The balm has a very light and pleasant scent that is not overwhelming. This is a great overall a great Bronzing Balm!
    noora94_9066
    Did you find this review helpful?
    5 out of 5 stars
    23 August, 2025
    originally posted on influenster.com
    Image

    Great bronzer

    [This review was collected as part of a promotion.] I really love how light this bronzer is, it doesn’t feel heavy when I put it on! This just means that it also blends well. In order to get the color I want I do have to put on more than usual but I really like the texture!
    kellyl2_3832
    Did you find this review helpful?
    5 out of 5 stars
    22 August, 2025
    originally posted on influenster.com
    Image

    Super cute glowy and natural finish !

    [This review was collected as part of a promotion.] I’ve always loved Hoola products from Benefit but this really takes the cake ! I love how buttery it feels and how it makes me really glow ! 10/10 ! This has been a staple all summer for me !
    fancifulwalrus_7519
    Did you find this review helpful?
    5 out of 5 stars
    21 August, 2025
    originally posted on influenster.com
    Image

    Creamy 💕✨

    [This review was collected as part of a promotion.] The packaging is neutral with some small waves on the lid, simple but pretty, the finish seems very natural to me, it is not heavy on the skin at all, the durability can be 4-6 hours depending on your skin type, the texture is a little firmer than a butter, I don't think I have found any endocrine disruptors in this product.
    rp96_8556
    Did you find this review helpful?
    4 out of 5 stars
    12 August, 2025
    originally posted on http://www.ulta.com
    Image

    good, maybe not as good

    With all the hype on cream bronzer, cream blush, and cream highlighter. I had to try to try the Hoola Bronzing Balm in regular. The original powder bronzer has always been my go to, I do like the creamy, blendable formula ( and color is good). I do not think it gives as much color as the original powder. I will definitely keep it and use it but some days I will go back to my go to Hoola powder bronzer.
    kk
    Did you find this review helpful?
    5 out of 5 stars
    9 August, 2025
    originally posted on influenster.com
    Image

    Great

    [This review was collected as part of a promotion.] Gorgeous bronzing balm that blends beautifully and has a pleasant scent. Good packaging with a lovely finish! A great, buildable product I’d recommend!
    sydnieisvicious_4341
    Did you find this review helpful?
    3 out of 5 stars
    2 August, 2025
    originally posted on http://www.ulta.com
    Image

    Mirror broke

    I really loved this product but i was so upset because the mirror broke after 3 days i dont know if i just got faluty packaging or what but it mad me really upset
    THEYLUV_Aubree
    Did you find this review helpful?
    4 out of 5 stars
    2 August, 2025
    originally posted on influenster.com
    Image

    Nice blends

    [This review was collected as part of a promotion.] The compact and lightweight packaging design makes it easy for me to carry when traveling. The design of the lid with many ripples helps me to hold it firmly. The scent displayed by the brand makes me quite like it. After applying it to the skin, it does not leave any powder particles but blends into the skin.
    narin1_76
    Did you find this review helpful?
    5 out of 5 stars
    30 July, 2025
    originally posted on influenster.com
    Image

    Like butter!

    [This review was collected as part of a promotion.] Absolutely love this product! The pigmentation is amazing and goes on like butter! I was surprised at how well this lasts throughout the day without smudging. This is definitely a new favorite in my makeup routine.
    Did you find this review helpful?
    4 out of 5 stars
    30 July, 2025
    originally posted on influenster.com
    Image

    Good

    [This review was collected as part of a promotion.] This is a very creamy easy to work with bronzer. The lightest shade is too light but has buildable coverage. I recommend getting the second shade for light skin tone.
    jf103_3619
    Did you find this review helpful?
    5 out of 5 stars
    29 July, 2025
    originally posted on influenster.com
    Image

    The ultimate face sculpting tool

    [This review was collected as part of a promotion.] Obsessed with this product. I loved the powder version of this product beforehand & now that it is offered in a cream version, this will be my new go to. It’s so creamy, it blends perfectly, it leaves no lines & really accentuates those cheek bones. Perfect for anyone looking to sculpt their face.
    kaylab0323_8460
    Did you find this review helpful?
    5 out of 5 stars
    28 July, 2025
    originally posted on influenster.com
    Image

    Perfect summer bronzer

    [This review was collected as part of a promotion.] During my recent trip to Asia, the Hoola wave bronzing palm was my bronzer of choice, and I was very pleased with its texture and the final appearance on my skin. Despite heightened sensitivity to scents due to my pregnancy, this product did not cause any issues. A minor drawback is the product's somewhat firm consistency, which can make it a little challenging to pick up with a brush. However, given my preference for a subtle bronzed look, this was not a significant concern. While the product is somewhat expensive, I consider it a worthwhile investment.
    influensterqueen40_8102
    Did you find this review helpful?
    5 out of 5 stars
    20 July, 2025
    originally posted on influenster.com
    Image

    my favorite product to use for makeup

    [This review was collected as part of a promotion.] as you can see this packaging makes you fall in love at first sight. Delicate texture that does not crumble on the face and during application. There is no sharp and unpleasant aroma. The finish is very gentle and neatly applied
    katerynak31_422
    Did you find this review helpful?
    5 out of 5 stars
    17 July, 2025
    originally posted on influenster.com
    Image

    Pigmented

    [This review was collected as part of a promotion.] Not too sure what the color was supposed to look like but it was very pigmented. A little went a long way. It had a hint of red in it. So don't put a lot unless you're going for that look. It comes with a compact mirror which will be convenient on the go.
    shainak13_7939
    Did you find this review helpful?
    5 out of 5 stars
    13 July, 2025
    originally posted on http://www.ulta.com
    Image

    Great recommendation!

    While having my brows done by Stacie, she asked if I wanted to try the Benefit bronzer. I have never used bronzer before. I was ready to try it and learn how to apply. It was simple to use. The product goes on nicely and is easy to blend.
    Donna
    Did you find this review helpful?
    5 out of 5 stars
    30 June, 2025
    originally posted on influenster.com
    Image

    Benefiting product

    [This review was collected as part of a promotion.] Packaging for this Bronze is absolutely beautiful! The bronze itself is great. No scent, it is easy to blend with makeup. Coverage looks great leaving a beautiful and smooth finish.
    mayran31_1705
    Did you find this review helpful?
    5 out of 5 stars
    29 June, 2025
    originally posted on influenster.com
    Image

    Matte looking finish

    [This review was collected as part of a promotion.] I recently tried the Hoola Wave Bronzing Balm, and I have a lot to say about it! The texture is super smooth and creamy, making it effortless to blend into the skin. It has a balm-like consistency that melts beautifully, creating a natural, sun-kissed look. Unlike some cream bronzers that feel sticky or heavy, this one feels lightweight and comfortable on the skin. One of my favorite things about this bronzer is how seamlessly it blends. Whether applied with a brush, sponge, or even fingers, it diffuses nicely without leaving harsh lines. It layers well over foundation without disturbing the base and can be built up for a more intense bronzed effect. The shade is a warm, golden bronze with a natural-looking undertone not too orange or muddy. It complements a variety of skin tones and gives that effortless, just-back-from-vacation glow. The finish is a soft matte with a hint of radiance, making the skin look healthy and fresh rather than flat or dry. The staying power is impressive! It lasts throughout the day without fading or getting patchy. Even on warmer days, it holds up well without feeling greasy or slipping off the skin. The packaging is sleek and compact, making it easy to carry in a makeup bag. It is sturdy and practical, though I would love to see a mirror included for on-the-go touch-ups. The Bronzing Balm is a fantastic addition to any makeup routine. It is beginner-friendly, blends like a dream, and provides a gorgeous, natural-looking warmth to the skin. If you love cream bronzers or are looking for a new go-to, this one is definitely worth trying!
    dawnap4_2226
    Did you find this review helpful?
    5 out of 5 stars
    27 June, 2025
    originally posted on influenster.com
    Image

    Buildable and different.

    [This review was collected as part of a promotion.] This bronzer is much different from others I’ve tried. It’s a mix between cream and powder. It takes a little more effort to blend into the skin and to build the pigment on to the skin. I was given a darker shade than what I would normally go for so fortunately that is an advantage to the buildability. Over all a decent bronzer.
    yubilza_9929
    Did you find this review helpful?

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