$16.00 when purchased online
Target Online store #3991
About this item
Highlights
- 94% saw dramatic length & volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results*
- *Results observed in a consumer panel survey
Description
Benefit's They're Real! Lengthening Black Mascara lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!
HOW TO APPLY:
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
BEAUTY TIP:
Use the domed tip to fan out corner lashes for doe-eyed beauty.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
HOW TO APPLY:
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
BEAUTY TIP:
Use the domed tip to fan out corner lashes for doe-eyed beauty.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Trial/Mini/Travel Size: Yes
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .14 Ounces
Features: Long Lasting, Smudgeproof
TCIN: 82568053
UPC: 602004042552
Item Number (DPCI): 342-02-6327
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), paraffin, polybutene, styrene/acrylates/ammonium methacrylate copolymer, beeswax (cera alba), bis-diglyceryl polyacyladipate-2, c18-36 acid triglyceride, palmitic acid, stearic acid, triethanolamine, vp/eicosene copolymer, acacia senegal gum, hydroxyethylcellulose, phenoxyethanol, tetrasodium edta, butylene glycol, caprylyl glycol, tocopheryl acetate, sodium laureth-12 sulfate, glycerin, potassium sorbate, sericin, calcium chloride, sodium hyaluronate, tilia tomentosa bud extract, citric acid, bht, sorbic acid. [+/-: iron oxides (ci 77491, ci 77492, ci 77499), ultramarines (ci 77007), chromium oxide greens (ci 77288), chromium hydroxide green (ci 77289), titanium dioxide (ci 77891)].
Shipping details
Estimated ship dimensions: 3.2 inches length x 1 inches width x 1 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this mascara waterproof
submitted by tlzinaz - 1 year ago
A: They're Real! Mascara is not waterproof. If you are looking for a waterproof mascara, try Benefit's BADgal BANG! Waterproof Volumizing Mascara!
submitted byGracie - 1 year ago
Q: Is this mascara waterproof?
submitted by Debta - 2 years ago
A: They're Real! Mascara is not waterproof. If you are looking for a waterproof mascara, try Benefit's BADgal BANG! Waterproof Volumizing Mascara!
submitted byGracie - 1 year ago
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Summary of reviews
This mascara has garnered mixed feedback from guests, with many praising its ability to create volume and length while being easy to apply. However, concerns about smudging and transfer have been frequently mentioned. Guests appreciate the wand design for reaching corner lashes and the overall look it provides. Despite some quality control issues, it remains a popular choice for those seeking dramatic lashes without clumping.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 22094 reviews
42% would recommend
19 recommendations
the best mascara around
5 out of 5 stars
Tami - 8 days ago
originally posted on http://www.ulta.com
I love this mascara. It is the best for long, full lashes for my eyelashes
Great mascara
5 out of 5 stars
Dee - 12 days ago
originally posted on http://www.ulta.com
In the market for a new mascara, so I bought this in the mini size and I love it. Adds length and volume!
Love this!
5 out of 5 stars
CR - 16 days ago
originally posted on http://www.ulta.com
Great mascara, have bought several. Lengthens lashes and coats without being clumpy. Highly recommend!
Longwearing mascara that goes on smooth
5 out of 5 stars
J - 1 month ago
originally posted on http://www.ulta.com
This is an excellent longwearing mascara that goes on smooth with very little clumping. Though it's not waterproof, it definitely makes it through a long day without transferring or sliding. To compare climates - we live in a dry climate with very little humidity.
I wouldn't buy this product again.
2 out of 5 stars
Tracy - 1 month ago
originally posted on http://www.ulta.com
It smudged way to much
I will buy this product again and again!
5 out of 5 stars
Kathy - 1 month ago
originally posted on http://www.ulta.com
I love the smaller size - easier to control and easier to travel with!
10/10
5 out of 5 stars
CiCi - 1 month ago
originally posted on http://www.ulta.com
one of the best mascaras i've tried recently. definitely recommend it.
Dry and terrible
1 out of 5 stars
Monik - 1 month ago
originally posted on http://www.ulta.com
This mascara is terrible. It's dry amd does nothing for my lashes. Devastated i lost my reciept so I couldn't get a refund. Waste of money.
Best mascara!!
5 out of 5 stars
Fariha - 1 month ago
originally posted on http://www.ulta.com
Best mascara, do it's best after using a etelash curler 😉 but its pricey!!!
Flakes Immediately
1 out of 5 stars
Annie - 2 months ago
originally posted on http://www.ulta.com
Let me start by saying, I LOVE Benefit's other mascaras, in particular They're Real and Fan Fest. But this formula flaked IMMEDIATELY. I didn't even walk out the door and it was flaking.
Horrible Raccoon Eyes
2 out of 5 stars
Tabby - 2 months ago
originally posted on http://www.ulta.com
This mascara did nothing for my lashes and on top of that left me looking like a raccoon before lunch.
Ruined the formula
1 out of 5 stars
Candice - 2 months ago
originally posted on http://www.benefitcosmetics.com
I used this mascara for YEARS. Then they changed the formula. I emailed them when I first noticed it and they flat out lied and told me they didn't. So me being trusting in the brand. I bought it again and again. Each time a huge disappointment. I know they see everyone complaining and they still won't change it back. Just don't waste your money. MAC has a few good ones that I found. But nothing compares to the old formula.
Dried out mascara
1 out of 5 stars
Shirl - 2 months ago
originally posted on http://www.ulta.com
I bought a 2 pk, use it daily. Went to use second mascara and it was dried out. Return window passed and return or exchange was refused. Very disappointed. Thus was thru Benefits themselves
Almost perfect
4 out of 5 stars
Howdy - 2 months ago
originally posted on http://www.benefitcosmetics.com
Almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect.
Great mascara but goes everywhere....
3 out of 5 stars
Morgan - 2 months ago
originally posted on http://www.benefitcosmetics.com
This mascara is a great way to get volume and length. It only takes a few swipes to get perfectly sculpted lashes. The only downside is that it transfers HEAVILY. By the end of the day, I've had people ask me if I put on black eyeshadow on my lid( I only wear mascara???) It also transfers to my under-eye and looks like I have never slept. ( I don't put mascara on the bottom lashes.) Benefit, this mascara is SO GOOD but for the love of God, please make it less smudge proof. I have even caked my lid and undereye with powder to make the surface less oily, and I still look like I have two black eyes.
I wanted to love it…
3 out of 5 stars
Larsgr - 2 months ago
originally posted on http://www.ulta.com
I really wanted this ti be my mascara for a long time but i can't deal with the smudging under the eye. I'm not talking jusy a few flakes but full on raccoon!! Just not for me
LOVE THIS MASCARA
5 out of 5 stars
Jo-Ann - 2 months ago
originally posted on http://www.ulta.com
I love the regular mascara for years I have used it.. This one is Great!!! Goes on easy doesn't clump I will be buying this one from now on,
My favorite
5 out of 5 stars
- 3 months ago
originally posted on http://www.ulta.com
My favorite
BRING BACK BROWN
5 out of 5 stars
nollz - 3 months ago
originally posted on http://www.ulta.com
this is the greatest mascara on planet earth. doesnt flake. builds beautifully. PERFECT spoolie, but i dont wear black mascara, its much too harsh on my skintone. pleaseeeee bring back brown ;( i miss it so much!!!!
Amazing product
5 out of 5 stars
Kirsty K - 3 months ago
originally posted on http://www.benefitcosmetics.co.uk/
I have purchased this mascara multiple times already as it's honestly one of the best mascaras I've ever used by Benefit. It instantly volumises my lashes without clumping them together. I would literally recommend this mascara to anyone.