Sponsored
Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice
$67.99 ($0.14/ounce)
Out of Stock
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At a glance
Sponsored
About this item
Highlights
- REAL CHICKEN FIRST: Blue Buffalo's premium dog food features high quality deboned chicken as the primary ingredient; brown rice, cranberries and vegetables for a balanced diet; and high quality protein that promotes strong muscles
- HIGH QUALITY NATURAL FOOD: BLUE's natural dry dog food is made with premium ingredients and contains no chicken or poultry by-products, corn, wheat or soy
- THE PERFECT BALANCE OF FLAVOR AND NUTRITION: Formulated with essential proteins and carbs for energy needs and Omega-3 & 6 fatty acids to promote healthy skin and coat
- CONTAINS IMMUNITY-BOOSTING LIFESOURCE BITS: LifeSource Bits contain a precise blend of antioxidants, vitamins and minerals to support immune system health, life stage needs and a healthy oxidative balance
- Contains: One (1) 30-lb bag of BLUE Life Protection Formula Natural Chicken and Brown Rice Flavor
- ENHANCED IMAGERY: We have enhanced our digital product packaging to highlight our products’ ingredients and essential benefits; while the physical packaging will differ slightly, all information is accurate
Description
Formulated for the health and well-being of adult dogs, BLUE Life Protection Formula Chicken and Brown Rice dry dog food is made with the finest natural ingredients enhanced with vitamins, minerals, and other nutrients. It’s a high-quality, balanced recipe you can both feel great about. Designed to help your dog thrive, this formula starts with real chicken and contains no chicken (or poultry) by-product meals, no corn, wheat, or soy, and no artificial flavors or preservatives. Like all BLUE dry foods, BLUE Life Protection Formula includes exclusive, antioxidant-rich LifeSource Bits to support a healthy immune system in your adult dog. Give your dog the balanced nutrition of BLUE Life Protection Formula today. BLUE Life Protection Formula is brought to you by Blue Buffalo, the leader in natural pet food. Blue Buffalo makes premium-quality pet foods featuring real meat, fruit, and vegetables. Love them like family. Feed them like family.
Pet Caution Statement: No warning applicable
Intended Pet Type: Dog
Storage Instructions: Store in Dry Place
Used For: Bone Health, Skin and Coat Health, Joint Health, Immune System Health
Features: Meat as the First Ingredient, Soy-Free, Wheat Free, No Artificial Flavors, Colors or Preservatives, Added Rice, No Artificial Flavors, All Natural, No Artificial Colors, Natural
Form: Kibble
State of Readiness: Ready to Eat
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes
Pet food type: Dry
Net weight: 30 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 76400776
UPC: 859610000111
Item Number (DPCI): 083-06-3567
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
deboned chicken, chicken meal, brown rice, barley, oatmeal, pea starch, flaxseed (source of omega 3 & 6 fatty acids), chicken fat (preserved with mixed tocopherols), natural flavor, dried tomato pomace, peas, pea protein, salt, potassium chloride, direct dehydrated alfalfa pellets, dried chicory root, potatoes, pea fiber, alfalfa nutrient concentrate, calcium carbonate, choline chloride, dl-methionine, preserved with mixed tocopherols, dicalcium phosphate, sweet potatoes, carrots, garlic, zinc amino acid chelate, zinc sulfate, vegetable juice for color, ferrous sulfate, vitamin e supplement, iron amino acid chelate, blueberries, cranberries, barley grass, parsley, turmeric, dried kelp, yucca schidigera extract, niacin (vitamin b3), glucosamine hydrochloride, calcium pantothenate (vitamin b5), copper sulfate, biotin (vitamin b7), l-ascorbyl-2-polyphosphate (source of vitamin c), l-lysine, l-carnitine, vitamin a supplement, copper amino acid chelate, manganese sulfate, taurine, manganese amino acid chelate, thiamine mononitrate (vitamin b1), riboflavin (vitamin b2), vitamin d3 supplement, vitamin b12 supplement pyridoxine hydrochloride (vitamin b6), calcium iodate, dried yeast dried enterococcus faecium fermentation product, dried lactobacillus acidophilus fermentation product, dried aspergillus niger fermentation extract, dried trichoderma longibrachiatum fermentation extract, dried bacillus subtilis fermentation extract, folic acid (vitamin b9), sodium selenite, oil of rosemary.
Shipping details
Estimated ship dimensions: 22.75 inches length x 19.5 inches width x 6 inches height
Estimated ship weight: 32 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Blue Life Protection Formula Chicken and Brown Rice is a highly regarded dog food that many guests have found beneficial for their pets. It is praised for its quality ingredients, which contribute to improved health, energy, and overall well-being. Many dogs enjoy the taste, making it a favorite among various breeds. However, some guests have noted concerns about packaging and specific ingredient preferences. Overall, it is a solid choice for pet owners seeking nutritious options for their dogs.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1755 reviews
dog likes it: 4.64 out of 5
easy to digest: 4.62 out of 5
nutrition: 4.64 out of 5
quality: 4.65 out of 5
value: 4.26 out of 5
92% would recommend
269 recommendations
4 out of 5 stars
2 December, 2025Verified purchase
(no review title)
This item was received timely which was appreciated
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2025Verified purchase
(no review title)
My pup loves this and he is a picky eater
1 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025Verified purchase
Blue Buffalo is NOT the same
Used to be very good dog food... then General Mills bought the company & it has been downhill in quality & uphill in cost. Originally Blue had no chicken meal at all; it now is the 2nd ingredient. Disgusting to charge a premium price yet provide ingredients found in dog food costing half what they're now charging. This 24 pound bag was $52 just a few months ago. Now it's $60, which means my dog food cost/month increased by nearly $100. My last purchase & I'm switching my dogs to Canidae. Blue Buffalo is NOT the same company & neither is their dog food.
1 reply from Blue Buffalo Expert team - 12 days ago
We’re truly sorry to hear you feel the quality and value of our products have changed. We appreciate you taking the time to let us know your thoughts. We understand how important both nutrition and affordability are when choosing food for your pets. At BLUE, we’re committed to offering high-quality products while keeping them as affordable as possible to be accessible to everyone. We’ll be sure to share your comments with our team as we continue working to improve. We treat every pet like family, and we want to make things right. When you have a moment, please don’t hesitate to reach out to our Customer Care Team to discuss your experience further. We’re committed to resolving this and ensuring your pet receives the best possible care.
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase
(no review title)
Great dog food
1 out of 5 stars
Thumbs down graphic, would not recommend
4 November, 2025Verified purchase
(no review title)
My dog was sick from this and refused to eat it
1 reply from Blue Buffalo Expert team - 1 month ago
We're truly sorry to hear about your dog's reaction to our Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food. We treat every pet like family, and we want to make things right. To help us understand what happened and find a solution, please contact us directly at https://bluebuffalo.com/about/contact/. We're committed to resolving this and ensuring your pet receives the best possible care.
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025
Beats Amazon price
Easy order with lower price than Amazon!
5 out of 5 stars
19 October, 2025
originally posted on bluebuffalo.com
A Very Special Food for some Very Special Dogs!
We have been feeding all of our Labrador Retrievers as well as puppies we have raised for Guiding Eyes for the Blind, and we have never been disappointed with the quality of Blue Buffalo Dog Food!
5 out of 5 stars
3 October, 2025
originally posted on bluebuffalo.com
blue life protection
noticed an immediate change in my dog's coat following just one feeding
5 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2025Verified purchase
Blue buffalo
My senior pup loves this!
5 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2025Verified purchase
sadie
she loves it, tried others
5 out of 5 stars
Thumbs up graphic, would recommend
18 September, 2025Verified purchase
Wouldnt Buy Any Other Kind
Our little Prince after trying this dry food several years ago will not eat any other kind of dry food. We always make sure we have plenty on hand. We have experienced running out and my daughter picked up a different kind. The way our dog walked away from his bowl if he could speak we were bad fur parents lol.
5 out of 5 stars
16 September, 2025Verified purchase
Great value
Great value for the price - love that the 5lb bag reseals!
5 out of 5 stars
Thumbs up graphic, would recommend
16 September, 2025Verified purchase
Great Quality Dog Food
No upset tummy for our pup and he can’t wait until the next feeding!
5 out of 5 stars
4 September, 2025
originally posted on bluebuffalo.com
It is a good dog food
We have been feeding our dog Blue Life Protection Formula Chicken and Brown Rice Food for the past 5 years and feel it has been good for our dog. She likes it and it agrees with her.
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025Verified purchase
Good food
My dog is almost 2 yrs old. I started him on the puppy blend and just changed to the adult blend. He has never had any stomach issues with it and likes the switch.
3 out of 5 stars
14 August, 2025
originally posted on influenster.com

Great Dog Food
Wish there was a way to reclose the bag. I feel as though the bag not being in a closed container leaves it stale. My dog loves the taste. The ingredients are very good for my dog. We had to switch to this formula and he has had no health issues.
1 reply from Blue Buffalo team - 4 months ago
Thank you so much for sharing your experience! We're thrilled to hear your dog is loving the taste and thriving on the new formula. We appreciate your feedback about the packaging. Your insight helps us do better for pets and pet parents.
5 out of 5 stars
12 August, 2025
originally posted on bluebuffalo.com
My dog is so happy on blue Buffalo
Tried many dry foods, the only one my dog absolutely loves is blue buffalo
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2025Verified purchase
Roxi loves it
I love blue Buffalo for my dog
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2025Verified purchase
Dog food
Good value. Dogs liked it.
2 out of 5 stars
6 August, 2025
originally posted on bluebuffalo.com
Vet Says No to Chicken for Dogs
My 3 yr old BorderCollie and 9 yr old chihuahua both developed an allergy to the chicken blend. No problems since the Vet suggested I feed only the beef and the salmon blends.
1 reply from Blue Buffalo team - 4 months ago
We're so sorry to hear that. You can search for chicken-free formulas here: https://bluebuffalo.com/product-finder/dog/dry-food/. Be sure to use the filters to search for 'Chicken-Free' under the 'Special Formulas & Preferences' tab. We hope this helps!