$69.99 when purchased online
Target Online store #3991
About this item
Highlights
- Ideal for use with babies from 0-18 months or 7 lbs to 35 lbs
- Made of 92% Cotton, 8% Spandex. Soft, but sturdy, stretchy yet supportive
- Gentle on baby’s skin, breathable
- Easy to clean and machine washable
- Innovative loops for adjustable head support
- Crossable shoulder straps for ultimate comfort
- With three buckles only, wearing your little one in the Bliss is a snap!
- Promotes bonding & breastfeeding friendly
- 25-58" (60 - 145 cm) waist belt (+ waistband extender available)
Description
Introducing the Boba Bliss, the effortless newborn hybrid baby carrier that brings together the best of both worlds. Combining the ease of buckle carriers with the softness of wraps, it's the ideal choice for parents seeking simplicity and convenience. Made from a sturdy elastic knit with high density, it offers perfect support with just two layers for maximum breathability, while the unique stretch promotes a deep seat and encourages babies to assume the natural ergonomic position spontaneously! The Boba Bliss is another one in the line of Boba products to receive the hip-healthy certification from the International Hip Dysplasia Institute. Intelligent fabric will cling perfectly to the contours of your body for optimal comfort and proper weight distribution no matter your size or shape.
Ultimate comfort, no tying required!
How to wear:
• STEP 1: Snap the soft modular waistband around your natural waist (or higher if needed for smaller babies)
• STEP 2: Position baby on your front and bring the panel of the carrier over their back
• STEP 3: Bring one shoulder strap over the opposite shoulder, buckle the side buckle, and tighten as needed. Repeat on the other side!
Breastfeeding in the Boba Bliss:
Fitting your carrier for nursing and redistributing the slack when you're done has never been easier!
• STEP 1: Loosen the waistband buckle and release the breastfeeding access buckles to get some slack
• STEP 2: Scoot baby down.
• STEP 3: Hold your breast and latch!
Once your baby is done nursing, scoot them back up and re-tighten straps as needed.
Ultimate comfort, no tying required!
How to wear:
• STEP 1: Snap the soft modular waistband around your natural waist (or higher if needed for smaller babies)
• STEP 2: Position baby on your front and bring the panel of the carrier over their back
• STEP 3: Bring one shoulder strap over the opposite shoulder, buckle the side buckle, and tighten as needed. Repeat on the other side!
Breastfeeding in the Boba Bliss:
Fitting your carrier for nursing and redistributing the slack when you're done has never been easier!
• STEP 1: Loosen the waistband buckle and release the breastfeeding access buckles to get some slack
• STEP 2: Scoot baby down.
• STEP 3: Hold your breast and latch!
Once your baby is done nursing, scoot them back up and re-tighten straps as needed.
Dimensions (Overall): .5 Inches (H) x 15 Inches (W) x 18 Inches (D)
Weight: 1.1 Pounds
Holds up to: 35 Pounds
Suggested Age: 0-18 Months
Product Configuration: Facing-In Front Carrier
Industry or Government Certifications: No Certifications
Minimum Weight Capacity: 7 Pounds
Material: Cotton, Spandex
Care & Cleaning: Machine Wash
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94316696
UPC: 817579015652
Item Number (DPCI): 030-04-2557
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6 inches length x 8 inches width x 11 inches height
Estimated ship weight: 1.79 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this good for summer months?
submitted by Dh - 4 months ago
A: Hello, Yes, the Boba Bliss is suitable for summer and warmer climates. The fabric is stretchy, lightweight, and breathable. However, it's worth noting that the Bliss is made from 92% cotton, so while breathable, it may feel warmer in extremely hot or humid conditions. If you're looking for something even lighter and more breathable, we also recommend the Boba Serenity Wrap. It's made from a blend of viscose from bamboo, cotton, and spandex, which gives it a super soft feel and makes it especially well-suited for hot weather.
submitted byBoba team - 5 days agoBrand expert
Q: Can you wear this with baby’s legs inside the wrap?
submitted by Liz - 5 months ago
A: Baby’s legs need to be out forming an M shape to prevent hip dysplasia.
submitted byPedTherapist - 4 months ago
Q: All photos show older babies. Can this baby wrap also be used for newborns?
submitted by Xc - 1 year ago
A: Hi there! Yes, the Boba Bliss can be worn with a newborn! It comfortably sits babies from 7-35lbs. If smaller than 7lbs, we suggest seeking advice of a healthcare professional. Thank you so much for reaching out. Any other questions please email us at hi@boba.com :)
submitted byBoba team - 1 year agoBrand expert
Q: Can baby be carried facing forward in this?
submitted by Cheap - 1 year ago
A: Hi there! The Boba Bliss is front-in only and is not set up for baby to be carrier facing out. Appreciate your question, thank you!
submitted byBoba team - 1 year agoBrand expert
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Guests are saying
The Boba Bliss Baby Carrier is a versatile and comfortable option for parents seeking a blend of wrap and structured carrier features. It is easy to put on, lightweight, and made from breathable fabric, making it ideal for warm climates. Many guests appreciate its support for both baby and wearer, as well as its ability to help babies feel secure and calm. This carrier is suitable for various activities, allowing parents to bond with their little ones while staying active.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 43 reviews
design: 4.11 out of 5
quality: 4.11 out of 5
safety: 4.11 out of 5
80% would recommend
10 recommendations
Wow the quality is amazing
5 out of 5 stars
michellet_8157 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love the feel of the fabric you can tell this was made of good quality material. I can tell that my baby loves it and feels safe and supported. I love how adjustable it is so that I feel super comfortable.
if toure not going to ship this item. give me a refund
1 out of 5 stars
Thumbs down graphic, would not recommend
Ateshma - 5 months ago
target scammed me and wont refund me for an item that is delayed in shipping
Easy and secure
5 out of 5 stars
Thumbs up graphic, would recommend
Ari - 6 months ago, Verified purchaser
This is by far the best carrier that I have bought. With my first pregnancy I bought a Moby, but I always felt that my baby would fall out and I didn’t felt secure with carrying. I bought another carrier but it had too many straps and it seemed like my son was uncomfortable with being in the carrier. With this one, it feels secure and it easy to put on and take off. I would recommend it 100%.
Favorite so far
5 out of 5 stars
Thumbs up graphic, would recommend
Andrea - 9 months ago
I got this carrier for my second child. I’ve tried hand tie wraps and more structured wraps… and this one is the perfect mix of both. It’s not difficult to put on, it’s very comfortable, and it doesn’t kill my back. I’m also very happy that it’s certified for helping against hip dysplasia.
Wrap
5 out of 5 stars
Thumbs up graphic, would recommend
Genius - 11 months ago, Verified purchaser
Love that it feels like a wrap without having to spend alot of time putting together just a couple of clicks and it’s secure . Comfortable p
Best Carrier- 3rd Time Mama
5 out of 5 stars
Thumbs up graphic, would recommend
Pau - 1 year ago
A must have!!! I bring this everywhere and baby loves it.
New fav!
5 out of 5 stars
Thumbs up graphic, would recommend
Dev - 1 year ago
Love this carrier! I have the original boba wrap and loved it but this is so comfy and so easy to put on. It allows me to setup so much more quickly than the wrap. As a first time mom this is key and love that it’s so quick to put on and comfy for baby and I. Also, breathable material being in FL this is a must. Get it!
(no review title)
5 out of 5 stars
Sarah - 1 year ago
originally posted on boba
I can't say enough wonderful things about the Boba Bliss carrier/wrap. It really is the best of both worlds being an easy wrap carouser to quickly put on. My newborn son loves it and he is 8 weeks now and still enjoys it more than any other carrier. It's the only one he go into me calm down and eventually fall asleep. Mom of two so my son does almost all his naps in this carrier on the go. It is comfortable for him and myself, I can move around and it stays tight and secure. We live in a very warm climate so the lightweight fabric is perfect for it. I add a breathable sun hat if we are outside since there is no sun protection. All around wonderful addition to our carrier collection and by far the sifted and most naturally comfortable to wear!
(no review title)
5 out of 5 stars
Kaitlyn - 1 year ago
originally posted on boba
The perfect combination of wrap and carrier. It is comfortable for mom and baby and is easier than a traditional wrap to use. We started using it with our newborn and continue to use it over a year later. I've even bought it as a gift for friends who are expecting. It's that amazing.
Game-changing hybrid
5 out of 5 stars
Thumbs up graphic, would recommend
Alice - 1 year ago
The Boba Bliss is a true game-changer - I love the hybrid design as it combines the best features of a wrap and a carrier. I get the support I need while maintaining the comfort and closeness I love in a wrap!
LOVE when older
4 out of 5 stars
Thumbs up graphic, would recommend
SBou - 1 year ago, Verified purchaser
This is not great for the first few weeks of life. However around 6 weeks it became more comfortable for my baby. I love that I don’t have to figure out slings and things. It is a little difficult to get my baby out of the carrier without undoing all the straps. Right now this carrier is the only way she’ll take her nap
Very comfy
5 out of 5 stars
serinanayla - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this baby carrier from influenster as a complementary in exchange for my honest review. This wrap is one of the easiest to use, the stretch in this material makes it very easy to get your baby properly wrapped in, and personally, my baby enjoys the little bounce that this wrap provides when I’m wearing her.
A little confusing at first
4 out of 5 stars
spiffytiffy91 - 2 years ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This baby carrier was pretty confusing to put on. I’m really glad it came with instructions or else i may not have been able to figure it out lol. I probably would have but the instructions are very helpful. It is comfortable to wear as much as a baby carrier can be. It does feel safe enough for baby and i don’t feel it would break because of the way its straps together.
Very nice
5 out of 5 stars
ludal2 - 2 years ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really enjoyed the Bliss Baby carrier, easy to dress on, instructions included. Very comfortable to use and hold the baby in it. Nice quality, and looks very stylish
Really comfortable
5 out of 5 stars
harleyb15 - 2 years ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This baby carrier is so much more comfortable than my old baby carrier. It's much easier to get the baby in than the typical wraps too. Overall good product
Great quality
5 out of 5 stars
dollypink_ - 2 years ago
originally posted on influenster.com
[This review was collected as part of a promotion.] At first I wasn’t sure if this would work for me and my baby but it’s actually better than the other carrier I’ve been using. This is more of a soft wrap around that cradles the baby whole body including the head. I would definitely use this carrier instead of my old one.
Very Supportive Wide Straps!
4 out of 5 stars
monisbad26 - 2 years ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This baby carrier is super supportive. The baby pouch area is large and roomy, allowing for the carrier to continue to be used well into baby’s first few months, maybe even first year. The back straps are very wide and the clips are extremely secure for baby’s safety and your comfort.
Buy buy buy!!
5 out of 5 stars
lupitac108 - 2 years ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This baby carrier has both comfort and durability. I absolutely love it! It gives you the versatility of a wrap but also a harness which is a huge bonus! I also love that it’s adjustable for my husband to wear it as well. Love this!
Honestly the BEST invention of all time
5 out of 5 stars
- 2 years ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I am so thankful to have this wonderful sling. I wish this would have been around when my teenagers were babies. This frees up my hands so I can get things done around the house. But it's so much more than that. I could not put my baby down without him getting upset so finding this was a blessing. The material is super soft and cozy for baby and wearer. It is lightweight as well so no one gets overheated. Once I figured out how to put it on.. it was easy every time after that. If your on the fence.. just do it. You will be thankful you did!
A womb outside the womb!!
5 out of 5 stars
patifia - 2 years ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received a complementary sample of Bliss Baby Carrier by Boba in exchange for my honest opinion. My 3-month-old granddaughter loves this carrier. It is the perfect mix between a wrap and a carrier. The baby stays calm in the carrier allowing time for me to complete chores and just walking around. This carrier provides a feeling of the baby being safe, alert, and allows the baby to observe its environment while feeling protected by the closeness of the wearer. This also allows for increased muscle strength as the baby is allowed to freely move their head and neck which is supported by the carrier. My granddaughter definitely cries a lot less in the carrier. The baby is content feeling as though they are back in the mother's body as they can rest on mom hearing her heartbeat, breathing, and the natural moments of motion. This unit is difficult to put on the first few times, with a little practice it becomes extremely easy to wear. I suggest you tighten the straps before placing the baby in the carrier as it is more difficult to adjust once wearing the unit.