Sponsored
Boba Bliss 2-in-1 Hybrid Baby Carrier & Wrap
$69.99
ColorStone Cream
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Ideal for use with babies from 0-18 months or 7 lbs to 35 lbs
- Made of 92% Cotton, 8% Spandex. Soft, but sturdy, stretchy yet supportive
- Gentle on baby’s skin, breathable
- Easy to clean and machine washable
- Innovative loops for adjustable head support
- Crossable shoulder straps for ultimate comfort
- With three buckles only, wearing your little one in the Bliss is a snap!
- Promotes bonding & breastfeeding friendly
- 25-58" (60 - 145 cm) waist belt (+ waistband extender available)
Description
Introducing the Boba Bliss, the effortless newborn hybrid baby carrier that brings together the best of both worlds. Combining the ease of buckle carriers with the softness of wraps, it's the ideal choice for parents seeking simplicity and convenience. Made from a sturdy elastic knit with high density, it offers perfect support with just two layers for maximum breathability, while the unique stretch promotes a deep seat and encourages babies to assume the natural ergonomic position spontaneously! The Boba Bliss is another one in the line of Boba products to receive the hip-healthy certification from the International Hip Dysplasia Institute. Intelligent fabric will cling perfectly to the contours of your body for optimal comfort and proper weight distribution no matter your size or shape.
Ultimate comfort, no tying required!
How to wear:
• STEP 1: Snap the soft modular waistband around your natural waist (or higher if needed for smaller babies)
• STEP 2: Position baby on your front and bring the panel of the carrier over their back
• STEP 3: Bring one shoulder strap over the opposite shoulder, buckle the side buckle, and tighten as needed. Repeat on the other side!
Breastfeeding in the Boba Bliss:
Fitting your carrier for nursing and redistributing the slack when you're done has never been easier!
• STEP 1: Loosen the waistband buckle and release the breastfeeding access buckles to get some slack
• STEP 2: Scoot baby down.
• STEP 3: Hold your breast and latch!
Once your baby is done nursing, scoot them back up and re-tighten straps as needed.
Ultimate comfort, no tying required!
How to wear:
• STEP 1: Snap the soft modular waistband around your natural waist (or higher if needed for smaller babies)
• STEP 2: Position baby on your front and bring the panel of the carrier over their back
• STEP 3: Bring one shoulder strap over the opposite shoulder, buckle the side buckle, and tighten as needed. Repeat on the other side!
Breastfeeding in the Boba Bliss:
Fitting your carrier for nursing and redistributing the slack when you're done has never been easier!
• STEP 1: Loosen the waistband buckle and release the breastfeeding access buckles to get some slack
• STEP 2: Scoot baby down.
• STEP 3: Hold your breast and latch!
Once your baby is done nursing, scoot them back up and re-tighten straps as needed.
Dimensions (Overall): .5 Inches (H) x 15 Inches (W) x 18 Inches (D)
Weight: 1.1 Pounds
Holds up to: 35 Pounds
Suggested Age: 0-18 Months
Product Configuration: Facing-In Front Carrier
Industry or Government Certifications: No Certifications
Minimum Weight Capacity: 7 Pounds
Material: Cotton, Spandex
Care & Cleaning: Machine Wash
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94316696
UPC: 817579015652
Item Number (DPCI): 030-04-2557
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6 inches length x 8 inches width x 11 inches height
Estimated ship weight: 1.79 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this good for summer months?
submitted by Dh - 7 months ago
A: Hello, Yes, the Boba Bliss is suitable for summer and warmer climates. The fabric is stretchy, lightweight, and breathable. However, it's worth noting that the Bliss is made from 92% cotton, so while breathable, it may feel warmer in extremely hot or humid conditions. If you're looking for something even lighter and more breathable, we also recommend the Boba Serenity Wrap. It's made from a blend of viscose from bamboo, cotton, and spandex, which gives it a super soft feel and makes it especially well-suited for hot weather.
submitted byBoba team - 4 months agoBrand expert
Q: Can you wear this with baby’s legs inside the wrap?
submitted by Liz - 8 months ago
A: Baby’s legs need to be out forming an M shape to prevent hip dysplasia.
submitted byPedTherapist - 8 months ago
Q: All photos show older babies. Can this baby wrap also be used for newborns?
submitted by Xc - 1 year ago
A: Hi there! Yes, the Boba Bliss can be worn with a newborn! It comfortably sits babies from 7-35lbs. If smaller than 7lbs, we suggest seeking advice of a healthcare professional. Thank you so much for reaching out. Any other questions please email us at hi@boba.com :)
submitted byBoba team - 1 year agoBrand expert
Q: Can baby be carried facing forward in this?
submitted by Cheap - 2 years ago
A: Hi there! The Boba Bliss is front-in only and is not set up for baby to be carrier facing out. Appreciate your question, thank you!
submitted byBoba team - 2 years agoBrand expert
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Guests are saying
The Boba Bliss Baby Carrier is a versatile and comfortable option for parents seeking a blend of wrap and structured carrier features. It is easy to put on, lightweight, and made from breathable fabric, making it ideal for warm climates. Many guests appreciate its support for both baby and wearer, as well as its ability to help babies feel secure and calm. This carrier is suitable for various activities, allowing parents to bond with their little ones while staying active.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 49 reviews
design: 4 out of 5
quality: 4.17 out of 5
safety: 4.08 out of 5
75% would recommend
12 recommendations
5 out of 5 stars
26 October, 2025Verified purchase
(no review title)
I absolutely love this carrier!! Wraps weren’t my thing. My fav carrier is no longer sold. Im so happy I found this carrier. It is the best of both worlds of wraps and structure carriers. My 6 wk old loves it!
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
Finally a SUPER easy baby carrier to put on!
One of the easiest baby carriers to use! I put this on and maybe instantly fell asleep. It was so easy to put on compared to other baby carriers that you have to snap over your shoulder blades. It’s lightweight and the fabric is very stretchy and breathable. I love it!
1 out of 5 stars
Thumbs down graphic, would not recommend
31 August, 2025
Uncomfortable/hurts back
Third time mom. I cannot stand this carrier. It hurts my back and is impossible to get tight on the crisscross straps without help. Even then it still doesn’t feel right. It’s a no for me.
4 out of 5 stars
19 August, 2025Verified purchase
Good combo option
I was looking for a carrier that mimicked the softness of a wrap, but had support of a more structured carrier. This rap does the job! The only downfall is that the fabric is too stretchy and the waistband ends up folding. I’ve tried tightening the straps but can’t get it tight enough to hold baby really secure against my body. I use this for short naps around the house, and it’s perfect for that.
5 out of 5 stars
2 March, 2025
originally posted on influenster.com
Wow the quality is amazing
[This review was collected as part of a promotion.] I love the feel of the fabric you can tell this was made of good quality material. I can tell that my baby loves it and feels safe and supported. I love how adjustable it is so that I feel super comfortable.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 February, 2025
if toure not going to ship this item. give me a refund
target scammed me and wont refund me for an item that is delayed in shipping
5 out of 5 stars
Thumbs up graphic, would recommend
21 January, 2025Verified purchase
Easy and secure
This is by far the best carrier that I have bought. With my first pregnancy I bought a Moby, but I always felt that my baby would fall out and I didn’t felt secure with carrying. I bought another carrier but it had too many straps and it seemed like my son was uncomfortable with being in the carrier. With this one, it feels secure and it easy to put on and take off. I would recommend it 100%.
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2024
Favorite so far
I got this carrier for my second child. I’ve tried hand tie wraps and more structured wraps… and this one is the perfect mix of both. It’s not difficult to put on, it’s very comfortable, and it doesn’t kill my back. I’m also very happy that it’s certified for helping against hip dysplasia.
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2024Verified purchase
Wrap
Love that it feels like a wrap without having to spend alot of time putting together just a couple of clicks and it’s secure . Comfortable p
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2024
Best Carrier- 3rd Time Mama
A must have!!! I bring this everywhere and baby loves it.
5 out of 5 stars
Thumbs up graphic, would recommend
3 April, 2024
New fav!
Love this carrier! I have the original boba wrap and loved it but this is so comfy and so easy to put on. It allows me to setup so much more quickly than the wrap. As a first time mom this is key and love that it’s so quick to put on and comfy for baby and I. Also, breathable material being in FL this is a must. Get it!
5 out of 5 stars
12 March, 2024
originally posted on boba
(no review title)
I can't say enough wonderful things about the Boba Bliss carrier/wrap. It really is the best of both worlds being an easy wrap carouser to quickly put on. My newborn son loves it and he is 8 weeks now and still enjoys it more than any other carrier. It's the only one he go into me calm down and eventually fall asleep. Mom of two so my son does almost all his naps in this carrier on the go. It is comfortable for him and myself, I can move around and it stays tight and secure. We live in a very warm climate so the lightweight fabric is perfect for it. I add a breathable sun hat if we are outside since there is no sun protection. All around wonderful addition to our carrier collection and by far the sifted and most naturally comfortable to wear!
5 out of 5 stars
12 March, 2024
originally posted on boba
(no review title)
The perfect combination of wrap and carrier. It is comfortable for mom and baby and is easier than a traditional wrap to use. We started using it with our newborn and continue to use it over a year later. I've even bought it as a gift for friends who are expecting. It's that amazing.
5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2024
Game-changing hybrid
The Boba Bliss is a true game-changer - I love the hybrid design as it combines the best features of a wrap and a carrier. I get the support I need while maintaining the comfort and closeness I love in a wrap!
4 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2024Verified purchase
LOVE when older
This is not great for the first few weeks of life. However around 6 weeks it became more comfortable for my baby. I love that I don’t have to figure out slings and things. It is a little difficult to get my baby out of the carrier without undoing all the straps. Right now this carrier is the only way she’ll take her nap
5 out of 5 stars
17 January, 2024
originally posted on influenster.com
Very comfy
[This review was collected as part of a promotion.] I received this baby carrier from influenster as a complementary in exchange for my honest review. This wrap is one of the easiest to use, the stretch in this material makes it very easy to get your baby properly wrapped in, and personally, my baby enjoys the little bounce that this wrap provides when I’m wearing her.
4 out of 5 stars
4 January, 2024
originally posted on influenster.com
A little confusing at first
[This review was collected as part of a promotion.] This baby carrier was pretty confusing to put on. I’m really glad it came with instructions or else i may not have been able to figure it out lol. I probably would have but the instructions are very helpful. It is comfortable to wear as much as a baby carrier can be. It does feel safe enough for baby and i don’t feel it would break because of the way its straps together.
5 out of 5 stars
27 December, 2023
originally posted on influenster.com
Very nice
[This review was collected as part of a promotion.] I really enjoyed the Bliss Baby carrier, easy to dress on, instructions included. Very comfortable to use and hold the baby in it. Nice quality, and looks very stylish
5 out of 5 stars
20 December, 2023
originally posted on influenster.com
Really comfortable
[This review was collected as part of a promotion.] This baby carrier is so much more comfortable than my old baby carrier. It's much easier to get the baby in than the typical wraps too. Overall good product
5 out of 5 stars
14 December, 2023
originally posted on influenster.com
Great quality
[This review was collected as part of a promotion.] At first I wasn’t sure if this would work for me and my baby but it’s actually better than the other carrier I’ve been using. This is more of a soft wrap around that cradles the baby whole body including the head. I would definitely use this carrier instead of my old one.