Sponsored
Boba Bliss 2-in-1 Hybrid Baby Carrier & Wrap
$69.99
ColorGray
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Ideal for use with babies from 0-18 months or 7 lbs to 35 lbs
- Made of 92% Cotton, 8% Spandex. Soft, but sturdy, stretchy yet supportive
- Gentle on baby’s skin, breathable
- Easy to clean and machine washable
- Innovative loops for adjustable head support
- Crossable shoulder straps for ultimate comfort
- With three buckles only, wearing your little one in the Bliss is a snap!
- Promotes bonding & breastfeeding friendly
- 25-58" (60 - 145 cm) waist belt (+ waistband extender available)
Description
Introducing the Boba Bliss, the effortless newborn hybrid baby carrier that brings together the best of both worlds. Combining the ease of buckle carriers with the softness of wraps, it's the ideal choice for parents seeking simplicity and convenience. Made from a sturdy elastic knit with high density, it offers perfect support with just two layers for maximum breathability, while the unique stretch promotes a deep seat and encourages babies to assume the natural ergonomic position spontaneously! The Boba Bliss is another one in the line of Boba products to receive the hip-healthy certification from the International Hip Dysplasia Institute. Intelligent fabric will cling perfectly to the contours of your body for optimal comfort and proper weight distribution no matter your size or shape.
Ultimate comfort, no tying required!
How to wear:
• STEP 1: Snap the soft modular waistband around your natural waist (or higher if needed for smaller babies)
• STEP 2: Position baby on your front and bring the panel of the carrier over their back
• STEP 3: Bring one shoulder strap over the opposite shoulder, buckle the side buckle, and tighten as needed. Repeat on the other side!
Breastfeeding in the Boba Bliss:
Fitting your carrier for nursing and redistributing the slack when you're done has never been easier!
• STEP 1: Loosen the waistband buckle and release the breastfeeding access buckles to get some slack
• STEP 2: Scoot baby down.
• STEP 3: Hold your breast and latch!
Once your baby is done nursing, scoot them back up and re-tighten straps as needed.
Ultimate comfort, no tying required!
How to wear:
• STEP 1: Snap the soft modular waistband around your natural waist (or higher if needed for smaller babies)
• STEP 2: Position baby on your front and bring the panel of the carrier over their back
• STEP 3: Bring one shoulder strap over the opposite shoulder, buckle the side buckle, and tighten as needed. Repeat on the other side!
Breastfeeding in the Boba Bliss:
Fitting your carrier for nursing and redistributing the slack when you're done has never been easier!
• STEP 1: Loosen the waistband buckle and release the breastfeeding access buckles to get some slack
• STEP 2: Scoot baby down.
• STEP 3: Hold your breast and latch!
Once your baby is done nursing, scoot them back up and re-tighten straps as needed.
Dimensions (Overall): .5 Inches (H) x 15 Inches (W) x 18 Inches (D)
Weight: 1.1 Pounds
Holds up to: 35 Pounds
Suggested Age: 0-18 Months
Product Configuration: Facing-In Front Carrier
Industry or Government Certifications: No Certifications
Minimum Weight Capacity: 7 Pounds
Material: Cotton, Spandex
Care & Cleaning: Machine Wash
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 89300625
UPC: 817579014983
Item Number (DPCI): 030-04-4640
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.14 inches length x 10.4 inches width x 3.9 inches height
Estimated ship weight: 1.57 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$72.99 - $84.99
Lower price on select items
4.7 out of 5 stars with 177 ratings
Guests also viewed
Discover more options
Related Categories
Guests are saying
The Boba Bliss Baby Carrier is a versatile and comfortable option for parents seeking a blend of wrap and structured carrier features. It is easy to put on, lightweight, and made from breathable fabric, making it ideal for warm climates. Many guests appreciate its support for both baby and wearer, as well as its ability to help babies feel secure and calm. This carrier is suitable for various activities, allowing parents to bond with their little ones while staying active.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 49 reviews
design: 4 out of 5
quality: 4.17 out of 5
safety: 4.08 out of 5
75% would recommend
12 recommendations
5 out of 5 stars
26 October, 2025Verified purchase
(no review title)
I absolutely love this carrier!! Wraps weren’t my thing. My fav carrier is no longer sold. Im so happy I found this carrier. It is the best of both worlds of wraps and structure carriers. My 6 wk old loves it!
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
Finally a SUPER easy baby carrier to put on!
One of the easiest baby carriers to use! I put this on and maybe instantly fell asleep. It was so easy to put on compared to other baby carriers that you have to snap over your shoulder blades. It’s lightweight and the fabric is very stretchy and breathable. I love it!
1 out of 5 stars
Thumbs down graphic, would not recommend
31 August, 2025
Uncomfortable/hurts back
Third time mom. I cannot stand this carrier. It hurts my back and is impossible to get tight on the crisscross straps without help. Even then it still doesn’t feel right. It’s a no for me.
4 out of 5 stars
19 August, 2025Verified purchase
Good combo option
I was looking for a carrier that mimicked the softness of a wrap, but had support of a more structured carrier. This rap does the job! The only downfall is that the fabric is too stretchy and the waistband ends up folding. I’ve tried tightening the straps but can’t get it tight enough to hold baby really secure against my body. I use this for short naps around the house, and it’s perfect for that.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 February, 2025
if toure not going to ship this item. give me a refund
target scammed me and wont refund me for an item that is delayed in shipping
5 out of 5 stars
Thumbs up graphic, would recommend
21 January, 2025Verified purchase
Easy and secure
This is by far the best carrier that I have bought. With my first pregnancy I bought a Moby, but I always felt that my baby would fall out and I didn’t felt secure with carrying. I bought another carrier but it had too many straps and it seemed like my son was uncomfortable with being in the carrier. With this one, it feels secure and it easy to put on and take off. I would recommend it 100%.
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2024
Favorite so far
I got this carrier for my second child. I’ve tried hand tie wraps and more structured wraps… and this one is the perfect mix of both. It’s not difficult to put on, it’s very comfortable, and it doesn’t kill my back. I’m also very happy that it’s certified for helping against hip dysplasia.
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2024Verified purchase
Wrap
Love that it feels like a wrap without having to spend alot of time putting together just a couple of clicks and it’s secure . Comfortable p
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2024
Best Carrier- 3rd Time Mama
A must have!!! I bring this everywhere and baby loves it.
5 out of 5 stars
Thumbs up graphic, would recommend
3 April, 2024
New fav!
Love this carrier! I have the original boba wrap and loved it but this is so comfy and so easy to put on. It allows me to setup so much more quickly than the wrap. As a first time mom this is key and love that it’s so quick to put on and comfy for baby and I. Also, breathable material being in FL this is a must. Get it!
5 out of 5 stars
12 March, 2024
originally posted on boba
(no review title)
I can't say enough wonderful things about the Boba Bliss carrier/wrap. It really is the best of both worlds being an easy wrap carouser to quickly put on. My newborn son loves it and he is 8 weeks now and still enjoys it more than any other carrier. It's the only one he go into me calm down and eventually fall asleep. Mom of two so my son does almost all his naps in this carrier on the go. It is comfortable for him and myself, I can move around and it stays tight and secure. We live in a very warm climate so the lightweight fabric is perfect for it. I add a breathable sun hat if we are outside since there is no sun protection. All around wonderful addition to our carrier collection and by far the sifted and most naturally comfortable to wear!
5 out of 5 stars
12 March, 2024
originally posted on boba
(no review title)
The perfect combination of wrap and carrier. It is comfortable for mom and baby and is easier than a traditional wrap to use. We started using it with our newborn and continue to use it over a year later. I've even bought it as a gift for friends who are expecting. It's that amazing.
5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2024
Game-changing hybrid
The Boba Bliss is a true game-changer - I love the hybrid design as it combines the best features of a wrap and a carrier. I get the support I need while maintaining the comfort and closeness I love in a wrap!
4 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2024Verified purchase
LOVE when older
This is not great for the first few weeks of life. However around 6 weeks it became more comfortable for my baby. I love that I don’t have to figure out slings and things. It is a little difficult to get my baby out of the carrier without undoing all the straps. Right now this carrier is the only way she’ll take her nap
2 out of 5 stars
Thumbs down graphic, would not recommend
30 October, 2023Verified purchase
I would not buy
This product smells terrible!! It’s supposed to hold your baby and it has a horrible chemical smell to it. I’ve had mine for 4 weeks now and it still wreaks! Do not buy! I would’ve returned but my 7 year old accidentally ripped the tag off.
5 out of 5 stars
Thumbs up graphic, would recommend
16 September, 2023Verified purchase
Love it!!
Absolutely love this carrier! It has the feel of a wrap carrier with the simplicity of three straps.