Original Boudreaux's Butt Paste diaper cream instantly protects irritated skin
This diaper rash ointment is formulated with 16% zinc oxide to kick rash fast
Diaper cream helps treat & prevent diaper rash, starting to soothe on contact
Boudreaux’s Butt Paste is a pediatrician-recommended brand
Our baby rash cream is diaper bag approved & can be used at home or on the go
Thick, cream-like protective paste ointment is free from preservatives, parabens, dyes & talc
Description
Developed by a pharmacist and father of four, Boudreaux's Butt Paste Brand has been trusted for over 40 years by pediatricians and parents to help treat and prevent diaper rash. Our original diaper rash ointment is a thick, cream-like protective mild diaper rash paste with 16% zinc oxide. Boudreaux’s Butt Paste Original Diaper Rash Cream provides instant protection from wetness to help keep baby’s boo-tay dry and is free from dyes, preservatives, parabens and talc. To apply, change soiled diaper immediately, cleanse diaper area, allow to dry and apply diaper rash ointment liberally. Use this diaper cream as needed, especially when exposed to wet diapers for a prolonged period, such as bedtime. Our baby rash cream is perfect for the diaper bag and the changing table, making it easy to take on the go and safe for every diaper change.
Scent: Unscented
Suggested Age: Newborn and Up
Health Facts: Sulfate-Free, Paraben-Free, Aluminum-Free, Dye-Free, Phthalate-Free, Contains Zinc Oxide
Product Warning: Keep out of reach of children
Product Form: Ointment
Primary Active Ingredient: Zinc Oxide
Package Quantity: 1
Features: Non-Irritating
TCIN: 10980623
UPC: 362103333042
Item Number (DPCI): 007-08-0101
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
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Active ingredients
zinc oxide,' '16.0%
Uses
■ Helps treat and prevent diaper rash ■ Protects chafed skin due to diaper rash and helps seal out wetness
Directions
Directions
■ Change wet and soiled diaper immediately
■ Cleanse the diaper area and allow to dry
■ Apply ointment liberally and as often as necessary with each diaper change and especially when exposed to wet diapers for a prolonged period of time, such as bedtime
Inactive ingredients
inactive ingredients: castor oil, mineral oil, paraffin, peruvian balsam, white petrolatum
Shipping details
Estimated ship dimensions: 6.81 inches length x 2.12 inches width x 1.92 inches height
Estimated ship weight: 0.32 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This diaper rash cream is a favorite among parents for its thick, creamy consistency and effectiveness in treating and preventing diaper rashes. Many guests appreciate its natural ingredients and gentle formula, making it suitable for sensitive skin. The convenient packaging and travel-friendly size add to its appeal, ensuring that it can be easily carried in diaper bags. Overall, it is a reliable choice for quick relief and long-lasting protection against diaper rashes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
1537 star ratings
4.6 out of 5 stars with 1537 reviews
quality
4.4 out of 5
quality: 4.43 out of 5
value
3.9 out of 5
value: 3.93 out of 5
90% would recommend
43 recommendations
4 out of 5 stars
15 August, 2026
originally posted on influenster.com
Rash free diaper changes
Works well no odor naturally found ingredients with a paste like consistency . Helps my kids butts be rash free, plus you can keep it in your diaper bag and it doesn’t go bad !
BrandonL
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5 out of 5 stars
27 July, 2026
originally posted on influenster.com
Amazing!
This is my go to diaper rash cream!! It works wonders! It is thick and will get rid of my daughter’s redness with one use! Also not to mention, the red packaging makes it easy to find. 😂 If you know, you know. The ingredients are also cleaner than comparing diaper rash cream brands! That’s a win for me!
SarahD
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5 out of 5 stars
17 July, 2026
originally posted on influenster.com
Messy but effective!
This has become our go to diaper rash cream for over three years. The max strength butt paste has been so helpful from small diaper rashes to larger diapers rashes that happen. Unfortunately rashes happen and once it’s happened the only thing to do is treat it, this cream has worked for my child time and time again. This paste is very messy and get all over the place but with it being so effective it makes it worth it.
NancyD
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5 out of 5 stars
10 July, 2026
originally posted on influenster.com
Classic for a reason!
THE BEST! A true classic and for good reason. This paste is thick, smells nice, and super gentle on sensistive skin. It is perfect when my sons bum is upset. We use it religiously in our household! Highly recommend.
AlexandraP
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5 out of 5 stars
26 May, 2026
originally posted on influenster.com
Very effective
Not only is this effective but it is sensitive skin friendly. I was worried how this was going affect my baby’s sensitive skin but it made his diaper rash go away so quickly without any lingering irritation. We use it nightly to avoid any irritation from his overnight diaper.
NicoleF
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5 out of 5 stars
15 May, 2026
originally posted on influenster.com
Best diaper rash cream
This diaper rash cream is hands-down amazing. My baby had a diaper rash when she was only two weeks old. Will you put this on her and left it on for a couple days and the rush went away almost instantly the consistency is very thick so it’s very easy to cover all places. A little goes a long way, so even a little bottle will last a while.
KaitlynI
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5 out of 5 stars
10 May, 2026
originally posted on influenster.com
One of the best!
I love this diaper rash cream ! It works very well for my baby it works better then desitin does for us i highly recommend this for any mom looking for a new diaper rash cream
CelineP
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5 out of 5 stars
8 May, 2026
originally posted on influenster.com
Excellent rash protection that lasts for hours, bu
This paste las long on the skin and creates thick protective layer that really helps with bad diaper rashes. I’ve used it on my daughter and noticed redness improving fast while keeping her skin comfortable. The texture spreads well, the ingredients feel gentle, and the scent id mild. Just be careful because it can stain colored clothing or fabrics if it gets them.
BrendaS
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5 out of 5 stars
5 May, 2026
originally posted on influenster.com
10/10 would recommend
10/10 this is the perfect paste consistency making the tube easy to squeeze out for applications. This no odor and it the perfect size to throw in the bag and go .
AdrianaH
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5 out of 5 stars
30 April, 2026
originally posted on influenster.com
Really helps diaper rash quickly!
10/10 would recommend! I love the tube design, leaving it easy to squeeze the perfect amount for application. It’s also the perfect size for travel and storing in my son’s diaper bag!
KaliN
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4 out of 5 stars
2 April, 2026
originally posted on influenster.com
Yes please
We love this stuff! It’s super thick which you need with diaper rashes! My son has eczema and he’s very sensitive to diaper rash cream but this stuff works wonders.
BethZ
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3 out of 5 stars
1 April, 2026
originally posted on influenster.com
Could be better
Worked ok, not great. Definitely better options and cheaper options. Appearance is almost a yellowy color and gets very runny. Scent is ok not over powering but wouldn’t purchase again
1 reply from Medical Affairs team - 5 months ago
Thank you for your review! We are sorry to hear that you are unhappy with the results of our product. We would like to chat with you to hear more about your experience with this. Please contact us at 855-785-2888 or MedicalAffairs@PrestigeBrands.com. We are available Monday through Friday from 8:30 am to 5:30 pm EST. We hope to hear from you soon.
KaseyZ
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3 out of 5 stars
14 March, 2026
originally posted on influenster.com
Ehh…
I heard great things about this product, but for me it’s just ok. The consistency is a thick paste, but for some reason mine would have random pockets of liquid. Not entirely sure what was up with my batch, it is not hot where I am and the expiration isn’t until 2027…I had to mush it around before putting it on baby, which was not convenient. Also didn’t feel like it did much for his rash. Surprised seeing as it is extra strength.
1 reply from Medical Affairs team - 6 months ago
Thank you for your review! We are sorry to hear that you are unhappy with the results of our product. We would like to chat with you to hear more about your experience with this. Please contact us toll-free at 855-785-2888 or by emailing MedicalAffairs@PrestigeBrands.com. We are available Monday through Friday from 8:30 am to 5:30 pm EST. We hope to hear from you soon.
VictoriaL
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3 out of 5 stars
10 March, 2026
originally posted on influenster.com
Disappointed
We tried this but weren't fans of it. It did alright but wasn't as fast acting as others. It's an affordable product but just didn't provide the results we were hoping for.
1 reply from Consumer Care team - 6 months ago
Thank you for your review! We are sorry to hear that you are unhappy with the results of our product. We would like to chat with you to hear more about your experience with this. Please contact us toll-free at 1-855-785-2888 or by emailing MedicalAffairs@PrestigeBrands.com. We are available Monday through Friday from 8:30 am to 5:30 pm EST. We hope to hear from you soon.
JadeB
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5 out of 5 stars
2 March, 2026
originally posted on influenster.com
Protects skin and gives a quick relief
This is one of my favorite brands of ointments for baby diaper rash, I like the smell of it and the texture is somewhat sticky but that helps give the skin a layer of protection for a longer time
MonaA
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5 out of 5 stars
25 February, 2026
originally posted on influenster.com
The best butt cream!
Amazing butt cream that my family relies on to keep my sons skin smooth and happy! Easy, thick application and easy to remove. Convenient to take all over town in travel or larger size. Highly recommend!
AlexandraP
Did you find this review helpful?
5 out of 5 stars
25 February, 2026
originally posted on influenster.com
Amazing butt cream!
Classic and effective diaper cream! Great consistency and super effective at preventing and soothing butt rashes! I always have a tube on hand in my diaper bag. Great application and clean scent!
AlexandraP
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5 out of 5 stars
24 February, 2026
originally posted on influenster.com
100% recommend
I use this almost every day. It helps as a barrier cream for when my kids have bad diaper rashes & the zinc in it will heal the rash quickly! It is cool to the touch and come in travel and large sizes
SydneyD
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5 out of 5 stars
23 February, 2026
originally posted on influenster.com
MUST HAVE PRODUCT
This is miracle paste! My daughter had the worst diaper rash when teething and NOTHING was working. It took a friend recommending this product, and it absolutely changed the game. We have never used any other product since. It is the first thing I tell friends and family to add to baby registries and one of the gifts I make sure to include in my newborn baskets. It’s a MUST HAVE!
HannahR
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5 out of 5 stars
22 February, 2026
originally posted on influenster.com
Highly recommend 🌟🌟🌟🌟🌟
I recently tried the Boundreaux’s Butt Paste maximum strength diaper rash Ointment 2oz and I’m extremely impressed with how effective it is. This formula is verh thick and rich, which helps create a strong protective barrier on the skin. I love using it overnight because it stays in place and protects the skin for hours without needing constant reapplication. It starts soothing almost immediately, and I noticed visible improvement by the next diaper change. 🩵 The 2oz size is perfect for keeping in the diaper bag, making it convenient for travel or everyday use. A small amount goes a long way, so the tube lasts longer than expected. ❄️
