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Brand Real - by Laurence Vincent (Paperback)

Brand Real - by  Laurence Vincent (Paperback) - 1 of 1
$18.95 when purchased online
Target Online store #3991

About this item

Highlights

  • Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point.
  • Author(s): Laurence Vincent
  • 272 Pages
  • Business + Money Management, Customer Relations

Description



About the Book



Stand-out brands serve a simple purpose: they resonate with their audience. Learn how to avoid the mistakes that have muddied other brands and keep your company's focus where it belongs--on the customers.



Book Synopsis



Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they'll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers' experiences lives up to that promise and that their loyalties stay with you.
Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .62 Inches (D)
Weight: .89 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 272
Genre: Business + Money Management
Sub-Genre: Customer Relations
Publisher: Amacom
Format: Paperback
Author: Laurence Vincent
Language: English
Street Date: March 28, 2012
TCIN: 1002712749
UPC: 9780814439265
Item Number (DPCI): 247-26-3554
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.62 inches length x 6 inches width x 9 inches height
Estimated ship weight: 0.89 pounds
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