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Braun Skin i-Expert PL7243 IPL Device Laser Hair Removal Kit with 3 Smart Heads and Soft Vanity Case
$499.99
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Our fastest way to 1.5 year of smooth skin at home*: visible results in just 1 use.***Following recommended regimen, individual results may vary.**Based on app data from consumer self -assessment (nov'24-Apr'24). Individual results may vary.
- WORLD'S 1ST SMART IPL system with responsive intelligence that learns, and adapts to your unique skin
- Your best results, made easy with no guesswork: the only IPL with real-time coverage feedback and smart head recognition. Like having your own personal beautician at home
- ALWAYS SAFE: built-in skin protection and UV filter offers you maximum safety and optimal results, being the only IPL* that automatically adapts every flash to your skin tones. *shared technology with Cyden
- GENTLE ON SKIN: comfortable and virtually painless, even in sensitive areas. Get head-to-toe sessions: treat legs, arms, chest, back, face, underarms and even the pubic area with specially designed heads for face and body
- Your PERSONALIZED treatment plan: our smart calendar plans and automatically adapts around your busy lifestyle
- Take it anywhere! Exclusive premium pouch for easy on-the-go travel and safe storage: holds the IPL device and all attachments in one place
Description
The WORLD'S 1st SMART IPL system with responsive intelligence that learns, and adapts to your unique skin delivering clinically proven effectiveness for up to 18 months of smooth skin* THE FASTEST IPL*: Visible results as of 1st use* FULL BODY TREATMENT in just 10 minutes* per week
Your BEST RESULTS, made easy with no guesswork: the only IPL with real-time coverage feedback and smart head recognition. Like having your own personal beautician at home! With the best skin tone sensor for optimal skin safety and UV filter offers you maximum safety and optimal results, being the only IPL* that automatically adapts every flash to your skin tones. Eye safe: No sunglasses needed
GENTLE ON SKIN HEAD TO TOE: Comfortable and virtually painless, even in sensitive areas. Treat body (armpits, legs, arms, chest, back stomach), face, and pubic area with 3 specially designed heads for face and body. Treatment without skin irritation*
*Following recommended regimen, individual results may vary.
**Based on app data from consumer self -assessment (nov'24-Apr'24). Individual results may vary.
Your BEST RESULTS, made easy with no guesswork: the only IPL with real-time coverage feedback and smart head recognition. Like having your own personal beautician at home! With the best skin tone sensor for optimal skin safety and UV filter offers you maximum safety and optimal results, being the only IPL* that automatically adapts every flash to your skin tones. Eye safe: No sunglasses needed
GENTLE ON SKIN HEAD TO TOE: Comfortable and virtually painless, even in sensitive areas. Treat body (armpits, legs, arms, chest, back stomach), face, and pubic area with 3 specially designed heads for face and body. Treatment without skin irritation*
*Following recommended regimen, individual results may vary.
**Based on app data from consumer self -assessment (nov'24-Apr'24). Individual results may vary.
Hair Type: All Hair Types
Number of Pieces: 1
Includes: Carrying Case
Recommended Skin Type: All Skin Types
Power Source: Electric
Care & Cleaning: Spot or Wipe Clean
TCIN: 91530210
UPC: 069055137734
Item Number (DPCI): 049-10-8873
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.07 inches length x 11.52 inches width x 8.11 inches height
Estimated ship weight: 2.75 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the electricity of this device?
submitted by Samar - 7 months ago
A: The voltage is 100 - 240 V.
submitted byBraun - 7 months agoBrand expert
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Guests are saying
The Braun Skin iExpert Pro IPL device has garnered mixed feedback from guests, with many praising its effectiveness in reducing hair growth and providing smooth skin after just a few sessions. Users appreciate its ease of use, smart app integration, and the convenience of at-home treatments. However, some guests express disappointment with the app's functionality and the need for ongoing sessions to maintain results. Overall, it is seen as a worthwhile investment for those seeking long-term hair removal solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 75 reviews
5 out of 5 stars
21 October, 2025
originally posted on us.braun.com
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Good is products htngytyymulrjrjrthrjrht hj to have h
1 out of 5 stars
13 October, 2025
originally posted on us.braun.com
nice
its good ew u ger gqefqe ripyi geruiqgrfuqwegpiqu iyqweir
1 out of 5 stars
29 September, 2025
originally posted on us.braun.com
(no review title)
I don’t know how to get the cleaning liquid for my shaver
5 out of 5 stars
26 September, 2025
originally posted on us.braun.com
good
nice this item is very good i love it it is my favourite
1 out of 5 stars
25 June, 2025
originally posted on us.braun.com
Not as good as I thought.
I used as directed but haven't noticed any difference. Pretty bummed especially with how expensive it is.
1 reply from Customer Care team - 5 months ago
Thank you for your feedback on the Braun Skin i·Expert Smart IPL. We're sorry to hear that you haven't seen the results you expected despite following the directions. It's important to remember that individual results can vary based on skin type and hair color, and it may take several sessions to notice significant changes. We appreciate your input, and if you have further questions or need assistance, please reach out to our support team at 1-800-272-8611. We're here to help!
5 out of 5 stars
24 June, 2025
originally posted on us.braun.com
Real Results After 2 Sessions
I’m genuinely impressed with the results! I started noticing less hair growth and smoother skin on my arms, legs, and underarms after just my second session on all three areas. I honestly can’t recommend it enough; it’s super easy to use, and the way it leaves your skin feeling is incredible. I’m so happy with my Braun Skin i·expert Smart IPL!
5 out of 5 stars
23 June, 2025
originally posted on us.braun.com
Best thing I did all summer!
[This review was collected as part of a promotion.] I honestly didn't expect this to work as well as it did. It felt like it could be gimmicky and probably wouldn't work like the products in salons. I was totally wrong! I used it religiously for 6 weeks straight and I saw incredible results! So much so that my husband wanted me to use it on him! I travel a LOT, and not having to shave my armpits or legs anymore is a HUGE flex. Buy this yesterday!
5 out of 5 stars
23 June, 2025
originally posted on us.braun.com
Painless and works like a charm
[This review was collected as part of a promotion.] I got this product a few months ago and it's been great. I use it on the lowest power setting because I'm very sensitive to pain, and it still works without hurting. I’ve had to do a few touch-ups, but overall, my skin feels super smooth and there’s barely any hair left. Totally worth the investment.
5 out of 5 stars
23 June, 2025
originally posted on us.braun.com
Best IPL ever
Best way to be hair free for longer and so much more comfortable and convenient than booking laser treatment appointments and going through painful waxing each month.
4 out of 5 stars
5 June, 2025
originally posted on us.braun.com
App needs more work
I got this model expecting more from the app, but still needs a lot of work. Sometimes gets stuck. It doesn’t give you much info. It can be hard to move dates so I have to erase the plan for lower legs (ex) to update the date. Still on my firsts sessions so I can’t tell if it does works on my hair. Hope it does! I know it’s a good brand.
1 out of 5 stars
24 March, 2025
originally posted on us.braun.com
Braun
To all the women out there it will never work permanently. I would never waste my time. Why do I need to use this if I have to do it for 30 to 40 years. I am a retired dermatologist which I focused to other skin conditions. I studied this kinds of Braun thru out my career and never ounce worked. If u women like to waste your money by own means do so. You will spend all your life's getting no results.
1 reply from Customer Care team - 8 months ago
Thank you for your review. We want to assure you that our products are extensively tested to be effective. When used as directed, clinical trial participants showed on average 44% less hair 6 months after their last treatment and 36% less hair 12 months after their last treatment when compared to hair counts taken before treatment. Actual results did vary from person to person. If you have any other concerns, we're always glad to hear from you at (800) 272-8611.
5 out of 5 stars
18 March, 2025
originally posted on us.braun.com
Great Experience
I like the device and I noticed that the difference from the first two sessions, But I could not use the app because it is not available. Kindly I would like to ask you to make the app available in Saudi Arabia Even with the English Language
5 out of 5 stars
28 January, 2025
originally posted on us.braun.com
Fast results
I own both the pro 5 and now the smart. I was curious if I would have better results with the smart and I have. I had some stubborn facial hair that is now almost gone after 5 weekly sessions. I also found the smart to be more affective on my legs than the pro. Also with both I had better results than when I paid a lot of money for not so great results at a med spa. And that was just for my face. With this I can touch up as needed and it’s super easy and private. Well worth the investment.
5 out of 5 stars
27 September, 2024
originally posted on us.braun.com
(no review title)
I already have this model Its work well, just broke one of the head and I’m interesting if I can buy a new one just 1 head?
1 out of 5 stars
16 July, 2024
originally posted on us.braun.com
The app is not available outside us
I will return it because The app is not available to use outside the us.
1 reply from Customer Care team - 1 year ago
We're sorry to hear about this. We know how important it is for you to use the app with this device. Please get in touch with the Braun Team in your country to inform them you want the app available. If you're unsure how to contact them, please give us a call at 800-272-8611 so we can help direct you.
5 out of 5 stars
14 July, 2024
originally posted on influenster.com

Great tool and life changing!
[This review was collected as part of a promotion.] I love this device! It has a great design that is easy to use. I used this on my legs for several weeks and was impressed by the effectiveness. The battery life is also helpful when trying to do large areas.
2 out of 5 stars
2 July, 2024
originally posted on us.braun.com
App only tracks monthly sessions after 12 weeks
I have fair skin with dark brown hair, and I connected to and followed the instructions on the app for the first 12 weeks. My leg hair is almost to the point where I want it, but my underarms and bikini area still have some needed lasering before they reach maintenance. At 13 weeks, I went onto the app to do another session and it said I needed to wait a month before I could do another. So I went ahead and used the device but unfortunately wasn’t able to track it. What is the point of having an app if I can’t use it to achieve and track the results I want? The new version with the app is a waste of money after 12 weeks if you still haven’t fully seen the results you want. You might as well get the older version without the app because you won’t be able to track properly anyway.
1 reply from Customer Care team - 1 year ago
Thanks so much for your review. We're sorry to hear about this, and we'd love to make sure your voice is heard about our app, gather additional details, and assist you with this. Please call us at 800-272-8611.
5 out of 5 stars
6 May, 2024
originally posted on us.braun.com
Real results
Being honest I was a little skeptical if I would see real results but i decided to bite the bullet and give it a try I am about 7 weeks into my sessions and my 99% of my under arm hair is gone (just a small spot where I missed remains) I would say my legs are 90% hair free and my bikini area is about 75%. I anticipated my bikini taking about 12 weeks or so before I even started so I am right on track. Overall I am very happy with my results so far and glad I made this purchase! I have light to medium skin with dark brown hair
1 out of 5 stars
5 May, 2024
originally posted on us.braun.com
Doesn’t work
I was extremely hopeful but once again let down by all of the hype and promises of slower hair regrowth. I’ve used this religiously for months on face, legs and underarms - it has only slowed the regrowth of my underarms. Very disappointed.
1 reply from Customer Care team - 11 months ago
We're so very sorry to hear that you didn't get the results you were hoping for. There could be many reasons you're not getting ideal results such as skin tone and even hair color. We'd like to collect some details and troubleshoot what's going on and make a detailed report to our Quality Team. Please call us at 800-272-8611.
1 out of 5 stars
21 April, 2024
originally posted on us.braun.com
It burned me
I completed the initial safety patch test on my lower arm and the following week proceeded with the lower arm treatment following the instructions on the app. It burned my arm badly at multiple locations. So painful and scarred.
1 reply from Customer Care team - 2 years ago
There's nothing more important to us than your safety and satisfaction, so we're very sorry to hear about your experience with our IPL device, and we hope you're feeling better. Be assured this isn't what we expect with our safety checks and when following the instructions on the app. However, it's possible for certain areas on your body to absorb more light energy leading to a burning sensation/discomfort. These include dark brown or black spots, freckles, birthmarks, moles, warts, large veins, darker pigmented areas, scars, and skin anomalies. Your safety and satisfaction aren't something we take lightly, so we'd like to make a detailed report to our Safety Team, and help. Please call us at 800-272-8611.