Broheart - by Andy Jackson (Paperback)

Book Synopsis

What if being a "bro" wasn't about ego, but about empathy, loyalty, and the courage to show up for each other?

For years, "bro culture" has earned a reputation as loud, shallow, and selfish. Yet beneath the surface, men are seeking genuine connection and brotherhood. BroHeart reclaims the word "bro" and restores its true meaning. Entrepreneur, coach, and community builder Andy Jackson blends locker-room stories, late-night conversations, and leadership lessons to reveal that the strongest men aren't the loudest. They're the ones who listen, show up, and lift others.

Part memoir, part manifesto, BroHeart invites men to evolve without losing their edge, proving that strength and kindness go hand in hand. Men discover why loyalty and friendship form the foundation of modern leadership, how humor can connect rather than divide, and what it truly means to be strong in today's world.

BroHeart sparks a broader conversation about modern brotherhood and positive male leadership, offering practical guidance for living with courage, respect, and heart.

The world doesn't need fewer bros. It needs better ones.

Review Quotes

Sup, bro? Bro has become such a go-to word across the world for friend or acquaintance. I've often felt like its true meaning has been lost in translation along the way, and thus "brotherhood" has lost its true value. Andy touches on this in his exploration of the world as men live it today. Being a man today, having experienced the majority of my maturing in the early nineties, the lines of what's acceptable and what's not are very blurry. Being a positive role model is not something I can honestly say I dreamed I would be, but I am proud that I can offer inspiration across the globe whilst still understanding the "brotherhood" values. --Chi Lewis-Parry, British actor, former MMA fighter, and stuntman, best known as the infected Alpha, Samson, in the horror films 28 Years Later and 28 Years Later: The Bone Temple

I've known Andy for ten years, and somewhere in building ALWELLCO together, he stopped being just a colleague and became family. I've watched him live every word of BroHeart long before he wrote it: showing up, checking in, never too busy for a friend who needed him. BroHeart is Andy, distilled. It's not a lecture on masculinity; it's an invitation to be the kind of man people can actually lean on. I'm proud of him, and I'm rooting for this book--I want my own son to grow up believing strength and kindness aren't opposites. Andy's living proof of that. --Lauren Parsons, co-founder of ALWELLCO

Success is far more fulfilling when you're bringing others up with you. The strongest men I know recognize that leadership, humility, commitment to personal excellence and gratitude yield some powerful results. BroHeart will challenge you into becoming a better version of self and I believe every young man and grown man should read this book. --Phil Heath, seven-time Mr. Olympia winner, having won the competition every year from 2011 to 2017; inducted into the International Sports Hall of Fame 2024

In a world saturated with toxic messages and amplified by polarizing social media algorithms, BroHeart is a timely reminder that true strength isn't measured by power, status, or success, but by loyalty, kindness, and the humility to show up for others. Andy Jackson has created more than a book; he has started an important conversation that deserves to reach every young man. --Alberto Perlman, CEO of Zumba

BroHeart is the essential way to decompress in a world of social media where nothing is really as it seems and only fake moments are posted. It reminded me that connecting is truly the best and only real human experience. In a world of bad bro culture, BroHeart is finally putting the heart front and centre for how all men should really live. Thank you, Andy, for starting the revolution! --Ryan Edwards, CEO of Audoo

We live in a time where mental sickness, materialism, and ego have become dominant over values, honor, and altruism. Andy Jackson presents an antidote to the young generation's challenges, an opportunity to embrace the mission that goes beyond "leaving a better world for our kids," when we can actually "leave better kids to the world." --Paulo Akiau, platform president, ABC EVO

I have spent the past thirty-five years of my career working with professional athletes. The common theme of the successful players is that they take on the role of being a true teammate. They are depended upon for their loyalty, support, and guidance. Andy recognizes how these characteristics can make any man successful. In a world full of connectivity, many men feel disconnected. The Broheart movement can help to connect men with what has been lost in our society! --Greg Roskopf, CEO and founder of MAT

I've had the pleasure of knowing Andy as a colleague and a friend, and what strikes me most is that BroHeart isn't theory for him; it's how he actually moves through the world. We're living in an era where the loudest voices in the "manosphere" are selling anger and dominance as the blueprint for manhood. Andy offers something braver: a redefinition of masculinity rooted in kindness, loyalty, respect, and love. This book isn't a self-help checklist. It's a mirror held up to a culture that's lost its way, and a genuine, lived example of what brotherhood can look like when it's done right. Andy is the proof before the pages. --Chris Herbert, CEO of Ten10 Management and founder of the Spice Girls

At Vivobarefoot, we often say we're in the business of helping people reconnect--to nature, to themselves, and to one another. Andy Jackson reminds us that the same is true of masculinity. BroHeart is a warm, courageous invitation to rediscover that strength and kindness have always walked hand in hand. I hope this movement reaches far beyond these pages. --Galahad Clark, CEO and co-founder of Vivobarefoot

Throughout my career, I've had the privilege of working with world-class athletes, artists, and business leaders. The people who leave the greatest legacy are rarely the loudest; they're the ones who combine resilience with humility, ambition with kindness, and success with a genuine commitment to lift others up. BroHeart is a timely reminder that real strength is found in character, loyalty, and friendship. Andy has written an important book that I hope inspires the next generation of young men to lead with both courage and compassion. --Luke Lloyd-Davies, chief growth officer at Sela, former family office executive, chairman Rocket Sports, venture investor, and Emmy Award-winning producer

As an editor, I read a lot of books. Some leave a lasting impression. BroHeart is one such book. Many may think Andy Jackson has written only for men. They'd be wrong. Not only did I cherish the content and want to share it far and wide as I thought about the men in my life, but I also vowed to use Andy's encouraging and often witty content to transform my own life. I think, no matter who you are, you'll do the same. Andy reminds us that strength wrapped in kindness knows no gender. --Cortney Donelson, award-winning and number-one-selling author, editor, ghostwriter, and owner of vocem LLC

At a time when the definition of masculinity is being misrepresented in various areas of society, Andy Jackson sets out a different view. A view that is at odds with the chest beating vision of what being a man is all about. With a career immersed in business, sport and health he has witnessed how the of the power of compassion, understanding and team support delivers strength and ultimately personal performance. This book reframes how we should be thinking of delivering the best of ourselves. --Derek Stuart, Investor Rocket Sports

I have known Andy for over 25 years now. I will never forget our first meeting because of the nature of our industry and both our positions within the industry, it potentially could have been very challenging, but it wasn't. Andy handled himself at that first meeting with kindness, humility and a balance that at the time I never had in my leadership kit bag- It was a great learning day for me, and I have remained in contact with Andy on and off over the years. I couldn't think of anybody better in this industry, and that I have met through the years that demonstrated strength, loyalty, laughter and kindness like he does. I have absolutely no doubt that he is the best person to lead such a movement with those principles. BroHeart is the kind of movement that if it gets traction could change landscapes and worlds. After talking with Andy, it took me 5 minutes to decide "I am in". --Malcolm McPhail, CEO North Ayshire Leisure LTD