Building Rocketships - by Oji Udezue & Ezinne Udezue (Hardcover)

Book Synopsis

World-changing companies are being built faster than ever. The question is, how?

Building Rocketships provides an insider's guide to creating and scaling transformative products in today's hyper-competitive landscape. Written by veteran product leaders Oji and Ezinne Udezue, who have led teams at Microsoft, Twitter, WP Engine, Discovery Communications, and Calendly, this comprehensive playbook reveals:

• How to identify and solve "sharp problems" that customers will pay to solve
• Field-tested frameworks for building products users love
• Systems for scaling from startup to sustainable growth
• Strategies for integrating AI and staying ahead of rapid change
• Battle-tested tactics used by today's fastest-growing companies

Whether you're a founder, product manager, or tech leader, you'll learn the exact systems and frameworks used to build category-defining products. The authors draw from 45+ years of combined experience to show you how to transform customer insights into winning features, build high-performing teams, and create sustainable competitive advantages.

Praise for Building Rocketships:

"Building Rocketships provides the precise frameworks and strategies that ambitious builders need to create world-changing products. Oji and Ezinne have distilled decades of hard-won wisdom into a practical playbook for building customer-obsessed products that achieve exponential growth."

-Tope Awotona, Founder and CEO of Calendly

"A rich playbook packed with practical advice, unique frameworks, and step-by-step guides for building your product-led business." -Lenny Rachitsky, Author of Lenny's Newsletter

Don't just build another product-build a rocketship. Start your journey to hypergrowth today.

[Pro Edition includes downloadable templates, worksheets and tools used by the authors to build successful products]

Oji Udezue is a former Chief Product Officer, investor, and entrepreneur. He has led Product, Engineering and Marketing at beloved companies like Microsoft, Twitter, Calendly, Atlassian, Typeform, and more. Today Oji is pushing the edges of building AI products by working with established companies and investing in next-generation startups and their founders.

Ezinne Udezue is a former Chief Product Officer, investor and expert in digital transformations. She had led enterprise innovation initiatives at T-Mobile, Discovery Communications, Time Inc., Procore, and WP Engine. Ezinne has demonstrated expertise in scaling product-led organizations.

Review Quotes

"Building Rocketships provides the precise frameworks and strategies that ambitious builders need to create world-changing products. Oji and Ezinne have distilled decades of hard-won wisdom into a practical playbook for building customer-obsessed products that achieve exponential growth."

-Tope Awotona, Founder and CEO of Calendly

"A rich playbook packed with practical advice, unique frameworks, and step-by-step guides for building your product-led business."

-Lenny Rachitsky, Author of Lenny's Newsletter

As someone obsessed with PLG metrics and pricing strategy, I found Building Rocketships to be refreshingly precise about what to measure and why. This book will become your growth Bible.

-Kyle Poyar, Co-founder and operating partner, Tremont, and author of Growth Unhinged newsletter

I've seen firsthand how Oji and Ezinne consistently build remarkable products and product teams that deliver real value. I'm thrilled they've packaged their knowledge into a comprehensive playbook for transforming how companies build and ship products. This book provides practical, extensive advice for creating the systems and culture needed for sustainable, customer-driven growth.

-Melissa Perri, Founder of Product Institute and CPO Accelerator, author of Escaping the Build Trap