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Bumble and Bumble Thickening Volume Shampoo - Ulta Beauty
$16.00 ($8.00/fluid ounce)
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At a glance
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About this item
Highlights
- Lightweight volumizing shampoo uplifts + amplifies hair for instant fullness.
- volume
- prevents breakage
- adds shine
- lightweight
- hydrates
- softens
- non-stripping
- color-safe
- cleans hair
- Free of parabens, formaldehydes, phthalates, mineral oil
- Cruelty-free
Description
Thickening Volume Shampoo instantly uplifts hair by removing buildup to provide a body-building boost. It delivers lightweight hydration, plus it gives soft, movable volume. Use this volumizing shampoo with Thickening Volume Conditioner to strengthen and plump strands + add shine.
This volumizing shampoo instantly uplifts hair by removing buildup to provide a body-building boost. Use it as part of a hair thickening routine with our Thickening Volume Conditioner to plump strands for a thicker, fuller look and to add shine and strengthen strands.
When our Thickening Volume Shampoo is used with our Thickening Volume Conditioner, this washday duo gives:
Instantly thicker hair
2x less breakage*
2x shine**
Ideal for Fine to Medium hair types seeking a lightweight volumizing shampoo.
Formulated with Panthenol (Pro-Vitamin B5) to hydrate hair.
Formulated For:
Patterns: Wavy (2A-2C) to Straight (1A)
Diameters: Fine to Medium
Condition: Untreated, Color-Treated, Dry
How to Use:
Work a dab into wet hair, lather and rinse. Follow with Thickening Volume Conditioner.
From the Pros: Follow with other volumizing products such as Thickening Go Big Plumping Treatment or Thickening Mousse for big, bouncy blow drys.
Inspired by the fresh sea air and brilliant warm sun, this crisp, invigorating fragrance has sparkling top notes of lemon, cucumber, and bergamot. Sea water, crisp apple, and exotic water lily add sparkle to the drydown of cedarwood, pure white musk, and soft ambergris.
This volumizing shampoo instantly uplifts hair by removing buildup to provide a body-building boost. Use it as part of a hair thickening routine with our Thickening Volume Conditioner to plump strands for a thicker, fuller look and to add shine and strengthen strands.
When our Thickening Volume Shampoo is used with our Thickening Volume Conditioner, this washday duo gives:
Instantly thicker hair
2x less breakage*
2x shine**
Ideal for Fine to Medium hair types seeking a lightweight volumizing shampoo.
Formulated with Panthenol (Pro-Vitamin B5) to hydrate hair.
Formulated For:
Patterns: Wavy (2A-2C) to Straight (1A)
Diameters: Fine to Medium
Condition: Untreated, Color-Treated, Dry
How to Use:
Work a dab into wet hair, lather and rinse. Follow with Thickening Volume Conditioner.
From the Pros: Follow with other volumizing products such as Thickening Go Big Plumping Treatment or Thickening Mousse for big, bouncy blow drys.
Inspired by the fresh sea air and brilliant warm sun, this crisp, invigorating fragrance has sparkling top notes of lemon, cucumber, and bergamot. Sea water, crisp apple, and exotic water lily add sparkle to the drydown of cedarwood, pure white musk, and soft ambergris.
Hair Type: All Hair Types
Trial/Mini/Travel Size: Yes
Product Form: Liquid
Beauty Purpose: Volumizing
Net weight: 2 fl oz (US)
TCIN: 90148472
UPC: 685428031661
Item Number (DPCI): 342-03-0158
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 12.402 inches length x 9.449 inches width x 4.449 inches height
Estimated ship weight: 8.378 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 355 ratings
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Guests are saying
Bumble and Bumble Thickening Shampoo is praised for its ability to add volume and thickness to fine, thin hair. However, some guests reported that it left their hair dry and tangled, and others were disappointed with the fragrance. The product is also considered expensive, but many guests believe it's worth the price for the results it delivers.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 148 reviews
50% would recommend
4 recommendations
5 out of 5 stars
24 August, 2025
originally posted on http://www.ulta.com

I would always buy this product!
Really like all the products of this company
5 out of 5 stars
15 August, 2025
originally posted on http://www.ulta.com

I love, love this B and B Thickening Volume Shampoo!
While my hair is not super thin, I still wanted some oomph to it. This shampoo is exactly what I wanted! It is a bit pricey but worth it to me. I got the conditioner as well and that's great, too. Together they give my hair that extra lift other products just won't do.
2 out of 5 stars
10 August, 2025
originally posted on http://www.ulta.com

Drying and strong fragrance
My hair is on the thicker side, but I found this to be too drying and it smells like clean laundry, which I like. However, the fragrance is on the stronger side and lingers in your hair all day
5 out of 5 stars
21 July, 2025
originally posted on http://www.ulta.com

Good product!
I was looking for a new shampoo for my thin and fine hair. Took a few tries but this product outdid several others! This doesnt make my hair oily or weighs it down. It definitely added volume and great scent and not too strong. Def good for my thin and fine haired ladies!
5 out of 5 stars
6 July, 2025
originally posted on http://www.ulta.com

Shampoo Addict
I have fine hair, and I am a shampoo addict. My tub has tons of them around it, my cabinets are full. Each day I use a different one. This Bumble and Bumble has been my go to for 15 years for going out hair. It is definitely on the high end so I save it for date nights and girl's nights, etc. That being said if is a miracle in a bottle for my fine hair. It works wonders and always gives me my best hair days.
5 out of 5 stars
15 May, 2025
originally posted on http://www.ulta.com

Volume!
I have such baby fine, straight, thin hair. I thought I'd give this a try and so far (after two weeks of using) I can say it has made my hair feel fuller. I'll keep buying.
1 out of 5 stars
7 May, 2025
originally posted on http://www.ulta.com

Makes my fine hair really greasy after one wash
I have fine hair that needs volume and this shampoo and conditioner did not provide the thickening it promised. Also, one day after shampooing my hair is very oily and needs a washing again. I was able to go days between shampooing previously. Would not use this product again and it is not cheap.
5 out of 5 stars
19 April, 2025
originally posted on http://www.ulta.com

Bumble Volume Shampoo
Not the greatest for volume but cannot find anything better
5 out of 5 stars
12 April, 2025
originally posted on http://www.ulta.com

Salon recommended
Always my go-to! Fantastic product.
5 out of 5 stars
1 April, 2025
originally posted on http://www.ulta.com

Bumble Thickening Shampoo
My hair is short and fine. I have trouble finding a volumizing shampoo. This one is a bit pricey but I have to say that it is very nice on my hair for sudsing and giving volume for sure
5 out of 5 stars
13 March, 2025
originally posted on http://www.ulta.com

Great for thinning hair
I bought this for my mom whose hair is thinning as she gets older. She loves the way it provides body to her hair and allows her to style it easier.
5 out of 5 stars
10 March, 2025
originally posted on http://www.ulta.com

I would buy this product again
I have very fine, thin straight hair. I feel this shampoo has helped my hair look and feel fuller.
2 out of 5 stars
16 January, 2025
originally posted on http://www.ulta.com

Volume where?
This has not given me any volume infact its done the opposite, I don't understnd the reviews being so great. Will not repurchase and do not recommend
5 out of 5 stars
12 January, 2025
originally posted on http://www.ulta.com

Have used this for years and still love it!
This shampoo consistently delivers volume and thickening no matter the time of year -
1 out of 5 stars
13 December, 2024
originally posted on http://www.ulta.com

ALOT of hair fallout
A few weeks into using this shampoo and conditioner I realized that I was losing significantly more hair in each shower than I usually do. I've never had this happen before and the intense shedding stopped immediately after switching products.
3 out of 5 stars
6 November, 2024
originally posted on http://www.ulta.com

Not my favorite
I'm continuing to use it up but it is not my favorite shampoo used. My hair feels stripped of moisture when I wash it out. I do have fine hair, so the good thing is that it doesn't weigh it down but it feels dry!
1 out of 5 stars
4 November, 2024
originally posted on http://www.ulta.com

No
Do like how it makes my hair feel
5 out of 5 stars
21 October, 2024
originally posted on http://www.ulta.com

Love this!
Works very well on my fine, straight hair.
2 out of 5 stars
11 October, 2024
originally posted on http://www.ulta.com

Poor
Not worth the money. Does not add any volume. I will stick with Sexy Hair as it adds volume and is much more affordable.
3 out of 5 stars
24 August, 2024
originally posted on http://www.ulta.com

Just Okay
I got this shampoo and conditioner as a gift with purchase and was excited to try them. They were really nothing special. Using the shampoo felt like I was washing my hair with dish detergent. There was nothing notable about it. I'm glad it was a freebie or I would have been even more disappointed! The smell is alright but nothing to write home about. All told, it was a very underwhelming experience.