New ArrivalsHoliday Hosting & EntertainingChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureToysElectronicsBeautyGift CardsCharacter ShopBabyKitchen & DiningGroceryHousehold EssentialsSchool & Office SuppliesVideo GamesMovies, Music & BooksParty SuppliesBackpacks & LuggageSports & OutdoorsPersonal CareHealthPetsUlta Beauty at TargetTarget OpticalBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleHanukkahStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
OUAI Fine Hair Conditioner - Ulta Beauty - 2 of 4OUAI Fine Hair Conditioner - Ulta Beauty - 3 of 4OUAI Fine Hair Conditioner - Ulta Beauty - 4 of 4
OUAI Fine Hair Conditioner - Ulta Beauty - 1 of 4

OUAI Fine Hair Conditioner - Ulta Beauty

$16.00 ($5.33/fluid ounce)

Size3 fl oz

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Adds volume and bounce
  • Strengthens and thickens hair
  • Hydrates and nourishes
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

A lightweight, color-safe conditioner with just the right amount of hydration for fine strands that strengthens and leaves hair soft and volumized.

Highlighted Ingredients:
BIOTIN - Strengthens and reinforces hair health by delivering essential nutrients
CHIA SEED OIL - Thickens and volumizes
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine

How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of FINE shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of FINE conditioner focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and add shine.

Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Hair Type: Fine
Trial/Mini/Travel Size: Yes
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Nourishing, Thickening, Volumizing, Strengthening, Conditioning
Net weight: 93 Grams
TCIN: 94193232
UPC: 815402027827
Item Number (DPCI): 342-03-0214
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water, eau), cetearyl alcohol, behentrimonium chloride (anti-static agent), fragrance (parfum), cetrimonium chloride (anti-static agent), panthenol, hydrolyzed keratin, salvia hispanica seed oil, guar hydroxypropyltrimonium chloride, polyquaternium-37, dicaprylyl carbonate, lauryl glucoside, propoxytetramethyl piperidinyl dimethicone, trideceth-6, c11-15 pareth-7, acetic acid, sodium acetate, sodium hydroxide, tocopherol, sodium chloride, biotin, citric acid, isopropyl alcohol, ethylhexylglycerin, sorbitan oleate, potassium sorbate, phenoxyethanol, benzyl salicylate, limonene, hexyl cinnamal' '

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 1.58 inches length x 1.65 inches width x 3.7 inches height
Estimated ship weight: 0.24 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This shampoo and conditioner set is highly praised for its ability to leave hair feeling soft, smooth, and voluminous without weighing it down. Many guests appreciate the pleasant scent, although some find it a bit strong. The products are particularly effective for fine and wavy hair, providing hydration and reducing frizz. Overall, they are seen as a great addition to any hair care routine, especially for those seeking lightweight moisture.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 363 reviews
    46% would recommend
    15 recommendations
    1 out of 5 stars
    29 October, 2025
    originally posted on http://www.ulta.com
    Image

    The scent is awful

    I just used this today for the first time and it smells awful. I'm not sure how well it will work on my hair because I can't get passed the smell to use it anymore.
    Dana
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2025
    originally posted on http://www.ulta.com
    Image

    Feels great and smells amazing!

    Works great on my hair! Leaves my hair feeling soft and shiny, not weighed down. It smells amazing and the smell lasts throughout the day. I love it.
    Evie
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 October, 2025Verified purchase

    Stinky

    Not only is it stinky, the smell won't leave your hair after many washings. Plus it doesn't do anything for fine hair. Waste of money.
    Kim
    Did you find this review helpful?
    2 out of 5 stars
    12 October, 2025Verified purchase

    Not my fav

    The smell was very strong and my hair still smells like rose even after 3 washes. If you like a strong scent that last then this might be okay. It had a good amount of slip and I didn’t notice if it weighed down my wavy thing hair (I was pretty stuck on the sent) but it still made my hair a little frizzy, but I would say try it out see if you like it. But it was just not for me.
    CJ
    Did you find this review helpful?
    5 out of 5 stars
    2 October, 2025
    originally posted on http://www.ulta.com
    Image

    Absolutely Buy again

    Leaves feeling clean and fresh. Topped with Friz control.
    JM
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    1 October, 2025Verified purchase

    The scent

    I wanted to love it but the smell is just way too much. It isn't a bad smell just very strong. My hair felt amazing after using it though. (the shampoo is the same.)
    Danielle
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 September, 2025
    originally posted on http://www.ulta.com
    Image

    Has really helped my hair!

    This shampoo and conditioner have done wonders for my fine hair. It's so much softer and healthier without being weighed down.
    Dawn
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    1 September, 2025Verified purchase

    different frangrance than the corresponding shampoo

    I bought this conditioner because I use the corresponding shampoo and it smells amazing. So I was surprised and disappointed to find out that the conditioner smells completely different. Very floral and not to my liking.
    annie
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 August, 2025Verified purchase

    dont waste your money

    herbal essences, dove, Aussie, etc works better. if you want to splurge on a higher end conditioner skip this brand completely
    mariah
    Did you find this review helpful?
    4 out of 5 stars
    24 August, 2025
    originally posted on http://www.ulta.com
    Image

    Love the product very much but more moisturizing

    Great product and smells great
    Deborah
    Did you find this review helpful?
    2 out of 5 stars
    20 August, 2025
    originally posted on http://www.ulta.com
    Image

    Scent is too strong.

    I have fine, wavy hair that's been starting to feel dryer than normal. Thought I'd try this. My hair looked SO MUCH better after once wash. Shiny and bouncy after just letting it air dry. But the scent is so strong. It was making my eyes burn even after my hair dried. Almost 48 hours after washing it, I still smelled it. After washing it twice with another shampoo, still smelled it. GREAT product if you're not sensitive to smells, but I'd stay away if you are.
    Cami
    Did you find this review helpful?
    5 out of 5 stars
    17 August, 2025
    originally posted on http://www.ulta.com
    Image

    My new favorite

    For close to 10 years I used the Paul mitchell lemon sage thickening shampoo and conditioner for my baby fine, straight hair. They reformulated last year and the new formula smelled different and I noticed my hair becoming brittle and falling out. As I had recently turned 40, I wasn't sure if was age related, but I tried the Bumble and Bumble thickening shampoo/conditioner for several months, and that left my hair flat and limp. I decided one last try to splurge on the Ouai Shampoo and conditioner for Fine Hair. For a week I hated the old lady smell and my hair was limp. But after a week I began to notice a healthier, shinier hair with more volume. I have been able to skip washes without oily look and I can now say I am happier with my hair than I have ever been in my life. The smell has also grown on me and I don't mind it as much, and regardless, it is worth the result. I use with the matching shampoo and the Bumble and Bumble thickening mousse. This is my new favorite shampoo and conditioner, so please don't reformulate!! I just use a tiny dab of conditioner, so a little goes a long way. I'm glad they sell the refill bags separately, because I'll need to restock the shampoo before the conditioner for sure!
    Sccwyatt
    Did you find this review helpful?
    5 out of 5 stars
    14 August, 2025
    originally posted on http://www.ulta.com
    Image

    Love it!

    I have very fine hair & this conditioner does not way my hair! It makes my hair soft!
    Lindsay
    Did you find this review helpful?
    1 out of 5 stars
    10 August, 2025
    originally posted on http://www.ulta.com
    Image

    Hair felt like straw

    I bought the travel size shampoo and conditioner to try it out, and I'm glad I got the small size. I used them for a week before the bottles ran out. My hair looked and felt like straw with a lot of breakage.
    Elizabeth
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    21 July, 2025Verified purchase

    Not worth the price

    I typically use New Wash from Hairstory, a 2-in-1 that makes my hair last 4-6 days without any dry shampoo or anything. Typically when I run out of New Wash, I use the OAUI hair masque as if it's a 2-in-1, but since I knew I would be out for a while I switched to this just to try to finish out the summer, but it has not been kind to my hair. The conditioner feels fine and smells great, but my hair is greasy within 1 or 2 days. It's not worth the price if I'm going to be washing my hair so often. The bottle was also open when I got it (through a pick-up order which is why I didnt notice until I was home)
    Kennedy
    Did you find this review helpful?
    1 out of 5 stars
    21 July, 2025
    originally posted on http://www.ulta.com
    Image

    Chemical Cocktail

    This smells great font get me wrong but the amour if chemicals with hornone disrupters… I have to pass. On yuka review it rates 17/100 with 15 negative marks against it. Pass ladies. Smells great but bad bad as an endocrine disrupter.
    Gigi
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    17 July, 2025
    originally posted on http://www.ulta.com
    Image

    yeah no..

    Okay..i really like some things in this brand but this was a wayyyyy bigggg NO. it made my hair fall out so badly i kept having to clean out my hair brush because all of my hair was falling out and also this was just from brushing ONE SIDE. i was scared to brush the other side but it was the same concept. so unless you want your hair falling out dont buy.
    mads
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    7 July, 2025
    originally posted on http://www.ulta.com
    Image

    Hair loss

    I don't normally leave reviews on products but this shampoo and conditioner cost me a crazy amount of hair loss. My hair stylist mentioned it twice but I was in denial .. now it's very noticeable with my hair up. Don't recommend this at all.
    V
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 July, 2025Verified purchase

    Curly hair approved

    I have curly hair and my hair loves this stuff
    Adam
    Did you find this review helpful?
    1 out of 5 stars
    28 June, 2025
    originally posted on http://www.ulta.com
    Image

    Hated this conditioner

    I can't think of a shampoo/conditioner that I've hated this much. The conditioner was really thick, so I was surprised that my hair was so dry. I thought the scent was pleasant but overpowering, and it definitely lingered. I never return things and this is going back immediately.
    Lindsey
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy