$32.00 when purchased online
Target Online store #3991
About this item
Highlights
- Adds volume and bounce
- Strengthens and thickens hair
- Hydrates and nourishes
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
A lightweight, color-safe conditioner with just the right amount of hydration for fine strands that strengthens and leaves hair soft and volumized.
Highlighted Ingredients:
BIOTIN - Strengthens and reinforces hair health by delivering essential nutrients
CHIA SEED OIL - Thickens and volumizes
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of FINE shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of FINE conditioner focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Highlighted Ingredients:
BIOTIN - Strengthens and reinforces hair health by delivering essential nutrients
CHIA SEED OIL - Thickens and volumizes
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of FINE shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of FINE conditioner focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Rosemary, Eucalyptus
Hair Type: Frizzy, Dry, Fine
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Conditioning, Strengthening, Volumizing, Nourishing, Thickening
Net weight: 10 fl oz (US)
TCIN: 82518852
UPC: 815402022266
Item Number (DPCI): 342-03-5978
Origin: Assem USA w/foreign/dom. parts
Ingredients:
water (aqua, eau), cetearyl alcohol, behentrimonium chloride (anti-static agent), fragrance (parfum), cetrimonium chloride (anti-static agent), panthenol, hydrolyzed keratin, salvia hispanica seed oil, guar hydroxypropyltrimonium chloride, polyquaternium-37, dicaprylyl carbonate, lauryl glucoside, propoxytetramethyl piperidinyl dimethicone, trideceth-6, c11-15 pareth-7, acetic acid, sodium acetate, sodium hydroxide, tocopherol, sodium chloride, biotin, citric acid, isopropyl alcohol, ethylhexylglycerin, sorbitan oleate, potassium sorbate, phenoxyethanol, benzyl salicylate, limonene, hexyl cinnamal.' '
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 2.4 inches length x 2.5 inches width x 5.5 inches height
Estimated ship weight: 0.7275 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 356 reviews
53% would recommend
13 recommendations
different frangrance than the corresponding shampoo
2 out of 5 stars
Thumbs down graphic, would not recommend
annie - 12 days ago, Verified purchaser
I bought this conditioner because I use the corresponding shampoo and it smells amazing. So I was surprised and disappointed to find out that the conditioner smells completely different. Very floral and not to my liking.
dont waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
mariah - 13 days ago, Verified purchaser
herbal essences, dove, Aussie, etc works better. if you want to splurge on a higher end conditioner skip this brand completely
Love the product very much but more moisturizing
4 out of 5 stars
Deborah - 20 days ago
originally posted on http://www.ulta.com

Great product and smells great
Scent is too strong.
2 out of 5 stars
Cami - 24 days ago
originally posted on http://www.ulta.com

I have fine, wavy hair that's been starting to feel dryer than normal. Thought I'd try this. My hair looked SO MUCH better after once wash. Shiny and bouncy after just letting it air dry. But the scent is so strong. It was making my eyes burn even after my hair dried. Almost 48 hours after washing it, I still smelled it. After washing it twice with another shampoo, still smelled it. GREAT product if you're not sensitive to smells, but I'd stay away if you are.
My new favorite
5 out of 5 stars
Sccwyatt - 27 days ago
originally posted on http://www.ulta.com

For close to 10 years I used the Paul mitchell lemon sage thickening shampoo and conditioner for my baby fine, straight hair. They reformulated last year and the new formula smelled different and I noticed my hair becoming brittle and falling out. As I had recently turned 40, I wasn't sure if was age related, but I tried the Bumble and Bumble thickening shampoo/conditioner for several months, and that left my hair flat and limp. I decided one last try to splurge on the Ouai Shampoo and conditioner for Fine Hair. For a week I hated the old lady smell and my hair was limp. But after a week I began to notice a healthier, shinier hair with more volume. I have been able to skip washes without oily look and I can now say I am happier with my hair than I have ever been in my life. The smell has also grown on me and I don't mind it as much, and regardless, it is worth the result. I use with the matching shampoo and the Bumble and Bumble thickening mousse. This is my new favorite shampoo and conditioner, so please don't reformulate!! I just use a tiny dab of conditioner, so a little goes a long way. I'm glad they sell the refill bags separately, because I'll need to restock the shampoo before the conditioner for sure!
Love it!
5 out of 5 stars
Lindsay - 30 days ago
originally posted on http://www.ulta.com

I have very fine hair & this conditioner does not way my hair! It makes my hair soft!
Hair felt like straw
1 out of 5 stars
Elizabeth - 1 month ago
originally posted on http://www.ulta.com

I bought the travel size shampoo and conditioner to try it out, and I'm glad I got the small size. I used them for a week before the bottles ran out. My hair looked and felt like straw with a lot of breakage.
Not worth the price
2 out of 5 stars
Thumbs down graphic, would not recommend
Kennedy - 2 months ago, Verified purchaser
I typically use New Wash from Hairstory, a 2-in-1 that makes my hair last 4-6 days without any dry shampoo or anything. Typically when I run out of New Wash, I use the OAUI hair masque as if it's a 2-in-1, but since I knew I would be out for a while I switched to this just to try to finish out the summer, but it has not been kind to my hair. The conditioner feels fine and smells great, but my hair is greasy within 1 or 2 days. It's not worth the price if I'm going to be washing my hair so often. The bottle was also open when I got it (through a pick-up order which is why I didnt notice until I was home)
Chemical Cocktail
1 out of 5 stars
Gigi - 2 months ago
originally posted on http://www.ulta.com

This smells great font get me wrong but the amour if chemicals with hornone disrupters… I have to pass. On yuka review it rates 17/100 with 15 negative marks against it. Pass ladies. Smells great but bad bad as an endocrine disrupter.
yeah no..
1 out of 5 stars
mads - 2 months ago
originally posted on http://www.ulta.com

Okay..i really like some things in this brand but this was a wayyyyy bigggg NO. it made my hair fall out so badly i kept having to clean out my hair brush because all of my hair was falling out and also this was just from brushing ONE SIDE. i was scared to brush the other side but it was the same concept. so unless you want your hair falling out dont buy.
Hair loss
2 out of 5 stars
V - 2 months ago
originally posted on http://www.ulta.com

I don't normally leave reviews on products but this shampoo and conditioner cost me a crazy amount of hair loss. My hair stylist mentioned it twice but I was in denial .. now it's very noticeable with my hair up. Don't recommend this at all.
Curly hair approved
5 out of 5 stars
Thumbs up graphic, would recommend
Adam - 2 months ago, Verified purchaser
I have curly hair and my hair loves this stuff
Hated this conditioner
1 out of 5 stars
Lindsey - 3 months ago
originally posted on http://www.ulta.com

I can't think of a shampoo/conditioner that I've hated this much. The conditioner was really thick, so I was surprised that my hair was so dry. I thought the scent was pleasant but overpowering, and it definitely lingered. I never return things and this is going back immediately.
Love it!
5 out of 5 stars
Amber - 3 months ago
originally posted on http://www.ulta.com

This product worked really well in my hair. I have thick hair and it can get greasy very easily. This product doesn't dry out my hair, and smells nice!
holy grail!
5 out of 5 stars
laura - 3 months ago
originally posted on http://www.ulta.com

Perfect fir fine wavy frizzy hair
Good but over priced
3 out of 5 stars
gigi005 - 3 months ago, Verified purchaser
Good conditioner. Over priced and can’t say I see any difference in my hair from when using cheaper brand products and have only been using this one for well over 6 months now.
Best Shampoo
5 out of 5 stars
Sylvia G. - 3 months ago
originally posted on OUAI
This shampoo smells so good and makes my hair feel great!
Makes hair soft and not
4 out of 5 stars
Lauren J. - 3 months ago
originally posted on OUAI
Makes hair soft and not greasy. 4 stars only because scent is VERY strong and I don’t like it.
♥️
5 out of 5 stars
Melissa P. - 3 months ago
originally posted on OUAI
Love the volume this brand gives me & the conditioner is just enough moisture for my fine hair!
Great everyday lightweight conditioner for fine hair, and sm
5 out of 5 stars
Dee - 4 months ago
originally posted on http://www.ulta.com

Great lightweight conditioner for fine hair, smell is a plus.