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OUAI Medium Hair Shampoo - Ulta Beauty - 2 of 4OUAI Medium Hair Shampoo - Ulta Beauty - 3 of 4OUAI Medium Hair Shampoo - Ulta Beauty - 4 of 4
OUAI Medium Hair Shampoo - Ulta Beauty - 1 of 4

OUAI Medium Hair Shampoo - Full Size - 10 fl oz - Ulta Beauty: Strengthening, Shine Enhancing, Eucalyptus, Rosemary

$32.00 ($3.20/fluid ounce)
Size10 fl oz

In Stock

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At a glance

About this item

Highlights

  • Strengthens and adds shine
  • Hydrates and eliminates frizz
  • Repairs and nourishes
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

For medium hair, this color-safe, hydrating shampoo strengthens & adds shine while cleansing, eliminating frizz & leaving hair smelling amazing.

Highlighted Ingredients:
KUMQUAT FRUIT EXTRACT - Full of vitamins A, B & C to add shine
BABASSU OIL - Provides hydration to hair and scalp
COCONUT OIL - Strengthens, helps seal split ends and reduces breakage
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine

How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of MEDIUM shampoo in hands and then work into roots and where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of MEDIUM conditioner, focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and added shine.

Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Jasmine, Rosemary, Rose, Eucalyptus, Musk
Hair Type: Frizzy, Colored, Normal
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Strengthening, Nourishing, Shine Enhancing, Moisturizing
TCIN: 82518828
UPC: 815402021276
Item Number (DPCI): 342-03-2270
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, cocamide mipa, glycol distearate, parfum (fragrance), amodimethicone, hydroxypropyl guar hydroxypropyltrimonium chloride, glycerin, citrus japonica fruit extract, panthenol, hydrolyzed keratin, polyquaternium-7, orbignya oleifera seed oil, cocos nucifera (coconut) oil, peg-150 distearate, sodium lauroyl glycinate, cetrimonium chloride (anti-static agent/agent antistatique), c11-15 pareth-7, laureth-9, trideceth-12, cocoglucosides hydroxypropyltrimonium chloride, acrylates copolymer, tocopherol, peg-200 hydrogenated glyceryl palmate, peg-7 glyceryl cocoate, disodium edta, citric acid, sodium chloride, sodium hydroxide, tetrasodium edta, phenoxyethanol, sodium benzoate, potassium sorbate, benzyl alcohol, benzyl salicylate, limonene, hexyl cinnamal, ci 15985 (yellow 6)

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 2.3 inches length x 2.5 inches width x 5.1 inches height
Estimated ship weight: 0.7 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: I suffer from chronic migraines , would this smell raise it?

submitted by Hearts710 - 3 months ago

  • A: Our Medium Hair Shampoo is scented with our signature Mercer Street scent, which has notes of Italian lemon, orange, peony, iris, lily, magnolia, jasmine, rose damask, musk & orris.

    submitted byOUAI team - 2 months ago
    Brand expert
See all questions (1)

Additional product information and recommendations

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Guests are saying

The Ouai Medium Shampoo is a popular choice among guests for its ability to cleanse without stripping hair of moisture. Many appreciate its lightweight formula that leaves hair feeling soft, shiny, and manageable. The pleasant scent adds to the luxurious experience, making it a staple in hair care routines. Guests with medium to thick hair types find it particularly effective, as it balances hydration and volume while controlling frizz. Overall, it is well-received for its performance and fragrance.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 650 reviews
    50% would recommend
    10 recommendations
    4 out of 5 stars
    11 July, 2026
    originally posted on http://www.ulta.com
    Image

    Smells amazing!

    This is a great product! My hair feels great everytime and my husband loves the smell. I wish Ouai gifted me!
    Kristine
    Did you find this review helpful?
    5 out of 5 stars
    9 July, 2026
    originally posted on http://www.ulta.com
    Image

    Obsessed!

    I love this! My husband loves the smell too! I highly recommend the whole line. I have the travel size with me at the gym and I always get complements in the locker room.
    Kris
    Did you find this review helpful?
    2 out of 5 stars
    28 June, 2026
    originally posted on OUAI
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    Wouldn’t buy again

    Smells amazing - but I’m noticing a ton of shedding/breakage and my hair has been feeling really dry since I started using it, even with the leave-in and oil.
    Kristen B.
    Did you find this review helpful?
    5 out of 5 stars
    19 June, 2026
    originally posted on OUAI
    Image

    Great for semi-wavy, medium course hair

    I love this shampoo. And I pair it with the Ouai medium conditioner and the leave in conditioner
    Jesse B.
    Did you find this review helpful?
    5 out of 5 stars
    18 June, 2026
    originally posted on OUAI
    Image

    The best shampoo ever !

    I will repurchase this every single time!! The only shampoo that keeps my hair clean and feeling amazing! I reccomend to all my friends. As a pro athlete, it gets my gross training/game hair clean as well - which is hard to do without stripping too much away!!
    Shea H.
    Did you find this review helpful?
    4 out of 5 stars
    18 June, 2026
    originally posted on OUAI
    Image

    I love how it makes

    I love how it makes my hair feel clean. Sometimes I think I need the fine hair shampoo. I am kind of in between.
    Yaeli E.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 June, 2026Verified purchase

    Mom of 3

    The shampoo works beautifully on my super thick hair. It's gentle yet very effective, especially when I have a lot of hairspray in my hair.
    Did you find this review helpful?
    3 out of 5 stars
    26 May, 2026
    originally posted on OUAI
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    Not convinced yet - used

    Not convinced yet - used the shampoo and conditioner and it made my hair very greasy the first time. Was hoping for better, esp since a friend recommended it.
    Beatrice S.
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on http://www.ulta.com
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    I absolutely love this product!

    The shampoo and conditioner works great on my hair. My hair is straight but this product gives it the perfect amount of body and it smells wonderful!!
    Angela
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
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    Soft, Smooth & Healthy-Looking Hair

    Gifted by ouai, The OUAI Medium Shampoo cleans my hair really well without leaving it feeling dry or heavy. It helps reduce excess oil and leaves my hair feeling fresh, lightweight, and healthy after every wash.
    Daniela
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on http://www.ulta.com
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    It leaves my hair very shiny

    It's really hard to find a good shampoo, and that's why I was so happy to try this one. I really like the fragrance, the texture and how manageable my hair is after use it. I wash my hair every two days and this shampoo leaves my hair very shiny. gifted by ouai
    Nath
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on http://www.ulta.com
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    So soft

    Complimentary from ouai I recently received their new shampoo and conditioner for medium thickness of hair. I really like it for my thick to coarse hair. I feel like taking conditioner also is super hydrating and I don't need a lot of of it.
    Dyl
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
    Image

    Love!!

    gifted by ouai! I've been using OUAI Medium Shampoo for a few weeks and it actually feels like it cleans my hair without drying it out. My hair looks softer and less frizzy, and the scent is nice without being too strong.
    H
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
    Image

    Great Shampoo!

    I received the OUAI Medium Hair Shampoo as a gifted product, and it's been a great fit for my hair type. My hair is medium thickness—not too fine but not coarse—and this shampoo feels perfectly balanced. It cleanses without stripping my natural oils, which is something I struggle with using other shampoos. What I love most is how it targets my main concerns: dullness and slight frizz. After a few washes, my hair looks noticeably shinier and feels smoother without being weighed down. It also helps maintain a healthy, hydrated feel between washes. In my routine, I use it 2–3 times a week, focusing on my scalp and letting it gently cleanse the lengths as I rinse. It pairs well with a lightweight conditioner and leaves my hair feeling fresh, soft, and manageable. Definitely a solid everyday shampoo for medium hair types. Gifted by Ouai
    Ann
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
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    My new staple shampoo

    I've been using this shampoo for a few weeks now, and it's quickly become a staple in my routine. It lathers really well without needing a ton of product, and it leaves my hair feeling clean without that stripped, dry feeling some shampoos can cause. I've noticed my hair looks shinier and feels softer, especially at the ends, which tend to get dry. gifted by ouai
    Brooke
    Did you find this review helpful?
    4 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
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    Good shampoo

    I really enjoyed this shampoo. I use it twice during every wash and love how clean it makes my hair feel. I noticed that my hair doesn't get as frizzy as it usually does after I wash my hair. My hair also feels nourished and hydrated. Gifted by Ouai
    Zia
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
    Image

    Softer Healthier Hair

    Gifted by Ouai. My hair has life again thanks to Ouai. This shampoo smells divine and it lasts for days and days. The scent is made up of lemon, rose, jasmine sambac, iris, lily, and white musk. I love that this shampoo has a great lather. My hair feels so clean after shampooing, I noticed that it is softer, has less frizz and is shiner. Split ends are gone and my hair feels and looks so healthy. This shampoo is great for people who are in between thin and thick hair. Overall this shampoo is great and my hair looks so good!
    Grazia
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
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    Medium is perfect

    I've been using the thick hair shampoo for a while and I thought maybe the medium would be better for my hair as the warmer weather comes and this did not disappoint! Feels better. complimentary from ouai
    Jay
    Did you find this review helpful?
    4 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
    Image

    in love!

    gifted by ouai … I've been using the OUAI Medium Hair Shampoo and Conditioner Set for a few weeks and honestly, I have mixed feelings—but mostly positive. The shampoo cleans really well without leaving my hair feeling stripped, and I noticed my hair looks shinier and more manageable after each wash. The conditioner is lightweight but still hydrates enough to keep my hair soft and smooth without making it feel heavy. One of my favorite things is the scent—it smells like a high-end perfume and lingers in the hair. That said, it's not super nourishing, so if your hair is very dry or damaged, this might not be enough on its own. Also, the fragrance might be a bit strong for sensitive scalps. Overall, I think it's a great everyday duo if you have normal to slightly dry hair and want that clean, soft, "salon finish" look. I would repurchase, but I'd pair it with a deeper treatment when my hair needs extra care.
    Giselle
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
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    Lovely

    My favorite shampoo that leaves my hair smooth, silky, and velvety. It's very hydrating, non-drying, and comes in beautiful packaging. This shampoo has a wonderful scent and consistency. gifted by ouai. complimentary from ouai
    Elizaveta
    Did you find this review helpful?

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