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OUAI Detox Shampoo - Ulta Beauty
$34.00 ($3.40/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Cleanses without stripping
- Removes product buildup
- Adds softness and shine
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
This clarifying shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.
Highlighted Ingredients:
CHELATING AGENTS - Helps remove hard water deposits and impurities
APPLE CIDER VINEGAR - Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
HYDROLYZED KERATIN - Helps soften, smooth frizz and adds shine
How To Use:
•Use DETOX SHAMPOO whenever a deeper cleanse is needed.
•Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture.
•Lather a quarter size amount in hands.
•Part hair using fingers and apply as close to the scalp as possible.
•Let sit for 1 to 3 minutes.
•Rinse. Squeeze out excess moisture before applying conditioner.
•Rinse with cold water to close the hair cuticle and add shine.
Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is silicone, paraben, cruelty, SLS and SLES free.
Highlighted Ingredients:
CHELATING AGENTS - Helps remove hard water deposits and impurities
APPLE CIDER VINEGAR - Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
HYDROLYZED KERATIN - Helps soften, smooth frizz and adds shine
How To Use:
•Use DETOX SHAMPOO whenever a deeper cleanse is needed.
•Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture.
•Lather a quarter size amount in hands.
•Part hair using fingers and apply as close to the scalp as possible.
•Let sit for 1 to 3 minutes.
•Rinse. Squeeze out excess moisture before applying conditioner.
•Rinse with cold water to close the hair cuticle and add shine.
Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is silicone, paraben, cruelty, SLS and SLES free.
Scent: Rosemary, Eucalyptus
Hair Type: All Hair Types
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Strengthening, Clarifying
Net weight: 10 fl oz (US)
TCIN: 82518837
UPC: 815402021290
Item Number (DPCI): 342-03-2899
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water / aqua / eau, sodium c14-16 olefin sulfonate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, decyl glucoside, acrylates copolymer, cocamide mipa, fragrance / parfum, polysorbate 20, hydrolyzed keratin, hydroxypropyl guar hydroxypropyltrimonium chloride, vinegar, peg-150 distearate, polyquaternium-7, glycerin, benzophenone-4, sodium chloride, sodium hydroxide, tetrasodium edta, trisodium ethylenediamine disuccinate, isopropyl alcohol, propylene glycol, citric acid, disodium edta, chlorphenesin, sodium benzoate, phenoxyethanol, potassium sorbate, linalool, citronellol, ci 14700 (red 4), ci 19140 (yellow 5), ci 61570 (green 5).' '
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 2.28 inches length x 2.32 inches width x 5.67 inches height
Estimated ship weight: 0.8 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it RETINOL free? (trying to get pregnant and my OB/GYN advised to stay away from Retinol).
submitted by Ann - 18 days ago
A: No, OUAI Detox Shampoo does not contain retinol. For a full list of ingredients, please refer to the ingredients listed under the Label Info section
submitted byOUAI team - 17 days agoBrand expert
Q: Does this work good with dandruff?
submitted by lyiss - 1 month ago
A: Detox Shampoo makes a great addition to your routine! It deeply cleanses dirt, oil, and buildup. For dandruff, we suggest our Anti-Dandruff Shampoo — the salicylic acid helps reduce flaking, itching, and irritation. You can even use both for a refreshed, healthy scalp.
submitted byOUAI team - 27 days agoBrand expert
Q: Will it help remove a toner that’s too ashy?
submitted by Kelekena - 4 months ago
A: Detox shampoo is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts. It is free of SLS, SLES, phthalates, and parabens.
submitted byOUAI team - 4 months agoBrand expert
Q: Should I use it with a conditioner? If so which one?
submitted by Chris - 4 months ago
A: Yes! You can use whichever OUAI Conditioner or Treatment Masque is most suitable to your hair type: Fine, Medium, or Thick.
submitted byOUAI team - 4 months agoBrand expert
Q: Is this safe for color-treated hair?
submitted by Lesley - 9 months ago
A: Yes! Detox Shampoo is free of SLS, SLES, phthalates, and parabens. It is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts.
submitted byOUAI team - 8 months agoBrand expert
Q: Is it safe to use daily?
submitted by Odx - 11 months ago
A: It's important to do what feels best for your hair. Everyone’s cleansing routine is different. Detox Shampoo helps to remove product buildup and hard water deposits. Use it when you feel like you need a deeper cleanse.
submitted byOUAI team - 9 months agoBrand expert
Q: How often should I use this?
submitted by Abigail - 2 years ago
A: Once per week to clarify and detox scalp and hair.
submitted byMR - 1 year ago
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Guests are saying
The Ouai Detox Shampoo is a highly praised product that effectively cleanses hair without stripping it of moisture. Guests appreciate its ability to remove buildup from styling products and excess oil, leaving hair feeling fresh, soft, and shiny. The pleasant scent and luxurious lather enhance the overall experience, making it a favorite for weekly use. Ideal for those with oily hair or frequent product users, this shampoo is a must-have for a healthy hair routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1523 reviews
74% would recommend
75 recommendations
5 out of 5 stars
30 October, 2025
originally posted on http://www.ulta.com
Fine Hair Girlies--this is a yes!
My hair has become finer over time and so I have been transitioning my hair care routine. This is a wonderful shampoo for detoxing and does not leave my hair feel stripped. I use this as my first shampoo and then my second shampoo is a volumizer and then a conditioner.
1 out of 5 stars
28 October, 2025
originally posted on http://www.ulta.com
Honest review
I would definitet not recommend this. Used it once on two different weeks and it made my hair so itchy!! And mind you I have thick hair, so I thought this was going to work perfectly. The worst part is that inside the cap, mold was growing!! I only had it for two weeks. Also, half the reviews I see are people being gifted this detox shampoo. That should have been my first sign to not get it.
5 out of 5 stars
24 October, 2025
originally posted on http://www.ulta.com
Love it
Complimentary from ouai I'm loving it! It really refreshes my scalp and leaves my hair feeling light and clean without drying it out. I usually use it once or twice a week, and it fits perfectly into my routine. My hair feels soft, shiny, and healthy definitely a new favorite!
5 out of 5 stars
24 October, 2025
originally posted on http://www.ulta.com
the best!
the best!!!
5 out of 5 stars
22 October, 2025
originally posted on http://www.ulta.com
A staple hair product in our house
I like using on Sundays as a fresh start to the week. Works great for my fine hair/oily scalp. Smell amazing and the scent lasts throughout the day.
5 out of 5 stars
20 October, 2025
originally posted on http://www.ulta.com
Detox from my Blondage buildup!
This was suggested by one of your stylists to help with my issues and it made a big difference. I have fine, highlighted hair and use Blondage every other wash to combat brassiness.
5 out of 5 stars
14 October, 2025
originally posted on http://www.ulta.com
amazing
Real nice product
5 out of 5 stars
12 October, 2025
originally posted on http://www.ulta.com
OUAI Clarifying Detox Shampoo.
My hair feels super clean. You don't need much product, and it has a very pleasant fragrance. I highly recommend it and will buy it again and again.
5 out of 5 stars
12 October, 2025
originally posted on http://www.ulta.com
OUAI Clarifying Detox Shampoo.
My hair feels super clean. You don't need much product, and it has a very pleasant fragrance. I highly recommend it and will buy it again and again.
5 out of 5 stars
2 October, 2025
originally posted on http://www.ulta.com
Detox Shampoo Review
I received the Ouai Detox Shampoo (complimentary from ouai). The results have been great—my hair feels refreshed, looks cleaner for longer, and the fragrance is incredible. I have thick, oily hair and really notice the difference after each wash. Plus, you don't need much product at all—it lathers beautifully and lasts.
5 out of 5 stars
1 October, 2025
originally posted on http://www.ulta.com
My favorite shampoo line!
The OUAI Detox Shampoo is my go to shampoo line/brand. This shampoo works perfectly for my hair type, with its foamy consistency and a bonus citrusy smell. I pair this after using the OUAI shampoo made for thin hair as the perfect balance to cleanse my scalp twice a week in my routine (Gifted by OUAI).
5 out of 5 stars
1 October, 2025
originally posted on http://www.ulta.com
Hard water game changer
This stuff is amazing. I have very hard water and even with a filter my hair needs a good detox shampoo. Also, it will take the burnt hair smell right out, which is a pet peeve of mine. Its a clean slate, total reset. 5 stars
5 out of 5 stars
1 October, 2025
originally posted on http://www.ulta.com
Must have for oily haired girlies
I'd been hearing about this shampoo for ages, with so many people online swearing it was the only thing that helped control their oily roots. After finally trying it myself, I get the hype. I usually do a double cleanse, but my hair felt completely clean after just one wash, so I followed up with a softening shampoo instead of another detox. The results were amazing, my hair felt lighter, seemed to dry quicker, and my blow-dry turned out extra smooth. This product was gifted, but the review is 100percent my own and is also up on my TikTok allexavaldezz. Gifted by Ouai.
5 out of 5 stars
1 October, 2025
originally posted on http://www.ulta.com
I would recommend this product.
I'm so glad I tried this. This shampoo makes my hair feel really clean and soft. It doesn't strip my hair or leave it feeling dry. I love the fresh scent. I've been trying to wash my hair less and after shampooing with this, I feel like I'm able to since it really cleans off all the gunk. I would highly recommend! Gifted by ouai
5 out of 5 stars
1 October, 2025
originally posted on http://www.ulta.com
yes
i was gifted by ouai the detox shampoo and i've actually been using it for years. it's the best clarifying shampoo i have tried. i love that it cleans my hair without stripping it. not to mention all of their stuff smells so good.
5 out of 5 stars
30 September, 2025
originally posted on http://www.ulta.com
I buy again
I've used this shampoo for a few weeks now and can really tell the difference. My scalp feels clean and refreshed, and my hair is light and super fresh after every wash. The fragrance is pleasant and not too strong, and it foams nicely to remove any product buildup. My scalp is on the sensitive side, yet I had no irritation—huge plus. The only small drawback is that it can dry out the ends a bit, so I follow up with a conditioner or mask. Overall, it's a great choice for a deep cleanse once or twice a week, especially if your hair tends to get oily or you use a lot of styling products. Gifted by OUAI.
5 out of 5 stars
29 September, 2025
originally posted on http://www.ulta.com
Love this one!
As a person with oily hair,, this is a great shampoo to use once every other week so it could help with the excess of oils and the third that accumulate on your hair throughout the week this is a must when you you have oily hair gifted by the ouai
5 out of 5 stars
29 September, 2025
originally posted on http://www.ulta.com
I would buy again
I bought this product to help with the yellowing in my hair. My hair is a White/Silver and I was getting a yellow cast in the front and back bottom section despite using a purple shampoo and conditioner. This seems to have helped quite a bit.
5 out of 5 stars
29 September, 2025
originally posted on http://www.ulta.com
Shiny, Clean Hair in One Wash
This detox shampoo works so well for clarifying. I use a lot of styling products, so I needed something that could remove buildup without damaging my hair. This does exactly that. My hair feels soft, bouncy, and looks extra shiny after each use. The fragrance is really nice too, clean but not overpowering. It's become a staple in my routine! gifted by OUAI
4 out of 5 stars
29 September, 2025
originally posted on http://www.ulta.com
Great shampoo!
This shampoo is really good! I feel like it pulled all the gunk out of my hair. My hair felt so clean and healthy after. I do recommend following it with a hydrating conditioner because it can get a bit dry. Also, the scent is so good. Truly a great shampoo! Received complimentary from ouai for my honest review!