PATTERN Hydration Shampoo - 25 fl oz - Ulta Beauty
$45.00 ($1.80/fluid ounce)See 1 deal for this item
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Highly rated
$22.00($2.82/fluid ounce)
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4.7 out of 5 stars with 1171 ratings
$18.00 - $34.00
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4.6 out of 5 stars with 1966 ratings
$16.00 - $32.00
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3.9 out of 5 stars with 1039 ratings
$10.00 - $24.00
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3.8 out of 5 stars with 106 ratings
$32.00($5.27/fluid ounce)
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3.7 out of 5 stars with 45 ratings
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4.6 out of 5 stars with 763 ratings
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4.6 out of 5 stars with 7677 ratings
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Save $10 when you spend $40 on select personal care
4.7 out of 5 stars with 10228 ratings
Highly rated
$22.00($2.82/fluid ounce)
Save $10 when you spend $40 on select personal care
4.7 out of 5 stars with 1171 ratings
$12.00($0.50/ounce)
Save $10 when you spend $40 on select personal care
4.7 out of 5 stars with 110 ratings
Guests are saying
This hydration shampoo has garnered positive feedback for its ability to cleanse while providing moisture, making it ideal for various hair types, especially curly and coily textures. Guests appreciate its rich lather, pleasant scent, and the way it leaves hair feeling soft and manageable. Many have noted improvements in hair health, with reduced dryness and enhanced definition of curls. However, some guests have experienced inconsistent results, particularly regarding moisture retention.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 7677 reviews
70% would recommend
20 recommendations
3 out of 5 stars
19 March, 2026
originally posted on PATTERN Beauty
Still exploring but okay
[This review was collected as part of a promotion.] I expected higher for this than what I got. The pump too was broken when I opened the box. I am able to get product out of the pump. It feels nice in my hand and it goes on my head smooth. I am still out on this as I don't feel it hydrates my hair but it feels clean. I have 4c hair. I feel other people may love this but it isn't for me.
5 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2026Verified purchase
Really hydrating
My first time trying this shampoo and it’s the most moisturizing shampoo I’ve used. It lathers so well after the first wash and you can feel the slip. I believe it made my detangling a breeze.
5 out of 5 stars
17 March, 2026
originally posted on PATTERN Beauty
Great Shampoo
[This review was collected as part of a promotion.] This is my first time using this shampoo and it cleans the hair and scalp well. Using it in combination with the conditioner is chef’s kiss.
5 out of 5 stars
15 March, 2026
originally posted on http://www.ulta.com
I love this and I would recommend it!
I have very thick curly hair which is now turning gray and this seems to be the shampoo my hair loves the most! There is no frizz, breakage or anything else to it causing my hair issues-unlike the other shampoo from before. I highly recommend this shampoo to anyone who is looking for something that has thick wavy hair!
5 out of 5 stars
12 March, 2026
originally posted on PATTERN Beauty
Amazing!
[This review was collected as part of a promotion.] This has been such a life saver for my toddlers ! Their curls are amazing and so hydrated!
5 out of 5 stars
11 March, 2026
originally posted on PATTERN Beauty
Hydration Shampoo
[This review was collected as part of a promotion.] Amazing, def keeps my curls moisturized for over a week
5 out of 5 stars
10 March, 2026
originally posted on PATTERN Beauty
Hydration Shampoo
[This review was collected as part of a promotion.] Remove excess products from my hair leaves it clean and shiny
5 out of 5 stars
9 March, 2026
originally posted on PATTERN Beauty
The hydration tho!!
[This review was collected as part of a promotion.] The immediate hydration provided after a single application is impressive, particularly for low-porosity hair, which often struggles with moisture absorption. The formula effectively penetrates the hair shaft, leaving it noticeably softer and more manageable.
4 out of 5 stars
9 March, 2026
originally posted on PATTERN Beauty
I've only used one, less
[This review was collected as part of a promotion.] I've only used one, less than 24 hours, but it left my hair feeling moisturized after shampooing.
5 out of 5 stars
9 March, 2026
originally posted on PATTERN Beauty
Definitely hydrating
[This review was collected as part of a promotion.] I love the way this shampoo makes my hair feel soft, moisturized and hydrated.
5 out of 5 stars
8 March, 2026
originally posted on PATTERN Beauty
Shampoo and conditioner
[This review was collected as part of a promotion.] Love the conditioner and shampoo. This keeps the hair hydrated and the softness of the curls is amazing!
5 out of 5 stars
8 March, 2026
originally posted on PATTERN Beauty
8 yr old
[This review was collected as part of a promotion.] Trying to bring life to my 8yr olds hair. . . i can see the difference already
5 out of 5 stars
7 March, 2026
originally posted on PATTERN Beauty
Love! Love! Love Pattern products!
[This review was collected as part of a promotion.] I have had great success with all of the Pattern products I’ve purchased. I highly recommend them to anyone and all hair types! There is a product
5 out of 5 stars
6 March, 2026
originally posted on PATTERN Beauty
Granddaughter loves it!
[This review was collected as part of a promotion.] I ordered this product for my biracial granddaughter. She loves it. Her hair certainly had no frizz.
5 out of 5 stars
5 March, 2026
originally posted on PATTERN Beauty
I love it! Smells amazing
[This review was collected as part of a promotion.] I love it! Smells amazing and my hair feels so clean and juicy.
5 out of 5 stars
5 March, 2026
originally posted on PATTERN Beauty
Cleans well. !!
[This review was collected as part of a promotion.] Its a great investment every curl girl should have a moisturizing shampoo in their routine and this is my go to for sure no going back.
5 out of 5 stars
5 March, 2026
originally posted on PATTERN Beauty
Hydration shampoo
[This review was collected as part of a promotion.] I really love these products they have really made my hair a lot softer manageable less frizzy and shiny!! As a mixed woman, it has taken almost a whole lifetime to find a product made for my hair!!
5 out of 5 stars
4 March, 2026
originally posted on PATTERN Beauty
Happily Surprised and In Love
[This review was collected as part of a promotion.] My curls look great, I recently purchased the hydration shampoo,conditioner custard and leave in conditioner. My hair had never felt that soft after just the shampoo. I find myself using less product and achieving a great style .
5 out of 5 stars
4 March, 2026
originally posted on PATTERN Beauty
Nice 👍🏽 Shampoo
[This review was collected as part of a promotion.] Nice shampoo that cleans well and rinses out easily and completely. I recommend.
5 out of 5 stars
28 February, 2026
originally posted on PATTERN Beauty
Hydration Shampoo
[This review was collected as part of a promotion.] I love the shampoo it kept my hair Hydration and so soft. I will definitely order again.