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PATTERN Hydration Shampoo - Ulta Beauty - 2 of 4PATTERN Hydration Shampoo - Ulta Beauty - 3 of 4PATTERN Hydration Shampoo - Ulta Beauty - 4 of 4
PATTERN Hydration Shampoo - Ulta Beauty - 1 of 4

PATTERN Hydration Shampoo - 25 fl oz - Ulta Beauty

$45.00 ($1.80/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Features & Benefits:
  • Cleanses your hair and scalp
  • Removes buildup and dirt without stripping away moisture
  • Hair is left healthy and hydrated
  • Perfect for dry hair
  • Infused with Biotin and contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
  • Great for all hair types
  • Clean and subtle scent
  • Great for 3B-4C curls
  • Research Results:
  • 97% agreed using this shampoo made their hair feels completely clean.*
  • 94% agreed this is gentle on their hair.*
  • 94% agreed this shampoo helped them detangle while washing.*
  • *Based on a 60-subject consumer perception study after 1 week of use.
  • Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
  • Other:
  • Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
  • Who is it for: Ideal for curly, coily and tight textures.
  • Usage: Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired.

Description

Boosted with 10 nourishing oils, our creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.

Scent: Rosemary, Eucalyptus
Hair Type: Curly, Textured
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Curl Enhancing
Net weight: 25 fl oz (US)
TCIN: 82550448
UPC: 810015150689
Item Number (DPCI): 342-03-0018
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, propanediol, glycol distearate, argania spinosa kernel oil, cocos nucifera (coconut) oil, mel (honey, miel), melaleuca alternifolia (tea tree) leaf oil, olea europaea (olive) fruit oil, biotin, persea gratissima (avocado) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, butyrospermum parkii (shea) butter, aloe barbadensis leaf juice, prunus amygdalus dulcis (sweet almond) oil, glycine soja (soybean) oil, glycine soja (soybean) sterols, glycolipids, glycerin, phospholipids, amodimethicone, guar hydroxypropyltrimonium chloride, hydroxyethylcellulose, lauryl lactyl lactate, hydroxyacetophenone, peg-150 distearate, parfum (fragrance), hydrolyzed vegetable protein pg-propyl silanetriol, celluose, phenoxyethanol, citric acid, peg-150 stearate, disodium edta, peg-1m, stearic acid, sodium hydroxide, sodium acetate, potassium sorbate, sodium benzoate, linalool

Shipping details

Estimated ship dimensions: 8 inches length x 4 inches width x 4 inches height
Estimated ship weight: 1.8 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

This hydration shampoo has garnered positive feedback for its ability to cleanse while providing moisture, making it ideal for various hair types, especially curly and coily textures. Guests appreciate its rich lather, pleasant scent, and the way it leaves hair feeling soft and manageable. Many have noted improvements in hair health, with reduced dryness and enhanced definition of curls. However, some guests have experienced inconsistent results, particularly regarding moisture retention.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 7631 reviews
    68% would recommend
    19 recommendations
    5 out of 5 stars
    3 February, 2026
    originally posted on PATTERN Beauty
    Image

    Sleepover Party 🥳

    I'll take it because often with added to movie props 👏.
    Fiona C.
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2026
    originally posted on PATTERN Beauty
    Image

    Feels clean!!

    [This review was collected as part of a promotion.] This shampoo is just wonderful it cleans your scalp while not leaving it dry or itchy. My ends didn’t feel thirsty like before. Love it. 🥰
    Janice A.
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on PATTERN Beauty
    Image

    I’ve only used it twice

    [This review was collected as part of a promotion.] I’ve only used it twice but at this point I can say that I really like the light botanical scent. The shampoo has a nice lather that rinses very well
    Phyllis B.
    Did you find this review helpful?
    5 out of 5 stars
    28 January, 2026
    originally posted on PATTERN Beauty
    Image

    Fantastic product

    [This review was collected as part of a promotion.] I received Patter as a Christmas gift from my daughter and fell completely in love. I love how Pattern makes my hair feel and look. I’ve bought the entire line and love it all!
    Wanda L.
    Did you find this review helpful?
    4 out of 5 stars
    27 January, 2026
    originally posted on PATTERN Beauty
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    okay

    [This review was collected as part of a promotion.] works okay i dont really love it but it does make my hair feel really clean
    Zebadiah M.
    Did you find this review helpful?
    5 out of 5 stars
    27 January, 2026
    originally posted on PATTERN Beauty
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    I'm loving it

    [This review was collected as part of a promotion.] So love the hydration shampoo. Finally got the rest of my family to switch
    Janet L.
    Did you find this review helpful?
    5 out of 5 stars
    26 January, 2026
    originally posted on PATTERN Beauty
    Image

    Wonderful hydration

    [This review was collected as part of a promotion.] It made my curls pop after washing. I recommend using after wearing a long term protective style. It works great!
    Cassidy M.
    Did you find this review helpful?
    5 out of 5 stars
    21 January, 2026
    originally posted on PATTERN Beauty
    Image

    Amazing product

    [This review was collected as part of a promotion.] Love this product , this is my first time using it, provided so much moisture and softness to my hair.
    Tawanda J.
    Did you find this review helpful?
    4 out of 5 stars
    21 January, 2026
    originally posted on PATTERN Beauty
    Image

    Great Product

    [This review was collected as part of a promotion.] I have used it twice and it did a great job at detangling.
    Denetria N.
    Did you find this review helpful?
    5 out of 5 stars
    20 January, 2026
    originally posted on PATTERN Beauty
    Image

    Unbelievably Good!

    I cannot sing the praises of these products enough!! My hair has never felt this great. It feels thick, I keep touching my hair because I can’t believe how great it feels. Tears of Joy, Thank you so much!!!
    Belinda
    Did you find this review helpful?
    5 out of 5 stars
    18 January, 2026Verified purchase

    (no review title)

    I have been looking FOREVER for a good shampoo. I’ve tried all the drug store shampoos you could think of . I finally decided I would give “higher end” shampoos a try and this one was the first one on my list. I researched a lot on what shampoos would work best for my curl pattern( 3A-3B ) and found that this would give me the best outcome. This shampoo is so good!!! I hated how other shampoos would make my hair greasy literally the next day but I don’t have this issue anymore. If you have been struggling with excessive build up, greasiness, or dryness give this one a try!! The price is definitely worth it.
    Day day
    Did you find this review helpful?
    5 out of 5 stars
    16 January, 2026
    originally posted on PATTERN Beauty
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    Hydration Shampoo

    [This review was collected as part of a promotion.] This shampoo is so versatile! I literally feel the water going in my strands
    Lauren R.
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on PATTERN Beauty
    Image

    My Holy Grail

    [This review was collected as part of a promotion.] Went back to it after trying different shampoos. Brought my curls back!
    Nadia C.
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on PATTERN Beauty
    Image

    Finally!! 🙌🏾

    [This review was collected as part of a promotion.] Finally a shampoo that doesn't strip my hair, but instead leaves it feeling clean, moisturized and detangled. I've been sleep on Pattern hair products for far too long.
    Arleathia H.
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2026
    originally posted on PATTERN Beauty
    Image

    The kids love it

    [This review was collected as part of a promotion.] I buy it from my three daughters and they love it. They really love the leave in conditioner. It leaves their hair manageable. Now that they’re getting older. They are styling their hair more often, and they have found that using pattern is best for their hair.
    Daniel R.
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2026
    originally posted on PATTERN Beauty
    Image

    Love this shampoo!!!

    [This review was collected as part of a promotion.] You do not need to use a lot of product when shampooing. It makes the hair softer and with less tangles.
    Natricia D.
    Did you find this review helpful?
    5 out of 5 stars
    11 January, 2026
    originally posted on PATTERN Beauty
    Image

    Great (but looking for better)

    I love Pattern products and Moisture Milk is my go to. The rating is because every product I have used is amazing. Unfortunately, my review not all good. I think you should repackage the Moisture Milk into a jar. It is too thick and the packaging produces a lot of waste. I filled a Transition Mask jar with the product that was stuck to the sides of six bottles. I have thrown countless bottles away without cutting them open (I rarely have the time it takes to do that). Altough, I love the product, I am shopping for a replacement. I cannot afford to keep purchasing a product that I have to throw away, or waste time to get out of the bottle.
    Elaine D.
    Did you find this review helpful?
    5 out of 5 stars
    5 January, 2026
    originally posted on PATTERN Beauty
    Image

    I love my curls

    [This review was collected as part of a promotion.] This product has been wonderful for my hair. It has been easy to use. My hair loves loves loves it 🤎
    Pamela P.
    Did you find this review helpful?
    2 out of 5 stars
    4 January, 2026
    originally posted on PATTERN Beauty
    Image

    Tangled my hair

    [This review was collected as part of a promotion.] My hair simply did not like this shampoo. it left it super dry and tangled.
    Taliah S.
    Did you find this review helpful?
    5 out of 5 stars
    1 January, 2026
    originally posted on PATTERN Beauty
    Image

    Love it!

    [This review was collected as part of a promotion.] Absolutely amazing product and smells even more amazing. I have used product after product searching for something perfect for my thin low porosity hair (my hair has changed so much after giving birth), and the hydration shampoo & light conditioner along with the leave-in conditioner, mousse, and gel have done wonders. My hair is silky soft and moisturized with no frizz! 🙏🏼 Thank you Ms. Tracee!
    Brittany H.
    Did you find this review helpful?

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