$189.00 when purchased online
Target Online store #3991
About this item
Highlights
- Features & Benefits:
- Named one of Oprah's Favorite Things of 2024!
- A high-performance dryer designed for curlies, coilies and tight-textures
- Ceramic Coated grill reduces hot spots to ensure even heat distribution helping to minimize heat damage
- A long-lasting and durable AC motor produces a powerful airflow reducing dry time
- 3 heat and 2 speed settings allow up to 6 customized airflow and heat settings for any curl type
- Lock-in cold shot delivers a burst of cold air to gently set styles, and enhance shine and luster
- Ion-controlled switch activates ions to smooth the cuticle or deactivates to add volume
- Dual-locking mechanism ensures that attachments stay firmly in place while styling. (no more loose attachments!)
- Removable filter for easy cleanup (and helps extend motor life)
- Diffuser Attachment: Features long, ventilated prongs that evenly distribute air from root to tip
- Wide Tooth Comb Attachment: Mimics the design of PATTERN’s Wide Tooth Comb gently detangling with wide-set prongs while ensuring even heat distribution
- Brush Attachment: Rooted in the design of our award-winning Shower Brush, the heavyweight Brush is great for drying & stretching coils & tight textures, as well as shorter lengths.
- Concentrator Nozzle: Achieve salon style blow outs directing heat on each section of hair
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Ensure that the cool shot is not pressed before styling. Always start with the lowest heat setting when drying and styling. Use the Diffuser to help set curls, the Wide Tooth Comb to aid in detangling, the Brush to elongate, and the Concentrator to dry closer to the roots.
Description
Experience the freedom & versatility of styling with the high-performing PATTERN Blow Dryer designed for curly, coily and tight-textured hair. Equipped with a powerful AC motor that reduces dry time, & an ion generator to smooth the cuticle. This hot tool includes 4 unique attachments to help shape, stretch, smooth, and define.
Diffuser attachment. Simulating natural drying, the Diffuser features long, ventilated prongs that evenly distribute air from root to tip, and an aluminum plate that radiates heat to help dry curls quickly. The vortex shape allows for controlled air flow whether you're gently sectioning strands or diffusing roots with head upside down.
Wide Tooth Comb Attachment: Heavy-duty, yet kind on delicate strands, the Wide Tooth Comb attachment mimics the design of PATTERN’s Wide Tooth Comb allowing effortless glide through wet or dry curls & coils, gently detangling with wide-set prongs while ensuring even heat distribution.
Brush Attachment: Rooted in the design of our award-winning Shower Brush, the heavyweight Brush attachment is great for drying & stretching coils & tight textures, as well as shorter lengths. The bristles detangle & smooth hair while heat effortlessly dries it, & the result is a popping’ style in less time.
Concentrator Nozzle: Achieve salon style blow outs with the Concentrator Nozzle Attachment. Directing heat on each section of hair, the focused air flow allows you to work in small or large sections whether you are using a round brush for a sleek look or using the dryer at the roots to achieve volume.
Diffuser attachment. Simulating natural drying, the Diffuser features long, ventilated prongs that evenly distribute air from root to tip, and an aluminum plate that radiates heat to help dry curls quickly. The vortex shape allows for controlled air flow whether you're gently sectioning strands or diffusing roots with head upside down.
Wide Tooth Comb Attachment: Heavy-duty, yet kind on delicate strands, the Wide Tooth Comb attachment mimics the design of PATTERN’s Wide Tooth Comb allowing effortless glide through wet or dry curls & coils, gently detangling with wide-set prongs while ensuring even heat distribution.
Brush Attachment: Rooted in the design of our award-winning Shower Brush, the heavyweight Brush attachment is great for drying & stretching coils & tight textures, as well as shorter lengths. The bristles detangle & smooth hair while heat effortlessly dries it, & the result is a popping’ style in less time.
Concentrator Nozzle: Achieve salon style blow outs with the Concentrator Nozzle Attachment. Directing heat on each section of hair, the focused air flow allows you to work in small or large sections whether you are using a round brush for a sleek look or using the dryer at the roots to achieve volume.
Hair Type: All Hair Types
Includes: Brush Attachment, Nozzle, Attachment Head, Attachment Combs, Diffuser, Concentrator
Number of Speeds: 2
Number of Heat Settings: 3
Beauty Purpose: Hair Drying
Wattage Output: 1875 Watts
Material: ABS (Acrylonitrile Butadiene Styrene), Polycarbonate, PVC (Polyvinyl Chloride)
Features: AC Motor
Power Source: Electric
Battery: No Battery Used
Care & Cleaning: Spot or Wipe Clean
Warranty: 2 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 90247932
UPC: 810015151907
Item Number (DPCI): 342-03-0164
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 13.59 inches length x 10.24 inches width x 3.7 inches height
Estimated ship weight: 3.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Do the attachments fall off when drying thick hair?
submitted by RichGirlNatural - 9 months ago
A: I have the blow dryer No the attachments are very secured when attached I also have thick curly hair thank you hope this helps with your decision to purchase
submitted byMackie - 7 months ago
Q: What are the measurements of the diffuser attachment?
submitted by B - 6 months ago
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$5 Target GiftCard with $30 hair care products purchase
4.5 out of 5 stars with 4084 ratings
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Guests are saying
The blow dryer has received overwhelmingly positive feedback for its lightweight design, multipurpose attachments, and effective performance on various hair types. Guests appreciate the quick drying time and the ability to style without excessive heat damage. The unique attachments, including a brush and wide-toothed comb, enhance usability and versatility, making it a favorite among those with textured hair. Overall, it stands out as a valuable investment for anyone looking to improve their hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 723 reviews
The pattern blow dryer
4 out of 5 stars
Ciara H. - 18 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Buying the blow dry and trying it out the blow dryer itself it’s I like the color all of it is really nice, but as I’m blow drying out my hair, I just wish the blow dryer wasn’t so heavy while trying to blow dry out my hair and also for the brush attachment to like blow straighten and blow out your hair. I kinda wish the bristles were like more smaller so I got everything But also just maybe more attachments in attachment like that that will come with it with smaller bristle bristle brushes that would work better and also what I think could be better is a paddle brush blow dryer with the same color it says pattern on the front of it and just like the whole stir the whole like same thing same vibe but like we’re just that for like an alternative if people don’t want to use a blow dryer to blow out their hair, but the brush of what you can’t plug up and then that’ll be much easier to blow out your hair but overall I do like it
The blow dryer I was looking for
5 out of 5 stars
Mary E. - 18 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] This blow dryer does a fabulous job with my curls. It's a beautiful color with a matte finish that looks very upscale. The diffuser is perfect for encouraging ringlets, but I'm excited to try the other attachments, too.
My favourite blow dryer. The
5 out of 5 stars
Tania H. - 20 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] My favourite blow dryer. The tools are amazing. It makes the wash day more fun and short. I'm in love and i want to try the care products right now. Thanks a looootttt !!!
broken and replacing
5 out of 5 stars
Michelle S. - 23 days ago
originally posted on PATTERN Beauty
I have been using it since it came out, and I even purchased one for my daughter, but now it has broken, and I have to replace it.
Poor quality
1 out of 5 stars
Dominique L. - 26 days ago
originally posted on PATTERN Beauty
This product is poorly designed. The attachment has a prong on each side to click into place. One prong broke off after the fourth use with the comb attachment. We would tape the weak side down, but only got an additional 6 uses before the second prong broke. I would not purchase this again.
Great blow dryer
5 out of 5 stars
Janae M. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] This is a lightweight, yet powerful blowdryer. I have very thick hair and with the comb tool, it takes less time to fully dry my hair. It also does not get excessively hot so as to damage my hair. I love the size of it and the fact that it’s easy to hold. Highly recommended!
Love my gift
5 out of 5 stars
Aleyda R. - 2 months ago
originally posted on PATTERN Beauty
This was a nice gift from my daughter. I wish it came in something to be kept in. Or if they sold organizer to be put in
It’s fine
3 out of 5 stars
Kim G. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I haven’t purchased a blow dryer in, possibly, decades…I’m not really sure what I was expecting given the price and the rave reviews… it’s a blow dryer. It dries my hair fine. I’m not crazy about where the buttons are placed. They’re right where my hand wants to be. Perhaps for someone more adept at blow drying would appreciate the button placement as I imagine they could change the settings without having to stop and look at the buttons. I’m not that skilled. I also don’t need all the attachments. I would be happy to pay less and get only the diffuser. Now I need to figure out where to store all these extra parts.
OUT WITH THE OLD AND IN WITH THE NEW!
5 out of 5 stars
Alicia H. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I already have a blow dryer, but I have problems with finding the right attachments. I love that this one not only comes with all the right attachments, it has the proper heat levels for drying/styling my natural hair without too much heat applied. It’s perfect for me!
Brand new and not heating up
1 out of 5 stars
Cass - 3 months ago
originally posted on http://www.ulta.com

Order online. Used for the first time. Only blowing cold air.
This is not what I thought
3 out of 5 stars
Shannon H. - 3 months ago
originally posted on PATTERN Beauty
The comb attachment is too wide for my thin hair and the brush is not ideal for my 4C hair. This system is NOT ideal for if you are trying to blow out for a silk press. It is a dryer for if you plan to still wear your hair curly!
Wow I’ve been waiting for
5 out of 5 stars
Wendy M. - 3 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Wow I’ve been waiting for this! I’m a loyal Pattern customer & I am so excited that Traci has thought of adding the blow dryer to her line of products. This blow dryer is so gentle on my 3C strands. It’s nice to have the option for a light blow out without risking the heat damage. I’m going to have fun with all these attachments 🤗
Blower is broken
3 out of 5 stars
Osantos1018 - 3 months ago
originally posted on PATTERN Beauty
After few uses my attachment pieces won’t stay on. something must’ve broke off that I can’t attach any combs to it
Amazing!!!
5 out of 5 stars
Cat A. - 3 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] First off the beautiful color and design of this blow dryer/diffuser specifically are amazing! Although it did take me a trial run and figuring out the best drying method for my curls, once I did it was fantastic compared to the hourssss I would wait to air dry. It’s very lightweight and efficient can’t say enough good things I especially love the cool shot option. Would recommend a thousand times over!!! As a penny pincher this purchase was worth every cent and wish I had got it sooner!
Love My Blow Dryer!!!!
5 out of 5 stars
Stacey R. - 3 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] This blow dryer is probably the best accessory created. Not only does it dry your hair without breaking down the natural oils but it helps to enhance products utilized during wash day routine (pre-poo, hydration shampoo & conditioner, treatment mask, leave in,, heat protectant oil. The added features help to maintain the hairs natural oils while getting hair straight without breakage.
Glad I made the purchase
5 out of 5 stars
Shay - 3 months ago
originally posted on http://www.ulta.com

I went back and forth on what to get between multiple hairdryers and kept coming back to this one..as someone who is on a growth journey from the big chop not having excessive heat on my hair but still getting it dry is a big plus especially not having to hold the cool button the whole time also love that i have so many attachments made for hair like mine!! You can tell this was made by someone with hair texture for someone with texture and I'm so happy with my purchase
4B Broke the brush
4 out of 5 stars
Sandra S. - 3 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Good blow dryer, but the brush broke off from the attachment. I was able to fix it.
Not worth the Money
2 out of 5 stars
Shereice H. - 4 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Despite the price, the product left my hair feeling stiff. The comb could benefit from a more robust construction. The brush was acceptable, but it did not add shine to my hair. I was so eager to purchase this item but it didn't give my hair the desired blowout
Great dryer but top heavy
3 out of 5 stars
NW - 4 months ago
originally posted on http://www.ulta.com

This dryer is top heavy. I really wanted to love it because I love the attachments but my wrist is exhausted. I want to return it to get my money back but sadly I'm outside of the time window. The dryer itself works fine. The handle feels small and when trying to blow dry thick kinky hair, it's just hard on my wrists with how the weight is distributed in this dryer. I ended up holding it by the top/shaft part which caused me to accidentally press the side buttons to release the attachments. I really want to like this dryer, it's just not easy to handle when in use (on myself or my daughter's hair).
ehhh
2 out of 5 stars
Lisa R. - 4 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Not worth the price. There must be trick to getting this to decent temperature. But it from a store so its easier to return.