New ArrivalsChristmasHoliday Hosting & EntertainingGift IdeasAI Gift FinderClothing, Shoes & AccessoriesToysElectronicsBeautyGift CardsHomeFurnitureCharacter ShopBabyKitchen & DiningGroceryHousehold EssentialsSchool & Office SuppliesVideo GamesMovies, Music & BooksSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesClearanceTarget New Arrivals Target Finds #TargetStyleHanukkahStore EventsAsian-Owned Brands at TargetBlack-Owned or Founded Brands at TargetLatino-Owned Brands at TargetWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Living Proof Perfect Hair Day (PhD) Shampoo - Ulta Beauty - 2 of 4Living Proof Perfect Hair Day (PhD) Shampoo - Ulta Beauty - 3 of 4Living Proof Perfect Hair Day (PhD) Shampoo - Ulta Beauty - 4 of 4
Living Proof Perfect Hair Day (PhD) Shampoo - Ulta Beauty - 1 of 4

Living Proof Perfect Hair Day (PhD) Shampoo - Ulta Beauty

$17.00 ($8.50/fluid ounce)

Size2oz

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Delivers 72-hour hydration with every wash**
  • Improves hair texture and quality*
  • Provides long-lasting hydration and shine*
  • Leaves hair soft and more manageable*
  • Removes dirt, oil, sweat, buildup and pollution
  • Rich, luxurious lather with an uplifting fragrance
  • Formulated to be gentle on the scalp
  • For dull or dry hair

Description

Skip the silicone and transform the condition of hair* with the power of Sili- CLONE HairTech. Living Proof Perfect Hair Day Shampoo, a luxe shampoo is proven to provide lasting hydration and keep hair cleaner and healthier for longer.*
Hair Type: Normal, Colored, Dry
Trial/Mini/Travel Size: Yes
Product Form: Liquid
Beauty Purpose: Deep Hydration, Moisturizing
Net weight: 2 fl oz (US)
TCIN: 94273364
UPC: 840216936584
Item Number (DPCI): 342-03-0231
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/eau/aqua, sodium lauroyl methyl isethionate, cocamidopropyl hydroxysultaine, sodium methyl cocoyl taurate, glycol distearate, decyl glucoside, sodium cocoyl glycinate, maltooligosyl glucoside, sorbitan laurate, sunfloweroyl methylglucamide, linoleamidopropyl' '

Shipping details

Estimated ship dimensions: 1.4 inches length x 1.4 inches width x 4.1 inches height
Estimated ship weight: 2.38 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

The Living Proof Perfect Hair Day shampoo and conditioner set has garnered positive feedback for its ability to cleanse and hydrate hair effectively. Many guests appreciate its lightweight formula that leaves hair feeling fresh, soft, and manageable without stripping natural oils. The luxurious lather and pleasant scent enhance the overall experience, making it suitable for various hair types. While some guests mention the price, they often conclude that the results justify the investment, especially for those with dry or damaged hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 180 reviews
    3 out of 5 stars
    2 December, 2025
    originally posted on http://www.ulta.com
    Image

    Smells great but didn't make my scalp feel clean

    Have seen mild dandruff after use of this shampoo
    Stephanie
    Did you find this review helpful?
    5 out of 5 stars
    14 November, 2025
    originally posted on http://www.ulta.com
    Image

    My hair looks amazing

    My hair instantly looks healthier
    Erica
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2025
    originally posted on http://www.ulta.com
    Image

    Best shampoos

    Best clean shampoo . Makes my hair feel soft and healthy…love it!!
    Jen
    Did you find this review helpful?
    3 out of 5 stars
    17 October, 2025
    originally posted on http://www.ulta.com
    Image

    More frizz

    Since I started using this shampoo, I have more frizz and split ends and my hair looks dull. It does feel clean at least.
    Lil
    Did you find this review helpful?
    1 out of 5 stars
    17 October, 2025
    originally posted on http://www.ulta.com
    Image

    Dried my hair out

    I bought this shampoo to try out a hydrating shampoo so my hair could be healthier. After one wash I could tell it really dried my hair out.
    Tiff
    Did you find this review helpful?
    5 out of 5 stars
    15 October, 2025
    originally posted on http://www.ulta.com
    Image

    best shampoo I have ever used

    I have fine curly hair, and this helps with moisture and strength so much. My hair looks shinier and healthier than ever.
    Olivia
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    12 October, 2025
    originally posted on http://www.ulta.com
    Image

    I threw this away when my hair fall increased in the shower

    I have used this product for two weeks. The foam is thick when I lather the shampoo. The shampoo feels hydrating too. These are great qualities of the shampoo. However, I noticed that I have more hair that falls in the shower since I started using this shampoo. Nothing else in my life has changed. I had no changes to my diet, exercise, or hair care routine. This product gets two stars only because although the lather, hydration, and product packaging are nice, it seems responsibke for increased hair fall.
    Louise
    Did you find this review helpful?
    1 out of 5 stars
    5 September, 2025
    originally posted on http://www.ulta.com
    Image

    Not for me

    This shampoo and conditioner set seemed very over priced to me for the quality. It was white and opaque and it was very heavily fragranced. I'm not one to complain about smell because I like fragrance but this smelled like men's cologne. I tried it one time and it didn't clean or soften like most expensive brands do for me
    Marylandana
    Did you find this review helpful?
    4 out of 5 stars
    15 August, 2025
    originally posted on http://www.ulta.com
    Image

    Transformed my Thin, Postpartum Hair

    I received Living Proof Perfect Day Shampoo as a gift from my mom, and after just two washes, my hair feels incredible! As a mom of two, my thin hair was struggling—dull, prone to fallout, and never feeling clean enough with other shampoos, even after double-washing. With this shampoo, one wash is enough to create lasting suds and leave my hair feeling fresh and light. I've noticed significantly less hair fallout compared to other shampoos and conditioners I've tried. Paired with Living Proof's Thickening Blow-Dry Cream, my hair looks shinier, fuller, and healthier, with barely any split ends. The scent is amazing, and my hair doesn't feel weighed down after washing. Yes, the price might give you pause, but it's absolutely worth trying—your hair will thank you! ❤️
    AnSu
    Did you find this review helpful?
    4 out of 5 stars
    28 July, 2025
    originally posted on http://www.ulta.com
    Image

    Happy with Liviing Proof Perfect Hair Day Shampoo so far

    I have only had this shampoo for a couple of weeks, but so far I'm pleased. I have used Living Proof products for a while now. I have tried other products because it seems my hair has changed somewhat as I age. My biggest concern is frizz. I did extensive research on the newer brands and read reviews. I tried the Olaplex oil, but it actually made my hair very dry , so I returned it. I used different smoothing creams, but ended up staying with my Moroccan Oil cream.. The Living Proof shampoo is smoothing my hair. I'm going to try the PHD conditioner pretty soon. Yes, I would recommend Living Proof PHD shampoo.
    Karen
    Did you find this review helpful?
    5 out of 5 stars
    19 July, 2025
    originally posted on http://www.ulta.com
    Image

    Best shampoo and conditioner for healthy and soft hair

    Buy this shampoo I have tried a lot of Shampoos and this one so far is the Best in quality ingredients in the shampoo makes the hair so shiny and healthy.
    Jennifer
    Did you find this review helpful?
    2 out of 5 stars
    12 July, 2025
    originally posted on http://www.ulta.com
    Image

    Not Impressed

    I don't know how this product has such high ratings. Nothing special and not worth the price. Since using this my heat is not nearly as healthy.
    GillysMom
    Did you find this review helpful?
    5 out of 5 stars
    6 July, 2025
    originally posted on http://www.ulta.com
    Image

    Best Ever

    I love this shampoo/conditioner. Its the best I've ever used on my wavy hair. I used to have soft water and this makes me look like I still do! No frizz without going greasy on day 2. I received a sample and immediately bought a set after trying it out. Well worth the price and it's expensive!
    Chelle616
    Did you find this review helpful?
    4 out of 5 stars
    27 June, 2025
    originally posted on http://www.ulta.com
    Image

    Pretty good!

    I've used this shampoo for several years. It is quite expensive but most other shampoos either don't clean my hair enough or dry out my hair. This shampoo has a good balance. My biggest issue is that it does not lather easily.
    Hannah
    Did you find this review helpful?
    5 out of 5 stars
    26 May, 2025
    originally posted on livingproof.com
    Image

    Best Shampoo ever!

    [This review was collected as part of a promotion.] I've been using this Shampoo for years! It doesn't weigh down my thick, naturally curly hair like other shampoos do. It is so light weight with the best lasting clean feeling! This is the only shampoo that I can wash my hair every 3-4 days vs every other day. Customer for life!!
    Karen P.
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2025
    originally posted on livingproof.com
    Image

    Great shampoo!

    [This review was collected as part of a promotion.] I’ve been using it for years. Still works wonderfully.
    Martha M.
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2025
    originally posted on livingproof.com
    Image

    Best shampoo

    I’ve been using this shampoo for 5 years now and it allows me to go longer between washes without my hair feeling greasy. My hair feels cleans for days with this shampoo!
    Brooke
    Did you find this review helpful?
    5 out of 5 stars
    22 May, 2025
    originally posted on livingproof.com
    Image

    Living Proof Perfect Hair Day

    [This review was collected as part of a promotion.] Hey ladies, The Living proof perfect hair day product is a game changer for my 61 years old long hair. My hair is stronger, smoother, shiny and stays clean longer. This was recommended to me by my local Salon. Give it a try you will not regret it!
    Colleen G.
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2025
    originally posted on livingproof.com
    Image

    Best shampoo for curly hair yet!

    My hair feels clean but not too dry, especially the first day . I’ve been allergic to so many products in the past and the no frizz formula is comforting to my hair and scalp.
    Michelle L.
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2025
    originally posted on livingproof.com
    Image

    Holy grail shampoo

    [This review was collected as part of a promotion.] Love this shampoo! Works amazing and smells amazing. I have finally found what works for my aging hair. You need to try Perfect Hair Day Shampoo if you haven’t already.
    Tracy R.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy