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Living Proof Women's Perfect Hair Day Shampoo - Ulta Beauty
$17.00 ($8.50/ounce)
In Stock
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At a glance
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About this item
Highlights
- Removes dirt sweat, oil, pollution, and product buildup
- Luxe lather gently yet effectively cleanses without stripping or over-drying strands
- Adds 68% more shine
- Leaves 3x stronger with one wash*
- *After 1 use of Perfect hair Day Shampoo + Conditioner vs. untreated.
Description
Got dull or dry hair, or maybe it’s already in pretty good shape? The Perfect hair Day™ Shampoo and Conditioner gently cleanses, repair, and protects hair while delivering serious shine (68% more), instant hydration, and triple the strength (3x as much against breakage). The result? Healthy hair that moves differently.
Hair Type: All Hair Types
Trial/Mini/Travel Size: Yes
Product Form: Aerosol
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Beauty Purpose: Basic Cleansing
Net weight: 2 Ounces
TCIN: 88703300
UPC: 840216930629
Item Number (DPCI): 342-03-7862
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.35 inches length x 3.89 inches width x 1.45 inches height
Estimated ship weight: 0.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Living Proof Perfect Hair Day (PhD) Shampoo has received mixed reviews. Guests appreciate its ability to clean hair without buildup, leaving it soft, shiny, and manageable. However, some have experienced issues such as hair loss, greasiness, and lack of lather. The product's scent and texture have also been points of contention. Overall, it works well for some hair types but not for others.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 302 reviews
25% would recommend
4 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
6 October, 2025
Extreme Hair loss
This shampoo caused me Extreme hair loss and unbearable scalp itchiness. It was the only new product in my routine. My hair was falling off in chunks. As soon as I stopped using it, the hair loss stopped. Take your money somewhere else!
5 out of 5 stars
17 February, 2025
originally posted on http://www.ulta.com

Wish you still had the large sizes !
Love this stuff! I have thin, baby fine hair. This helps to make it more manageable. I only wish I could still get the shampoo and conditioner in the larger sizes.
1 out of 5 stars
12 February, 2025
originally posted on http://www.ulta.com

Bad product
I'm not a person who usually writes a negative review, but this shampoo (and accompanying conditioner) made my hair fall out. It was the inly change in my routine, and it took me a little while to recognize the amount of hair that was coming off my head. My hair became so dry, felt like straw, and was pullinf out in actual clumps. I have NEVER had this type of issue with a product. Be wary if you purchase.
3 out of 5 stars
6 February, 2025
originally posted on http://www.ulta.com

It's fine
Theres nothing special about this to justify the price especially because its not even a big bottle. My hair isnt worse but i'll buy something else.
2 out of 5 stars
28 January, 2025
originally posted on http://www.ulta.com

Not worth the hype.
There are better hair products out there at a lower price point. The nearly $40 shampoo comes in a small bottle and you need to use a good amount to clean your hair. It has a slight off-putting chemical scent that's unpleasant. The conditioner does not penetrate the hair shaft, no matter how much you use. Their styling cream works well but these products are a disappointment and not worth the price.
1 out of 5 stars
7 January, 2025
originally posted on http://www.ulta.com

Buy this if you want your hair to fall out
I used this shampoo and conditioner for 2 years! I did start to notice ny hair getting dryer and dryer but was to busy to investigate this. One day someone pointed out my hair was thinning out. I made a doctors appointment and everything came out normal the only thing i significantly changed was my shampoo and conditioner. I don't recommend this!!
1 out of 5 stars
13 December, 2024
originally posted on http://www.ulta.com

DRIED MY HAIR OUT AND FALLING OUT
The shampoo i tried it for a month. Once i finished the shampoo and its conditioner. It dried my hair out so much it had literally no moisture. I wanted to like it but it damaged my hair so bad i had to start using masks to get it back to normal. Never dyed my hair and Ive never had this problem.
5 out of 5 stars
9 December, 2024
originally posted on http://www.ulta.com

Amazing 🤩
This is the best shampoo ever! Why is this getting bad reviews? It smells awesome leaves my hair shiny bouncy curly. Doesnt weigh it down and I can go several days without washing my hair. I have very long hair to the bottom of my waste line. The shampoo and conditioner is amazing!
1 out of 5 stars
17 November, 2024
originally posted on http://www.ulta.com

MADE MY HAIR FALL OUT
I don't write reviews but this felt important. I read the other reviews about hair loss but decided to try this anyways because frankly almost any shampoo these days will have a review where hair loss is mentioned. I used this consistently (with no other changes to my haircare routine OR my lifestyle) for about 2 months and sure enough I started noticing a significant amount of hair loss. I have long hair and I go 2-3 days between washes so hair loss on wash day is expected but this was more than normal. I wondered if I was expecting to see more hair loss based on my knowledge of the reviews, but I returned to Ulta anyways. I had used more than 1/2 of the bottle so no refund but I had them trash it for me. I've been back to using amika for a few weeks now and today was wash day. I know for a fact I lost significantly less hair today than I did when I was using Living Proof.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2024Verified purchase
Left my hair greasy
If you have oily hair, stay away!! Used this for two days, my scalp and hair were still greasy after washing multiple times. Super disappointed, wish I could get my money back.
5 out of 5 stars
22 September, 2024
originally posted on http://www.ulta.com

Love this brand!
Love PHD!! Will try the moisturizing next!
5 out of 5 stars
20 August, 2024
originally posted on http://www.ulta.com

Love
Love the way my hair feels after using this line.
5 out of 5 stars
8 August, 2024
originally posted on http://www.ulta.com

Yes
It smells great. It leaves my hair shiny and soft.
2 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2024Verified purchase
Not worth it
I LOVED how pretty my hair looked after rising this shampoo but I had to wash twice or it would still be greasy, and it got greasy quicker. It also made my scalp so itchy and caused build up. I wanted to love it so bad, and I used up the whole bottle hoping to change my mind but $80 for pretty hair but an itchy flaky scalp is not worth it
5 out of 5 stars
3 July, 2024
originally posted on http://www.ulta.com

I would definitely buy this product again
I am loving the living proof, perfect hair day high gloss shine. It has instant shine and smoothness. It helps hold my style for the day and helps with my prison limit with the humidity. I would highly recommend recommend this product. I am honored that I was gifted by livingproof.
1 out of 5 stars
28 June, 2024
originally posted on http://www.ulta.com

Does not hydrate
I wanted an alternative to Kevin Murphy but this was a total bust. The first time I used it, my hair felt dry. I gave it a few more tried to let my hair adjust, buy after being on the pool, I had to wash my hair several times, not necessarily to lather, but to spread it. I used the conditioner too. Once out and dry, my hair has never felt dryer. It feels horrible! I just ordered Kevin Murphy!
2 out of 5 stars
24 June, 2024
originally posted on http://www.ulta.com

Hair fallout/thinning
I have repurchased this shampoo about 3 times because it makes my hair feel incredible (on the surface) but have come to the realization after months of testing that this shampoo and conditioner was unfortunately the culprit for my hair loss. My stylist has noticed significant breakage and fallout ever since i started using this and i am now in the process of regrowing & trimming off my damaged ends to correct around 4 inches of breakage. Im sad because it makes my hair feel soft at first and smells great, but it has been bad for my hair health long term.
2 out of 5 stars
21 June, 2024
originally posted on http://www.ulta.com

Not worth the price
I had to use way too much of this product compared to other high end shampoos I have used and liked. The product is fine, but I would have gone through the bottle way too fast for what I paid for it.
1 out of 5 stars
15 June, 2024
originally posted on http://www.ulta.com

Horrible
I was so excited to try this going off of the good reviews i read and what a let down it was. This made my hair so weighed down and also felt greasy i paired it with the living proof conditioner . I have fine hair but alot of it and this definitely was not for my hair type.
1 out of 5 stars
13 June, 2024
originally posted on http://www.ulta.com

Allergic reaction to new formula
I used this product several years ago and loved it. After a long hiatus I decided to go back to it. Within 24 hours I developed a full body rash/hives that has taken prescription medication to cure. I was telling my hair stylist about it and she said the company was bought out, changed their formula and she has had several other clients experience similar reactions. So disappointing. I have never had this type of reaction to any product before.