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OUAI Thick Hair Shampoo - Ulta Beauty
$32.00 ($3.20/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and detangles
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
For thick hair, this color-safe shampoo cleanses & deeply moisturizes while strengthening & fighting frizz. It also leaves hair smelling amazing.
Highlighted Ingredients:
MARSHMALLOW ROOT - Softens, moisturizes and detangles
SHEA BUTTER - Hydrates and locks in moisture
AVOCADO OIL - Helps prevent breakage and strengthens
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with lukewarm water.
• Start with a quarter size amount of THICK SHAMPOO in hands. Work into roots and anywhere hair touches the scalp. Add more if needed. Rinse. Squeeze out excess moisture.
• Start with a quarter size amount of THICK CONDITIONER. Apply in sections. Add more if needed.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Highlighted Ingredients:
MARSHMALLOW ROOT - Softens, moisturizes and detangles
SHEA BUTTER - Hydrates and locks in moisture
AVOCADO OIL - Helps prevent breakage and strengthens
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with lukewarm water.
• Start with a quarter size amount of THICK SHAMPOO in hands. Work into roots and anywhere hair touches the scalp. Add more if needed. Rinse. Squeeze out excess moisture.
• Start with a quarter size amount of THICK CONDITIONER. Apply in sections. Add more if needed.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Rosemary, Eucalyptus
Hair Type: Frizzy, Dry, Thick
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Strengthening, Nourishing
Net weight: 10 fl oz (US)
TCIN: 82518875
UPC: 815402021283
Item Number (DPCI): 342-03-0009
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, cocamide mipa, glycol distearate, parfum (fragrance), cetrimonium chloride (anti-static agent/agent antistatique), panthenol, hydrolyzed keratin, avena sativa (oat) peptide, butyrospermum parkii (shea) butter, althaea officinalis root extract, persea gratissima (avocado) oil, glycerin, hydroxypropyl guar hydroxypropyltrimonium chloride, peg-150 distearate, sodium lauroyl glycinate, amodimethicone, c11-15 pareth-7, laureth-9, trideceth-12, polyquaternium-7, cocoglucosides hydroxypropyltrimonium chloride, acrylates copolymer, sodium chloride, sodium hydroxide, tetrasodium edta, disodium edta, citric acid, peg-200 hydrogenated glyceryl palmate, peg-7 glyceryl cocoate,1,2-hexanediol, caprylyl glycol, benzoic acid, potassium sorbate, phenoxyethanol, sodium benzoate, benzyl alcohol, benzyl salicylate, limonene, hexyl cinnamal, ci 14700 (red 4), ci 15985 (yellow 6)' '
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 2.21 inches length x 2.26 inches width x 5.67 inches height
Estimated ship weight: 0.81 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Description of smell please
submitted by Smell - 1 year ago
A: It’s scented with Mercer Street, a luxe fragrance with notes of Italian lemon, jasmine, and white musk to leave hair smelling amazing.
submitted byOUAI team - 9 months agoBrand expert
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Guests are saying
This shampoo and conditioner set has garnered mixed feedback from guests, with many praising its ability to hydrate thick and curly hair while leaving it soft and manageable. The pleasant scent is frequently highlighted, making it a delightful addition to hair care routines. However, some guests experienced dryness and residue issues, indicating that results may vary based on hair type. Overall, it is a popular choice for those seeking effective moisture and shine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 439 reviews
55% would recommend
9 recommendations
5 out of 5 stars
26 October, 2025Verified purchase
Amazing for thick hair!!
I love this shampoo! My family could see the difference in my hair after one use! The fragrance is beautiful but isn’t overpowering! If you have thick hair this shampoo is everything!
5 out of 5 stars
20 October, 2025
originally posted on http://www.ulta.com
Daughter's favorite shampoo!
Daughter's favorite shampoo!
5 out of 5 stars
24 August, 2025
originally posted on http://www.ulta.com
The best I've tried curly hair
My hair is so dry especially in the summer. I use the shampoo, conditioner and all the styling products for thick anti frizz. I'm very surprised how my hair is no longer breaking and curly again after 3 uses. I will recommend this product. I liked the smell too!
2 out of 5 stars
31 July, 2025
originally posted on http://www.ulta.com
I not buy this product again
Not good for me need use a lot of shampoo when I wash my hair. It should be for thick hair. Looks like waste money.
1 out of 5 stars
14 July, 2025
originally posted on http://www.ulta.com
SUPER DRYING ON SCALP
DO NOT RECOMMEND!!! The shampoo and conditioner dried out my hair and scalp SO BAD. I am kicking myself for even trying this after seeing the reviews saying the same. I needed a double portion of shampoo to even get it to lather and now, my hair is super dry, feels gross, is frizzy, and my scalp is so flaky. 0/10 DO NOT RECOMMEND!!!
5 out of 5 stars
Thumbs up graphic, would recommend
9 July, 2025Verified purchase
Great smells wonderful quai shampoo& conditioner
First I want to say thank you to target team fast shipping great customer service. What I love about this shampoo and conditioner it makes my hair smell so good and love it makes my hair so soft!!
1 out of 5 stars
28 June, 2025
originally posted on http://www.ulta.com
Don't do it!
I can't think of a shampoo/conditioner that I've hated this much. I shampooed twice, and somehow my roots looked oily/greasy just a few hours later. I thought the lather was decent, so I was surprised. I thought the scent was pleasant but overpowering, and it definitely lingered. I never return things and this is going back immediately.
1 out of 5 stars
25 June, 2025
originally posted on http://www.ulta.com
Floral fish fragrance
This shampoo and conditioner just didn't work for me. I have 2C 3A hair and it just pulled my curls flat. The fragrance is pretty overwhelming, like its insanely strong. I'd compare the fragrance to grandma's rose perfume and if you live somewhere hot and humid, once you start warming up it turns to a floral fish smell? There's a whole reddit post on ouai smelling like fish and now I get it. Hydration level was mid at best. For the price and hype I expected more than flat curls that smelled like floral fish.
5 out of 5 stars
19 June, 2025
originally posted on http://www.ulta.com
Best Shampoo Ever!
I have been using this exact shampoo for years, and I will never put another shampoo on my hair! The smell, the texture, the effectiveness, it's perfect, and now in travel-size, it does not get any better!
2 out of 5 stars
15 June, 2025
originally posted on http://www.ulta.com
Made my hair feel dirty
Twice I purchased this the past few years. I guess I forgot how awful it is. My hair felt so dirty. I could not style it at all. I did not have time to rewash it so I ended up putting it up. I won't make the mistake of buying this a third time.
5 out of 5 stars
4 June, 2025
originally posted on OUAI
Life changing
Not only does this smell amazing it is absolutely life changing. I have thick curly hair and struggle to find a good shampoo. This is it!
5 out of 5 stars
1 June, 2025
originally posted on OUAI
Love it
I wish I didn’t love this shampoo and conditioner as much as I do bc it is pricey. But it is worth it. It has all the things. Leaves my thick hair soft, shiny , and smells amazing .
5 out of 5 stars
26 May, 2025
originally posted on http://www.ulta.com
Honest Review
I have thick hair, dye hair, and afyer the first wash I saw the difference. Definetely recommend it for all the ladies with thick hair.
4 out of 5 stars
25 May, 2025
originally posted on OUAI
1st timer
1st time using OUAI for thick curly wavy hair. Smells nice and light, thick consistency and no frizz. Looking forward to hotter days to see how it really holds up
5 out of 5 stars
22 May, 2025
originally posted on OUAI
Gift for Graduation
This was a gift for my nephew who has thick curly hair. I kept the extra bottle to test it out and really liked it.
5 out of 5 stars
11 May, 2025
originally posted on OUAI
Love
Does get at lathering through my thick hair, nice suds. The texture is thick but not overly thick. Quality is good, but the price is a little steep.
5 out of 5 stars
8 May, 2025
originally posted on OUAI
THICK AF
I loveeeee and cherish this shampoo so much- I even introduced my husband to it, and he is now using it daily :) The smell and consistency of the actual shampoo keeps my hair looking full and thikkkk at all times. I use OUAI’s dry shampoo every other day in addition to this product :) :) 10/10 RECOMMENDED + made with love.
3 out of 5 stars
4 May, 2025
originally posted on http://www.ulta.com
Not for those sensitive to perfume
I'm not sensitive to perfume fragrance whatsoever. However, the shampoo got into my nose and I literally choke off the scent for 30 minutes.
5 out of 5 stars
19 April, 2025
originally posted on http://www.ulta.com
Smells amazing!!!
I love this product! Makes my hair feel soft and shiny. It smells amazing and I get so many compliments!
5 out of 5 stars
19 April, 2025
originally posted on http://www.ulta.com
Smells amazing!!!
I love this product! Makes my hair feel soft and shiny. It smells amazing and I get so many compliments!