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Divi Hydrating Shampoo - Ulta Beauty
$22.40 ($1.87/fluid ounce) reg $32.00
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save $9.60 (30% off)In Stock
Eligible for registries and wish lists
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About this item
Hair Type: Normal, Coarse, Dry
Product Warning: Keep out of reach of children
Product Form: Gel
Beauty Purpose: Basic Cleansing, Deep Hydration, Moisturizing
Net weight: 12 fl oz (US)
TCIN: 94189915
UPC: 850046282164
Item Number (DPCI): 342-03-0207
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.29 inches length x 2.21 inches width x 7.25 inches height
Estimated ship weight: 0.948 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its hydrating properties and pleasant scent. Guests appreciate how it leaves hair feeling soft and clean without weighing it down. However, some have experienced issues such as dandruff and greasiness. Overall, it is seen as a great option for those with dry or coarse hair, while others may need to consider their scalp type before use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 101 reviews
100% would recommend
2 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
(no review title)
Very excited we can purchase this item at Target!
5 out of 5 stars
29 October, 2025
originally posted on http://www.ulta.com
Wow!
I stopped at my local ulta to get some conditioner and I was originally set on another brand but this one caught my eye so I decided to try it and holy crap! My hair feels AMAZING. It feels so refreshed, so hydrated and I keep having to run my fingers through my hair. If you have a dry scalp like me, dont hesistate to try this stuff. Plus I used Prose for months. I might be canceling it and using this instead!
1 out of 5 stars
11 October, 2025
originally posted on http://www.ulta.com
Hair feels waxy and looks oily
Like all the one star reviews, it did leave my hair feeling waxy and looking oily/dirty when dried. Do not recommend at all.
4 out of 5 stars
10 July, 2025
originally posted on http://www.ulta.com
Good
Love it
1 out of 5 stars
17 May, 2025
originally posted on http://www.ulta.com
No No No
I loved this product at first but unfortunately it is a no from me. This product turned my soft hair into a waxy, tangled dry mess. Pass on this and save your hair!
5 out of 5 stars
24 April, 2025
originally posted on http://www.ulta.com
Love Divi
Love this shampoo. Best I have used in a long time.
5 out of 5 stars
Thumbs up graphic, would recommend
7 April, 2025
Great shampoo
Does amazing things to my hair. And smells good.
2 out of 5 stars
27 March, 2025
originally posted on http://www.ulta.com
Definitely not for a oily scalp.
My scalp is oily, so it gave me a lot of dandruffs.I like the mint smell but this product definitely isn't for oily scalp.
4 out of 5 stars
25 March, 2025
originally posted on http://www.ulta.com
I would definitely buy this product line again
Lathers and rinses well with pleasing aroma
1 out of 5 stars
14 March, 2025
originally posted on http://www.ulta.com
👎🏻
This is the absolute worst shampoo I have ever used. I do not have greasy hair, never have but this shampoo makes my hair feel greasy and like it has a film on it after I dry and style it. Never experienced that with any other shampoo I've used.
1 out of 5 stars
12 March, 2025
originally posted on http://www.ulta.com
Dandruff & Acne causing
Within a few washes I developed dandruff & my upper back began breaking out. After eliminating Divi both symptoms cleared up. Not for anyone with sensitive skin.
1 out of 5 stars
6 March, 2025
originally posted on http://www.ulta.com
So bad!
How is this getting good reviews? It's horrible! It's drying, has horrible lather and smells disgusting. There is nothing sexy about shampoo that smells like a stale newport. Do yourself a favor and find something else.
3 out of 5 stars
2 March, 2025
originally posted on http://www.ulta.com
Meh
This product left me a little underwhelmed. Smells amazing-minty. I didnt get the invigorating timgle on my scalp that the influencers raved about. I have extrmely long and thick hair. I felt this made my hair seem heavy. Try the mini size before you purchase a full size bottle.
5 out of 5 stars
21 February, 2025
originally posted on http://www.ulta.com
Love!
Absolutely love EVERYTHING Divi. This makes my hair so soft and shiny. My new favorite shampoo.
5 out of 5 stars
2 February, 2025
originally posted on http://www.ulta.com
Best Hydrating Shampoo Out There!
Started using this shampoo about 6 months ago and will never use another. It leaves my scalp feeling refreshed and hair thicker than ever. Will forever be a Divi fan!
5 out of 5 stars
31 January, 2025
originally posted on http://www.ulta.com
my go to travel shampoo
An absolute must-have when you're traveling or on the go, my favorite shampoo and the perfect size for travel.
5 out of 5 stars
31 January, 2025
originally posted on http://www.ulta.com
Perfect for that on the go travel
My go-to travel shampoo is an absolute must.
5 out of 5 stars
31 January, 2025
originally posted on http://www.ulta.com
Obsessed!
I'm in love with Divi's hydrating line! Its amazing if you have hair on the more course/wavy side because it just adds so mich moisture.
5 out of 5 stars
30 January, 2025
originally posted on http://www.ulta.com
I recommend to all my clients!
Perfect size for travel! My thicker hair clients have been loving the formula of this shampoo!
5 out of 5 stars
29 January, 2025
originally posted on http://www.ulta.com
YES
A hydrating shampoo and conditioner is an absolute MUST, especially when traveling which is why I love this set!