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PATTERN Hydration Shampoo - Ulta Beauty - 2 of 4PATTERN Hydration Shampoo - Ulta Beauty - 3 of 4PATTERN Hydration Shampoo - Ulta Beauty - 4 of 4
PATTERN Hydration Shampoo - Ulta Beauty - 1 of 4

PATTERN Hydration Shampoo - 25 fl oz - Ulta Beauty: For Textured Hair, Curl Enhancing, Eucalyptus & Rosemary Scent

$45.00 ($1.80/fluid ounce)

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At a glance

About this item

Highlights

  • Features & Benefits:
  • Cleanses your hair and scalp
  • Removes buildup and dirt without stripping away moisture
  • Hair is left healthy and hydrated
  • Perfect for dry hair
  • Infused with Biotin and contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
  • Great for all hair types
  • Clean and subtle scent
  • Great for 3B-4C curls
  • Research Results:
  • 97% agreed using this shampoo made their hair feels completely clean.*
  • 94% agreed this is gentle on their hair.*
  • 94% agreed this shampoo helped them detangle while washing.*
  • *Based on a 60-subject consumer perception study after 1 week of use.
  • Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
  • Other:
  • Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
  • Who is it for: Ideal for curly, coily and tight textures.
  • Usage: Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired.

Description

Boosted with 10 nourishing oils, our creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.

Scent: Rosemary, Eucalyptus
Hair Type: Curly, Textured
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Curl Enhancing
TCIN: 82550448
UPC: 810015150689
Item Number (DPCI): 342-03-0018
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, propanediol, glycol distearate, argania spinosa kernel oil, cocos nucifera (coconut) oil, mel (honey, miel), melaleuca alternifolia (tea tree) leaf oil, olea europaea (olive) fruit oil, biotin, persea gratissima (avocado) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, butyrospermum parkii (shea) butter, aloe barbadensis leaf juice, prunus amygdalus dulcis (sweet almond) oil, glycine soja (soybean) oil, glycine soja (soybean) sterols, glycolipids, glycerin, phospholipids, amodimethicone, guar hydroxypropyltrimonium chloride, hydroxyethylcellulose, lauryl lactyl lactate, hydroxyacetophenone, peg-150 distearate, parfum (fragrance), hydrolyzed vegetable protein pg-propyl silanetriol, celluose, phenoxyethanol, citric acid, peg-150 stearate, disodium edta, peg-1m, stearic acid, sodium hydroxide, sodium acetate, potassium sorbate, sodium benzoate, linalool

Shipping details

Estimated ship dimensions: 8 inches length x 4 inches width x 4 inches height
Estimated ship weight: 1.8 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

This shampoo has garnered positive feedback for its ability to cleanse and hydrate various hair types, particularly for those with curly or coily textures. Guests appreciate its creamy texture, pleasant scent, and the way it enhances curl definition without stripping moisture. Many have noted significant improvements in hair softness and manageability, making it a staple in their hair care routines. However, some guests experienced issues with moisture levels and product effectiveness, indicating a varied response among users.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 7780 reviews
    73% would recommend
    23 recommendations
    5 out of 5 stars
    25 July, 2026
    originally posted on PATTERN Beauty
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    Healthy!

    [This review was collected as part of a promotion.] This shampoo has transformed my hair. My curls are soft, bouncy and clean. I also feel I get less split ends and the moisture is spot on!
    Cortney B.
    Did you find this review helpful?
    5 out of 5 stars
    23 July, 2026
    originally posted on PATTERN Beauty
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    Love it!

    [This review was collected as part of a promotion.] Definitely worth the buy. Leaves my hair hydrated and clean.
    Dominique W.
    Did you find this review helpful?
    5 out of 5 stars
    22 July, 2026
    originally posted on PATTERN Beauty
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    Soft and shiny curls

    [This review was collected as part of a promotion.] Love the hydration and smell of this shampoo! Leaves my hair soft and shiny
    Shana C.
    Did you find this review helpful?
    5 out of 5 stars
    21 July, 2026
    originally posted on PATTERN Beauty
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    Nourishing Shampoo!

    [This review was collected as part of a promotion.] I use this shampoo 1-2+ times a week after I swim or surf, then I combine it with the conditioner (medium and/or leave-in). It's been going well so far, so I'm quite happy!
    Oluyemisi B.
    Did you find this review helpful?
    5 out of 5 stars
    20 July, 2026
    originally posted on PATTERN Beauty
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    Moisture in a bottle .

    [This review was collected as part of a promotion.] I love this shampoo. It’s concentrated so you don’t need much and it hydrates my hair so well
    Jamie P.
    Did you find this review helpful?
    5 out of 5 stars
    15 July, 2026
    originally posted on PATTERN Beauty
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    super hydrating and cleansing 💖

    [This review was collected as part of a promotion.] I love the shampoo so much? I feel like it really cleans my hair good while not stripping too much of my natural oils, which retains to the softness of my curls.
    Alanna C.
    Did you find this review helpful?
    5 out of 5 stars
    15 July, 2026
    originally posted on PATTERN Beauty
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    Great products!

    [This review was collected as part of a promotion.] Have been using Pattern hair products for over two years and would never go back to the products I have used in the past!
    Kimberlee M.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 July, 2026
    originally posted on http://www.ulta.com
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    Fantastic!

    I actually felt the softness of my hair before using the conditioner. It did exactly what I had hoped it would.
    Sam
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 July, 2026
    originally posted on PATTERN Beauty
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    Amazing

    [This review was collected as part of a promotion.] I absolutely falling in love with pattern products such as the new leave in conditioner, curl mousse, custard, hair treatment, shampoo and conditioner. The best thing was the affordability and scent, thank you.
    Jabin V.
    Did you find this review helpful?
    5 out of 5 stars
    13 July, 2026
    originally posted on http://www.ulta.com
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    Will continue to buy

    Love that a little goes a long way. My hair feels very moisturized. Will definitely continue to buy.
    Tiki
    Did you find this review helpful?
    5 out of 5 stars
    6 July, 2026
    originally posted on http://www.ulta.com
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    I love the shampoo it is very good for my hair and my grandd

    I love the hydration shampoo it really moisturizes my hair and my granddaughter's hair
    Lisa
    Did you find this review helpful?
    5 out of 5 stars
    1 July, 2026
    originally posted on PATTERN Beauty
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    Great salon-worthy product

    I really like this shampoo. I enjoy the lather, love the scent, and it leaves my hair super shiny. I only ordered a travel size and want to use it a bit longer before I commit to the full size, but so far, my curls are happy with the product. Would recommend.
    Jennifer K.
    Did you find this review helpful?
    5 out of 5 stars
    24 June, 2026
    originally posted on PATTERN Beauty
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    Love this shampoo

    [This review was collected as part of a promotion.] Great size for traveling. Love this shampoo and how it smells.
    Erica F.
    Did you find this review helpful?
    5 out of 5 stars
    23 June, 2026
    originally posted on PATTERN Beauty
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    One of My Go-To Shampoos ✨

    [This review was collected as part of a promotion.] One of my favorite shampoos to use! From the scent to the rich lather, everything about this product makes wash day enjoyable. It cleanses my hair thoroughly without leaving it feeling stripped, and my hair smells amazing long after washing. My scalp feels refreshed, and my hair feels clean, soft, and ready for the next steps in my routine. Definitely a staple in my hair care collection! 💕🫧
    Gisvel R.
    Did you find this review helpful?
    5 out of 5 stars
    21 June, 2026
    originally posted on PATTERN Beauty
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    Juicy

    [This review was collected as part of a promotion.] My curls are quite defined. I've never seen them really like this before. And I love it.
    Gloria S.
    Did you find this review helpful?
    5 out of 5 stars
    18 June, 2026
    originally posted on PATTERN Beauty
    Image

    Love this shampoo!

    [This review was collected as part of a promotion.] My hair has never looked better! Frizz is minimized and my curls are bouncy. Very happy.
    Kari H.
    Did you find this review helpful?
    3 out of 5 stars
    18 June, 2026
    originally posted on PATTERN Beauty
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    Refills

    [This review was collected as part of a promotion.] I love this product and order the large size. Unfortunately it has not been available for months’ 😢 what’s the status! Refills
    Jeanne L.
    Did you find this review helpful?
    5 out of 5 stars
    18 June, 2026
    originally posted on PATTERN Beauty
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    GREAT PRODUCTS !!!

    [This review was collected as part of a promotion.] I LOVEEEEE PATTERN !!!! Been buying it ever since it came out. Has done wonders for my hair & curls. Forever a loyal customer !! Bring the candle back pleaseeeeee
    Nicole G.
    Did you find this review helpful?
    5 out of 5 stars
    18 June, 2026
    originally posted on PATTERN Beauty
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    Great fro wash days.

    [This review was collected as part of a promotion.] Solid shampoo for the wash days. It smells good and leaves my hair feeling refreshed but not dried out.
    Miriam C.
    Did you find this review helpful?
    5 out of 5 stars
    15 June, 2026
    originally posted on PATTERN Beauty
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    Gets the job done

    [This review was collected as part of a promotion.] I have Sahara level dry and frizzy hair thanks to the climate where I live. Moisture just leeches out of it. This is a shampoo that's in my permanent rotation for how good it makes my hair feel when I wear it out during the summer. It keeps the hydration for multiple days of a wash and go. Very happy to have found this.
    Kim S.
    Did you find this review helpful?

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