$16.00 when purchased online
Target Online store #3991
About this item
Highlights
- Adds volume and bounce
- Strengthens and thickens hair
- Hydrates and nourishes
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
For fine hair, this color-safe, thickening shampoo adds volume & bounce and smells as good as it looks.
Highlighted Ingredients:
BIOTIN - Strengthens and reinforces hair health by delivering essential nutrients
CHIA SEED OIL - Thickens and volumizes
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of FINE shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of FINE conditioner focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Highlighted Ingredients:
BIOTIN - Strengthens and reinforces hair health by delivering essential nutrients
CHIA SEED OIL - Thickens and volumizes
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of FINE shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of FINE conditioner focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Hair Type: Fine
Trial/Mini/Travel Size: Yes
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Nourishing, Thickening, Volumizing, Strengthening
Net weight: 95 Grams
TCIN: 94193240
UPC: 815402027810
Item Number (DPCI): 342-03-6178
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, peg-200 hydrogenated glyceryl palmate, cocamide mipa, parfum (fragrance), panthenol, cocoglucosides hydroxypropyltrimonium chloride, hydrolyzed keratin, biotin, salvia hispanica seed oil, cetrimonium chloride (anti-static agent/agent antistatique), hydroxypropyl guar hydroxypropyltrimonium chloride, glycerin, sodium lauroyl glycinate, peg-150 distearate, propoxytetramethyl piperidinyl dimethicone, trideceth-6, c11-15 pareth-7, peg-7 glyceryl cocoate, sodium chloride, polyquaternium-7, disodium edta, citric acid, sodium hydroxide, tetrasodium edta, potassium sorbate, sodium benzoate, phenoxyethanol, benzyl alcohol, acetic acid, sodium acetate, benzyl salicylate, limonene, hexyl cinnamal.' '
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 1.8 inches length x 1.8 inches width x 3.65 inches height
Estimated ship weight: 0.25 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its ability to leave hair feeling soft, clean, and manageable, especially for fine hair types. The pleasant scent is frequently highlighted, making it a delightful addition to hair care routines. However, some guests experienced issues with dryness, breakage, and overpowering fragrance. Overall, it seems to work well for many, but results may vary based on individual hair needs.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 952 reviews
47% would recommend
23 recommendations
Greasy hair
2 out of 5 stars
Thumbs down graphic, would not recommend
Kennedy - 8 days ago, Verified purchaser
I typically use New Wash from Hairstory, a 2-in-1 that makes my hair last 4-6 days without any dry shampoo or anything. Typically when I run out of New Wash, I use the OAUI hair masque as if it's a 2-in-1, but since I knew I would be out for a while I switched to this just to try to finish out the summer, but it has not been kind to my hair. It's very emulsifying, and feels clean in the shower, but my hair is greasy within 1 or 2 days. I also think it's drying my hair out a bit even though I'm using it with the hair masque. It's not worth the price if I'm going to be washing my hair so often.
I love this!
5 out of 5 stars
Makk3559 - 27 days ago
originally posted on http://www.ulta.com
Im glad I ignored the negative reviews and tried it anyways. Ive been struggling to find a product that brings out my natural wave because everything weights my fine hair down. This does it! It adds volume and brings out the natural wave of my hair. I like the smell. It lasts a long time. If I shower at night, I can still smell it the next day. But I think it smells good so I dont mind.
Great on my fine, curly hair!
5 out of 5 stars
Stacey - 30 days ago
originally posted on http://www.ulta.com
I have tried tons of curly hair shampoos, but I always had flat roots and top layers. I assumed it was just my wonky curl pattern. Within just a couple of washes with this shampoo, I have so much more volume and wave at my roots! My wavy/curly hair loves this shampoo! I didn't notice the scent issue. It just smells clean to me.
I would buy again!
4 out of 5 stars
Pam - 1 month ago
originally posted on http://www.ulta.com
Pleasantly surprised. Worked well for my straight fine hair.
I didn't even try this because of the SMELL
1 out of 5 stars
K - 1 month ago
originally posted on http://www.ulta.com
Unfortunately, I can't whether or not this is good for hair. The moment I opened my package I was overpowered by the smell of grandma. Decided I wouldn't be able to use it because of the smell and left it in my bathroom with the intention of returning it later. When I came back, my entire bathroom reeked of old lady smell. The bottles weren't even open—just sitting on the counter. I had ignored the reviews intitally thinking maybe they were exaggerating and since I like Ouai, I wanted to give it a try. I recommend NOT doing what I did—trust the reviews. The smell is intolerable.
Worked great for my layered fine hair
5 out of 5 stars
- 1 month ago
originally posted on http://www.ulta.com
my hair has a super slight wave pattern, and lots of layers, this shampoo and conditioner combo really brought some life into my hair like i haven't seen for so long! so much volume from just air drying. it does have an older lady smell though lol
Fine when it’s not drying out my head
3 out of 5 stars
Meridith D. - 1 month ago
originally posted on OUAI
Dries out my skin really bad and leaves my head itchy. Unfortunately I get greasy hair easily so I have to keep a cheaper brand on hand for every other wash.
Smells like my grandma
2 out of 5 stars
Tammy - 2 months ago
originally posted on http://www.ulta.com
Product did not make my hair full and soft like some reviews stated that it did. Not a fan of the smell of this product.
Makes hair soft. Good balance
4 out of 5 stars
Lauren J. - 2 months ago
originally posted on OUAI
Makes hair soft. Good balance for hair. A little goes a long way so definitely worth the money. 4 stars only because scent is VERY strong and I don’t like it.
Smell is Horrific
1 out of 5 stars
Charlie - 2 months ago
originally posted on http://www.ulta.com
I wanted to love this so bad and I typically never leave reviews but this product has such a strong piercing smell that it's unbearable. Take the smell reviews seriously lol, they're accurate.
♥️
5 out of 5 stars
Melissa P. - 2 months ago
originally posted on OUAI
Loving this shampoo! Smells so good & clean …. gives my hair body and bounce! Really enjoying this brand!
Would purchase again
3 out of 5 stars
Ella - 2 months ago
originally posted on http://www.ulta.com
When I first applied the shampoo onto my scalp, the first thing I noticed was the smell. It smells amazing and that smell stays for days. Along with this, I noticed how easily the product lathered. You definitely do not need a lot of product to cover your scalp. However, the shampoo isn't for oily hair. After a day, your hair will be oily again. Would recommend for drier hair types.
Dried the ends of my hair.
3 out of 5 stars
Sylvia B. - 2 months ago
originally posted on OUAI
The shampoo and conditioner really dried out the ends of my hair, which made it super straw-like. Then my husband hated the smell of it so much he bought them from me just so he could throw them away. He’s a weirdo like that though, I thought it smelled fine.
Love Love Love
5 out of 5 stars
Elizabeth B. - 2 months ago
originally posted on OUAI
Love the scent, a little goes a long way. I have long hair, it doesn't tangle as much as it did before. I will be getting the conditioner soon. My husband loves the smell of it and has started using it too.
Love it
5 out of 5 stars
Erin R. - 2 months ago
originally posted on OUAI
Smells great and love the way my hair feels after wash day!
Best quality Shampoo.
5 out of 5 stars
Annamaria C. - 2 months ago
originally posted on OUAI
Best shampoo. Quality is terrific. Balance is the n point. Cleans beautifully. Smells amazing. Hair looks healthy. Feels great. Hair full and luxurious.
scent is DIABOLICAL
3 out of 5 stars
jackie - 3 months ago
originally posted on http://www.ulta.com
i tried this out based on reviews that it made hair feel softer -- definitely can see this! my hair has been feeling coarse recently, but after using this and its matching conditioner, its definitely softer. that being said, the scent is DIABOLICAL. i do not get any of the listed scent notes out of it... it straight up smells like i poured toilet bowl cleaner on my head. its so bad. additionally, for the price you dont get much.
Very nice!
5 out of 5 stars
Catie P. - 3 months ago
originally posted on OUAI
Small but definitely worth trying out. Smells lovely and makes my hair so soft! Keeps my hair from immediately getting greasy!
Fine hair shampoo/conditioner
5 out of 5 stars
Justine R. - 3 months ago
originally posted on OUAI
Hair feels so light, clean and volumized after washing with these hair products
OUAI is the WAY!
5 out of 5 stars
Adara H. - 3 months ago
originally posted on OUAI
It’s taken me years to find a shampoo/conditioner that doesn’t immediately make my thin blonde hair look greasy. OUAI is the WAY! Once I tried their products, I was sold