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OUAI Fine To Medium Hair Treatment Masque - Ulta Beauty
$22.00
In Stock
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At a glance
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About this item
Highlights
- Provides hydration for dry, damaged hair
- Strengthens with proteins to prevent breakage
- Leaves hair healthy with a shiny finish
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
This masque helps restore hydration, repair damage, and add shine to fine/medium hair with shea butter, panthenol, and hydrolyzed keratin.
Highlighted Ingredients:
SHEA BUTTER - Helps to hydrate, soften & condition dry over processed hair
PANTHENOL - Helps to restore shine while improving overall strength of hair strands
HYDROLYZED KERATIN & PROTEINS - Help prevent breakage while reducing frizz & flyaways
How To Use:
• After cleansing, rinse hair with warm water.
• Remove excess water from hair.
• Apply a quarter size amount starting from the ends and working to the roots.
• Comb product through with fingers or wide tooth comb.
• Chill out for 5 minutes, then rinse with cool water.
Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.
This moisturizing mask is safe for color-treated hair, keratin treatments and chemically treated hair. This product is SLS, SLES, parabens, phthalates, gluten and cruelty free. Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials!
Highlighted Ingredients:
SHEA BUTTER - Helps to hydrate, soften & condition dry over processed hair
PANTHENOL - Helps to restore shine while improving overall strength of hair strands
HYDROLYZED KERATIN & PROTEINS - Help prevent breakage while reducing frizz & flyaways
How To Use:
• After cleansing, rinse hair with warm water.
• Remove excess water from hair.
• Apply a quarter size amount starting from the ends and working to the roots.
• Comb product through with fingers or wide tooth comb.
• Chill out for 5 minutes, then rinse with cool water.
Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.
This moisturizing mask is safe for color-treated hair, keratin treatments and chemically treated hair. This product is SLS, SLES, parabens, phthalates, gluten and cruelty free. Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials!
Hair Type: Dry, Normal, Fine
Product Warning: Eye irritant
Product Form: Mask
Beauty Purpose: Deep Hydration, Damage Repair
Net weight: 100 Grams
TCIN: 94193236
UPC: 815402027872
Item Number (DPCI): 342-03-7071
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), cetearyl alcohol, behentrimonium chloride (anti-static agent / agent antistatique), cetyl alcohol, stearamidopropyl dimethylamine, cetyl esters, amodimethicone, hydrogenated ethylhexyl olivate, isododecane, jojoba esters, glycerin, butyrospermum parkii (shea) butter, oryza sativa (rice) bran oil, cocos nucifera (coconut) water, panthenol, phyllostachys bambusoides juice, tamarindus indica' '
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 2.64 inches length x 2.6 inches width x 1.93 inches height
Estimated ship weight: 0.309 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hair mask has garnered positive feedback for its ability to transform fine, thin hair into soft, voluminous locks. Guests appreciate its lightweight formula that adds shine and manageability without weighing hair down. The pleasant scent enhances the overall experience, making it a delightful addition to any hair care routine. Many guests have noted significant improvements in hair texture and health after regular use, making it a must-try for those seeking effective hair treatments.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 563 reviews
54% would recommend
11 recommendations
5 out of 5 stars
5 November, 2025
originally posted on http://www.ulta.com

Will purchase again
Great product! Works as advertised
3 out of 5 stars
4 November, 2025
originally posted on http://www.ulta.com

Good but nothing special
Aa far as masks go, it's quite nice. But it's nothing special and doesnt do anything better than a mask half the cost.
5 out of 5 stars
3 November, 2025
originally posted on http://www.ulta.com

Moisturizing
Nourishes hair very well. Loved this hair mask.
1 out of 5 stars
28 October, 2025
originally posted on http://www.ulta.com

Very drying and caused a rash
This hair mask left my hair tangled, stringy, dry, and breaking off after just one use. It also caused an itchy red rash on my neck while the mask was sitting in my hair for 10 minutes, as recommended. I've used Ouai hair oil in the past and really liked the results, but unfortunately, this mask was a big miss for me.
1 out of 5 stars
23 October, 2025
originally posted on http://www.ulta.com

Terrible
Way overpriced, doesnt do anything special
5 out of 5 stars
21 October, 2025
originally posted on http://www.ulta.com

lovely
after one use I've already noticed a difference, my hair is so soft. my hair is very long so it's hard to manage all the knots throughout the day. I've been able to run my fingers through my hair and it's not a crazy mess. the smell of this product is like salon quality and smells delicious. will rebuy
5 out of 5 stars
7 September, 2025
originally posted on http://www.ulta.com

This conditioner leaves hair so soft!
This conditioner works amazingly well!
5 out of 5 stars
25 August, 2025
originally posted on http://www.ulta.com

Wow! Amazing
Made my hair super moisturized and shiny! I LOVE Oaui even more with each product I try from them!
5 out of 5 stars
21 August, 2025
originally posted on http://www.ulta.com

Godsent!
A miracle product for my thick frizzy wavy hear. On top of that my hair is bleached and i have horrible hard water at home. I leave this mask on for 10 minutes and it makes my hair so soft! My curls love this product . Without it my hair is dry with minimal definition for my curls. I love it
3 out of 5 stars
13 August, 2025
originally posted on http://www.ulta.com

Would buy this again
I had never tried this product before so I bought a smaller version of it. I don't really know what to compare it to but it seems to work fine. I might try something different next time just to have something to compare it to.
3 out of 5 stars
25 July, 2025
originally posted on http://www.ulta.com

Possibly yes
This was my first time trying Ouai and the treatment mask, and my initial thoughts. I went with the thick because of the coarseness of natural grey hair. I have natural grey hair, that is mid back length. I have tried a lot of masks over the years (7) since going natural, some very high end, I would say this is middle road in pricing. I've had some ruin my hair within 3 uses, many of which were reviewed as miracle masks / treatments. Once I clarified my hair with BB's Sunday Shampoo, I used my regular BB shampoo also to ensure that all the oil (I was oiling my hair nightly this week) was out so that the mask could be absorbed. I sectioned my damp hair and applied this root to ends. While most masks usually slide on this one took a bit of work, even when I warmed it (rubbed) in my hands. I could not even get my fingers through my hair to place it in a pony, I felt like I was going to be pulling hair out. On the site and information I could find, you can leave this in more than 3-10 minutes, since my hair is starving right now for moisture, I decided to do a spa day and leave it for an hour. I noticed it felt tacky, and almost dry while it was on my hair before rinsing. While it does have a floral scent, it is not as bad as some here have mentioned. I can not smell it in my hair after using my products and blow drying. I rinsed this out in the shower, it felt a little slippery but nothing to "WOW" about.I then applied my regular conditioner to seal in the moisture (typically per all the information and salon professionals through the years have told me, you should always condition afterwards to seal it all in). I then proceed to round brush and dry my hair as usual, with my regular products ( I don't ever flat iron or curl). I did notice, there was a reduction in frizz, the ends weren't as dry (could have been better I feel), but it didn't feel like straw or dry either. It was soft, and smooth to the touch. The shine, I would say is about the same as many other masks have performed on my natural grey hair. I will give it another try next week. I am still on the fence about returning it. I have another to test (trying to find the right one for my dry grey hair) over the next couple of weeks and will make a decision after giving it another chance.
5 out of 5 stars
19 July, 2025
originally posted on http://www.ulta.com

OUAI is the WAY!
I've been having some serious hair issues, including dryness and hair loss. Probably post-menopausal. I used the Ouai Treatment Mask for Fine to Medium Hair ONE time and my hair is back to what it used to be. To be fair, after I rinsed the mask with cold water (kept it in for 10 minutes or so), I used the Ouai leave-in conditioner and some Ouai hair oil. My hair is sooo silky and soft. It hasn't felt like this in years. Amazing and worth every penny.
5 out of 5 stars
17 July, 2025
originally posted on http://www.ulta.com

I will never stop buying this product
I absolutely love this product.
5 out of 5 stars
15 July, 2025
originally posted on http://www.ulta.com

AMAZING
This product made my hair shiny and soooo healthy! I really recommend this product.
1 out of 5 stars
14 July, 2025
originally posted on http://www.ulta.com

Not worth the money
Ouai has such wonderful products for fine hair. The conditioner is THE BOMB and the anti-frizz cream does its job and then some. Thought this would be fantastic and it wasn't. I noticed no difference, maybe even my hair was DRIER than before I did it. Bumble & Bumble Repair products are far superior and back this went:(
4 out of 5 stars
6 July, 2025
originally posted on http://www.ulta.com

Great conditioning but not so great packaging.
I found the packaging a bit annoying. You have to twist the lid off and on which isnt easy to do since your hands get slippery. There's also a plastic protective cover which is more of a pain. If you remove it all together which i did), you end up wasting a bit of product because its impossible to get all the excess product off the cover. Other than this annoying attribute, the product leaves hair feeling really soft. I leave it on about 30 minutes once a week. I have thin curly hair and its breaks - a lot. Im hoping this will strengthen my hair after some time.
5 out of 5 stars
4 July, 2025
originally posted on http://www.ulta.com

My hair felt so good after one use
I didn't put any product in my hair and it was so soft and moisturized following one use on my bleached hair!
5 out of 5 stars
1 July, 2025
originally posted on http://www.ulta.com

Best hair mask I've used
I have blonde highlighted hair, and this mask really moisturizes and strangles my hair like no other conditioner.
4 out of 5 stars
30 June, 2025
originally posted on http://www.ulta.com

Incredible Shine & Zero Frizz!
This hair mask is truly fantastic! It left my hair incredibly soft and unbelievably easy to detangle. Living in the USA, the water here had been really damaging my hair, but using this hydration mask weekly has brought it back to life. I get great results every time, and even after using heat styling, there's no sign of damage. Highly recommend.
4 out of 5 stars
30 June, 2025
originally posted on http://www.ulta.com

I like the smell!
I really like this hair mask. It's easy to open, it has a good seal under the cap, and it smells good after you're out of the shower. My stylist told me not to use it because of one of the bad ingredients in it, so I'm using it a lot less than I was. But if you don't worry about those kinds of things, I still think it works really well to soften my dry hair!