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PATTERN Treatment Mask - 15 fl oz - Ulta Beauty
$29.00
In Stock
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At a glance
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About this item
Highlights
- Features & Benefits:
- Delivers slip, curl elongation and definition to coils
- Hair will be left hydrated, silky and pampered
- Strengthens and fortifies curls
- Infused with Rice Water Ferment, Hibiscus and Moringa Seed Extract
- Helps revives limp curls
- Helps decreases breakage
- Hydrating without weighing down curls
- Great for 3B-4C
- Research Results:
- Clinically proven to deliver slip, curl elongation & definition to coils.**
- **according a third-party stud
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone
- Other: Cruelty-free, Vegan, Nut Free
- Fragrance: Founder Tracee Ellis Ross picked this to be clean and not over-powering. Key Notes: Orange Blossom and Geranium
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Apply on wet, detangled hair before or after cleansing depending on preference. Let sit on hair for 5-10 minutes. Then rinse.
Description
Our rice water-infused Treatment Mask has softening and strengthening ingredients such as Rice Water Ferment and Moringa Seed Extract to deliver slip, curl elongation, and definition. The protein-infused Treatment Mask leaves curly hair hydrated, silky and pampered.
Hair Type: Curly, Textured
Product Form: Cream
Beauty Purpose: Softening, Hydrating, Curl Enhancing
Net weight: 15 fl oz (US)
TCIN: 82550479
UPC: 810015151051
Item Number (DPCI): 342-03-3707
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, polyquaternium-37, cetrimonium chloride, glycerin, saccharomyces/rice ferment filtrate, hydrolyzed rice protein, butylene glycol, hibiscus esculentus seed extract, caesalpinia spinosa fruit pod extract, moringa oleifera seed extract, helianthus annuus (sunflower) sprout extract, sodium benzoate, disodium phosphate, citric acid, behentrimonium chloride, hydrogenated castor oil/sebacic acid copolymer, panthenol, dicaprylyl carbonate, quaternium-80, isopropyl alcohol, propylene glycol, chlorphenesin, lauryl glucoside, aminomethyl propanol, ethylhexylglycerin, potassium sorbate, tetrasodium edta, fragrance/parfum, limonene, geraniol, phenoxyethanol' '
Allergens & Warnings:
CAUTION: IF PRODUCT ENTERS THE EYE, WASH OUT THOROUGHLY WITH PLENTY OF CLEAN WATER.Shipping details
Estimated ship dimensions: 3.5 inches length x 3.5 inches width x 3.375 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hair treatment mask has garnered positive feedback for its ability to deeply hydrate and rejuvenate curls, making them softer, shinier, and more manageable. Many guests appreciate its effectiveness in defining curls and reducing frizz, especially for textured hair types. The mask is often paired with other products in the line for enhanced results, and its pleasant scent adds to the overall experience. Guests have noted significant improvements in their hair's health and appearance after regular use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 2758 reviews
50% would recommend
8 recommendations
5 out of 5 stars
19 November, 2025
originally posted on http://www.ulta.com
Pre-poo Gamechanger
I use this product as a prepoo before shampooing and deep-conditioning. It makes my curl pop!! I love to use it when I wash/condition before heat styling. For me, it really is a gamechanger in the overall health of my hair.
5 out of 5 stars
12 October, 2025
originally posted on PATTERN Beauty
Treating myself
[This review was collected as part of a promotion.] This mask is a treat for my hair. After applying I follow up with the intensive conditioner and step. My Coils are so hydrated.
5 out of 5 stars
4 October, 2025
originally posted on PATTERN Beauty
Game changer
[This review was collected as part of a promotion.] I had to stop and take this time to give my review. PATTERN products are a complete game changer for me. I never thought my curls could look so amazing. I switched from Shea Moisture products to PATTERN, and it is such a significant difference. My hair responded so well to PATTERN, it was instant. I feel so beautiful in my natural hair and PATTERN just took it to another level. Thank you Tracee!! I love PATTERN.
1 out of 5 stars
2 October, 2025
originally posted on PATTERN Beauty
First and last time
I will never buy this again. I put it on my hair and the product got on my scalp and caused a painful burning sensation for 3 days. My question is why is rubbing alcohol in a hair product. . . no one wants dry hair.
5 out of 5 stars
8 September, 2025
originally posted on http://www.ulta.com
AMAZING 😻
This mask just gives my hair that extra umph that I've been needing. I use this mask every few weeks when my hair is dryer than usual and I always follow it up with the Pattern Intensive Conditioner and my hair is SO soft and lucious for days! I love it!!
5 out of 5 stars
1 September, 2025
originally posted on PATTERN Beauty
Over and over
[This review was collected as part of a promotion.] I keep buying these products over and over because they are so fantastic. They give my 4C hair beautiful definition and wash day hydration.
5 out of 5 stars
30 August, 2025
originally posted on PATTERN Beauty
very hydrating.
[This review was collected as part of a promotion.] love this product so much, it comes with a lot so I know that this will last a long time. when I first used it I wasn't really sure but over time I could really see a difference in my hair. it made my hair more shiny more soft and it pairs really well with the shampoo and conditioner.
5 out of 5 stars
22 August, 2025
originally posted on PATTERN Beauty
Gorgeously Grey
[This review was collected as part of a promotion.] Do my due diligence to use Pattern mask weekly. This has definitely kept my curly hair- frizzy - gorgeously blended grey in tip top shape!
5 out of 5 stars
21 August, 2025
originally posted on PATTERN Beauty
Love it!
[This review was collected as part of a promotion.] I love it! And have recommended it to friends and family! It’s one of my favorites and I can see the difference in my hair. It softer, stronger and more nourished! Thank you for developing pattern beauty it is indeed a blessing!!
5 out of 5 stars
6 August, 2025
originally posted on PATTERN Beauty
The Best Hair Treatment
[This review was collected as part of a promotion.] I absolutely love this hair mask and so does my hair!
5 out of 5 stars
2 August, 2025
originally posted on PATTERN Beauty
Brings life back to curls
[This review was collected as part of a promotion.] I have used the treatment mask for a few years and find it brings life and spring back to my curls. I have recommended it to friends as well.
5 out of 5 stars
31 July, 2025
originally posted on PATTERN Beauty
Super hydrating!
[This review was collected as part of a promotion.] The Treatment Mask makes my hair super hydrated and rejuvenate my curls!
4 out of 5 stars
28 July, 2025
originally posted on PATTERN Beauty
Great!
[This review was collected as part of a promotion.] I haven’t seen much hair growth yet but it smells good and spreads nicely. My hair is a little dry afterwards but it tells you to use a conditioner which helps.
5 out of 5 stars
27 July, 2025
originally posted on PATTERN Beauty
Deep Down Goodness!
[This review was collected as part of a promotion.] If your hair needs some deep conditioning, this Treatment Mask is the answer
5 out of 5 stars
24 July, 2025
originally posted on PATTERN Beauty
Luv This Stuff
[This review was collected as part of a promotion.] Ok, so when I saw ur hair texture compared to my hair texture, I said Tracee is not talking to me. But, I was wrong. My hair loves these products. I have a serious case of 4C hair and Pattern Beauty products make it manageable, hydrated and keeps it so soft. Which gives me more confidence. Just Wow!!! I love it!
5 out of 5 stars
22 July, 2025
originally posted on PATTERN Beauty
Absolutely great
[This review was collected as part of a promotion.] I love this product but the reason I ordered it was to buy the product directly for grey hair but I couldn’t find it
5 out of 5 stars
21 July, 2025
originally posted on PATTERN Beauty
My favorite mask
[This review was collected as part of a promotion.] This makes my hair so soft, after rinsing it out sometimes I forget to add a leave in because its so soft and feels like its moisturized
5 out of 5 stars
21 July, 2025
originally posted on PATTERN Beauty
Works great!
[This review was collected as part of a promotion.] I absolutely love this mask! Hair feels silkier and nourished. Leaves my hair with great slip and super shine.
5 out of 5 stars
17 July, 2025
originally posted on PATTERN Beauty
Special Treatment
[This review was collected as part of a promotion.] I love this treatment mask, I've been using it on a weekly basis for about two years. I evenly distribute the mask throughout my hair and then sit under my hair steamer for thirty minutes. After rinsing and applying my heavy conditioner I can immediately see a difference in my curls.
5 out of 5 stars
15 July, 2025
originally posted on PATTERN Beauty
Pleased
[This review was collected as part of a promotion.] Yes it is a game changer and the shine is particularly great, protection I don’t know yet because I just started to it but will see how it goes. So far, I am pleased