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OUAI Thick Hair Treatment Masque - Ulta Beauty - 2 of 4OUAI Thick Hair Treatment Masque - Ulta Beauty - 3 of 4OUAI Thick Hair Treatment Masque - Ulta Beauty - 4 of 4
OUAI Thick Hair Treatment Masque - Ulta Beauty - 1 of 4

OUAI Thick Hair Treatment Masque - 8 fl oz - Ulta Beauty: Strengthening, Damage Repair, Hydrating, Nourishing

1 Question
$38.00
Size8 fl oz

In Stock

Eligible for registries and wish lists

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About this item

Highlights

  • Helps restore and retain hydration for dry, damaged hair
  • Strengthens hair with proteins to prevent breakage
  • Leaves hair with a healthy, soft, smooth, and shiny finish
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

This masque helps restore hydration, fight frizz, smooth split ends and strengthen thick hair with almond, macadamia & olive oils, shea & illipe butters and hydrolyzed keratin.

Highlighted Ingredients:
ILLIPE AND SHEA BUTTERS - Help to hydrate and condition dry over processed hair.
ALMOND, OLIVE, AND MACADAMIA OILS - Soften and smooth hair while adding shine.
HYDROLIZED KERATIN AND PROTEINS - Helps prevent breakage while reducing frizz and flyaways.

How To Use:
• After cleansing, rinse hair with warm water.
• Remove excess water from hair.
• Apply a quarter size amount starting from the ends and working to the roots.
• Comb product through with fingers or wide tooth comb.
• Chill out for 5 minutes, then rinse with cool water.

Scented with Melrose Place – a a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.
 
This moisturizing mask is safe for color-treated hair, keratin treatments and chemically treated hair. This product is SLS, SLES, parabens, phthalates, gluten and cruelty free. Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials!
Hair Type: Thick
Product Warning: Eye irritant
Product Form: Cream
Beauty Purpose: Damage Repair, Strengthening, Nourishing, Hydrating
TCIN: 82518882
UPC: 815402024109
Item Number (DPCI): 342-03-8768
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water / aqua / eau, cetyl alcohol, behentrimonium chloride (anti-static agent), cetearyl alcohol, butyrospermum parkii (shea) butter, amodimethicone, behentrimonium methosulfate, hydrogenated castor oil/sebacic acid copolymer, stearamidopropyl dimethylamine, cetyl esters, quaternium-87, c18-38 alkyl hydroxystearoyl stearate, olea europaea (olive) fruit oil, propylene glycol dibenzoate, prunus amygdalus dulcis (sweet almond) oil, macadamia ternifolia seed oil, keratin, hydrolyzed keratin, hydrolyzed pea protein, hydrolyzed adansonia digitata seed extract, shorea stenoptera seed butter, tocopherol, c10-40 isoalkylamidopropylethyldimonium ethosulfate, ascorbyl palmitate, caprylyl glycol, bht, trideceth-3,trideceth-15, acetic acid, dimethicone, laureth-23, laureth-4, salicylic acid, divinyldimethicone/dimethicone copolymer, c12-13 pareth-23, c12-13 pareth-3, sodium hydroxide, hydroxyethylcellulose, disodium phosphate, sodium phosphate, polysorbate 60, guar hydroxypropyltrimonium chloride, citric acid, disodium edta, cetrimonium chloride (anti-static agent), sodium chloride, isopropyl alcohol, potassium sorbate, benzyl alcohol, sodium benzoate, phenoxyethanol, fragrance / parfum, linalool, citronellol

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 3.4 inches length x 3.5 inches width x 2.6 inches height
Estimated ship weight: 0.6393 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this product safe for color treated hair?

submitted by Braxonracks - 1 year ago

  • A: Yes! All of our products, including Thick Hair Treatment Masque, are safe for color-treated hair, Keratin-treated hair, Brazilian blowouts, chemically-treated hair, and extensions. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.

    submitted byOUAI team - 1 year ago
    Brand expert
See all questions (1)

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Guests are saying

This hair mask has garnered positive feedback for its ability to hydrate and soften various hair types, particularly fine and dry hair. Guests appreciate its pleasant scent and the noticeable improvement in hair texture after use. Many have found it effective in managing frizz and enhancing shine, making it a valuable addition to their hair care routine. However, some guests noted that it may not work as well for thicker or coarser hair types.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1526 reviews
    44% would recommend
    9 recommendations
    1 out of 5 stars
    1 August, 2026
    originally posted on http://www.ulta.com
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    Doesn't do anything

    I much prefer the matrix food for soft over this. with the ouai fine to medium mask i cant even run my fingers through my hair, yet when i use the matrix food for soft its like magic.
    Lauren
    Did you find this review helpful?
    5 out of 5 stars
    25 July, 2026
    originally posted on http://www.ulta.com
    Image

    Perfect

    Love it! Also, i do not use the shampoo and conditioner from this brand. It works great still!
    JT
    Did you find this review helpful?
    5 out of 5 stars
    10 July, 2026
    originally posted on http://www.ulta.com
    Image

    have repurchased multiple times

    this stuff really works for my long fine hair. it's great on its own, but what amps it up is if I do an oil mask before, clarifying shampoo, k18, then this after the k18 sits for 4 min on damp hair, then leave this in while I shave and rinse out. my hair looks and feels AMAZING after. but even without those steps it is still so hydrating and makes my hair really soft and smells so good and doesn't weight it down at all
    Cait
    Did you find this review helpful?
    5 out of 5 stars
    11 June, 2026
    originally posted on OUAI
    Image

    My hair felt so good

    My hair felt so good after using this masque! It’s so soft! I haven’t tried it on my hair when leaving it curly, but I’m sure it will be great!
    Melanie F.
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2026
    originally posted on OUAI
    Image

    Haven’t use this product much,

    Haven’t use this product much, but the times I have I like it.
    Ellie H.
    Did you find this review helpful?
    2 out of 5 stars
    4 June, 2026
    originally posted on http://www.ulta.com
    Image

    This product didn't work well for my very dry hair

    This didn't seem to work for my dry highlighted hair. I guess I need something that is more conditioning. I plan to return it. I also don't care for the smell of it.
    Jeanne
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on http://www.ulta.com
    Image

    SOO GOOD

    Ive had dry brittle hair for a while and since using this (every 2 washes) my hair is SO SOFT and shiny!! Highly recommend
    Serena
    Did you find this review helpful?
    4 out of 5 stars
    17 March, 2026
    originally posted on http://www.ulta.com
    Image

    Great Luxury Product

    I've been using the Ouai clarifying shampoo for over a year and decided to give this hair mask a try. It smells a little too strong for my taste, but overall, I loved it! My hair is so soft and hydrated, I can't stop touching it. I did use the advice on their website and mixed it with a little bit of their hair oil and that worked really well for me. This product is very rich so you don't need to use a lot of it in your hair to do the mask. I have a lot of hair and it's long, but I probably only used about two dollops the size of a quarter. If you use too much, I can imagine this product will end up making your hair feel really greasy and oily afterwards. I think this product will work the best on fine hair. Thick hair or super tight curly hair probably won't get as good of a result from using this one, I think.
    LB
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on http://www.ulta.com
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    Amazing after bleach or hair dying

    My hairstylist left my hair super dry after bleaching and coloring. I didn't know what to use. I bought this right after she did my hair at Ulta and it made my hair soft and shiny. I also used Argon oil on the ends. My hair is getting better and feels softer.
    Linda
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on http://www.ulta.com
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    Love this!!

    I have fine hair but love this one for thick hair and prefer it to the one for fine hair. It makes my hair feel hydrated and soft but not to soft. I can fix hair however I want and it works unlike some my hair will just not do because it's too soft or the other may reason your hair doesn't want to do that day.
    Denee
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 March, 2026Verified purchase

    (no review title)

    i have thick, wavy hair. This product did aboslutely nothing for me, not even softness.
    sierra
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on http://www.ulta.com
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    Best Results

    Hair is smooth after hair dye colors
    Jen
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026
    originally posted on http://www.ulta.com
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    amazing!

    I was debating buying this mask for months, and im so glad i did. i love every ouai product ive tried, and this mask is so hydrating and makes my hair soft. the scent is good, i wish they made it in the st. barts scent though!
    sav
    Did you find this review helpful?
    5 out of 5 stars
    13 February, 2026
    originally posted on http://www.ulta.com
    Image

    Great mask

    I received a sample with a past ulta orders and loved it so much im buying the full size. It deeply consitions hair and leaves it very soft which is rare with bleached hair.
    Elle27
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on http://www.ulta.com
    Image

    Ouai hair mask

    Was looking for a great mask for my hair and bought the amika as well as this one. Amika did NOTHING. This one on the other hand made my hair so soft and moisturized!! I am so glad i purchased this product. My hair was in desperate need and this product really did the job!!!!! Will be purchasing the bigger container when i run out of the small one!!!!
    Cam
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on http://www.ulta.com
    Image

    I would

    Made my colored postpartum hair feel soft and more manageable
    K.
    Did you find this review helpful?
    1 out of 5 stars
    5 February, 2026
    originally posted on http://www.ulta.com
    Image

    Horrible. Left my Hair So Dry

    I heard great things about this line. I have 3B to 3C curly hair. This mask left my hair super dry and feeling SO tangled! I'm not sure what is in this but my hair doesn't like it!
    YS
    Did you find this review helpful?
    3 out of 5 stars
    25 January, 2026Verified purchase

    (no review title)

    makes hair soft but also kinda greasy
    cienna
    Did you find this review helpful?
    5 out of 5 stars
    24 January, 2026
    originally posted on http://www.ulta.com
    Image

    Absolutely wonderful product!!

    Such a fabulous smell with true results
    Stefani
    Did you find this review helpful?
    5 out of 5 stars
    21 January, 2026
    originally posted on http://www.ulta.com
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    Great deep conditioner

    Very nourishing on my blonde hair. Washes completely clean and doesn't leave a residue like some deep conditioners.
    Breanna
    Did you find this review helpful?

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