$38.00 when purchased online
Target Online store #3991
About this item
Highlights
- Helps restore and retain hydration for dry, damaged hair
- Strengthens hair with proteins to prevent breakage
- Leaves hair with a healthy, soft, smooth, and shiny finish
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
This masque helps restore hydration, fight frizz, smooth split ends and strengthen thick hair with almond, macadamia & olive oils, shea & illipe butters and hydrolyzed keratin.
Highlighted Ingredients:
ILLIPE AND SHEA BUTTERS - Help to hydrate and condition dry over processed hair.
ALMOND, OLIVE, AND MACADAMIA OILS - Soften and smooth hair while adding shine.
HYDROLIZED KERATIN AND PROTEINS - Helps prevent breakage while reducing frizz and flyaways.
How To Use:
• After cleansing, rinse hair with warm water.
• Remove excess water from hair.
• Apply a quarter size amount starting from the ends and working to the roots.
• Comb product through with fingers or wide tooth comb.
• Chill out for 5 minutes, then rinse with cool water.
Scented with Melrose Place – a a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.
This moisturizing mask is safe for color-treated hair, keratin treatments and chemically treated hair. This product is SLS, SLES, parabens, phthalates, gluten and cruelty free. Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials!
Highlighted Ingredients:
ILLIPE AND SHEA BUTTERS - Help to hydrate and condition dry over processed hair.
ALMOND, OLIVE, AND MACADAMIA OILS - Soften and smooth hair while adding shine.
HYDROLIZED KERATIN AND PROTEINS - Helps prevent breakage while reducing frizz and flyaways.
How To Use:
• After cleansing, rinse hair with warm water.
• Remove excess water from hair.
• Apply a quarter size amount starting from the ends and working to the roots.
• Comb product through with fingers or wide tooth comb.
• Chill out for 5 minutes, then rinse with cool water.
Scented with Melrose Place – a a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.
This moisturizing mask is safe for color-treated hair, keratin treatments and chemically treated hair. This product is SLS, SLES, parabens, phthalates, gluten and cruelty free. Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials!
Hair Type: Thick
Product Warning: Eye irritant
Product Form: Cream
Beauty Purpose: Damage Repair, Strengthening, Nourishing, Hydrating
Net weight: 8 fl oz (US)
TCIN: 82518882
UPC: 815402024109
Item Number (DPCI): 342-03-8768
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water / aqua / eau, cetyl alcohol, behentrimonium chloride (anti-static agent), cetearyl alcohol, butyrospermum parkii (shea) butter, amodimethicone, behentrimonium methosulfate, hydrogenated castor oil/sebacic acid copolymer, stearamidopropyl dimethylamine, cetyl esters, quaternium-87, c18-38 alkyl hydroxystearoyl stearate, olea europaea (olive) fruit oil, propylene glycol dibenzoate, prunus amygdalus dulcis (sweet almond) oil, macadamia ternifolia seed oil, keratin, hydrolyzed keratin, hydrolyzed pea protein, hydrolyzed adansonia digitata seed extract, shorea stenoptera seed butter, tocopherol, c10-40 isoalkylamidopropylethyldimonium ethosulfate, ascorbyl palmitate, caprylyl glycol, bht, trideceth-3,trideceth-15, acetic acid, dimethicone, laureth-23, laureth-4, salicylic acid, divinyldimethicone/dimethicone copolymer, c12-13 pareth-23, c12-13 pareth-3, sodium hydroxide, hydroxyethylcellulose, disodium phosphate, sodium phosphate, polysorbate 60, guar hydroxypropyltrimonium chloride, citric acid, disodium edta, cetrimonium chloride (anti-static agent), sodium chloride, isopropyl alcohol, potassium sorbate, benzyl alcohol, sodium benzoate, phenoxyethanol, fragrance / parfum, linalool, citronellol' '
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 3.5 inches length x 3.5 inches width x 2.75 inches height
Estimated ship weight: 0.74 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 928 reviews
57% would recommend
7 recommendations
Possibly yes
3 out of 5 stars
Olive - 8 days ago
originally posted on http://www.ulta.com

This was my first time trying Ouai and the treatment mask, and my initial thoughts. I went with the thick because of the coarseness of natural grey hair. I have natural grey hair, that is mid back length. I have tried a lot of masks over the years (7) since going natural, some very high end, I would say this is middle road in pricing. I've had some ruin my hair within 3 uses, many of which were reviewed as miracle masks / treatments. Once I clarified my hair with BB's Sunday Shampoo, I used my regular BB shampoo also to ensure that all the oil (I was oiling my hair nightly this week) was out so that the mask could be absorbed. I sectioned my damp hair and applied this root to ends. While most masks usually slide on this one took a bit of work, even when I warmed it (rubbed) in my hands. I could not even get my fingers through my hair to place it in a pony, I felt like I was going to be pulling hair out. On the site and information I could find, you can leave this in more than 3-10 minutes, since my hair is starving right now for moisture, I decided to do a spa day and leave it for an hour. I noticed it felt tacky, and almost dry while it was on my hair before rinsing. While it does have a floral scent, it is not as bad as some here have mentioned. I can not smell it in my hair after using my products and blow drying. I rinsed this out in the shower, it felt a little slippery but nothing to "WOW" about.I then applied my regular conditioner to seal in the moisture (typically per all the information and salon professionals through the years have told me, you should always condition afterwards to seal it all in). I then proceed to round brush and dry my hair as usual, with my regular products ( I don't ever flat iron or curl). I did notice, there was a reduction in frizz, the ends weren't as dry (could have been better I feel), but it didn't feel like straw or dry either. It was soft, and smooth to the touch. The shine, I would say is about the same as many other masks have performed on my natural grey hair. I will give it another try next week. I am still on the fence about returning it. I have another to test (trying to find the right one for my dry grey hair) over the next couple of weeks and will make a decision after giving it another chance.
Love
5 out of 5 stars
Em - 1 month ago
originally posted on http://www.ulta.com

Such an amazing product, I use this as my conditioner and leave on for about 5 mins. I have noticed such a difference in my hair!! This paired with ouai anti frizz creme!!
Best Hair Mask EVER!
5 out of 5 stars
Jillian - 1 month ago
originally posted on http://www.ulta.com

I swear by OUAI products, and this hair mask is one of my holy grails! Between heat, hairspray, and hair gel, my hair tends to go through it daily but using this hair mask once a week completely refreshes it! AMAZING product!
My first ever repurchase!
5 out of 5 stars
Clara - 3 months ago
originally posted on http://www.ulta.com

I'm not usually one to like a hair product. I kept it plain and simple... until I found this mask. It has pushed my hair in the right direction, and now my hair feels so much more luscious and soft!
5 stars if it didn't smell like rose.
4 out of 5 stars
Danielle - 3 months ago
originally posted on http://www.ulta.com

This product works so well that I use it even though I hate the smell of roses. I'd buy it by the bucket if they made a different scent option. I hate that I hesitate to use such an effective product.
Amazing
5 out of 5 stars
Bb - 4 months ago
originally posted on http://www.ulta.com

Great for curly hair
Amazing
5 out of 5 stars
Bb - 4 months ago
originally posted on http://www.ulta.com

Great for curly hair
Thank you to the worker who told me she liked this!
5 out of 5 stars
Amanda - 4 months ago
originally posted on http://www.ulta.com

I have wavy hair, but an inconsistent pattern. I've been in need of a new hair mask since my hair can get incredibly dry. Thank you to the worker who told me this was her favorite! My hair is visibly less frizzy and overall moisturized after 1 use!
Love it
5 out of 5 stars
Sharon R. - 4 months ago
originally posted on OUAI
Perfect after the detr\ox shampoo, left my hair soft and supple.
Did not work well for me, but may be awesome for other types of hair.
3 out of 5 stars
Amanda C. - 5 months ago
originally posted on OUAI
Was hoping for a light smooth silky fresh feeling, but unfortunately my hair didn't respond as well as i wanted .
I wanted to believe
2 out of 5 stars
Eduardo S. - 5 months ago
originally posted on OUAI
Felt great. Dissatisfied with flakes. When drys it left white flaky residue similar to dandruff. Had to switch back to another product. Hair Conditioner & Oil suffice.
Amaze - Ohh
5 out of 5 stars
Talia - 5 months ago
originally posted on http://www.ulta.com

As soon as I put this on my hair, I instantly said "ohhhh this is amazing." I have natural hair that ranges between 3b-4a. This left my hair feeling amazingly soft, moisturized and not overwhelmed with plastic and junk. I will be a forever fan.
Curly hair recovery
5 out of 5 stars
Catherine D. - 6 months ago
originally posted on OUAI
I love it so much it has improved the texture and feel of my hair so much since I started using it
Awful
1 out of 5 stars
Amy D. - 6 months ago
originally posted on OUAI
Hate it - does not condition my hair at all. It does smell good though.
Thus is approved for Type
5 out of 5 stars
Maryann A. - 6 months ago
originally posted on OUAI
Thus is approved for Type 4 African American hair! Love the smell. It’s not overpowering and lingers all day. Curls pop and hair melts like butter . You are able to detangle easily . A little goes a long way.
Fantastic!
5 out of 5 stars
Isabelle J. - 7 months ago
originally posted on OUAI
It is my go-to hair pampering treatment. It leaves the hair soft, detangled, and healthy. The fragrant scent is light and pleasant. I would recommend OUAI treatment masque and all the OUAI line to anyone who is looking for a top of the line product!
Highly recommend!
5 out of 5 stars
Donovan R. - 7 months ago
originally posted on OUAI
I’ve been using this masque for a month, and it has completely transformed my hair care routine. My thick hair tends to get frizzy and unmanageable, but this treatment has made it so much easier to style and maintain.
Soft Shiney curly hair
5 out of 5 stars
curly mane! - 7 months ago
originally posted on http://www.ulta.com

I just had to write this recommendations for this amazing product! my hair was dry brittle no hope I have very coarse curly unmanageable hair! as soon as used this hair masks my hair is so soft so shiny again will certainly keep this product in my hair routine great product!
Thick hair treatment mask
5 out of 5 stars
Makesha W. - 7 months ago
originally posted on OUAI
Love this product. My only regret is that I didn’t start using earlier.
Love for my damaged + dry hair
5 out of 5 stars
Monica - 7 months ago
originally posted on http://www.ulta.com

I have thick, wavy, dry and bleached hair that can be hard to manage when not taken care of. Chicago winters are especially brutal to my hair. This mask helps keep my hair soft and shiny while maintaining my waves and color.