OUAI Curl Creme - 8 fl oz - Ulta Beauty: Shine Enhancing, For Curly Hair, Cream Formula
$32.00 ($4.00/fluid ounce)
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Guests are saying
The curl cream has garnered mixed feedback from guests, with many praising its ability to define curls and provide moisture without a crunchy feel. Guests with thick, curly hair often find it effective, while those with finer hair may experience heaviness. The pleasant scent is frequently mentioned, enhancing the overall experience. However, some guests noted that it can weigh down hair if too much is used, suggesting a careful application for optimal results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 606 reviews
70% would recommend
10 recommendations
5 out of 5 stars
1 June, 2026
originally posted on OUAI
Great curl cream
Love the curl cream use it after the leave in conditioner. It smells great and leaves my hair feeling great
5 out of 5 stars
30 May, 2026
originally posted on OUAI
Finally got the curl back
My hair was thinning and OUAI was a recommended product. Prior to using OUAI I was unable to style it in a flattering way. OUAI has allowed me to return to style. My stylist even started using the products because she was so happy with the results. Thank you for adding a travel size curl creme!
5 out of 5 stars
18 May, 2026
originally posted on OUAI
Very good!
Curl cream is not too heavy and works well. Nice mellow fragrance!
3 out of 5 stars
24 March, 2026
originally posted on OUAI
Not my favorite smell
I have only tried it once due to the smell. I may have used too much. I’ll give it one more try before discarding. Love their shampoos and conditioners!
5 out of 5 stars
17 March, 2026
originally posted on OUAI
Curl creme
I have very thick curly hair and I love this product! Curls are soft and not crunchy.
2 out of 5 stars
11 March, 2026
originally posted on OUAI
Meh curl cream
The curl cream really hasn’t done much for me. It doesn’t hold it doesn’t define and it doesn’t keep frizz down. I’ve done a little amt and I’ve done a lot. Both seem to get similar results.
2 out of 5 stars
7 March, 2026
originally posted on http://www.ulta.com

Not For Fine Hair
I was super excited to try this after reading all the great reviews ,plus I love this lines leave in conditioner. I have dry, frizzy fine highlighted hair and even a small amount using a leave in conditioner left my hair limp and greasy. I think this would be great for dry coily hair.
5 out of 5 stars
25 January, 2026
originally posted on http://www.ulta.com

Not for Fine Hair but great for me
Ive tried a million different curly hair products and this cream from Ouai definitely surprised me, my hair is shorter but its thicker, and i expected this cream to not have enough hold or moisture for my curl pattern. However I was very pleasently surprised as this cream is great if you have thicker curls that need extra hydration, I would however not reccomend this for anyone with thin/wavy hair as it is very heavy.
5 out of 5 stars
5 January, 2026
originally posted on http://www.ulta.com

Have used this product for years
I love the smell and i love the end result
1 out of 5 stars
2 January, 2026
originally posted on http://www.ulta.com

Not for medium to find hair
My hair is very curly and I really only need leave in conditioner to mae it curl.. I wanted to like this so much, it smells amazing but it weighed my hair down so much. I tried it 3 times because i thought i used too nuch the first 2 times but no matter how little i put, it wsnt able to curl.
5 out of 5 stars
1 January, 2026
originally posted on http://www.ulta.com

Works well with Wavy hair
My hair is a little wavy and I have tried many products to make it wavier. So far this one is working the best whether airdrying or light diffusing. I love the fresh scent too. Pairs well with other Oaui products.
5 out of 5 stars
4 December, 2025
originally posted on http://www.ulta.com

And THE SHINE!!
Im natural wavy, thick but fine long hair below my shoulders- this product is amazing for air drying OR a blow out. When I want to enhance the waves and air dry in the Summer I use this with Olaplex oil on ends (and hair care). For a blowout (its 30-40 mins with this hair with a Dyson round brush attachment) I use on top of a leave in, mostly coating away from the scalp through the ends. Sleep in satin cap and in the morning i have salon hair. Im literally hair challenged so its all the curl cream's work. Either option leaves my hair brilliantly shiny. Im convinced this regenerates in the tube theres always so much product in there- lol. Worth every penny
2 out of 5 stars
12 November, 2025
originally posted on http://www.ulta.com

Not for fine hair!!!!
This product weighs your hair down and makes it look greasy. To combat this issue, I have to use a pea size amount, which does make my hair curly but also leaves it a little frizzy. All in all, this costs too much money for not really working on my hair.
1 out of 5 stars
15 October, 2025
originally posted on http://www.ulta.com

Useless
Does not make my hair feel good. The cream is a bit sticky feeling and thick. Not a good leave in product.
5 out of 5 stars
7 October, 2025
originally posted on http://www.ulta.com

10/10 for curly girls
As a curly girl, I absolutely recommend this product as well as the entire brand. It's a very thick consistency so sometimes I don't even need a leave in or gel when styling. Plus it smells amazing and leaves a cast.
2 out of 5 stars
3 October, 2025
originally posted on http://www.ulta.com

I would not buy it again
It doesn't give it body waves.
5 out of 5 stars
21 September, 2025
originally posted on http://www.ulta.com

My hair loves this!
First impression, my hair was so soft and shiny after using this, but still curled beautifully. Minimal frizz action. Smell is light. Little goes a long way
5 out of 5 stars
16 September, 2025
originally posted on http://www.ulta.com

Love it!
Thick, curly hair looks great with this curl cream.
5 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com

Love It - Mean It
I've tried to find the perfect product combo for my wavy hair. I love this curl cream as part of my regimen.
5 out of 5 stars
6 September, 2025
originally posted on http://www.ulta.com

My favorite curl cream
I have several favorite curl creams (AG Recoil, Design Me Balm and Ouai). Ouai is my favorite! I love everything by Ouai I've tried. The fine/med shampoo/conditioner, especially Ouai detox shampoo, just ordered the hair mask and really enjoy the Melrose Place perfume and body cream. I normally don't love heavily scented products but love these and if you don't like perfume products, it really doesn't last. Wish it did! I started on wavy hair journey in the fall watching many videos on line to learn and I've had a few curly cuts and she taught me a lot. If anyone says this makes their hair greasy, you're using too much. I had to stop using leave in and only use a bit of curl cream and a lot of gel (AG Liquid Effects) . When I used to use both leave in and curl cream, or accidentally too much cream now, my hair looks stringy. It's the gel you want a lot of and then scrunch out the gel crunch/cast with a tiny bit of oil, only drop or two. Start with literally a pea size on each side of hair and emulsify in hands.