$32.00 when purchased online
Target Online store #3991
About this item
Highlights
- Enhances, defines & shapes curls
- Hydrates and softens curls
- Tames frizz and fly-aways
- Cruelty Free
- Sulfate & Silicone Free
- Paraben & Phthalate Free
- Allure 2024 Reader's Choice Award Winner
Description
A silicone-free creme that defines your natural curl texture, reduces frizz and adds shine.
Highlighted Ingredients:
CHIA & LINSEED OILS - Work together to form and shape curls, control frizz and help protect hair from humidity
COCONUT OIL - helps to seal damaged cuticles and hydrates
BABASSU OIL - Conditions, softens, and enhances shine
How to Use:
WET HAIR
• Section hair and distribute evenly by finger combing through each section. Can be used for wash & go styles.
DRY HAIR
• Apply sparingly and directly to curls to help define and smooth frizz.
Scented with North Bondi – A nuanced blend of rich florals and sheer white musk, North Bondi was inspired by Sydney's iconic Bondi Beach, featuring notes of bergamot, Italian lemon, rose de mai, violet, and more.
Highlighted Ingredients:
CHIA & LINSEED OILS - Work together to form and shape curls, control frizz and help protect hair from humidity
COCONUT OIL - helps to seal damaged cuticles and hydrates
BABASSU OIL - Conditions, softens, and enhances shine
How to Use:
WET HAIR
• Section hair and distribute evenly by finger combing through each section. Can be used for wash & go styles.
DRY HAIR
• Apply sparingly and directly to curls to help define and smooth frizz.
Scented with North Bondi – A nuanced blend of rich florals and sheer white musk, North Bondi was inspired by Sydney's iconic Bondi Beach, featuring notes of bergamot, Italian lemon, rose de mai, violet, and more.
Hair Type: Curly
Product Warning: Eye irritant
Product Form: Cream
Beauty Purpose: Shine Enhancing, Curl Enhancing
Net weight: 8 fl oz (US)
TCIN: 82518931
UPC: 815402023355
Item Number (DPCI): 342-03-3467
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water / aqua / eau, cetearyl alcohol, glycerin, cocos nucifera (coconut) oil, orbignya speciosa kernel oil, behentrimonium chloride (anti-static agent / agent antistatique), hydrogenated soybean oil, linum usitatissimum (linseed) seed extract, linum usitatissimum (linseed) seed oil, panthenol, salvia hispanica seed extract, cetrimonium chloride (anti-static agent / agent antistatique), ppg-3 benzyl ether myristate, dicaprylyl carbonate, lauryl glucoside, polyquaternium-37, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, tocopherol,isopropyl alcohol, xylitol,caprylic acid, sorbitan oleate, hydroxypropyl starch phosphate, aminomethyl propanol, disodium edta, phenoxyethanol, benzyl alcohol, fragrance / parfum, alpha-isomethyl ionone, limonene, geraniol, hydroxycitronellal, linalool, citronellol.
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER. USE ONLY AS DIRECTED. FOR EXTERNAL USE ONLY.Shipping details
Estimated ship dimensions: 1 inches length x 2.25 inches width x 6.19 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Ouai Curl Crème is a popular choice among guests for enhancing and defining curls while providing a pleasant fragrance. Many guests appreciate its ability to reduce frizz and maintain curl definition without a crunchy feel. However, some find it too heavy for their hair type, leading to a greasy or weighed-down appearance. Overall, it is praised for its effectiveness and luxurious scent, making it a staple in many hair care routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 575 reviews
66% would recommend
9 recommendations
I love OUAI products!
5 out of 5 stars
Jasmine W. - 7 days ago
originally posted on OUAI
My hair is mostly 3B, but I’ve got a mix of textures all over—some sections are looser, some tighter, and styling it can definitely be a process. That’s why I’ve been really happy with the OUAI Curl Crème. It actually works well across all the different textures in my hair, which is rare for a single product. What I really like is that a little goes a long way. I don’t need a ton to get really nice definition and volume, and it never leaves my hair feeling heavy or greasy. My curls come out soft, shiny, and bouncy. It also plays super well with my Innersense I Create Hold gel. The Curl Crème gives me that moisturized, smooth base, and the gel helps lock everything in so I get hold without the crunch. It’s been a great combo for keeping frizz down and definition lasting throughout the day. The scent is a bit floral and noticeable, but not overwhelming—and they do have a fragrance-free version, which is a nice option if you're sensitive to smells or layering other products. Overall, it’s become a regular in my routine. It works with my mixed texture curls, keeps everything defined and soft, and doesn’t require a ton of product. Highly recommend if your curls need moisture, shine, and shape without being weighed down.
Exactly what I needed!
5 out of 5 stars
Moni - 13 days ago
originally posted on http://www.ulta.com

My hair is thick, curly/wavy, and goes down to my waist. I had been struggling with it becoming really frizzy, dry, and tangling by day two. So I decided to change all the products in my curl routine. I use biolage hydra source(shamp/con/leave in tonic), then this curl creme. Let me tell you!!! Before I had to use gel and mousse to keep my curls but now??? Just this curl creme and diffuse!! My hair is so soft, doesn't tangle, and my texture stays put. It smells so good too. I also use the hair oil and the st barts hair & body mist. Im lovin this combo.
Great for wavy/curly hair
5 out of 5 stars
Thumbs up graphic, would recommend
Shalini - 14 days ago, Verified purchaser
I’ve used curl smith products in the past and they were okay. I thought this product was pricey but it’s really good. It softens hair, with defined waves/curls. A little goes a long way.
Not too good for thick hair.
3 out of 5 stars
Sandy - 19 days ago
originally posted on http://www.ulta.com

Works well, but I have to use a lot to thoroughly saturate all my hair. Product is very thick. My hair is very thick and curly so this doesn't spread as well as other products.
Way too perfumey!
2 out of 5 stars
J. O. - 20 days ago
originally posted on http://www.ulta.com

I wanted to like this product, but the smell ruined it for me. It smells like straight up perfume and way too intense. I will not buy this again.
Wonderful for Thick Hair, Terrible for Thin
3 out of 5 stars
Roxy V - 21 days ago
originally posted on http://www.ulta.com

Me and my sister used this. She has Oily Thick long hair, and had to use about a Quarter Dollar amount for her waves. It was beautiful and laster about 2 days with less frizz. I have Oily thin long hair. I used a Quarter amount and it made my hair Sticky and Oily. I had to wash my hair the next day because it looked and felt like I hadn't washed my hair in a week. I tried it a second time with less, About a Dime size and it wasn't enough to cover all my hair, the parts that it did cover same thing happened, it was Oily and Sticky.
Thank God for OUAI
5 out of 5 stars
Angel R. - 24 days ago
originally posted on OUAI
This is what I use and it makes my hair so soft and gives it control and soft looking curls. The other products I was using from other brands are long gone. They were making my hair look and feel fried. It was awful.
Nice balance between hold and lightness
5 out of 5 stars
Elise S. - 2 months ago
originally posted on OUAI
Offers hold and frizz control without weighing my curls down. Also doesn’t seem to get yucky buildup throughout the week. Just re-wet and I can define my curls again. I’m pretty sure this will last me more than 6 months.
Curly Hair Love
4 out of 5 stars
Rachel M. - 2 months ago
originally posted on OUAI
Honest review what I don't like is when I first put it on my wet hair. It seems like its hard to work through and tangles my hair if that makes sense. What I love is when my hair dries it feels like nothing is in it. It holds my natural curly hair so beautifully. It gives it body and locks those long curls in. This is my second bottle I have bought and I still think the next day is my favorite hair day when I use this creme. I will continue to buy this. results = everything it says it is.
Curly Headed Women
5 out of 5 stars
Joyce A. - 2 months ago
originally posted on OUAI
My daughter got me the curl creme for Mother's Day last year and I LOVED it! I LOVE everything about it. I had a woman come up to me and ask how I keep my curls from getting frizzy, I told her about your product. I promised to bring some in for her to try. I will continue to let curly headed women know about your awesome product!
My go to creme
5 out of 5 stars
Candice - 2 months ago
originally posted on http://www.ulta.com

My hair is a mix of 3a-3c curls. This is my go to crème followed by gel or mousse
Pricey but works
4 out of 5 stars
Cam -3b Curl - 2 months ago
originally posted on http://www.ulta.com

I use this after using a leave in condtioner on days I do wash and gos instead of gel. Although not a gel holds my curls well for several day without leaving a crunch.
Worth every penny
5 out of 5 stars
Karen B. - 3 months ago
originally posted on OUAI
I have curly coils and hard to control the frizz until now. This curl crème is the best at controlling frizz and next day after washing I love the way I can get up and just give my curls a little shake to revitalize.
heavy
5 out of 5 stars
laney - 3 months ago
originally posted on http://www.ulta.com

Im on my second bottle, it lasts forever. It is on the heavier side so you don't need a lot. It is very hydrating and smells great.
Curl Creme
5 out of 5 stars
Tara J. - 3 months ago
originally posted on OUAI
Oh my gosh this product is a life changer for naturally curly haired people!I can use such a small amount for such a great effect. My curls have never looked more hydrated& shiny in my life!I used to straighten my hair before trying Curl Crème. Now I can confidently wear my hair natural again!Thank you thank you!
On the fence
3 out of 5 stars
Mercedes - 3 months ago
originally posted on http://www.ulta.com

I wouldn't personally recommend but I also wouldn't say don't try it. I have naturally curly hair and looked for something to help hold shape and have good ingredients to nourish my hair. This is very thick, and it's VERY heavy on the hair. It did weigh my hair down. It did become greasy in appearance after 3 hours and I had to put my hair up because I wasn't at home. If you don't have much curls and are looking to enhance and add shape to curls I would say avoid. lol
Finally able to wear my
5 out of 5 stars
Yaritza V. - 3 months ago
originally posted on OUAI
Finally able to wear my curly hair out, without adding gel or hairspray or any other products. Keeps my curls intact and super soft.
AMAZING
5 out of 5 stars
Valerie C. - 4 months ago
originally posted on OUAI
This product is amazing for frizz control and have an amazing hold on my curls
fantastic for fine curly hair
5 out of 5 stars
Lorna D. - 4 months ago
originally posted on OUAI
I have fine, thinning curly hair and this creme does not weigh my hair down or build up over time.
Great product , feels so soft and silky
5 out of 5 stars
Alexis W. - 4 months ago
originally posted on OUAI
This product is absolutely amazing. One of my favorites . When I ran out of my hair product from Paris this was the closest to it .