Not Your Mother's Curl Talk Flash Freeze Gel Curl Enhancer - 6oz
$8.79 ($1.47/fluid ounce)
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$3.99 - $13.49
Buy 3, get 1 free on select beauty minis on select items
4.3 out of 5 stars with 1330 ratings
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4.3 out of 5 stars with 2241 ratings
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Guests are saying
This curl gel has garnered attention for its strong hold and ability to define curls without leaving them crunchy. Many guests appreciate its pleasant scent and lightweight texture, making it suitable for various hair types. While some have experienced issues with greasiness or flaking, the majority find it effective for maintaining curl definition and reducing frizz. Overall, it is a popular choice for those seeking reliable curl management.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 178 reviews
effectiveness: 3.76 out of 5
quality: 3.88 out of 5
value: 4.06 out of 5
66% would recommend
18 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
22 January, 2026Verified purchase
Did not work for my hairtype and curls
It clearly states “for all curl types”, but this does not work for my hairtype and curl type, at all. The hold is incredible, you can make Mohawks with this stuff! But my 2 a/b curls / fine hair combo is not great for this product. I used a very small amount, but my hair is stiff like I’ve never seen it before. Nope, nope, nope! But, coarse hair should work a lot better with this product.
1 out of 5 stars
13 January, 2026Verified purchase
(no review title)
makes here crunchy. Didn't like it.
1 reply from NYM Team team - 9 days ago
Hi Judy! We regret to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
Definitely recommend
Love how light and defined my curls are, the smell is great too.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
(no review title)
Holds hair good
4 out of 5 stars
Thumbs up graphic, would recommend
22 December, 2025Verified purchase
(no review title)
It has a strong hold. I would probably not use it for my curly hair routine but just in general.
5 out of 5 stars
Thumbs up graphic, would recommend
4 December, 2025Verified purchase
Only gel that has left a cast for me
I’ve tried multiple gels so far, and this is the only one that has left a cast and gave my fine, loose waves any kind of holding power. It is very sticky and thick, so it’s good to emulsify it with some water before applying.
5 out of 5 stars
18 November, 2025
originally posted on NYM
Love these products!!
This gives the best gel cast. My favorite products out there.
5 out of 5 stars
17 November, 2025
originally posted on NYM
Forms a perfect cast!
The hold on this gel is amazing, it created a great cast without weighing down my fine hair and was not greasy or heavy when I scrunched out the cast. It even gave lasting shape and volume to my day 2 and 3 hair.
3 out of 5 stars
Thumbs down graphic, would not recommend
15 November, 2025Verified purchase
(no review title)
I have mixed feelings about this gel. It definitely helped define my curls but it also made my hair so crunchy and hard. If you are looking for a softer curl I would try their curl cream and Aussie or Fructus. But, if you like the crunchy look, then you'll probably like it.
1 reply from NYM Team team - 2 months ago
Hi there! We regret to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
Curl talk gel tried the sample will be buying regular size.
Love this gel ! It holds the curl but not too stiff. Lasts all day. too!
5 out of 5 stars
17 October, 2025
originally posted on NYM
Excellent product for a great price!
Such a great products! Smells good and creates a fantastic curl cast!
1 out of 5 stars
17 October, 2025
originally posted on NYM
NOT an equivalent for Hard Hold gel
The Not Your Mother's Hard Hold gel was my absolute holy grail product for my fine, wavy hair. I ordered this Flash Freeze gel thinking it was the same product -- it is NOT, and I'm very upset Not Your Mother's has discontinued their Hard Hold gel in favor of this inferior product. I gave it a good try for several months, and while it does hold my waves, it comes at a cost of dandruff-looking flakes and scalp irritation that I'm not willing to pay. That "same great formula" note in the product photos is a COMPLETE LIE. I don't mind a packaging or a name change, but the formula is absolutely not the same. Why in the world is Sodium Lauryl Sulfate an ingredient in a product meant to be left on the hair for an extended period of time? (It's not listed on this page, so perhaps they've reformulated this product again, but it is definitely listed on the bottle I received several months ago.) Citronellol, Limonene, and Linalool are also common irritants that this product has added, and my hair and scalp don't agree with them. The Hard Hold gel worked flawlessly without all of these irritants. so I don't see the point of them being in here. Why change what isn't broken???? I used to trust Not Your Mother's as a brand, but not anymore. If anyone in charge of product development at Not Your Mother's happens to read this, please bring back the Hard Hold gel *in its original formulation* and I'll sing your praises forever. Until then, I'm heartbroken that I now have to search for a new holy grail product after the years I already spent searching for the Hard Hold gel.
5 out of 5 stars
15 October, 2025
originally posted on NYM
HG Styling product!
I am post menopausal, color my hair, and swim, a lot. So basically a recipe for dry hair. I love this Gel! After years of dealing with frizzy curls, this product created beautiful defined spirals with bounce. I've never received so many "your hair looks great" compliments. I use this with the Curl Cream and I am so happy with the result.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 October, 2025Verified purchase
Made hair hard.
I used this gel as i would any other brand. And it maked my hair super hard and my hair would stick together. Might need to add water to thin it out so gel wouldnt clump up, and spread evenly.
1 reply from NYM Team team - 4 months ago
Hi Maria! we regret to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!
5 out of 5 stars
Thumbs up graphic, would recommend
30 September, 2025Verified purchase
Best Gel
I’ve found my hairs’ best friend. This gel is amazing — after a shampoo & conditioner, I’ll use a curl cream and then apply this gel while twisting my curl clumps making sure gel is coating each clump (hair is still wet) then I’ll either let it air dry or blow dry. Once my curls feel crunchy (the key!) I’ll use a hair oil and scrunch my curls until mostly soft & separate the clumps. I’ve done this twice so far and each time my curls have come out beautifully shiny and they last for a few days before needing a refresh. I still get frizz here and there but not like usual! I looked so long for a gel that would leave a crunch in my hair (I have a mix of 2C, 3A & 3B curls, & my hair is more fine but I have A LOT of it). A little goes a long way and my hair is long, past my shoulders. I love this gel! It’s a staple now!
5 out of 5 stars
22 September, 2025
originally posted on NYM
10 out of 10 recommended!!!
This MAX HOLD GEL holds on tight. After a long day after work I came home and I took my scrunchy off my hair then when I touched my hair I was hard. There were little pieces of hair that were HARD!!!! 10 out of 10 recommend!!!!
5 out of 5 stars
11 September, 2025
originally posted on NYM
Love it so much
This product helps my hair last so much longer. The gel cast is amazing and normally breaks during the night when im asleep.
5 out of 5 stars
31 July, 2025
originally posted on NYM
Love this
I am quite pleased with this product for my curly hair. I was searching for definition and strong hold, and it truly provided the cast I desired, which I then followed up with oil to break the cast.
1 out of 5 stars
27 July, 2025
originally posted on NYM
I would not recommend
This gel is terrible. It does not go onto your hair smoothly, it leaves your hair clumpy even if you comb it in. My hair felt sticky and got tangled within minutes. I had to wash my hair with shampoo twice to get the gel out.
4 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2025Verified purchase
This might be the strongest hair gel I have tried
I love the strong hold it has, it works great if you want to create a gel cast.