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OUAI Fine To Medium Hair Treatment Masque - Ulta Beauty
$22.00
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Provides hydration for dry, damaged hair
- Strengthens with proteins to prevent breakage
- Leaves hair healthy with a shiny finish
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
This masque helps restore hydration, repair damage, and add shine to fine/medium hair with shea butter, panthenol, and hydrolyzed keratin.
Highlighted Ingredients:
SHEA BUTTER - Helps to hydrate, soften & condition dry over processed hair
PANTHENOL - Helps to restore shine while improving overall strength of hair strands
HYDROLYZED KERATIN & PROTEINS - Help prevent breakage while reducing frizz & flyaways
How To Use:
• After cleansing, rinse hair with warm water.
• Remove excess water from hair.
• Apply a quarter size amount starting from the ends and working to the roots.
• Comb product through with fingers or wide tooth comb.
• Chill out for 5 minutes, then rinse with cool water.
Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.
This moisturizing mask is safe for color-treated hair, keratin treatments and chemically treated hair. This product is SLS, SLES, parabens, phthalates, gluten and cruelty free. Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials!
Highlighted Ingredients:
SHEA BUTTER - Helps to hydrate, soften & condition dry over processed hair
PANTHENOL - Helps to restore shine while improving overall strength of hair strands
HYDROLYZED KERATIN & PROTEINS - Help prevent breakage while reducing frizz & flyaways
How To Use:
• After cleansing, rinse hair with warm water.
• Remove excess water from hair.
• Apply a quarter size amount starting from the ends and working to the roots.
• Comb product through with fingers or wide tooth comb.
• Chill out for 5 minutes, then rinse with cool water.
Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.
This moisturizing mask is safe for color-treated hair, keratin treatments and chemically treated hair. This product is SLS, SLES, parabens, phthalates, gluten and cruelty free. Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials!
Hair Type: Dry, Normal, Fine
Product Warning: Eye irritant
Product Form: Mask
Beauty Purpose: Deep Hydration, Damage Repair
Net weight: 100 Grams
TCIN: 94193236
UPC: 815402027872
Item Number (DPCI): 342-03-7071
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), cetearyl alcohol, behentrimonium chloride (anti-static agent / agent antistatique), cetyl alcohol, stearamidopropyl dimethylamine, cetyl esters, amodimethicone, hydrogenated ethylhexyl olivate, isododecane, jojoba esters, glycerin, butyrospermum parkii (shea) butter, oryza sativa (rice) bran oil, cocos nucifera (coconut) water, panthenol, phyllostachys bambusoides juice, tamarindus indica' '
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 2.64 inches length x 2.6 inches width x 1.93 inches height
Estimated ship weight: 0.309 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: can this product be used on human hair extensions?
submitted by curious - 2 years ago
A: Yes! All OUAI products are extension-safe for human hair, synthetic, combination extensions, and wigs. This also includes color-treated alternative hair. We always recommend consulting with your hair dresser for the best application tips tailored to your hair care routine and testing any new product on a few strands before usage on a full set of extensions or wigs for precautionary preferences. Comb product through with fingers or wide tooth comb. Chill out for 5 minutes, then rinse with cool water.
submitted byOUAI team - 10 months agoBrand expert
Q: How often do you use this?
submitted by CS - 2 months ago
A: It's important to do what feels best for your hair. Everyone’s routine is different! Fine to Medium Hair Treatment Masque helps restore hydration, repair damage, and add shine to fine and medium hair types. We recommend using it whenever you feel like you need extra hydration.
submitted byOUAI team - 2 months agoBrand expert
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Guests are saying
This hair mask has garnered positive feedback for its ability to transform fine, thin hair into soft, voluminous locks. Guests appreciate its lightweight formula that adds shine and manageability without weighing hair down. The pleasant scent enhances the overall experience, making it a delightful addition to any hair care routine. Many guests have noted significant improvements in hair texture and health after regular use, making it a must-try for those seeking effective hair treatments.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 563 reviews
54% would recommend
11 recommendations
5 out of 5 stars
5 June, 2025
originally posted on OUAI
Best hair mask
I’ve used it now twice and it’s amazing you can truly see a difference
5 out of 5 stars
5 June, 2025
originally posted on OUAI
Beyond salon professional mask
I have a fine thin hair lacking volume. I was using Kerastase over the past 8 years. It was good, not that great for thin no-volume hair because it made my hair flat weighting down. This Ouai mask makes my hair full and alive with satisfied volume. Also, the price point is better than Kerastase compared to the results I’ve got.
5 out of 5 stars
3 June, 2025
originally posted on OUAI
Fine hair mask
Love the light smell when I do my weekly hair treatment. It adds shine, great texture and gives me good results.
4 out of 5 stars
24 May, 2025
originally posted on OUAI
Love It
This product is awesome, but I don't find it to be like an actual treatment. I switch it up with my regular conditioner and it leaves my hair softer and with less tangles for sure, but it doesn't leave me feeling like I've had a treatment. Love it as a regular conditioner and wish it came in a bigger size.
5 out of 5 stars
14 May, 2025
originally posted on OUAI
Amazing mask
It leaves my hair so soft and manageable, I love the texture it’s very lightweight
5 out of 5 stars
12 May, 2025
originally posted on OUAI
Good product.
I have thin hair with a lot of fly aways. This makes my hair feel so soft and calms my fly aways down but does not weigh my hair down. It also smells lovely which is a must!
5 out of 5 stars
10 May, 2025
originally posted on OUAI
Amazing
I have purchased about 3 or 4 already and I truly love it. It smells amazing leaves my hair soft and it does what it’s supposed to do. I have very thin hair and I don’t feel that it weighs it down, but I do know how soft it leaves it even though I have my damaged hair
1 out of 5 stars
Thumbs down graphic, would not recommend
28 April, 2025Verified purchase
Overwhelming Fragrance
The product label is deceiving because it only lists a few ingredients and only mentions natural extracts. If you look on the brand website, the full ingredient list is very long and also includes synthetic fragrance (Parfum). My daughter only used a couple of times before we had to discard because the fragrance was so strong and nauseating. The smell filled our home and transferred to her towels, clothes, and belongings. It’s been very difficult to wash out of anything, and took weeks of shampooing to remove from her hair.
5 out of 5 stars
21 April, 2025
originally posted on OUAI
Amazing
I honestly wish I had found this brand sooner. I've tried other hair masks before and they just left my hair greasy and the roots and dried out at the ends. The texture of this stuff is weird, but it works.
5 out of 5 stars
21 April, 2025
originally posted on OUAI
Very good product
Really like the light, fresh fragrance. It's super moisturizing and it left my hair soft and shiny.
4 out of 5 stars
19 April, 2025
originally posted on OUAI
This made my hair so soft.
This is a pretty good masque. I can’t believe feel the difference in my hair - it’s manageable and soft.
5 out of 5 stars
13 April, 2025
originally posted on OUAI
Hair mask
It’s not to heavy on the hair, & has a soft clean scent.
5 out of 5 stars
9 April, 2025
originally posted on OUAI
amazing product so far
i havent used it that much yet but it gave me a ver nice smell and i defenitely feel my hair way more hidrated than before and gave me back my wavy ends very good quality, i really recomend it and it has given me a lot of compliments
5 out of 5 stars
21 March, 2025
originally posted on OUAI
Wonderful product
I have never purchased a mask before, but this was part of a special grouping so I thought I would try it and I have to admit what a difference. This is made to my hair which is very fine but Didn’t make my hair oily or weighed down. My hair is fairly short and continuing to grow out during my chemotherapy. I can honestly recommend this product, Really makes a positive difference!
5 out of 5 stars
16 March, 2025
originally posted on OUAI
Mask of necessity!
My hair feels like SILK after using this mask! I love the soft feeling, absolutely no tables, the texture is quite desirable. All and all a wonderful treatment!!!
5 out of 5 stars
15 March, 2025
originally posted on OUAI
Excellent product
Use once a week. Healthier, fuller, stronger hair.
5 out of 5 stars
6 March, 2025
originally posted on OUAI
Treatment Mask
This mask is a must have for everyone. I completely LOVE it and will never be without it. Thank you OUIA!
5 out of 5 stars
2 March, 2025
originally posted on OUAI
Necessary
I didn’t know I needed this product until I got it. It makes my hair feel so silky soft without weighing it down! Definitely recommend!
4 out of 5 stars
1 March, 2025
originally posted on OUAI
Less plastic please!
First time I used it I thought, meh but now I wish could use every time I shampoo. It makes my hair silky smooth. Now, if you could provide a refill for the huge plastic container, that would be great. I don’t think I can continue using and throwing the huge plastic container every time.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 February, 2025
Big NO
Overpowering perfume smell. The container is awful—impossible to open and close in the shower. Other masques I’ve used leave my hair shiny. This one does not. I would never buy this again.