Business Basics for Musicians - (Music Pro Guides) 3rd Edition by Bobby Borg (Paperback)

About the Book

This is the ultimate layperson's handbook to the current music industry. The third edition is fully updated and includes new insights into AI, NFTs, and the metaverse; music royalties; DIY strategies; major-label record, publishing, and merchandising deals; and more. It provid...

Book Synopsis

Unleash your music career and conquer the dynamic new music industry! In a high-tech world overflowing with ever-changing information, don't let the business side of music be your downfall. Business Basics for Musicians is the ultimate layperson's handbook to mastering the industry. The third edition provides:

Cutting-edge insights into AI, NFTs, and the limitless potential of the metaverseComprehensive knowledge on traditional and emerging music royalties to ensure fair compensationNew and captivating pro interviews and compelling anecdotes that ignite inspirationUpdated information on social media, including TikTok, Instagram, and YouTubeMajor-label record, publishing, and merchandising deal updates that can propel your global presenceGame-changing DIY strategies that skyrocket your career and bring success on your terms
Writing in an engaging tone and easily digestible format, music industry veteran Bobby Borg provides a comprehensive resource that expertly simplifies complex concepts into actionable steps. He addresses five vital areas: pursuing a successful career, building powerful relationships, assembling a winning team, unlocking lucrative deals and dollars, and paving your path to success to 2030 and beyond.

Test questions and answers, assignments, and projects are available for instructors. Please email textbooks@rowman.com.

Review Quotes

""An exceptionally well-written, thorough, and competent book for an author who is a non-attorney. Bobby's book is extremely valuable to anyone trying to understand the new music business."" --Peter Peterno, attorney, King, Holmes, Paterno & Berliner, representing Metallica, Dr. Dre, and Pearl Jam

""The new music business is full of ever-changing minefields and challenges. Business Basics for Musicians helps steer you through them in a way that lets you enjoy the journey. It's packed with clear explanations, and information you'll use time and again."" --Don Gorder, chair Emeritus, Music Business/Management Department, Berklee College of Music

""Bobby has the ability to make complex topics understandable and instantly applicable and the knowledge and enthusiasm to empower independent musicians with the skills necessary to succeed in the music industry--from the classroom straight to the stage!"" --Pascale Cohen-Olivar, UCLA Extension Entertainment Studies Program

""Business Basics for Musicians provides a solid foundation for understanding the business at large, yet it comes at you from an everyman's perspective. If you want to learn more about new business essentials from someone who's survived and thrived the biz, this book is a great read."" --Neil Gillis, CollectivRights Management, LLC

"Bobby Borg's no nonsense and honest approach to helping musicians and artists understand the complex dynamics of the music business is extremely valuable and insightful for both beginners and seasoned pros." --Ryan Farish, Grammy Award-nominated songwriter and top ten Billboard charting artist

About the Author

Bobby Borg MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician's Institute. He is an assistant professor of practice in music industry studies at University of Southern California's Thornton School of Music. He is the founder of Bobby Borg Consulting and author of The Musician's Handbook, Music Marketing for The DIY Musician, Business Basics for Musicians, Introduction to Music Publishing for Musicians, and Personal Finance for Musicians. Visit bobbyborg.com.