$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Condition, strengthen and rejuvenate the look of dry, brittle nails
- Adds a playful pop of translucent sheer purple colour
- Vitamin E provides antioxidant protection
- Tea Tree Oil revives dry brittle nails and locks in moisture
- Hydrolyzed Keratin helps strengthen nails
- Arginine helps prevent nail breakage
- Antioxidant-rich Acai Berry
- Vegan & Gluten-Free and Always Cruelty-Free
Description
Give dry, brittle nails a much-needed break from polish, gel and acrylics with the skin-loving, skincare benefits of this bestselling Jelly Preserve Sheer Strengthening Nail Treatment. The revolutionary 2-in 1 translucent Victoria Plum nail colour and 10-Free nail treatment formula works hard to rejuvenate the look of nails and help repair damage from harsh nail formulas and practices. Designed to deliver rapid skincare-for-nail results, the nourishing hybrid formula helps to strengthen the nail and provides a consumer perceivable improvement in appearance and brittleness after only 10 days! 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas.
Health Facts: Vegan, Formaldehyde-Free, Paraben-Free, DBP-Free, Camphor-Free, Contains Plant Extracts, Formaldehyde Resin-Free, Animal By-Product-Free, Toluene-Free
Color Finish: Sheer
Beauty Purpose: Strengthening, Nail Care
Net weight: .24 fl oz (US)
TCIN: 84736103
UPC: 811161035264
Item Number (DPCI): 052-06-0269
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
butyl acetate, ethyl acetate, nitrocellulose, tosylamide/epoxy resin, acetyl tributyl citrate, isopropyl alcohol, stearalkonium hectorite, benzophenone-1, propylene glycol, aqua/water/eau, euterpe oleracea fruit (acai berry) extract, arginine, lecithin, bambusa vulgaris extract, hydrolyzed keratin, tocopheryl acetate, diamond powder, styrene/acrylates copolymer, cetyl palmitate, caprylic/capric triglyceride, cyclomethicone, polysorbate 80, sorbitan stearate, dimethicone, malic acid, citric acid, polymethylsilsesquioxane, ethyl trimethylbenzoyl/phenylphosphinate, melaleuca alternifolia oil, sodium benzoate, bht, colophonium, red 7 (ci 15850), ferric ammonium ferrocyanide (ci 77510)
Shipping details
Estimated ship dimensions: 2.04 inches length x 1.22 inches width x 0.78 inches height
Estimated ship weight: 0.1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Butter London Jelly Preserve Strengthening Treatment is a popular choice for guests seeking a nail treatment that combines a sheer tint with strengthening benefits. Many guests appreciate its ability to improve nail health, provide a subtle color, and offer a glossy finish. However, some guests found the formula too sheer or experienced issues with drying time.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 481 reviews
easy to apply: 4.83 out of 5
easy to remove: 4.83 out of 5
long lasting: 4 out of 5
quality: 3.86 out of 5
value: 4.17 out of 5
75% would recommend
8 recommendations
Effective but a bit too sheer
4 out of 5 stars
Nixeleth - 11 months ago
originally posted on butter LONDON
This shade isn't quite as vivid as Strawberry Rhubarb and Orange Marmalade. Like Bramley Apple, it needs multiple coats, and I often use Mellow the Yellow to make it stand out a bit more. It's great as a nail rescue, but needs a bit of "help" in the color department. I might try layering it with something like Afters or Proper Do.
Subtly Sweet
5 out of 5 stars
Thumbs up graphic, would recommend
KayLV - 1 year ago, Verified purchaser
Another reviewer commented that Victoria Plum is the nail polish version of Clinique’s Black Honey - they were RIGHT. I’m obsessed with this polish! It’s sheer with a nice subtle color that can build in density. So minimal and pretty! ✨
This polish definitely works as a sub for Nail Glow
5 out of 5 stars
Thumbs up graphic, would recommend
E - 1 year ago, Verified purchaser
I tried this as an option to Nail Glow, and I like it! It's darker but I put sheer Essie Sugar Daddy on top of it and it makes for a fabulous nail! You can't beat the price point, and it is less goofy than Nail Glow. For $11 it's worth a try if you're on the fence and don't want to pay $30+
Reviewing Victoria Plum
5 out of 5 stars
Thumbs up graphic, would recommend
Alice - 1 year ago, Verified purchaser
This color is the equivalent of Clinique's Black Honey lipstick,but for nails! It's a sheer tint that will flatter most skin tones. You can build the color with multiple coats. My nails look good without polish,but AWESOME with this. I can also put it on without needing a major clean up afterwards. I have noticed it keeps nails in good shape too.
Amazing
5 out of 5 stars
Mamamoomu - 1 year ago
originally posted on butter LONDON
The ridges from overfiling my nails dissapeared jn only a couple weeks. My nails look and feel stronger. The plum is a great color, a light wash of neutralizing purple in 1 coat, building up to a pretty orchid tone with 3 coats. While I love extensions, my nails had been in rough shape and this formula allows one to wear a strengthener that has a bit of a glow to it. I have it in one of the other colors and will continue to use it. My tiny nails love the thin rounded brush, it doesnt flood my cuticles and it dries a little slow but not any worse than nail polish imo.
Doesn't hold up to Sally Hansen
1 out of 5 stars
Elize - 1 year ago
originally posted on butter LONDON
I did SH on one hand, and Butter's plum jelly strengthener on the other to protect brittle nails. Butter's sadly peels, loses shine, and didn't prevent extreme breakage that happened. SH chips but at least the nails are not coming apart. Bought it because of instagram but best to just stick to what you know
Foeget dior glow
5 out of 5 stars
Thumbs up graphic, would recommend
smurf911 - 1 year ago, Verified purchaser
Since they changed the door glow formula this is my new to go. I should have been buying this all along
Love this product!
5 out of 5 stars
BarbaraD - 1 year ago
originally posted on butter LONDON
This is a great product! Has done wonders for strengthening my nails, which tend to be brittle.
Great product!
5 out of 5 stars
Cynthia - 2 years ago
originally posted on butter LONDON
Loving it so far! Stays on even after washing dishes.
IT REALLY WORKS
5 out of 5 stars
Jacqueline from Cleveland - 2 years ago
originally posted on butter LONDON
I’m so very pleased with this product, in two applications,
Great stuff!
5 out of 5 stars
JLD9 - 2 years ago
originally posted on butter LONDON
Found this while looking for a dupe for a luxury brand that does the same thing this advertises to do. It's definitely a hit and ill be repurchasing. Please dont reformulate this and mess it up like the other brand did.
Not worth the price point
1 out of 5 stars
Thumbs down graphic, would not recommend
LH - 2 years ago, Verified purchaser
Thin and does not protect-it could be the cold weather too but my nails starting peeling quicker after using this (versus Sally Hansen Keratin treatment)
No color. 😕
1 out of 5 stars
Chantel - 2 years ago
originally posted on butter LONDON
I was hoping it would be more pigmented but it’s basically clear nail polish. Kind of disappointed.
not a fan
1 out of 5 stars
srsr - 2 years ago
originally posted on butter LONDON
completely different texts and look than expected. also took 2 weeks to ship.
New favorite! Just like Dior Nail Glow 😍😍😍
5 out of 5 stars
marianna - 2 years ago
originally posted on butter LONDON
LOVEEEEEEEE this color. Strengthens my nails, it’s pretty, & not too expensive. I have been looking for ANYTHING like the discontinued Dior nail glow. This one and the rhubarb color *chefs kiss*!! My new go to’s!!
Best nail product I've ever used
5 out of 5 stars
Holly M - 2 years ago
originally posted on butter LONDON
Not only do I love it and see the dramatic improvement in the strength and shape of my nails with use, I also get SO many compliments from others on the healthy look of my nails... so many compliments. I never paint my nails with color because I use and wash my hands without a lot of care so colored polish just looks bad so quickly. This treatment wears so well and after a few weeks will begin to yellow a little which just means time for a fresh coat. Love this product.
Dingy nails
1 out of 5 stars
Kimbo - 2 years ago
originally posted on butter LONDON
This goes on so transparent. Makes my nails look dirty or dingy. Not a fan at all
cann't tell yet
3 out of 5 stars
Mima - 2 years ago
originally posted on butter LONDON
I can not give a true review of this product. I have applied two coats to my sad nails ( work in clay) and the nails do seem hard. Time will tell.
Love This Polish
5 out of 5 stars
Kellyn - 2 years ago
originally posted on butter LONDON
Beautiful Sheer Color, great finish and dries quick!
The worst
1 out of 5 stars
PorcelainNotPale - 2 years ago
originally posted on butter LONDON
I've been trying to make this work for a month but every single time it's horrible. It WILL NOT DRY! I mean one single very thin coat in an air conditioned, dry environment, six hours later is still tacky and transferring. It's just unusable garbage. Hard no for me.