Black-owned or founded brands at TargetChristmasGroceryClothingBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMoviesSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArtsSchool & Office SuppliesParty SuppliesGift IdeasLuggageGift CardsClearanceTop DealsTarget Circle OffersWeekly AdTarget New Arrivals#TargetStyleWomen's New ArrivalsBeauty New ArrivalsKids' New ArrivalsBaby New ArrivalsMen's New ArrivalsHome New ArrivalsTarget FindsShop Order PickupSame Day DeliveryRegistryRedCardTarget CircleFind Stores
$6.89When purchased online
About this item
At a glance
Cruelty Free
Dye-Free
Highlights
- Style strands with moisturizing shea butter & 7 essential oils
- Adds shine & shape to natural curls, coils & waves
- Activates curl shape while hydrating with pure shea butter
- Great for waves, curls, and coils
- No Harsh Ingredients: formulated with no mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin or propylene
Specifications
Hair Type: Curly, Textured
Product Warning: Keep out of reach of children
Product Form: Cream
Beauty Purpose: Volumizing
Net weight: 12 fl oz (US)
TCIN: 16970519
UPC: 817513010002
Item Number (DPCI): 063-05-1346
Origin: Made in the USA or Imported
Description
The Cantu Shea Butter for Natural Hair Moisturizing Curl Activator Cream 12 oz enhances your natural curl pattern to produce definition and the added volume you crave. The award-winning blend of shea butter and essential oils nourishes dry strands and adds a natural shine. Enjoy increased curl definition with each use and elevate your curly styles no matter your hair type. This staple styling product is formulated without harsh ingredients such as mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin, and propylene glycol. To use, apply the Moisturizing Curl Activator Cream to wet hair, section by section. Style as desired. Diffuse for faster drying time and increased volume. Since the beginning, you’ve pushed us to advance skin and hair science to honor your locs, your curls, your waves, your braids, your natural. At Cantu, we support your journey with care and we celebrate all the styles you rock!
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), glycerin, cetearyl alcohol, propanediol, butyrospermium parkii (shea), butter, fragrance, stearyl alcohol, cetyl alcohol, polyquaternium-10, phenoxythenol, behentrimonium methosulfate, polysorbate 60, glycin soja (soybean) oil, polyquaternium-11, olea europaea (olive) fruit oil, ethylhexylglycerin, canola oil, arachidyl alcohol, silk amino acids, lactobacillus ferment, aloe barbadensis (aloe vera) leaf juice (decolorized), hydrolyzed silk, lonicera caprifolium (honeysuckle) flower extract, macrocystis pyrifera (kelp) extract, salvia officinalis (sage) leaf extract, urtica dioica (nettle) extract, vitis vinifera (grape) seed extract, argania spinosa (argan) kernel oil, cocos nucifera (coconut) oil, daucus carota sativa (carrot) seed oil, macadamia ternifolia (macadamia) seed oil, persea gratissima (avocado) oil, prunus amygdalus dulcis (sweet almond) oil, simmondsia chinensis (jojoba) seed oil, vitis vinifera (grape) seed oil, benzyl benzoate, benzyl salicylate, coumarin, hexyl cinnamal
Shipping details
Estimated ship dimensions: 1.89 inches length x 1.96 inches width x 8.96 inches height
Estimated ship weight: 0.84 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: can I use the Cantù moisturizing curl activator cream and the next day curl revitalized together daily?
submitted by Elaine - 3 months ago
A: Hey Elaine, Yes! You can first use the Cantu Shea Butter Comeback Curl Enhancer and spray it all over in sections. Then you can apply the Cantu moisturizing curl activator cream in sections all over to hydrate your curls. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 months agoBrand expert
Q: will this product alone be good to give volume and definition or will i have to use more than one product
submitted by anonymous - 2 years ago
A: HI! This product alone will give the volume and definition your curls need! After day one styling try Cantu’s Comeback Curl to refresh and eliminate frizz .
submitted byCantu Product Expert - 2 years agoBrand expert
Q: Can this be used on synthetic hair pieces
submitted by Lori - 2 years ago
A: Hi Lori, we would recommend using products especially designed for synthetic wigs to prevent hair fall out.
submitted byTarget Beauty Concierge - 2 years agoBrand expert
Q: Can I dry my hair with a diffuser after using this product?
submitted by - 2 years ago
A: Hi Puglover123! Yes, you can!
submitted byCantu Product Expert - 2 years agoBrand expert
Q: Is this a product you'd recommend for 2C-3A hair? What else should I be using?
submitted by KP - 3 years ago
A: Good morning KP, Cantu’s Curl Activator Cream is a wonderful product for 2C-3A hair. It’s formulated to help enhance your natural curl pattern and produce frizz-free, bouncy curls!. One of our favorite cocktails for ‘Curls on the Go’ is the Cantu Comeback Curl Enhancer which will provide intense moisturization to help with your style’s longevity. All Cantu Natural products are formulated with no mineral oil, silicones, parabens, or sulfates so you can feel good about your hair health!
submitted byCantu Product Expert - 3 years agoBrand expert
Q: Does this have sulphates?
submitted by Kay - 3 years ago
A: Great question, Kay. Cantu Natural Hair Moisturizing Curl Activator Cream is free of sulfates, parabens, silicones and phthalates!
submitted byCantu Product Expert - 3 years agoBrand expert
Q: What is the fragrance of this? What does it smell like?
submitted by emmmmmmmmmmmma - 3 years ago
A: Hi emmmmmmmmmma! This product has a natural Shea Butter scent. Shea Butter has a natural, smoky scent, but will not linger when applied to hair or skin. Hope this helps!
submitted byTarget Beauty Concierge - 3 years agoBrand expert
Q: Would this product be okay for a toddler with dry, fine, 3b or 3c hair? Thank you!
submitted by Gab Gab - 3 years ago
A: Hi! We have an amazing Cantu Care for Kids Collection that can be used on toddlers ages 3 and up! Try the conditioning detangler, followed by our nourishing shampoo and conditioner, and then you can add our leave-in conditioner, and our kids curling cream for styling!
submitted byCantu Product Expert - 3 years agoBrand expert
Q: Will this make your hair curly all day
submitted by Alex hope - 3 years ago
A: Cantu’s Curl Activator cream will help enhance your curl pattern to give you amazing volume and shine. Try applying to damp hair, section by section and reapply to dry hair as needed for additional moisture.
submitted byCantu Product Expert - 3 years agoBrand expert
Q: Is this ok to use on a perm?
submitted by Kelsey J - 3 years ago
A: Hi Kelsey - Yes, you can use Cantu Natural Curl Activator Cream on a relaxer.
submitted byCantu Product Expert - 3 years agoBrand expert
4.3 out of 5 stars with 593 reviews
81% would recommend
138 recommendations
effectiveness: 4.16 out of 5
value: 4.36 out of 5
quality: 4.2 out of 5
Moisturizes and adds shine!
5 out of 5 stars
Would recommend
trishinboots - 7 days ago, Verified purchaser
I was looking for a product to replace my Curls Poppin' Pineapple Curl Jelly. I didn't like the Blueberry line smell and the Pineapple was getting increasingly difficult to find (maybe it's being discontinued). Tried this cream from Cantu and I think it might even be better than what I was using before! The bottle is larger and I only need a tiny amount (maybe a dime size dollop) so it's a much more economical choice. I use this out of the shower in wet hair -- I rub the product all over my hands and then I flip my head over and lightly touch it over sections of my hair then squeeze it up in there to make sure it's applied consistently. Then I put my hair in a cotton wrap for a bit while I do my skincare stuff, maybe 5 minutes later I let it all out to air dry. I am still working on finding new products to hold the style (I have thin wavy/curly hair so it needs a little help holding the waves and curls especially as I tend to sleep on them - I like scrunching out the crunch the next morning, you know?), but this cream does a great job moisturizing and making my hair soft and shiny. To be continued with the rest of my routine but for any ladies looking for a Curls Curl Jelly replacement, this is a good one to try!
Amazing
5 out of 5 stars
Would recommend
Bobbi - 12 days ago, Verified purchaser
Easy to use with great results
Hard to get product out of it.
4 out of 5 stars
Would not recommend
123game - 19 days ago, Verified purchaser
Great formula with the wrong container. Too stiff to get product out of it.
Amazing Moisturizer Curl Activator!
5 out of 5 stars
Would recommend
Sophie - 23 days ago, Verified purchaser
I love Cantu moisturizing curl activator. My hair is a frizzy mess without it. This moisturizer helps form my curls and helps keep them healthy and strong. This is my favorite hair product.
Amazing product!
5 out of 5 stars
Would recommend
- 2 months ago
The cantù travel size products are a dream come true! I couldn't have asked for a better way to travel. The products were the perfect size to get me through TSA and it fit in my carry on. 10/10 would recommend.
A must have!
5 out of 5 stars
Would recommend
Ariel Rose - 2 months ago
A travel must have! Brings my curls back to life after being out on the water all day on vacation
Straight into the trash
1 out of 5 stars
Would not recommend
KW - 2 months ago
This...along with other Cantu products... was absolutely terrible for my hair. I have low porosity, coarse, wavy 2b-2c high density hair. I don't know if it is the shea butter or alcohol in these products that my hair reacts to but these products are terrible for my hair type. They are very affordable but that is the only positive about them
Great product!
5 out of 5 stars
Would recommend
Danielle James - 2 months ago
So happy to have a product for my natural hair that works AND can come with me on the plane! Been waiting on a brand to have multiple travel sized hair products like this!
Enhanced curls
5 out of 5 stars
Would recommend
Yaya - 4 months ago, Verified purchaser
leaves hair soft with enhanced curls
Moisturizing
5 out of 5 stars
Would recommend
A Conner - 4 months ago, Verified purchaser
I have set. Curly hair and this product moisturizes my curls and makes them look beautiful. I use it mixed with a little water to refresh my curls in the mornings.
BUY IT
5 out of 5 stars
Would recommend
Southern - 4 months ago, Verified purchaser
Super moisturizing! Defined my curls and made for the most successful wash and go ever!
Get it!
5 out of 5 stars
Would recommend
Nat B - 5 months ago, Verified purchaser
This stuff is amazing! My curls have never looked and felt so healthy.
Cantu Curl Activator
4 out of 5 stars
Would recommend
lizziebeth - 5 months ago, Verified purchaser
This product is great for helping curls. Use sparingly though because it can make hair feel greasy.
The bedt
5 out of 5 stars
Would recommend
TDietry - 5 months ago, Verified purchaser
The absolute best for curls!
sweet pleasant and Creamy !!
5 out of 5 stars
- 6 months ago
originally posted on influenster.com
Upon opening the Bottle,I noticed a nice sweet pleasant smell,it's a soft creamy curl activator for all hair types,I really liked how after using and massaging the activator into my scalp,it was a little more greasier than I usually go for,but it left my hair majorily moisturized and looking wet without being overly wet,and not to mention left my hair smelling. Amazing,I recommend this product for all hair hair types
Does the job
3 out of 5 stars
laseo1 - 6 months ago
originally posted on influenster.com
I have 4c type hair and i found that it seemed to dry my hair out. It does work in activating your curls but you need to make sure ur hair is well moisturized
😍
4 out of 5 stars
lailar52r - 6 months ago
originally posted on influenster.com
I really love this curl cream. It has a very good lock in style for about 3 days. A good and cost effective way to get amazing curls.
When I started using
4 out of 5 stars
bris65 - 6 months ago
originally posted on influenster.com
When I started using this cusrl activator cream, I did love how my hair looks! Everyone loves my curly hair. But it started my hair fall so bad, and I knew it's because of this cream, so i stop using it.
Great product
5 out of 5 stars
Would recommend
Recommend product - 6 months ago, Verified purchaser
I have curly hair and have struggled to find a product but this one is probably the best product I have found it defines your curls and eliminates frizz
Works great on my 11 and 7 year old
5 out of 5 stars
Would recommend
HMAlifestlyes - 6 months ago, Verified purchaser
My girls both have curly hair, one has 3a curls and the other one has 3c. It works perfect for them. It defines the curls with no frizz or crunchiness