$6.49 when purchased online
Target Online store #3991
About this item
Highlights
- Style strands with moisturizing shea butter & 7 essential oils
- Adds shine & shape to natural curls, coils & waves
- Activates curl shape while hydrating with pure shea butter
- Great for waves, curls, and coils
- No Harsh Ingredients: formulated with no mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin or propylene
Description
The Cantu Shea Butter for Natural Hair Moisturizing Curl Activator Cream 12 oz enhances your natural curl pattern to produce definition and the added volume you crave. The award-winning blend of shea butter and essential oils nourishes dry strands and adds a natural shine. Enjoy increased curl definition with each use and elevate your curly styles no matter your hair type. This staple styling product is formulated without harsh ingredients such as mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin, and propylene glycol. To use, apply the Moisturizing Curl Activator Cream to wet hair, section by section. Style as desired. Diffuse for faster drying time and increased volume. Since the beginning, you’ve pushed us to advance skin and hair science to honor your locs, your curls, your waves, your braids, your natural. At Cantu, we support your journey with care and we celebrate all the styles you rock!
Hair Type: Curly, Textured
Product Warning: Keep out of reach of children
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing
Net weight: 12 fl oz (US)
TCIN: 16970519
UPC: 817513010002
Item Number (DPCI): 063-05-1346
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), glycerin, cetearyl alcohol, propanediol, butyrospermium parkii (shea), butter, fragrance, stearyl alcohol, cetyl alcohol, polyquaternium-10, phenoxythenol, behentrimonium methosulfate, polysorbate 60, glycin soja (soybean) oil, polyquaternium-11, olea europaea (olive) fruit oil, ethylhexylglycerin, canola oil, arachidyl alcohol, silk amino acids, lactobacillus ferment, aloe barbadensis (aloe vera) leaf juice (decolorized), hydrolyzed silk, lonicera caprifolium (honeysuckle) flower extract, macrocystis pyrifera (kelp) extract, salvia officinalis (sage) leaf extract, urtica dioica (nettle) extract, vitis vinifera (grape) seed extract, argania spinosa (argan) kernel oil, cocos nucifera (coconut) oil, daucus carota sativa (carrot) seed oil, macadamia ternifolia (macadamia) seed oil, persea gratissima (avocado) oil, prunus amygdalus dulcis (sweet almond) oil, simmondsia chinensis (jojoba) seed oil, vitis vinifera (grape) seed oil, benzyl benzoate, benzyl salicylate, coumarin, hexyl cinnamal' '
Shipping details
Estimated ship dimensions: 1.86 inches length x 1.92 inches width x 8.9 inches height
Estimated ship weight: 0.89 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Did they change the formula of this item?
submitted by babs29 - 1 year ago
A: Hey Bobbi, Great question! There is a claim on the Cantu Natural Hair Moisturizing Curl Activator Cream with a New & Improved Formula, up to 9x more moisture to help encourage healthy hair growth. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: can I use the Cantù moisturizing curl activator cream and the next day curl revitalized together daily?
submitted by Elaine - 3 years ago
A: Hey Elaine, Yes! You can first use the Cantu Shea Butter Comeback Curl Enhancer and spray it all over in sections. Then you can apply the Cantu moisturizing curl activator cream in sections all over to hydrate your curls. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: will this product alone be good to give volume and definition or will i have to use more than one product
submitted by anonymous - 4 years ago
A: HI! This product alone will give the volume and definition your curls need! After day one styling try Cantu’s Comeback Curl to refresh and eliminate frizz .
submitted byCantu Product Expert - 4 years agoBrand expert
Q: Can this be used on synthetic hair pieces
submitted by Lori - 4 years ago
A: Hi Lori, we would recommend using products especially designed for synthetic wigs to prevent hair fall out.
submitted byTarget Beauty Consulting - 4 years agoBrand expert
Q: Can I dry my hair with a diffuser after using this product?
submitted by puglover123 - 5 years ago
A: Hi Puglover123! Yes, you can!
submitted byCantu Product Expert - 5 years agoBrand expert
Q: Is this a product you'd recommend for 2C-3A hair? What else should I be using?
submitted by KP - 5 years ago
A: Good morning KP, Cantu’s Curl Activator Cream is a wonderful product for 2C-3A hair. It’s formulated to help enhance your natural curl pattern and produce frizz-free, bouncy curls!. One of our favorite cocktails for ‘Curls on the Go’ is the Cantu Comeback Curl Enhancer which will provide intense moisturization to help with your style’s longevity. All Cantu Natural products are formulated with no mineral oil, silicones, parabens, or sulfates so you can feel good about your hair health!
submitted byCantu Product Expert - 5 years agoBrand expert
Q: Does this have sulphates?
submitted by Kay - 5 years ago
A: Great question, Kay. Cantu Natural Hair Moisturizing Curl Activator Cream is free of sulfates, parabens, silicones and phthalates!
submitted byCantu Product Expert - 5 years agoBrand expert
Q: What is the fragrance of this? What does it smell like?
submitted by emmmmmmmmmmmma - 5 years ago
A: Hi emmmmmmmmmma! This product has a natural Shea Butter scent. Shea Butter has a natural, smoky scent, but will not linger when applied to hair or skin. Hope this helps!
submitted byTarget Beauty Consulting - 5 years agoBrand expert
Q: Would this product be okay for a toddler with dry, fine, 3b or 3c hair? Thank you!
submitted by Gab Gab - 5 years ago
A: Hi! We have an amazing Cantu Care for Kids Collection that can be used on toddlers ages 3 and up! Try the conditioning detangler, followed by our nourishing shampoo and conditioner, and then you can add our leave-in conditioner, and our kids curling cream for styling!
submitted byCantu Product Expert - 5 years agoBrand expert
Q: Will this make your hair curly all day
submitted by Alex hope - 5 years ago
A: Cantu’s Curl Activator cream will help enhance your curl pattern to give you amazing volume and shine. Try applying to damp hair, section by section and reapply to dry hair as needed for additional moisture.
submitted byCantu Product Expert - 5 years agoBrand expert
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Guests are saying
This curling cream is celebrated for its ability to enhance and define curls, offering hydration and frizz control for various hair types. Guests appreciate its pleasant scent and the softness it imparts on hair, making it a go-to for both adults and children. It's recognized for its affordability and effectiveness, especially when used as part of a haircare routine that includes other complementary products.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1033 reviews
effectiveness: 4.12 out of 5
quality: 4.09 out of 5
value: 4.19 out of 5
78% would recommend
179 recommendations
Coconut Tropical Smell
4 out of 5 stars
Thumbs up graphic, would recommend
Idontlikecoconuts - 12 days ago, Verified purchaser
I actually really like the way it works but I cannot get over the smell. It coconut scented and I don’t like coconuts. For that reason only I will be returning it.
Priceless Product
5 out of 5 stars
ChiChi - 19 days ago, Verified purchaser
I actually got a tip about this product when I told the girl who brought my drive up order out how nice her curls looked! Bought the product immediately, she said to use it on wet hair, and I love how it came out! Yes, it's stiff waves at first...waited till very dry to tousle it with my fingers, and next day used a wide tooth comb. Just in time for humid weather, this product controls my wavy hair and it makes it look luscious!
Don't waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Love - 30 days ago, Verified purchaser
Too sticky , the residue in your hair
100% Must have item
5 out of 5 stars
Thumbs up graphic, would recommend
Dani - 1 month ago, Verified purchaser
Must have for curls of any texture. We have 3 different curl types in our house and this product is perfect for all of them!
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
HainAndAkeley - 2 months ago
Heavy crunchy hair. No definition. No frizz control. I can’t wait to wash it out.
New Formula is terrible.
1 out of 5 stars
Thumbs down graphic, would not recommend
Eve - 3 months ago, Verified purchaser
I've been buying this product for years, but they recently changed their formula, and it's terrible. It leaves my hair crunchy, doesn't define my curls, and quickly builds up in my hair.
Love the curls
5 out of 5 stars
Thumbs up graphic, would recommend
Kitty - 5 months ago, Verified purchaser
I love this product keeps the frizz away makes the curls look nice and curly.
Love this product!!!
5 out of 5 stars
Thumbs up graphic, would recommend
MP - 7 months ago, Verified purchaser
Love this product!! Great hold, definition, not crunchy curls.
Makes your hair smell bad
3 out of 5 stars
Thumbs down graphic, would not recommend
A - 7 months ago, Verified purchaser
Although the product did work and did what it was meant to do, it made my hair smell bad…
cantu!
4 out of 5 stars
sj22 - 7 months ago
my favorite curl cream!! smells good and i get compliments on my curls all the time. i love embracing my natural hair
Holy grail for me
5 out of 5 stars
Thumbs up graphic, would recommend
Sosie - 1 year ago
My hair is maybe 2c, and coarse. This is one of my top 2 favorite products out of the many I’ve tried, and it’s affordable! My waves clump together so nicely and once dried they looked sooo soft and had a nice bounce. Hold was also good. I was fussing with it a lot and it still held up. The next day my hair felt incredible—conditioned and glossy and still with bounce and NO FRIZZ. I usually wake up feeling a lot of build up if I use a creamy product but not this one. I’m annoyed I tried this so late!
Curl activator cream
2 out of 5 stars
Thumbs down graphic, would not recommend
Dial Hand soap - 1 year ago, Verified purchaser
I can’t stand the smell :( it smells weird. If they change the smell it’s will probably be doable but no I can’t and my hair supposed to look shiny and not dry and as it’s drying I could tell it’s kind of dry :( it’s a little sticky
Change in formula to save money?
1 out of 5 stars
Thumbs down graphic, would not recommend
Mimi - 1 year ago, Verified purchaser
They have changed this formula 2-3 times in the last year. It went from a thick, opaque, white cream to a translucent, grainy, runny cream. I have an old cream and a new cream and you can see the difference. Watered down. Only lasts me 1-2 weeks compared to 1-2 months. I would have paid more for the original formulation if it was about cost…
I liked the smell
4 out of 5 stars
Koko - 1 year ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I enjoyed the smell. It did leave my hair soft and silky. I unfortunately didn't like how long it took to rinse out. Maybe I used too much.
Works great
4 out of 5 stars
ishiminar - 1 year ago
originally posted on influenster.com
I just ran out but I plan on getting more. My curls feel really nice after using it. I use it on my wet hair as well as my dry hair. My hair doesn’t feel hard either. It smells pretty good. I feel like my hair is moisturized after using it.
Love love love it
5 out of 5 stars
Thumbs up graphic, would recommend
Loves - 1 year ago, Verified purchaser
Love this!!! I’ve been trying to find a curl cream that was good! Years it took!! I love this stuff I’m so happy!!!
Great product!
5 out of 5 stars
Thumbs up graphic, would recommend
SCL - 1 year ago, Verified purchaser
I purchased this cream for my teenage boys who are starting to experiment with hair styles. They love it. It not only smells amazing but it gives them the curls and waves they want with little effort. Will definitely continue to buy this for my handsome guys.
Great to define curls and reduce frizz.
5 out of 5 stars
Thumbs up graphic, would recommend
Rae - 1 year ago
Great curling cream, even for the littles! Controls the frizz.
mouisturizing and defining
5 out of 5 stars
Thumbs up graphic, would recommend
- 1 year ago
i used this on my 11 year olds 3b hair we having been trying new products and we also used the cantu shampoo,conditioner,leave in and pre oil . this will definitely be one of our wash and gos rountine because of the smell,slip,hydration,softening and frizz taken away.
Curly hair cream
5 out of 5 stars
Thumbs up graphic, would recommend
Caraujo - 1 year ago, Verified purchaser
I love this cream for someone with curly hair . Smells good and leaves it soft but not freeze