$6.49 when purchased online
Target Online store #3991
About this item
Highlights
- Style strands with moisturizing shea butter & 7 essential oils
- Adds shine & shape to natural curls, coils & waves
- Activates curl shape while hydrating with pure shea butter
- Great for waves, curls, and coils
- No Harsh Ingredients: formulated with no mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin or propylene
Description
The Cantu Shea Butter for Natural Hair Moisturizing Curl Activator Cream 12 oz enhances your natural curl pattern to produce definition and the added volume you crave. The award-winning blend of shea butter and essential oils nourishes dry strands and adds a natural shine. Enjoy increased curl definition with each use and elevate your curly styles no matter your hair type. This staple styling product is formulated without harsh ingredients such as mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin, and propylene glycol. To use, apply the Moisturizing Curl Activator Cream to wet hair, section by section. Style as desired. Diffuse for faster drying time and increased volume. Since the beginning, you’ve pushed us to advance skin and hair science to honor your locs, your curls, your waves, your braids, your natural. At Cantu, we support your journey with care and we celebrate all the styles you rock!
Hair Type: Curly, Textured
Product Warning: Keep out of reach of children
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing
Net weight: 12 fl oz (US)
TCIN: 16970519
UPC: 817513010002
Item Number (DPCI): 063-05-1346
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), glycerin, cetearyl alcohol, propanediol, butyrospermium parkii (shea), butter, fragrance, stearyl alcohol, cetyl alcohol, polyquaternium-10, phenoxythenol, behentrimonium methosulfate, polysorbate 60, glycin soja (soybean) oil, polyquaternium-11, olea europaea (olive) fruit oil, ethylhexylglycerin, canola oil, arachidyl alcohol, silk amino acids, lactobacillus ferment, aloe barbadensis (aloe vera) leaf juice (decolorized), hydrolyzed silk, lonicera caprifolium (honeysuckle) flower extract, macrocystis pyrifera (kelp) extract, salvia officinalis (sage) leaf extract, urtica dioica (nettle) extract, vitis vinifera (grape) seed extract, argania spinosa (argan) kernel oil, cocos nucifera (coconut) oil, daucus carota sativa (carrot) seed oil, macadamia ternifolia (macadamia) seed oil, persea gratissima (avocado) oil, prunus amygdalus dulcis (sweet almond) oil, simmondsia chinensis (jojoba) seed oil, vitis vinifera (grape) seed oil, benzyl benzoate, benzyl salicylate, coumarin, hexyl cinnamal
Shipping details
Estimated ship dimensions: 9 inches length x 2 inches width x 2 inches height
Estimated ship weight: 0.9 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Did they change the formula of this item?
submitted by babs29 - 6 months ago
A: Hey Bobbi, Great question! There is a claim on the Cantu Natural Hair Moisturizing Curl Activator Cream with a New & Improved Formula, up to 9x more moisture to help encourage healthy hair growth. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: can I use the Cantù moisturizing curl activator cream and the next day curl revitalized together daily?
submitted by Elaine - 2 years ago
A: Hey Elaine, Yes! You can first use the Cantu Shea Butter Comeback Curl Enhancer and spray it all over in sections. Then you can apply the Cantu moisturizing curl activator cream in sections all over to hydrate your curls. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: will this product alone be good to give volume and definition or will i have to use more than one product
submitted by anonymous - 3 years ago
A: HI! This product alone will give the volume and definition your curls need! After day one styling try Cantu’s Comeback Curl to refresh and eliminate frizz .
submitted byCantu Product Expert - 3 years agoBrand expert
Q: Can this be used on synthetic hair pieces
submitted by Lori - 4 years ago
A: Hi Lori, we would recommend using products especially designed for synthetic wigs to prevent hair fall out.
submitted byTarget Beauty Consulting - 4 years agoBrand expert
Q: Can I dry my hair with a diffuser after using this product?
submitted by puglover123 - 4 years ago
A: Hi Puglover123! Yes, you can!
submitted byCantu Product Expert - 4 years agoBrand expert
Q: Is this a product you'd recommend for 2C-3A hair? What else should I be using?
submitted by KP - 4 years ago
A: Good morning KP, Cantu’s Curl Activator Cream is a wonderful product for 2C-3A hair. It’s formulated to help enhance your natural curl pattern and produce frizz-free, bouncy curls!. One of our favorite cocktails for ‘Curls on the Go’ is the Cantu Comeback Curl Enhancer which will provide intense moisturization to help with your style’s longevity. All Cantu Natural products are formulated with no mineral oil, silicones, parabens, or sulfates so you can feel good about your hair health!
submitted byCantu Product Expert - 4 years agoBrand expert
Q: Does this have sulphates?
submitted by Kay - 5 years ago
A: Great question, Kay. Cantu Natural Hair Moisturizing Curl Activator Cream is free of sulfates, parabens, silicones and phthalates!
submitted byCantu Product Expert - 5 years agoBrand expert
Q: What is the fragrance of this? What does it smell like?
submitted by emmmmmmmmmmmma - 5 years ago
A: Hi emmmmmmmmmma! This product has a natural Shea Butter scent. Shea Butter has a natural, smoky scent, but will not linger when applied to hair or skin. Hope this helps!
submitted byTarget Beauty Consulting - 5 years agoBrand expert
Q: Would this product be okay for a toddler with dry, fine, 3b or 3c hair? Thank you!
submitted by Gab Gab - 5 years ago
A: Hi! We have an amazing Cantu Care for Kids Collection that can be used on toddlers ages 3 and up! Try the conditioning detangler, followed by our nourishing shampoo and conditioner, and then you can add our leave-in conditioner, and our kids curling cream for styling!
submitted byCantu Product Expert - 5 years agoBrand expert
Q: Will this make your hair curly all day
submitted by Alex hope - 5 years ago
A: Cantu’s Curl Activator cream will help enhance your curl pattern to give you amazing volume and shine. Try applying to damp hair, section by section and reapply to dry hair as needed for additional moisture.
submitted byCantu Product Expert - 5 years agoBrand expert
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Summary of reviews
The Cantu Moisturizing Curl Activator Cream is a favorite among guests for its ability to define and enhance curls while providing moisture and softness. Many appreciate its pleasant scent and lightweight formula that doesn't weigh hair down. Guests have noted that it works well on both wet and dry hair, making it versatile for various styling routines. However, some have expressed concerns about the product's hold and occasional stickiness, suggesting it may not be suitable for all hair types.
Generated by AI from the text of recent reviews (includes 64 incentivized reviews)
4.4 out of 5 stars with 970 reviews
effectiveness: 4.16 out of 5
value: 4.28 out of 5
quality: 4.15 out of 5
79% would recommend
173 recommendations
Holy grail for me
5 out of 5 stars
Thumbs up graphic, would recommend
Sosie - 4 months ago
My hair is maybe 2c, and coarse. This is one of my top 2 favorite products out of the many I’ve tried, and it’s affordable! My waves clump together so nicely and once dried they looked sooo soft and had a nice bounce. Hold was also good. I was fussing with it a lot and it still held up. The next day my hair felt incredible—conditioned and glossy and still with bounce and NO FRIZZ. I usually wake up feeling a lot of build up if I use a creamy product but not this one. I’m annoyed I tried this so late!
Curl activator cream
2 out of 5 stars
Thumbs down graphic, would not recommend
Dial Hand soap - 5 months ago, Verified purchaser
I can’t stand the smell :( it smells weird. If they change the smell it’s will probably be doable but no I can’t and my hair supposed to look shiny and not dry and as it’s drying I could tell it’s kind of dry :( it’s a little sticky
Change in formula to save money?
1 out of 5 stars
Thumbs down graphic, would not recommend
Mimi - 5 months ago, Verified purchaser
They have changed this formula 2-3 times in the last year. It went from a thick, opaque, white cream to a translucent, grainy, runny cream. I have an old cream and a new cream and you can see the difference. Watered down. Only lasts me 1-2 weeks compared to 1-2 months. I would have paid more for the original formulation if it was about cost…
I liked the smell
4 out of 5 stars
Koko - 6 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I enjoyed the smell. It did leave my hair soft and silky. I unfortunately didn't like how long it took to rinse out. Maybe I used too much.
Works great
4 out of 5 stars
- 6 months ago
originally posted on influenster.com
I just ran out but I plan on getting more. My curls feel really nice after using it. I use it on my wet hair as well as my dry hair. My hair doesn’t feel hard either. It smells pretty good. I feel like my hair is moisturized after using it.
Love love love it
5 out of 5 stars
Thumbs up graphic, would recommend
Loves - 6 months ago, Verified purchaser
Love this!!! I’ve been trying to find a curl cream that was good! Years it took!! I love this stuff I’m so happy!!!
Great product!
5 out of 5 stars
Thumbs up graphic, would recommend
SCL - 6 months ago, Verified purchaser
I purchased this cream for my teenage boys who are starting to experiment with hair styles. They love it. It not only smells amazing but it gives them the curls and waves they want with little effort. Will definitely continue to buy this for my handsome guys.
Great to define curls and reduce frizz.
5 out of 5 stars
Thumbs up graphic, would recommend
Rae - 7 months ago
Great curling cream, even for the littles! Controls the frizz.
mouisturizing and defining
5 out of 5 stars
Thumbs up graphic, would recommend
- 7 months ago
i used this on my 11 year olds 3b hair we having been trying new products and we also used the cantu shampoo,conditioner,leave in and pre oil . this will definitely be one of our wash and gos rountine because of the smell,slip,hydration,softening and frizz taken away.
Curly hair cream
5 out of 5 stars
Thumbs up graphic, would recommend
Caraujo - 8 months ago, Verified purchaser
I love this cream for someone with curly hair . Smells good and leaves it soft but not freeze
Get your curls back!
4 out of 5 stars
- 8 months ago
originally posted on influenster.com
This cream really helps activate my curls. I give it a 4 just because it really didn’t do anything for my frizz which is also what the product is promoting. It contains a good amount of cream and smells great! I use it a couple times a week and always see a significant difference compared to other products I use. You do have to apply it evenly, because too much product in one section will harden your hair.
Lux Cream That Hydrates Strands
4 out of 5 stars
Alexia - 8 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I enjoyed trying the Cantu Moisturizing Curl Activator Cream. It has a nice, luxurious feel and easily coats curly strands. I typically use this after I have washed and conditioned my hair, as a leave-in and to ensure my hair is moisturized. I like that the formula isn't greasy and it also absorbs well. Some moisturizers stay opaque and it looks like there's white residue in the hair. I didn't feel that way about this one. Overall, a very solid product that I would absolutely use again!
Great product!
5 out of 5 stars
Val - 8 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] First off let me start by saying that I absolutely LOVE the smell of this Cantu Curl Activator Cream. As one with curl/ wavy hair this has worked wonderful! A little goes...a...long...way! All I needed was a small amount and it kept my curls in place, but also with a little bounce. This I would recommend to anybody with curly/ wavy hair.
Great curly product!!
5 out of 5 stars
A great curl product - 8 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I loved how juicy my curls were when using this product ! It glide thru the hair very easy. It didn't have build up. My girls lasted all night ! Very soft as well.
Love this product
5 out of 5 stars
Monchis - 8 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I really enjoyed how soft and tangle free this made my daughter's hair. Her curls looked so defined and frizz free too. I definitely was taken aback by how well this worked. I will definitely purchase this and ypy should too.
Good leave in
4 out of 5 stars
Sunflowerjess - 8 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] This is a really nice leave in. It is hydrating and lightweight. The scent is too strong in my opinion and it lingers all day. It has a sweet coconut water scent. So if you like that it won't be a problem for you.
Juicy curls
5 out of 5 stars
Anne - 8 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I applied this product to my damp hair fresh from a good shampoo and conditioner. It gave my curls and coils a lot of hydration and kept them looking good all day. I love it! And it didn't leave any white residue.
Amazing Product!
5 out of 5 stars
HM - 8 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Upon opening the bottle you noticed a nice sweet pleasant smell that everyone compliments me on! a curl activator for all hair types,I really liked how after using the activator it was a little more greasier than I usually like but it left my hair very moisturized and looking wet without being wet. Amazing,I recommend this product!
Always repurchase
5 out of 5 stars
Thumbs up graphic, would recommend
Sara - 8 months ago, Verified purchaser
I’ve been using this product for over 5 years and repurchase as soon as I run out of. Nothing creates as nice of curls and holds really nicely. I can use it on its own for a very natural look, or under gel for a more finished look.
Absolute Curl Plumper
4 out of 5 stars
Cloud - 8 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I used this product after placing in the fridge for 20min. I like how it really penetrates into your hair strands and really plumps the curls. It does shrink your hair a lot and may make your hair feel dry and a lil hard but once you add oil on top you should be good. I did a two strand twist out using this product and let's just say I got so many compliments on my extra curly fro!