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Chocolate Covered Money - by Brad Yater (Hardcover)

Chocolate Covered Money - by  Brad Yater (Hardcover) - image 1 of 1
Chocolate Covered Money - by  Brad Yater (Hardcover) - image 1 of 1
$25.51 sale price when purchased online
$28.99 list price
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About this item

Highlights

  • The story of the man behind some of the world's biggest chocolate empires.
  • About the Author: Brad is the only American in history to have managed all three of Belgium's largest gourmet chocolate retail brands.
  • 256 Pages
  • Biography + Autobiography, Culinary

Description



Book Synopsis



The story of the man behind some of the world's biggest chocolate empires.

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and makes a lot of money. This book "pulls the curtain back" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.

This book reveals business methods used to enable three of the world's leading super-premium luxury Belgian chocolate brands--Godiva, Leonidas, and KC Chocolatier--to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores.

Brad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years. Read the fascinating story of how this happened to him.



About the Author



Brad is the only American in history to have managed all three of Belgium's largest gourmet chocolate retail brands. He was among the first to coin the term "lifestyle" brand by understanding the emotional relationship between consumers and the products they buy. At Godiva, Brad set out to build a brand, not just sell chocolate, resulting in a $1 billion valuation. With Leonidas, Brad transformed the industry by introducing the chocolate café, adding a full coffee menu to the stores. As his "third act," Brad launched KC Chocolatier, a sustainable, vertically integrated manufacturer dedicated to giving back to the cocoa-producing regions. The thru line to this successful career has been a focus on retail marketing of promotional campaigns, seasonal packaging, and new product development. Brad's forte is having the ability to put his finger on the pulse of what has commercial appeal. The author holds an MBA from Rollins College in Winter Park, Florida, and resides in Beverly Hills.
Dimensions (Overall): 8.4 Inches (H) x 5.4 Inches (W) x 1.0 Inches (D)
Weight: .85 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Culinary
Genre: Biography + Autobiography
Number of Pages: 256
Publisher: Post Hill Press
Format: Hardcover
Author: Brad Yater
Language: English
Street Date: October 8, 2024
TCIN: 91160657
UPC: 9781637588079
Item Number (DPCI): 247-33-7787
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 1 inches length x 5.4 inches width x 8.4 inches height
Estimated ship weight: 0.85 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)

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