Coca-Cola, Black Panthers, and Phantom Jets - by Oz Frankel (Paperback)

About the Book

"In the late 1960s, Israel became more closely entwined with the United States not just as a strategic ally but also through its intensifying intimacy with American culture, society, and technology. Coca-Cola, Black Panthers, and Phantom Jets shows how transatlantic exchanges shaped national sentiments and private experiences in a time of great transition, forming a consumerist order, accentuating social cleavages, and transforming Jewish identities. Nevertheless, there remained lingering ambivalence about, and resistance to, American influences. Rather than growing profoundly "Americanized," Israelis forged unique paths into the American orbit. As supporters and immigrants, American Jews assumed an ambiguous role, expediting but also complicating the Israeli-American exchange. Taking an expansive view of Israeli-American encounters, historian Oz Frankel reveals their often unexpected consequences, including the ripple effects that the rise of Black Power had on both extremes of Israeli politics, the adoption of American technology that fed the budding Israeli military-industrial complex, the consumerist ideologies that ensnared even IDF soldiers and Palestinians in the newly occupied territories, and the cultural performances that lured Israelis to embrace previously shunned diasporic culture. What made the racial strife in the US and the tensions between Ashkenazi and Mizrahi Jews in Israel commensurable? How did an American military jet emerge as a national fixation? Why was the US considered a paragon of both spectacular consumption and restrained, rational consumerism? In ten topical chapters, this book demonstrates that the American presence in Israel back then, as it is today, was multifaceted and contradictory"--

Book Synopsis

In the late 1960s, Israel became more closely entwined with the United States not just as a strategic ally but also through its intensifying intimacy with American culture, society, and technology. Coca-Cola, Black Panthers, and Phantom Jets shows how transatlantic exchanges shaped national sentiments and private experiences in a time of great transition, forming a consumerist order, accentuating social cleavages, and transforming Jewish identities. Nevertheless, there remained lingering ambivalence about, and resistance to, American influences. Rather than growing profoundly "Americanized," Israelis forged unique paths into the American orbit. As supporters and immigrants, American Jews assumed an ambiguous role, expediting but also complicating the Israeli-American exchange.

Taking an expansive view of Israeli-American encounters, historian Oz Frankel reveals their often unexpected consequences, including the ripple effects that the rise of Black Power had on both extremes of Israeli politics, the adoption of American technology that fed the budding Israeli military-industrial complex, the consumerist ideologies that ensnared even IDF soldiers and Palestinians in the newly occupied territories, and the cultural performances that lured Israelis to embrace previously shunned diasporic culture. What made the racial strife in the US and the tensions between Ashkenazi and Mizrahi Jews in Israel commensurable? How did an American military jet emerge as a national fixation? Why was the US considered a paragon of both spectacular consumption and restrained, rational consumerism? In ten topical chapters, this book demonstrates that the American presence in Israel back then, as it is today, was multifaceted and contradictory.

Review Quotes

"Oz Frankel's book Coca-Cola, Black Panthers, and Phantom Jets: Israel in the American Orbit, 1967-1973 is a sprawling and exciting work of social, economic, and political history. The breadth of topics to which the unwieldy title gestures is a mere fraction of what Frankel manages to cover in the nearly 400 pages of smart and engaging prose. Frankel delivers a keen, critical, and affectionate take on the themes of consumerism, race and ethnicity, and what he calls 'ambivalence and resistance'." --Mira Sucharov, American Historical Review

"Recommened." --P. Clawson, CHOICE

"The creativity and innovation which infuse Ox Frankel's book cannot be missed....Frankel offers a very different [way] of understanding Israel, as it is now and why it has come to be that way." --Hasia R. Diner, Diplomatic History

"A unique and revealing study of Israeli society, US-Israel relations, and the global transformations of American culture. Beautifully written and sharply argued, this is transnational history at its best." --Nico Slate, Carnegie Mellon University

"American culture, politics, and technology have profoundly influenced Israeli society, according to this enlightening study. Readers will be rewarded by this perceptive history." --Publishers Weekly

"Oz Frankel's Israel in the American Orbit examines the diffusion of American patterns and practices into Israeli society and culture in the period 1967-1973. A splendid read, it offers a key to the split culture of Israel in later days between fundamentalists and liberals--following in many tacit ways American social, political, and cultural features." --Uri Ram, Ben Gurion University of the Negev

About the Author

Oz Frankel is Associate Professor of History at the New School for Social Research.