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Colgate Optic White Overnight Teeth Whitening Pen Gel - 0.08 fl oz/21 Treatments
$19.99
In Stock
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At a glance
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About this item
Highlights
- Includes one (1) 0.08 fl oz Colgate Optic White Overnight Teeth Whitening Gel Pen, 21 Nightly Treatments
- Experience visibly whiter teeth in just 1 week* using this hydrogen peroxide teeth whitener pen (*when used as directed)
- The Colgate whitening pen features a new precision applicator to easily target the surface of each tooth with the quick-drying whitening gel formula
- This overnight whitening pen is designed for no tooth sensitivity**, is enamel safe and safe for daily use (**during and after the whitening process)
- To use, dry your teeth after brushing and paint the whitening gel on each tooth, then let the gel dry overnight and brush your teeth when you wake up
- For best whitening results, repeat the whitening treatment nightly for 1-3 weeks in a row
Description
Experience visibly whiter teeth in just 1 week* with the Colgate Optic White Overnight Teeth Whitening Pen. This Colgate whitening pen contains 21 nightly treatments and has a hydrogen peroxide-based formula that is enamel-safe and designed for no tooth sensitivity**. To use the teeth gel whitening pen, follow your regular brushing routine. Next, dry your teeth, then paint the whitening gel onto clean, dry teeth. The serum dries within seconds and will stay on your teeth overnight while you sleep. To remove the dried whitening gel serum, simply brush your teeth like normal when you wake up the next morning and enjoy a whiter smile. Repeat treatment nightly for 1-3 weeks in a row for best whitening results. Get glowing and start living your life to the brightest with the Colgate Optic White Overnight Teeth Whitening Pen. *when used as directed **during and after the whitening process
Trial/Mini/Travel Size: Yes
Suggested Age: Adult
Health Facts: Vegan, Sugar-Free, Gluten-Free
Product Form: Gel
Includes: Whitening Pen
Package Quantity: 1
Material: Plastic
TCIN: 79700057
UPC: 035000979087
Item Number (DPCI): 049-09-8182
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol, acrylates/octylacrylamide copolymer, water, hydrogen peroxide' '
Shipping details
Estimated ship dimensions: 1.73 inches length x 3.63 inches width x 6.69 inches height
Estimated ship weight: 0.14 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this product be used with overnight retainers?
submitted by AAA - 4 months ago
A: The Optic White Overnight Whitening Pen has not been tested with overnight mouthguards/aligners. We recommend discussing it with your dentist before using.
submitted byColgate Palmolive Consumer Affairs - 4 months agoBrand expert
Q: Do I need to go on a "white only" diet while using this product?
submitted by Krakurs - 4 months ago
A: Hi there! Thanks for reaching out. We recommend avoiding staining foods and drinks during and between treatments. If you have any questions or concerns, please give us a call at 1-800-468-6502 (Monday-Friday, 9:00 AM - 5:30 PM EST).
submitted byColgate Palmolive Consumer Affairs - 2 months agoBrand expert
Q: Will this product help remove tobacco stains between dental visits?
submitted by Nana - 4 months ago
A: Wonderful question! Yes, this product can remove 15 years of stains when used as directed. However, if staining foods and drinks aren't avoided during or between treatments, you may not see the expected results.
submitted byColgate Palmolive Consumer Affairs - 4 months agoBrand expert
Q: Can you use this on crowns?
submitted by Vicky - 7 months ago
A: Hi there. Our Optic White Overnight Whitening Pen was not designed to whiten these types of restorations, just real teeth. But don’t worry—it won’t damage your dental work.
submitted byColgate Palmolive Consumer Affairs - 7 months agoBrand expert
Q: Glad I know about the pen, in the video I saw it said to brush again but, is it with toothpaste or do you just use water? I'm going to be a 1st time user btw. Cause, with brushing 2x it can burn your teeth sometimes.
submitted by StarWars Prequel Fan 2025 - 10 months ago
A: Hi there, we recommend brushing with toothpaste and then rinsing with water. We also wanted to let you know that this product should not cause burning whatsoever. If that occurs please call us at: 833-862-9251.
submitted byColgate Palmolive Consumer Affairs - 6 months agoBrand expert
Q: will this pen dissolve dark tartar deposits?
submitted by 1Spirit - 1 year ago
A: Thanks for your question. Our Optic White Overnight Teeth Whitening Pen is designed to remove dental stains. Please consult your dental professional to see if this is the best option for you.
submitted byColgate Palmolive Consumer Affairs - 11 months agoBrand expert
Q: How long after opening does this expire?
submitted by Sarah - 1 year ago
A: Hi, and thanks for your question. The expiration date for our Optic White Overnight Teeth Whitening Pen is 18 months from the date of manufacture, and the first opening of the pen. We hope this helps.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: can i still drink with the gel on my teeth?
submitted by maxx - 1 year ago
A: Hi, and thanks for the question. After the serum dries you can, but you should to to refrain from drinking or eating until after the process is complete for the best results. We hope this helps.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: Should there be an instruction booklet in the box?
submitted by Teeah - 1 year ago
A: Yes! The instructions would be located on the inside of the box.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: Can I use this with a mouth guard?
submitted by Sara - 1 year ago
A: Hi, and thanks for your question. You should be fine using it, but you should consult your dental professional for specialized and personalized guidance.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
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Guests are saying
The Colgate Optic White Overnight Whitening Pen is a convenient and effective solution for achieving a brighter smile. Many guests appreciate its ease of use, as it fits seamlessly into their nightly routines without causing sensitivity. The mint flavor is a pleasant bonus, and results are often noticeable after just a few applications. While some guests mention minor issues with residue and application, the overall feedback highlights its effectiveness for those seeking a gentle whitening option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 2000 reviews
effectiveness: 2.69 out of 5
quality: 2.5 out of 5
value: 2.44 out of 5
36% would recommend
106 recommendations
5 out of 5 stars
29 November, 2025
originally posted on Colgate
Suitable for busy person like me
I do not know that whitening our teeth can be this simple. We just need to apply this as indicated in the instruction and sleep for a night and then we can see the magic happened. it is painless and effortless. It is super suitable for a busy person like me. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
29 November, 2025
originally posted on Colgate
Great for on the go!
This whitening pen was so easy to use! Takes just a few minutes to apply with noticeable results in less than a week. Perfect stocking stuffer for the holidays! If you are looking for a quick and easy way to freshen up your smile, give this a try! This review was collected as part of a promotion, and the opinions are my own.
4 out of 5 stars
27 November, 2025
originally posted on Colgate
Excited w/ high expectations
This review was collected as part of a promotion, and the opinions are my own. Worry; "avoid staining foods & drink drinks between txs," feels like unfamiliar territory possible negative conseq! (Coffee? Curry?)
5 out of 5 stars
27 November, 2025
originally posted on Colgate
Convenient
This is a small but convenient teeth whitening product. It whitens teeth within a few days. No need to apply it overnight, just 15 minutes is good enough. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
26 November, 2025
originally posted on Colgate
It works!
This little overnight whitening pen is easy to use, dries quickly, and many users say it makes their teeth noticeably brighter in about a week. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
26 November, 2025
originally posted on Colgate
Perfect teeth whitening kit for on the go!
This teeth whitening kit is so perfect! It is so easy to take on the go, and is the cutest Christmas gift! It also does not make your teeth hurt, which is a big plus! This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
25 November, 2025
originally posted on Colgate
Awesome Product
The directions to use the product are clear and easy to follow. I like that it is enamel safe and sugar free. I like that you can see a difference in just a week. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
25 November, 2025
originally posted on Colgate
So easy to use and works great!
This whitening pen works great and is so easy to use. I already have noticed a difference with just a couple of uses. This would make a great little stocking stuffer. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
25 November, 2025
originally posted on Colgate
Great travel sized whitener!
This review was collected as part of a promotion, and the opinions are my own. The Colgate Optic White Overnight Whitening Mini Pen is super easy to use and feels way less messy than strips. I noticed my teeth looking brighter after just a few nights, though people with sensitive teeth might want to be cautious. Overall, it’s a convenient little tool to keep your smile fresh without much hassle.
5 out of 5 stars
25 November, 2025
originally posted on Colgate
Great stocking stuffer
I am always struggling with teen and young adult gifts. This wassl the perfect little addition. I love the small size and cute ribbon detail that makes it look like an ornament. With all the photos and posting to social media, this is the perfect way for a quick whitening refresh for the holidays. I also like that with the pen, you can be precise and not deal with the gum sensitivity like with some of the strips. If you can paint your nails, you can whiten your teeth. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
25 November, 2025
originally posted on Colgate
Gentle to my teeth
It is very gentle to my teeth. I do not feel pain or sore at all. The instruction is clear and easy to follow. The color of my teeth improved a lot after each time using it. This is so helpful. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
25 November, 2025
originally posted on Colgate
Just 3 simple steps
This review was collected as part of a promotion, and the opinions are my own. I had used it one time and there was a visible change. My teeth looked cleaner/whiter. It has a nice taste. It doesn't burn. Ill keep trying it for the whole week. I like that its so small i can keep it in my purse.
4 out of 5 stars
25 November, 2025
originally posted on Colgate
Very nice
Packaging was cute, but tinier than expected. Was hard to get out of package as well. Nice size applicator and smooth and easy to apply. Very quick and easy, left me with good results as well. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
24 November, 2025
originally posted on Colgate
Nice and Handy
Upon trying this product I liked how it's small and easy to hold in my hand and easy to bring with me and put in my purse. I also like the applicator brush, it's bristles are soft and perfect in coating all my teeth. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
24 November, 2025
originally posted on Colgate
Perfect for white teeth
It's a perfect holiday gift. Love the packing and it has all the ingredients to get a whiter teeth. It is easy to apply and it is not messy. This review was collected as part of a promotion, and the opinions are my own
4 out of 5 stars
23 November, 2025
originally posted on Colgate
Great teeth whitener!
I haven't used this product the full 10 days and I already see a slight change! This is a perfect gift for someone that you know wants white teeth and doesn't know where to go or start!
4 out of 5 stars
23 November, 2025
originally posted on Colgate
Good little mini kit
The mini whitening overnight pen has made a big impact on my smile and confidence level. No terrible film feeling on my teeth. I like how even after one use I can see my smile a little whiter. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
23 November, 2025
originally posted on Colgate
Works Great
The Overnight Whitening Pen works great. I saw results within a few days. The mini package is a great stocking stuffer, and perfect for traveling. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
23 November, 2025
originally posted on Colgate
Feel more confident with this
This works nicely for me. My teeth is brighter and more beautiful. I feel more confident now when smiling. I love it a lot. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
22 November, 2025
originally posted on Colgate
Love it!
This review was collected as part of a promotion, and the opinions are my own. I was wanting to find a simple teeth whitening product with the holidays around the corner and this was perfect! I didn't have time to visit the dentist. This whitening pen was super easy to use and I can see results after 2 nights of use already! It's amazing!