Company Culture for Dummies - (For Dummies) by Mike Ganino (Paperback)

Book Synopsis

Make a difference with company culture

Organizations around the world are looking for the "secret sauce" to create strong company cultures--and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman's to succeed.

Inside, expert author on corporate culture Mike Ganino distills company culture down to the four core elements that you need to consider when making any business decision. Packed with real-world examples and practical approaches to help you build a culture that drives performance, increases bottom line results, and creates brands that people talk about and remember, this is the book you'll want to keep close by as you create your own unique culture.

• Implement and manage cultural change effectively
• Apply key principles to achieve organizational goals
• See how new technologies influence organizations
• Retain employees and attract new talent

With this helpful guide, you'll boost your company's culture in no time!

From the Back Cover

• Build a culture that engages your team
• Boost your market share, reputation, & profit with culture
• Win the war for talent with a best-in-class culture

Inspire employees and transform your workplace

Organizations around the world are fighting every day for the best employees, the most loyal customers, and the most favorable brand reputation. Central to each of these targets is a great company culture, just like those at places like Google, Wegman's, and Southwest Airlines. Packed with exercises and examples, this book will help you define your mission and vision, become an inspiring leader, develop a strategy for attracting great talent, boost collaboration and communications, and create an engaged workforce. This is the book you want to keep close as you define, expand, and enhance your unique company culture.

Inside...

• Inspire, shape, and boost company culture
• Increase sales, profit margins, and brand reputation
• Encourage a collaborative, feedback-rich culture
• Retain and develop employees while attracting top talent

About the Author

Mike Ganino is retained worldwide as a keynote speaker, trainer, and consultant, helping companies create cultures that engage teams, thrill customers, and drive bottom lines. A former hospitality and tech industry executive, Mike has also helped develop thriving cultures in industries as diverse as real estate, manufacturing, hotel and restaurant, travel, and banking.