Competitive Sustainability - by Alexis Eyre & Paul Randle

About the Book

Book Synopsis

How can business leaders adopt sustainable practices while maintaining their competitive advantage? Explore a fresh and innovative stance on the future of sustainability where professionals can embrace commerciality with this essential guide.

Despite decades of corporate efforts and successes such as the large-scale financing and deployment of renewable technologies, from the planet's perspective business is failing to change at the speed required. It is therefore in the interest of organizations to focus on being competitive from a sustainability perspective. Competitive Sustainability explores how sustainability can be utilized to gain a competitive advantage and work in tandem with the key drivers of a successful business. It acknowledges the failure of the sustainability community to drive real corporate change and lays out a new and necessary path for successful business, one that both sustainability and business leaders can share.

Written by two experienced and award-winning authors in the sustainability field, Competitive Sustainability discusses the need for this shared approach and acts as a guide to the tools, expertise and mindsets essential for delivering success. It explores how business leaders can adopt sustainability while maintaining their competitive advantage and includes practical tips and frameworks as well as real world examples from companies including Microsoft, Google, AXA, Tony's Chocolonely and Nike.

About the Author

Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has worked with global brands like Microsoft, BSI, Philips, VISA, Omicom and Dentsu. He is co-author of the AMA award winning book, Sustainable Marketing, also from Kogan Page.

Alexis Eyre is co-founder of the Sustainable Marketing Compass, and co-founder of Sustainists. Based in Hampshire, UK, she has worked with agency, client and media owners and has spoken at the Business Green NetZero Festival. She is co-author of the AMA award winning book, Sustainable Marketing, also from Kogan Page.