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Copywriting Third Edition - by Mark Shaw & Gyles Lingwood (Paperback)

Copywriting Third Edition - by  Mark Shaw & Gyles Lingwood (Paperback) - 1 of 1
$31.99 sale price when purchased online
$35.00 list price
Target Online store #3991

About this item

Highlights

  • Writing copy is often assumed to be a natural talent.
  • About the Author: Mark Shaw was a professional copywriter for more than 30 years.
  • 240 Pages
  • Business + Money Management, E-Commerce

Description



Book Synopsis



Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.



About the Author



Mark Shaw was a professional copywriter for more than 30 years. He founded UK design agency Jupiter Design, and was President of Liquid Agency Europe, where he managed global brand and messaging for some of the world's leading organizations. He died in 2017.

Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, having previously worked in London's branding and advertising industries. His work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. He is the author of Read Me: 10 Lessons for Writing Great Copy (Laurence King, 2014).

Dimensions (Overall): 9.69 Inches (H) x 6.81 Inches (W) x .74 Inches (D)
Weight: 1.44 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 240
Genre: Business + Money Management
Sub-Genre: E-Commerce
Publisher: Laurence King
Theme: Internet Marketing
Format: Paperback
Author: Mark Shaw & Gyles Lingwood
Language: English
Street Date: October 18, 2022
TCIN: 1005881820
UPC: 9781529420241
Item Number (DPCI): 247-48-6344
Origin: Made in the USA or Imported

Shipping details

Estimated ship dimensions: 0.74 inches length x 6.81 inches width x 9.69 inches height
Estimated ship weight: 1.44 pounds
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