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Counter Culture Apollo Whole Bean Medium Roast Coffee -12oz
$14.89 ($1.24/ounce)
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About this item
Highlights
- Apollo: A bright and citrus-forward Ethiopian coffee. 12 oz bag of light roast, organic, whole bean sustainably-sourced arabica coffee.
- Flavor: Citrus, floral, silky. While the components of Apollo change seasonally, you can always expect the same delicious taste. The flavors you experience come from the roasting process and are inherent to the coffee—nothing is ever added.
- Cafe-Quality Coffee At Home: This 12 oz bag makes 25 perfectly brewed 8 oz cups of coffee. Whatever your preferred brew method, grind the whole beans immediately before brewing for the freshest cup of delicious coffee every time. Find brewing guides to help get the most out of your coffee on the Counter Culture Coffee website.
- Direct Trade: Counter Culture Coffee's commitment to quality extends beyond the coffee bag. They cultivate long-term partnerships and pay premium prices because sustaining relationships with producers is fundamental to coffee quality and a more equitable coffee industry.
- Sustainability: Counter Culture Coffee strives to make a positive impact on coffee’s future through everyday commitments to environmental, social, and fiscal sustainability. Two cents per pound of coffee sold funds sustainability initiatives on the farm and cafe levels.
Description
Experience the magic of Ethiopian coffee in every cup. Apollo is a year-round celebration of the delightful floral and citrus notes found in Ethiopian coffees. Counter Culture Coffee works with smallscale farms to ethically source the highest-quality coffees. Apollo is thoughtfully roasted to showcase the coffee’s true flavors and honor the legacy of Ethiopians who have perfected the art of coffee cultivation. Not only is Apollo a treat when enjoyed hot, it’s also magnificent brewed over iced for cafe-quality cold brew at home.
Counter Culture Coffee is an independently owned B Corp that has been rooted in relationships since 1995. Coffee tastes best when you can trust it to be sustainably sourced, transparently traded, and roasted to perfection. That's why we go beyond the status quo to work directly with farmers around the world. We select the highest quality coffee, pay equitable prices, and support sustainability from seed to cup. Enhance your day with better-tasting coffee for a better tomorrow.
Counter Culture Coffee is an independently owned B Corp that has been rooted in relationships since 1995. Coffee tastes best when you can trust it to be sustainably sourced, transparently traded, and roasted to perfection. That's why we go beyond the status quo to work directly with farmers around the world. We select the highest quality coffee, pay equitable prices, and support sustainability from seed to cup. Enhance your day with better-tasting coffee for a better tomorrow.
Dietary Needs: Organic Certified
Coffee Bean Type: Varies
Package Quantity: 1
Caffeine claim: Caffeinated
Coffee roast: Medium Roast
Coffee variety: Ethiopian
Net weight: 12 Ounces
TCIN: 79949628
UPC: 663505003138
Item Number (DPCI): 231-10-5342
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 7 inches length x 4 inches width x 2.4 inches height
Estimated ship weight: 0.7937 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: How fresh is this coffee? Is there a "roasted on" date?
submitted by coffeelover - 5 years ago
A: this coffees freshness has LONG since past. i didn't expect roaster fresh but mine was roasted a YEAR ago. it was even past the "best" by date. go straight to counterculture if freshess matters.
submitted byOld Beans - 2 years agoA: Yes, there is a roasted on date. Typically beans are about 30 days post roast.
submitted byYUMMMYYY - 5 years ago
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Guests are saying
This coffee offers a delightful experience with its bright and citrusy flavors, making it a favorite among guests who appreciate lighter roasts. Many guests enjoy its smoothness and versatility, whether brewed as espresso or pour-over. While some have encountered issues with grind clogging, the overall consensus is that this coffee delivers a refreshing taste that stands out in the market, making it a great choice for daily enjoyment.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 138 reviews
quality: 4.41 out of 5
taste: 4.35 out of 5
value: 4.35 out of 5
60% would recommend
10 recommendations
5 out of 5 stars
12 September, 2025
originally posted on Counter Culture
Amazing espresso with my Jura
I've always used Apollo in the past for pour-over, and it is very good. But I just bought my first espresso machine, a Jura, and am making the most amazing cappuccinos with Apollo beans. I think I drank five cappuccinos yesterday because they are so freaking good!
4 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2025
Super Great for the value
This coffee bean is roasted perfectly and the flavor just hit! So balanced after dialing it. Just wish they have more fresher bags.
5 out of 5 stars
29 July, 2025
originally posted on Counter Culture
Great coffee hot or cold
Ok this is my new go to morning brew....I like it hot or cold..It is silky smooth and delicious like a great coffee should taste.
5 out of 5 stars
20 July, 2025
originally posted on Counter Culture
Great base for nutraceutical concoctions
I prefer single-origin light roasts but medium-roast Apollo is my go-to as a coffee base for concoctions w/added nutraceuticals and stronger-flavor extracts. This medium-roast pour-over (my only brew method) keeps ingredients/extracts from dominating. Which keeps the coffee flavor up front. Akin to using culinary matcha for baking to ensure the matcha flavor comes through.
5 out of 5 stars
14 June, 2025
originally posted on Counter Culture
Delicious
Love this coffee. Creates a uniquely bright and flavorful espresso too! Great for americano and with a variety of milks.
5 out of 5 stars
Thumbs up graphic, would recommend
28 May, 2025Verified purchase
Nice Bright Flavor
I like this one! It has a brighter flavor. I use it for pour over. Does not taste dark or chocolatey, which is why I chose it.
5 out of 5 stars
9 May, 2025
originally posted on Counter Culture
perfect cup of coffee
I love Ethiopian coffee and this is a perfect blend. The longer the bags sits, the better the beans get. I've had a bag for a little over a month now and it's tasting better than when i first opened it. LOTS of lemon zest, floral sweetness, little milk chocolate on the end. Perfect cup of coffee if you're a fan of lighter roasts.
5 out of 5 stars
4 May, 2025
originally posted on Counter Culture
Morning Kick-Start
This is the brightest blend I've tried, and it has not disappointed! It's perfect for spring or summer mornings to wake up all of your senses and getcha going.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 April, 2025Verified purchase
Expired flavorless coffee
Coffee is expired, 6 months past the best by date, roasted a year ago with no flavor
1 out of 5 stars
1 March, 2025
originally posted on Counter Culture
Very unimpressed. Probably last of the previous years harvest?
I was very disappointed. Granted, I did order a blend of Ethiopian coffees in February so presumably they are using last year's harvest, but hey... Tried a variety of grind sizes and I didn't really get any of the traits that I associate with Ethiopian coffees. In their defense, it's not as if a lot beans from this year's harvest from Ethiopia have arrived in the United States yet, and I assume that this blend will be a lot better in a couple of months. But this bag was not very good.
3 out of 5 stars
9 February, 2025
originally posted on Counter Culture
Didn't meet expectations. Poor representation.
Not terrible, but Counter Culture (& Ethiopian) coffee is (supposed to be) special. This bag poorly represents both: the uninspiring equivalent of airport souvenir shop coffee bought as a last-minute gift. I'll stick to single origin Ethiopian.
4 out of 5 stars
30 January, 2025
originally posted on Counter Culture
(no review title)
It’s a great refreshing coffee but could have been a tad bit stronger.
2 out of 5 stars
5 January, 2025
originally posted on Counter Culture
Don’t use a burr grinder with the roast
I love North African coffees. This one smelled really god but it clogged my Breville burr grinder. I cleaned it thoroughly and tried again and it clogged again. I went back to my regular roast and the grinder has been fine since then. Not sure why this happened because the beans are not oily. In any case, starting you day with a clogged grinder is very bad.
5 out of 5 stars
2 January, 2025
originally posted on Counter Culture
Great even 3 months off roast!
It's been about 2 years since I've had Apollo, having moved on to trying ultra-light Nordic style offerings from other roasters. But I needed a bag quick after the holidays and saw a bag on sale at my local grocery store. It probably helps that I have a high end grinder at home, but I was super impressed from the very first shot - no milk, no sugar, I pulled a ristretto that was citrusy, floral and silky, just as advertised, 3 months post roast! Bravo Counter Culture! Paved the way for bright espresso 15 years ago, still delivering today!
5 out of 5 stars
15 November, 2024
originally posted on Counter Culture
Delish Pour Over
This is such a wonderful coffee - love it brewed as a pour over to enjoy all the lighter notes!
5 out of 5 stars
19 October, 2024
originally posted on Counter Culture
Coffee shop quality
It’s like drinking fresh, good quality coffee shop coffee from the comfort of your own home.
4 out of 5 stars
23 September, 2024
originally posted on Counter Culture
Bundle and Save
this was included as part of a package deal and is not a coffee I had previously purchased. It fits in well with my usual coffee purchases and the discount is why I tried it.
5 out of 5 stars
11 August, 2024
originally posted on Counter Culture
Asked for it from a coffee shop
Had this as an incredible citrus, vegetal espresso one time at a random coffee shop, and was so impressed I later called and asked about their beans. More shops should be using light roasts as an option for regular espressos drinks. Have ordered a few times and it's always good. Doesn't quite reach that same peak on my home setup, but it's a good choice for a reasonable price, and consistent.
5 out of 5 stars
18 July, 2024
originally posted on Counter Culture
Nice taste
Very nice flavor. Refreshing, if that's the right word.
5 out of 5 stars
8 July, 2024
originally posted on Counter Culture
Spring Day in Cup
light, delicious, full of flavor. If you are looking for a coffee that is amazing and delicious, but not heavy tasting...this is your coffee. It has all the things I'm looking for in a coffee but doesn't leave me feeling like I just ate a steak.