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Counter Culture Big Trouble Medium Roast Whole Bean Coffee - 12oz
$14.89 ($1.24/ounce)
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About this item
Highlights
- Big Trouble: Counter Culture Coffee's best-selling blend that is easy to love. 12 oz bag of medium roast, whole bean, sustainably-sourced arabica coffee freshly harvested coffees from around the world.
- Flavor: Caramel, nutty, round. While the components of Big Trouble change seasonally, you can always expect the same versatile coffee that shines in any brew method. The flavors you experience come from the roasting process and are inherent to the coffee—nothing is ever added.
- Cafe-Quality Coffee At Home: This 12 oz bag makes 25 perfectly brewed 8 oz cups of coffee. Whatever your preferred brew method, grind the whole beans immediately before brewing for the freshest cup of delicious coffee every time. Find brewing guides to help get the most out of your coffee on the Counter Culture Coffee website.
- Direct Trade: Counter Culture Coffee's commitment to quality extends beyond the coffee bag. They cultivate long-term partnerships and pay premium prices because sustaining relationships with producers is fundamental to coffee quality and a more equitable coffee industry.
- Sustainability: Counter Culture Coffee strives to make a positive impact on coffee’s future through everyday commitments to environmental, social, and fiscal sustainability. Two cents per pound of coffee sold funds sustainability initiatives on the farm and cafe levels.
Description
For a coffee called Big Trouble, this blend of caramel, nut, and chocolate notes is easy to love. From sourcing to roasting, Counter Culture Coffee’s dedication to quality extends to every step of the process. This exceptional coffee blend has been carefully roasted to perfection, striking the ideal balance between rich flavors and a satisfying, medium body. Whether starting your day with a classic pour-over or a creamy cappuccino this versatile coffee adapts flawlessly to any brewing method. Counter Culture Coffee is an independently owned B Corp that has been rooted in relationships since 1995. Coffee tastes best when you can trust it to be sustainably sourced, transparently traded, and roasted to perfection. That's why we go beyond the status quo to work directly with farmers around the world. We select the highest quality coffee, pay equitable prices, and support sustainability from seed to cup. Enhance your day with better-tasting coffee for a better tomorrow.
Dietary Needs: Organic Certified
Coffee Bean Type: Arabica Beans
Package Quantity: 1
Caffeine claim: Caffeinated
Coffee roast: Medium Roast
Coffee variety: South American
Net weight: 12 Ounces
TCIN: 54468795
UPC: 663505002063
Item Number (DPCI): 231-10-2298
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.11 inches length x 3.93 inches width x 7.12 inches height
Estimated ship weight: 0.77 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Is this coffee organic? Target’s ’product details’ section says it is organic. However, the company’s website does not say it is organic. If this coffee is not organic, why is Target advertising it as organic?
submitted by Frustrated Shopper - 6 months ago
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Guests are saying
Big Trouble by Counter Culture Coffee is highly praised for its smooth, creamy texture and rich flavor profile, featuring notes of chocolate and caramel. Guests appreciate its versatility, making it suitable for various brewing methods, including espresso and French press. While some find it too bright or sour, the majority enjoy its balanced taste and low acidity, making it a favorite for daily consumption.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 298 reviews
quality: 4.12 out of 5
taste: 3.97 out of 5
value: 3.76 out of 5
61% would recommend
26 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
27 October, 2025Verified purchase
Not it
Reviews must be older as purchasing this in 2025 gets you a sour/acidic coffee no matter the ratios or brew times.
3 out of 5 stars
Thumbs down graphic, would not recommend
10 July, 2025Verified purchase
too expensive now
Quality had dropped while target has raised the price dramatically vs other competitors
3 out of 5 stars
28 June, 2025
originally posted on Counter Culture
What happened to the flagship roast??
What happened counter culture? This coffee used to be a beautiful work of art. Low acidity in a city/full city roast! But after taking 2 years off and purchasing it again in 2025, I’m sorely disappointed. Way too acidic and sour in an espresso, even after extending my brew ratios and grind size to minimize. I fell in love with this brand while living in Durham. I even went so far as to make a birth announcement with “big trouble” as the theme. My little family used to live breathe and eat this blend. So, please share this with your purchasers and master roasters. What on earth changed? We want the miracle roast back. In the meantime, I’m taking my business to other local shops, and big brands like Stumptown.
1 out of 5 stars
16 June, 2025
originally posted on Counter Culture
Big Disappointment
The package says medium dark roast. It is not. It’s more on the light side of medium when compared to most specialty coffees. The flavor is bright, acidic and a little sour. No caramel or nuttiness that I could detect. Not good and definitely not in line with what is advertised on the packaging and website. I bought a 24 oz bag and feel ripped off.
5 out of 5 stars
6 June, 2025
originally posted on Counter Culture
Big Trouble
The flavor is smooth and notes of caramel and chocolate! Yummy
5 out of 5 stars
5 June, 2025
originally posted on Counter Culture
No Trouble with Big Trouble
It was smooth and delicious. I got quite the pick up from it. Had to skip the 3rd cup because I didn’t want to get too wound up!! Highly recommend!!!
5 out of 5 stars
31 May, 2025
originally posted on Counter Culture
Big Taste
So delicious! Husband drinks black coffee and commented on how amazing the flavor is!
5 out of 5 stars
31 May, 2025
originally posted on Counter Culture
Ol' Faithful
Despite being someone who has a fear of getting into trouble (except in certain contexts)... I've been buying Big Trouble almost exclusively since I moved to the Durham area in 2021 (thank dog it was on sale at Weaver Street which got me to try it) and I've never looked back! Like another reviewer said- I've drank many gallons at this point and I can say it's delicious, consistent, bright without being too acidic, nutty and round with a dash of citrus. I usually lean towards classic Columbian arabicas and this falls into that taste profile IMO. I have no idea why they put it on the medium/dark side of the spectrum, it's definitely not dark- a TRUE medium. The beans are always a beautifully matte finish. Everyone that cares about coffee that I've shared this with is an instant fan. Thanks Counter Culture!!! Stay gold. Made with a 1960s chemex pourover (thanks grandma) OR the oxo 9-cup rainwater showerhead drip (which has a "bloom" feature!!!!!), ground with the oxo burr grinder just before brewing.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 May, 2025
Terrible Tasting Coffee
This is a nasty bitter tasting coffee that was not properly marked as a light roast even though it's listed as a medium roast. Save your morning and your money by buying from a different company.
1 out of 5 stars
9 May, 2025
originally posted on Counter Culture
(no review title)
Beware of which coffee grinder you use for the whole beans. It broke my very expensive coffee grinder.
5 out of 5 stars
6 May, 2025
originally posted on Counter Culture
Flavor of northern Italy espresso
Great roast for making espresso in my Mika Bialetti.
5 out of 5 stars
5 May, 2025
originally posted on Counter Culture
I have a super-automatic espresso machine that brews everything . I use it70% of the time for cappuccino , 20% “regular coffee” and 10% espresso. I have tried over 2 dozen whole bean blends/single origins. Big Trouble is one of the two best.
One of my two “go tos”. I prefer traditional espresso flavors.
5 out of 5 stars
3 May, 2025
originally posted on Counter Culture
My morning start-up!
Love this coffee. It never bites back and tastes great anytime. Nice way to start the day!
5 out of 5 stars
3 May, 2025
originally posted on Counter Culture
Great coffee blend
Great coffee blend, a nutty balanced coffee with a nice acidity. No bitter aftertaste in the finish, slight sweetness, definitely a crowd pleaser
5 out of 5 stars
Thumbs up graphic, would recommend
18 April, 2025Verified purchase
Great flavor-Check the roast date!!
Love this coffee, I prefer a bright lighter roast in my coffee. I serve this to guests, and they all exclaim how much they like it. I make it strong for my dark roast friends. The problem I have with it is that it's not always the freshest batch available on a Target shelf. Make sure to check the roast date. Some folks complained about this coffee in other reviews. I'm wondering if it just isn't their flavor profile or it wasnt a fresh roast and had been sitting on a target shelf for 4 months!
4 out of 5 stars
5 April, 2025Verified purchase
Better options out there
Coffee isn’t bad and it was worth a try. I would buy them again except the packaging ripped in half on me and all the coffee beans ended up on the counter/floor. So I had to throw a large amount away. Horrible packaging and okay coffee. Wouldn’t recommend unless it’s your last option or on a good sale.
5 out of 5 stars
3 April, 2025
originally posted on Counter Culture
Great coffee, great company
I was looking for a replacement for Starbucks, a company I can trust to follow ethical business practices . Bonus points for the delicious coffee!
4 out of 5 stars
28 February, 2025
originally posted on Counter Culture
Not quite there
Not bad, but not quite what I was looking for. I like the dark beans that are somewhat 'oily' to touch and the dark choclate flavor. This did not have much aroma, not that deep richness flavor I like, based on how I prefer Sumatra Mandeling beans. I just didn't get too excited bout this one. I guess I prefer single-origin from Sumatra or Kenya better.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 February, 2025Verified purchase
There are many bettee options
This coffee is not good. I do not recommend. The beans don’t even look as good as the normal brand I buy. Super dry.
5 out of 5 stars
16 February, 2025
originally posted on Counter Culture
Found Counter Culture while attending Duke Divinity, lived in Cary, NC. Still enjoying now from SATX!
What a great coffee! I often brew up for my senior Leaders and junior Sailors as a Chaplain. Counter Culture has become a National brand but retained its quality and freshness. The taste is delicious , smooth and full.