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Counter Culture Hologram Medium Roast Whole Bean Coffee - 12oz
$14.89 ($1.24/ounce)
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About this item
Highlights
- Hologram: For coffee lovers seeking multidimensional flavor. 12 oz bag of medium roast, whole-bean coffee is a blend of natural sundried and washed processed, sustainably-sourced arabica coffee.
- Flavor: Fruity, milk chocolate, syrupy. While the components of Hologram change seasonally, you can always expect the same distinctly complex taste. The flavors you experience come from the roasting process and are inherent to the coffee—nothing is ever added.
- Cafe-Quality Coffee At Home: This 12 oz bag makes 25 perfectly brewed 8 oz cups of coffee. Whatever your preferred brew method, grind the whole beans immediately before brewing for the freshest cup of delicious coffee every time. Find brewing guides to help get the most out of your coffee on the Counter Culture Coffee website.
- Direct Trade: Counter Culture Coffee's commitment to quality extends beyond the coffee bag. They cultivate long-term partnerships and pay premium prices because sustaining relationships with producers is fundamental to coffee quality and a more equitable coffee industry.
- Sustainability: Counter Culture Coffee strives to make a positive impact on coffee’s future through everyday commitments to environmental, social, and fiscal sustainability. Two cents per pound of coffee sold funds sustainability initiatives on the farm and cafe levels.
Description
Hologram is an extraordinary medium-roast blend that showcases the finest coffees from around the world. Tantalizing notes of ripe fruit and chocolate create a multidimensional flavor experience that’s as complex as it is approachable. This captivating whole-bean blend of natural-sundried and washed processed arabica coffees result in an experience that defies expectations. Counter Culture Coffee is an independently owned B Corp that has been rooted in relationships since 1995. Coffee tastes best when you can trust it to be sustainably sourced, transparently traded, and roasted to perfection. That's why we go beyond the status quo to work directly with farmers around the world. We select the highest quality coffee, pay equitable prices, and support sustainability from seed to cup. Enhance your day with better-tasting coffee for a better tomorrow.
Dietary Needs: Organic Certified
Coffee Bean Type: Arabica Beans
Package Quantity: 1
Caffeine claim: Caffeinated
Coffee roast: Medium Roast
Coffee variety: African, South American
Net weight: 12 Ounces
TCIN: 54468933
UPC: 663505000212
Item Number (DPCI): 231-10-2301
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 2.4 inches length x 3.75 inches width x 6.5 inches height
Estimated ship weight: 12 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Generally how long are the beans past the roast date?
submitted by KT - 6 years ago
A: Only one time, the beans shipped to me were about 4-6 months past the roast date. I returned the beans locally for credit, then hand picked dates from the shelf, rendering online ordering pointless.
submitted byPossumPie - 3 years agoA: Typically beans are about 30 days past roast date - super fresh!
submitted byYUMMMYYY - 5 years ago
Q: does this really contain eggs as indicated in the details tab?
submitted by lh - 5 years ago
A: No it doesn't, looks like that tab was updated
submitted byShannon - 5 years ago
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Guests are saying
Guests consistently praise the Hologram coffee for its smooth, complex flavor profile, making it a favorite for various brewing methods including espresso and pour-over. Many appreciate its rich chocolate and fruity notes, which enhance their morning routines. While some guests have experienced inconsistencies in taste, the overall sentiment leans towards satisfaction, with many recommending it as a staple in their coffee collection.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 209 reviews
quality: 4.75 out of 5
taste: 4.71 out of 5
value: 4.67 out of 5
92% would recommend
14 recommendations
5 out of 5 stars
26 October, 2025
originally posted on Counter Culture
Irresistible blend - A symphony of chocolate and fruity flavors
The hologram version of counter culture is my favorite it is a burst of exciting flavors when I first tasted counterculture I had to look it up to see where and how it's made it exceeded all expectations
5 out of 5 stars
2 June, 2025
originally posted on Counter Culture
Did Someone Say Blueberries?
This is ONE of my favorites from Counter Culture. My favorite flavor believe it or not, is the Slow Mo and only wish they made a caffeinated version. I know coffee is a subjective experience and with that said, I do not get the "milk chocolate" note as mentioned on their label but rather a very pleasant blueberry note. I have made this with different grind sizes and methods, Aeropress, French Press and drip. I find the blueberry note to be prominent, but your mileage may vary. Still a great cup of coffee.
5 out of 5 stars
4 May, 2025
originally posted on Counter Culture
Consistently my go to choice.
Having enjoyed a variety of beans over the years, Hologram is, Consistently, my go to choice.
4 out of 5 stars
29 April, 2025
originally posted on Counter Culture
Pleasantly Surprised
Overall I thought this bean was really good. It has a really nice, distinctive taste to it. Sweet but not too sweet. After a couple different brews, I found that in an 8 cup French Press, that 52-56 grams for 4 (to 4.25) minutes had the best taste. I was a barista for over ten years and have taste tested a lot (!!) of beans. I was pleasantly surprised just because it was priced reasonably at the grocery store, which isn't where you tend to find the absolute highest quality beans.
5 out of 5 stars
19 April, 2025
originally posted on Counter Culture
Best cup I’ve had in ages
I had my first cup this morning and I can’t believe how good it was. I want to go to bed early so I can get up early to have another cup!
5 out of 5 stars
2 April, 2025
originally posted on Counter Culture
Awesome Coffee Holigram
Great coffee love the flavors not bitter always consistent.
4 out of 5 stars
29 March, 2025
originally posted on Counter Culture
Lovely creamy espresso pulls
We found this at our local grocery store in a pinch and was pleasantly surprised at how good it was. We looked for the freshest bag to ensure a quality pull from our espresso machine and are pleased to say we haven’t needed to go back to our prior vendors and subscriptions services. It’s nice to find quality beans in store!
4 out of 5 stars
26 March, 2025
originally posted on Counter Culture
It wasn’t my favorite
My girlfriend gave me this coffee as a gift and I loved it, loved it, loved it. She buys it at Whole Foods store. I ordered at the site and to my surprise it wasn’t quite the same … it’s just coffee… nothing to be excited about, neither smell was the same no the taste. I don’t understand …I gave 4 stars , but really I liked it less than that.
5 out of 5 stars
24 March, 2025
originally posted on Counter Culture
Hologram is a fave
Love this in the French press... delicious! Sometimes we brew it with Slow Motion to have a caff-decaf blend.
5 out of 5 stars
23 February, 2025
originally posted on Counter Culture
Instantly became my favourite!
One of the best coffee I’ve ever tasted! It’s fresh, the roast date was of 2 days before I received my packet. It’s not at all bitter and got chocolate nodes.
5 out of 5 stars
9 February, 2025
originally posted on Counter Culture
My new favorite coffee; has a sweet aftertaste.
A coffee for sipping, not gulping; when you're not in a hurry. If you don't have a coffee that (on the first sip) makes you stand motionless with your eyes closed while your endorphins flood your brain with bliss, contentment, and the feeling that life is good & everything's going to be okay, try this one.
4 out of 5 stars
30 January, 2025
originally posted on Counter Culture
(no review title)
It’s a great refreshing coffee but doesn’t have the full body taste like big trouble.
5 out of 5 stars
16 January, 2025
originally posted on Counter Culture
Reliably delicious.
Hologram is consistently my go-to. I discovered it in a local shop 2014 in Durham while on tour and was blown away. Since then whether I've ordered on line or found in grocery stores or shops from LA to NYC it's been reliably delicious. Filter or espresso it's always there for me. It's also one of the few blends that I've find other roasters and baristas consistently speak highly of.
5 out of 5 stars
16 January, 2025
originally posted on Counter Culture
So much flavor!
I love the notes of chocolate! Full-bodied coffee. I look forward to grinding the beans every morning.
5 out of 5 stars
29 December, 2024
originally posted on Counter Culture
Hologram Is Awesome!
Unbelievable chocolate smooth. Superb after taste!
5 out of 5 stars
29 December, 2024
originally posted on Counter Culture
Hologram Is Awesome!
One of the Best tasting blends I have tasted! Has an intrinsic chocolate sweet taste that stays with you!
5 out of 5 stars
29 December, 2024
originally posted on Counter Culture
Will Order Again for sure!
Love Hologram. Highly recommend this bean, especially if you are using a Breville espresso machine.
4 out of 5 stars
7 December, 2024
originally posted on Counter Culture
Good 👍
Makes a good, bold tasting cup of coffee. Recommended!
5 out of 5 stars
15 November, 2024
originally posted on Counter Culture
Delish Pour Over
This one has been enjoyed as drip and pour over the most! Unique profile all its own.. light yet velvety and smacks of chocolate
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2024
Consistently amazing
I keep coming back to this one; has been top-notch with complexity, flavor, aroma