Creating Great Visitor Experiences - (American Alliance of Museums) by Colleen Higginboth Colleen Higginbotham (Paperback)

About the Book

Creating Great Visitor Experiences: A Guide for Museum Professionals will help museums define their service, hire and train a dynamic frontline team, and spread a culture of service throughout their institution.

Book Synopsis

Creating Great Visitor Experiences: A Guide for Museum Professionals will help museums define their service, hire and train a dynamic frontline team, and spread a culture of service throughout their institution.

Review Quotes

Colleen Higginbotham translates her years of experience and insights from the front lines into a blueprint for organizations looking to debunk that myth that museums can't be secure and welcoming at the same time. Creating Great Visitor Experiences: A Guide for Museum Professionals is a must-have volume for museums of every size and content area.

Incorporating the critical feedback of recent years as it pertains to the museum-going experience, this concise, practical guide offers step-by-step guidance for museum professionals tasked with designing and executing visitor services programs. Higginbotham draws on her 25 years of on-the-ground museum experience to explain the process of devising and deploying a visitor experience program that meets the individualized needs of an institution and its unique guest base. An excellent tool for the field, this volume is a necessary resource for libraries supporting museum studies and aligned programs. Highly recommended. Graduate students, researchers, faculty, professionals.

The importance of seating, maps, and other visitor amenities! This book will quickly become an essential read for those new to visitor experience roles and fills a void in published materials of what is arguably one of the most important departments in museums. It's an informative blend of theoretical information and the tools or experiences museums need to make the visitor experience and staff experience thrive at their institutions.

This useful and practical guide for front-line museum professionals offers a framework for ensuring stronger museum experiences by illuminating the important touchpoints and opportunities for meaningful connections between visitors and staff.

About the Author

Colleen Higginbotham is the Deputy Director for Visitor Experience at the Chrysler Museum of Art in Norfolk, VA. She has over 25 years of customer service management experience and is passionate about creating individual experiences and matching the right service to the right visitor.