$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- NEXT-DAY RESULTS - Crest's revolutionary formula gives you whiter teeth in JUST 1 day
- GAME-CHANGING FORMULA - It goes deeper to dissolve the bonds the hold deep stains to teeth
- GENTLY WHITENS - Enamel-safe for everyday use
- FAST-ACTING - Formulated with patented whitening technology that works in ONE day
- SENSITIVITY-SAFE - Extra strength fluoride remineralizes enamel to strengthen teeth
- KEEP IT BRIGHT - Unique formula continuously repels stains to prevent them from attaching to teeth
- NOTICEABLY FRESHER - Bold mint flavor leaves your mouth feeling refreshed long after you brush
Description
The latest breakthrough in whitening technology is here. Crest 3DWhite Brilliance Deep Stain Remover is the first of its kind: an everyday toothpaste that actually delivers on whitening. In just one day, it dissolves the bonds that hold even deep stains to teeth, for ALL-AROUND whiter teeth. From the #1 teeth whitening brand in America.
Suggested Age: 6 Years and Up
Health Facts: No Microbeads Added, Gluten-Free, Triclosan-Free, Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
Net weight: 3.1 Ounces
Features: Enamel-Safe, Whitening
TCIN: 92285105
UPC: 030772161890
Item Number (DPCI): 049-09-2663
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium monofluorophosphate (0.20% w/v fluoride iron)(1.14%).
Purpose
Anticavity Toothpaste..Directions
How to Use: Hold upright, press pump down fully onto brush head, for 2 minutes. Do not swallow.Adults and Children 6 Yrs & Older:
Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.Children Under 6 Yrs:
Ask a dentist.Inactive ingredients
water, sorbitol, hydrated silica, sodium hexametaphosphate, disodium pyrophosphate, sodium lauryl sulfate, carrageenan, flavor, xanthan gum, sodium saccharin, cocamidopropyl betaine, phosphoric acid, sucralose, mica, titanium dioxide
Question or comments?
1-800-492-7378.Shipping details
Estimated ship dimensions: 3.39 inches length x 6.89 inches width x 1.73 inches height
Estimated ship weight: 0.298 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this a paste or gel?
submitted by lucgrad00 - 3 months ago
A: This is a paste.
submitted byCrest - 3 months agoBrand expert
Frequently bought together
Guests also viewed
$8.99 - $11.99
Buy 1, get 1 25% off select Crest & Oral-B oral care
4.2 out of 5 stars with 283 ratings
$8.99($2.37/ounce)
Buy 1, get 1 25% off select Crest & Oral-B oral care
4.4 out of 5 stars with 182 ratings
$4.99 - $12.99
Buy 1, get 1 25% off select Crest & Oral-B oral care on select items
4.7 out of 5 stars with 21091 ratings
$8.99($1.95/ounce)
Buy 1, get 1 25% off select Crest & Oral-B oral care
4.7 out of 5 stars with 206 ratings
$4.99 - $12.99
Buy 1, get 1 25% off select Crest & Oral-B oral care on select items
4.7 out of 5 stars with 6262 ratings
Discover more options
$8.99($2.37/ounce)
Buy 1, get 1 25% off select Crest & Oral-B oral care
4.4 out of 5 stars with 182 ratings
$8.99($2.31/ounce)
Buy 1, get 1 25% off select Crest & Oral-B oral care
4.6 out of 5 stars with 301 ratings
Related Categories
4.3 out of 5 stars with 179 reviews
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
55% would recommend
20 recommendations
Our go to toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Allijeanne - 5 days ago, Verified purchaser
My husband’s favorite toothpaste. We’ve repurchased several times
No
1 out of 5 stars
Thumbs down graphic, would not recommend
Annieyouok - 14 days ago
Tastes horrible and does not work.
1 reply from Crest team - 10 days ago
Thank you for taking the time to share your thoughts with us, Annie. We’re sorry the Crest 3D White Deep Stain Remover didn’t have a pleasing taste, as well as not providing the desired brightness for your smile. We’ll share your feedback with our Quality Team. We want to assure you that all our products undergo rigorous quality checks to ensure you receive them in perfect condition, providing the best results. Our Deep Stain Remover’s formula dissolves the bonds that hold stains to teeth, keeps new stains from forming, and deeply cleans for a bright, healthy smile. This toothpaste may be perceived as sour by some, as its formula is pH-optimized to deliver superior whitening results. Please call us at (800) 492-7378. We want to learn more about your dental goals and help you find a product that best suits your needs.
Pleased and not
2 out of 5 stars
Georgie - 17 days ago
originally posted on crest.com
I bought it about a month ago. I love the results. I love the product. I hate the dispensing, so not sure if I will continue to buy too difficult to use for my arthritic hands.
1 reply from Customer Care team - 15 days ago
Thank you for taking the time to leave this review about our Deep Stain Remover Toothpaste. We're glad to hear you've had dazzling results using it! We understand how frustrating it can be when a product you depend on is difficult to dispense and handle. All of our products undergo strict quality checks to ensure they reach you in perfect condition. To help with dispensing, hold down the button while pushing up on the center of the base. We also offer this toothpaste with a traditional flip-top cap that we recommend trying. We'll share your comments with our Quality Team and invite you to call us at (800) 566-7252 so we can assist you further.
Caution
1 out of 5 stars
Thumbs down graphic, would not recommend
Wondering - 2 months ago, Verified purchaser
Have a very painful sore in my mouth it went away but I’m not going to use it again
1 reply from Crest team - 2 months ago
We're so sorry to hear you developed a sore in your mouth, and are glad you're doing better. Please know, there are many safety checks in place to ensure our products are safe when used as directed, so this isn't what we'd expect when using our Deep Stain Remover toothpaste. Based on your experience, we recommend you discontinue using this toothpaste, just as you've mentioned you've done already. So we can learn more and help you further, please give us a call at (800) 492-7378.
Overpriced over promise under deliver.
3 out of 5 stars
Thumbs down graphic, would not recommend
Target return fraud - 2 months ago, Verified purchaser
Doesn’t look any different. Just go ahead and go to the dentist instead. Save your money!
1 reply from Crest team - 2 months ago
We're disappointed to hear you aren't seeing the great results as expected. In some cases teeth stains can be particularly stubborn and below the enamel surface, which requires additional treatment. If you'd like to learn more or have any questions, you're always welcome to give our team a call at (800) 492-7378.
Great.
5 out of 5 stars
Thumbs up graphic, would recommend
Mama2moo - 2 months ago, Verified purchaser
Great flavor. Long lasting fresh breath. Really whitens. Highly recommend.
Effective
5 out of 5 stars
memea9_6237 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This was a great product with an effective outcome! The packaging was sleek and the product showed results! I would definitely recommend this toothpaste to everyone.
Great!
5 out of 5 stars
Thumbs up graphic, would recommend
JesGzmn - 2 months ago, Verified purchaser
Works well, saw results by the following fay. Really like how clean feeling it leaves teeth.
Awsome
5 out of 5 stars
Thumbs up graphic, would recommend
Wildcats - 2 months ago, Verified purchaser
Great tooth paste. Works just fine
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Deda - 3 months ago, Verified purchaser
Worked really well was very satisfied with how white the teeth got
Not good for price point
2 out of 5 stars
Thumbs down graphic, would not recommend
cd92 - 3 months ago, Verified purchaser
Only positive is it tasted fine. As you can see in my photo, the packaging is extremely misleading because the packaging is small to begin with, but when I pressed down on it, only about a quarter of the entire tube actually had toothpaste in it. It was mostly empty. Made me feel swindled, especially with a higher price point. Regarding teeth whitening, I did not see a big difference compared to regular “teeth whitening” toothpaste that are cheaper. I generally do not recommend.
1 reply from Crest team - 3 months ago
We know how important it is to ensure you get the full amount you're expecting in your tube, and are sorry you didn't get the whitening results you were hoping for. Please know, our products are thoroughly evaluated to ensure they reach you in top condition. Your toothpaste may seem to not be full due to air pockets, but we can assure you that our tubes are filled by weight to make certain our consumers receive the full amount of toothpaste. The main reason for these air pockets is that the toothpaste is filled into the tube via the crimped end, which needs to be sealed afterwards. The airspace ensures that the product is not in contact with the crimp during the sealing process. There is no air pressed into the tube intentionally. There are different kinds of whitening when it comes to oral care products. Most toothpastes work to remove the stains on the surface of the teeth, or extrinsic stains. However, stains can also get trapped below the enamel surface. These are called intrinsic stains, which are harder to remove with a whitening toothpaste. So that we can help you further, please give us a call at (800) 492-7378.
Works👍
4 out of 5 stars
Thumbs up graphic, would recommend
Hello - 3 months ago, Verified purchaser
I noticed lightening after about 3 days. I used this toothpaste at night and sensodyne in the morning. When I brushed with just sensodyne my teeth never got lighter. So this toothpaste definitely does work. However I noticed the pump application doesn't allow you to use the whole tube. I would prefer a regular toothpaste tip for this.
Good
5 out of 5 stars
jenn0024_7625 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This has been my go-to toothpaste for years. I have never had any issues. Great value and leaves my teeth clean and shiny. No issues with sensitivity.
Doesnt lighten.
2 out of 5 stars
Thumbs down graphic, would not recommend
Tania - 4 months ago, Verified purchaser
I’ve been using this for over a month. Absolutely no lightening effect at all.
1 reply from Crest team - 4 months ago
We’re sorry that you didn’t get the whitening results you were hoping for with the Crest 3D White Deep Stain Remover Toothpaste, Tania, and we'd like to help. There are different kinds of whitening when it comes to oral care products. Most toothpastes work to remove the stains on the surface of the teeth, or extrinsic stains. However, stains can also get trapped below the enamel surface. These are called intrinsic stains, which are harder to remove with a whitening toothpaste. So we can help further, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
Disgusting
1 out of 5 stars
Thumbs down graphic, would not recommend
mama - 4 months ago, Verified purchaser
Tastes absolutely AWFUL. Couldn’t even finish the bottle
1 reply from Crest team - 4 months ago
We're sorry to hear this. Your feedback means a lot, so we'll share your thoughts with the rest of our team. If you'd like to share more, give us a call at (800) 492-7378.
Nope from Me
2 out of 5 stars
Thumbs down graphic, would not recommend
Sweetbell - 4 months ago, Verified purchaser
Made my teeth very sensitive (which they have never been my entire life unless I use whitening strips). It’s painful to eat ice-cream now or even drink ice water. My teeth don’t even look much whiter. I’d rather use whitening strips that actually work. So the positives are barely whiter teeth versus the negatives which are sensitive teeth and lots of money spent. I don’t recommend! I am on my second tube but not happy with results.
1 reply from Crest team - 4 months ago
We're sorry to hear this. After the many health and safety tests our toothpaste has undergone, this isn't the experience we expect. Your well-being is very important to us, so we recommend that you discontinue using this tube. So our Safety Team can make sure you're ok, cold you please give us a call as soon as you have a moment? We can be reached at (800) 492-7378.
My teeth are whiter
5 out of 5 stars
tanayaa1_5580 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have been using this tooth paste for over a month and I can say that I truly saw a difference in my teeth. The taste is a bit bitter at first but I quickly got used to it. As you can tell, the packaging has worn off with constant use. I would purchase.
I think it works
5 out of 5 stars
Thumbs up graphic, would recommend
Jane - 4 months ago, Verified purchaser
I'm on my 2nd tube and it definitely has whitened my teeth. It's not like using strips or gel but it does help a lot. I use this toothpaste and one of the whitening +fluoride mouthwashes. Combined it makes a difference. Had no issue w the pumps and I think it tastes fine. Nice it is gluten free too since I have celiac disease
Love it!
5 out of 5 stars
laurenmcqueenpolwar_8684 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This toothpaste is great! It really lifts stains and makes teeth look whiter. I like the design of the tube with an easy to use pump design. The taste is also tolerable as well. Definitely recommend!
Terrible Packaging & Pump
2 out of 5 stars
Thumbs down graphic, would not recommend
SSGill - 4 months ago, Verified purchaser
My rating is for the packaging. Its awful. The pump worked for the first 2 or 3 times of use. Now I cant get anything out of it and I have no way to remove the cap. I may have to cut the end of the tube off to get to the rest inside. Its too expensive to waste.
1 reply from Crest team - 4 months ago
We're sorry to hear this. Due to the many quality tests that these tubes have undergone, this isn't the result we expect. Our team would like to hear more, and see how we can assist you. When you have a chance, please give us a call at (800) 492-7378.