$26.00 when purchased online
Target Online store #3991
About this item
Highlights
- Suitable for frequent washes
- Removes dirt & product build-up
- Gentle on the hair
- Protein-free
- Increases hydration by 87%*
- Designed for all curls and texture types
Description
WHY USE CURLSMITH ESSENTIAL MOISTURE CLEANSER:
Curlsmith Essential Moisture Cleanser gently cleanses the hair, helping remove dirt and product build-up but leaving your hair feeling nourished at the same time.
HOW THE MAGIC HAPPENS:
Its foaming action gently cleanses without stripping the hair of moisture. It increases hydration by 87% and instantly helps to reduce frizz*. It's suitable for frequent washes and is also safe for colored hair. Use our essential moisture cleanser in conjunction with Curlsmith curl quenching conditioning wash to ensure the scalp is cleansed without stripping your natural oils. *When used EM cleanser & conditioner together (Based on third party testing vs. a non-conditioning shampoo & conditioner)
WHAT MAKES CURLSMITH DIFFERENT:
Inspired by generations of homemade hair remedies, Curlsmith blends fresh curl-loving foods with kitchen cupboard staples and rare ingredients to make premium products that really work. Essential Moisture Cleanser is blended with sunflower seed oil, andiroba and gentle moisturizing cleansers to clean the hair without it feeling dry afterwards.
NO NASTIES:
All Curlsmith products have zero spoons of sulphates, silicones, mineral oils and phthalates. Plus they’re Vegan and Cruelty Free.
HOW TO USE:
Apply generously on wet hair. Massage vigorously into your scalp to break down dirt and product build-up. Rinse off thoroughly. Follow with the Curlsmith Essential Moisture Conditioner to hydrate and moisturize.
Curlsmith Essential Moisture Cleanser gently cleanses the hair, helping remove dirt and product build-up but leaving your hair feeling nourished at the same time.
HOW THE MAGIC HAPPENS:
Its foaming action gently cleanses without stripping the hair of moisture. It increases hydration by 87% and instantly helps to reduce frizz*. It's suitable for frequent washes and is also safe for colored hair. Use our essential moisture cleanser in conjunction with Curlsmith curl quenching conditioning wash to ensure the scalp is cleansed without stripping your natural oils. *When used EM cleanser & conditioner together (Based on third party testing vs. a non-conditioning shampoo & conditioner)
WHAT MAKES CURLSMITH DIFFERENT:
Inspired by generations of homemade hair remedies, Curlsmith blends fresh curl-loving foods with kitchen cupboard staples and rare ingredients to make premium products that really work. Essential Moisture Cleanser is blended with sunflower seed oil, andiroba and gentle moisturizing cleansers to clean the hair without it feeling dry afterwards.
NO NASTIES:
All Curlsmith products have zero spoons of sulphates, silicones, mineral oils and phthalates. Plus they’re Vegan and Cruelty Free.
HOW TO USE:
Apply generously on wet hair. Massage vigorously into your scalp to break down dirt and product build-up. Rinse off thoroughly. Follow with the Curlsmith Essential Moisture Conditioner to hydrate and moisturize.
Hair Type: Wavy, Textured, Curly
Product Warning: Keep out of reach of children
Product Form: Liquid
Beauty Purpose: Clarifying, Basic Cleansing, Moisturizing
Net weight: 12 fl oz (US)
TCIN: 87886557
UPC: 850035298374
Item Number (DPCI): 342-03-7981
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), cocamidopropyl betaine, sodium methyl cocoyl taurate, lauryl glucoside, sodium chloride, peg-120 methyl glucose trioleate, betaine, helianthus annuus (sunflower) seed oil, aloe barbadensis leaf juice, selaginella lepidophylla (resurrection flower) extract, ocimum basilicum (basil) leaf extract, piper nigrum (black pepper) seed extract, rosmarinus officinalis (rosemary) leaf extract, salvia officinalis (sage) leaf extract, carapa guaianensis (andiroba) seed oil, propanediol, glycerin, guar hydroxypropyltrimonium chloride, polyquaternium-10, citric acid, phenoxyethanol, sodium benzoate, potassium sorbate, fragrance, limonene, linalool.
Allergens & Warnings:
FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. IN CASE OF CONTACT, RINSE IMMEDIATELY WITH CLEAN WATER. KEEP OUT OF REACH OF CHILDREN. TESTED ON FRIENDS & FAMILY, NEVER ON ANIMALS.Shipping details
Estimated ship dimensions: 2.5 inches length x 2.5 inches width x 6.5 inches height
Estimated ship weight: 12 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 1762 ratings
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Guests are saying
This shampoo is highly praised for its ability to cleanse without stripping moisture, making it ideal for curly hair. Guests appreciate its moisturizing properties, pleasant scent, and effectiveness in reducing frizz. However, some guests experienced issues with lathering and found it less suitable for fine or oily hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 401 reviews
50% would recommend
4 recommendations
Hard to get a good
4 out of 5 stars
Phoebe M. - 4 days ago
originally posted on CURLSMITH
Hard to get a good lather (hard water area) but otherwise a great shampoo.
Great product
5 out of 5 stars
Rachel S. - 12 days ago
originally posted on Curlsmith
[This review was collected as part of a promotion.] I buy this for my Granddaughter who has extremely thick and curly hair. These products are the bomb in keeping her hair in tip top shape. I have bought other curl related products for her and this one has been the best!
Routine Check
5 out of 5 stars
Deshika L. - 19 days ago
originally posted on CURLSMITH
Nice cleanser remove dirt and product build up without getting my hair dry. Definitely for a routine wash.
Very good for everyday wash
5 out of 5 stars
pedrocrgb - 22 days ago
originally posted on CURLSMITH
For me this product worked very well. It do a light clean, that in my case is ideal because I have to washed the hair frequently, so it is not agressive for my hair and scalp. The smells is light, fresh and pleasent. I believe a deep cleanen shampoo is required to complement this product.
love
5 out of 5 stars
Faiqa m. - 1 month ago
originally posted on CURLSMITH
[This review was collected as part of a promotion.] this look of this cleanser is amazing it foams up easily and feels full of moisture but still has balance of protein and moisture in the hair i love it!
Lovely cleanser
5 out of 5 stars
Alison L. - 1 month ago
originally posted on CURLSMITH
[This review was collected as part of a promotion.] The combo works well in my routine, adding necessary moisture and crucially, not the cleanser not leaving my hair feeling like straw! It doesn't weigh my hair down either, which I was a little concerned about - I need not have worried, it's lovely.
Love it
5 out of 5 stars
Vivian - 1 month ago
originally posted on http://www.ulta.com

I think this is what my curly grey hair needed. I've had a rough time finding a good shampoo,conditioner & overall products that would help it out, this works well
Good shampoo.
5 out of 5 stars
Rebecca B. - 1 month ago
originally posted on CURLSMITH
[This review was collected as part of a promotion.] Great shampoo. I use it with the conditioner on my long wavy hair. It foams up well, you don't need much, and rinses out easily. I'm sure since I've been using it I've had less hair loss.
Not enough foam
3 out of 5 stars
Emma - 2 months ago
originally posted on CURLSMITH
I love the cream of the orange line and was so exited to buy the dmshampoo anf conditioner. I was so happy when it arrived, but the first hair wash was very dissapointed for me. Yes my hair looks very good, but there isn't really foam on my scalp. I need to take so much shampoo to really clean the scalp. For me it's to expensive to use so much shampoo to just clean my hair. I will use it till the end and then search for a new one.
Dries out thin hair
1 out of 5 stars
Jenny - 2 months ago
originally posted on http://www.ulta.com

I was surprised at how much this product dried my hair out. I have fine thin hair and worked very hard to keep it healthy. Within a week of use I noticed my hair's shine was gone and it looked over processed. I'm surprised that this product is even on the market for "all hair types". It made me question what testing Ulta does befire they allow these products in their stores.
A phenomenal shampoo
5 out of 5 stars
Danielle C. - 2 months ago
originally posted on Curlsmith
[This review was collected as part of a promotion.] This shampoo genuinely cleanses the hair without drying it out, and I'm so thankful!! I can do clarifying washes less often by double cleansing with this and actually get my hair and scalp clean without drying out my ends.
Love it!
4 out of 5 stars
Elizabeth D. - 2 months ago
originally posted on CURLSMITH
It really does what it says in the bottle! My hair always feel clean afterwards, and my hair has liked this, along with the Essential Moisture conditioner, so much that I haven’t had to use a leave in for weeks! My hair is so moisturized and fresh, I think this will be a new staple for Spring, Autumn and Winter weather, when it can be unpredictable for my curls. Great product!
Excellent cleanser. A little goes
5 out of 5 stars
Zena R. - 2 months ago
originally posted on CURLSMITH
[This review was collected as part of a promotion.] Excellent cleanser. A little goes a long way. Smells amazing.
Just didn’t do it.
1 out of 5 stars
Don D. - 3 months ago
originally posted on Curlsmith
[This review was collected as part of a promotion.] I read the reviews! I was hoping it would be the bomb! Sadly, it was a dud. I went back to my old products after one week.
Essential Moisture Shampoo
4 out of 5 stars
Karen M. - 3 months ago
originally posted on Curlsmith
[This review was collected as part of a promotion.] It’s a bit too moisturizing for me. I love the smell though. Curlsmith products are the best!
Highly recommend!!!
5 out of 5 stars
Alexandra R. - 3 months ago
originally posted on CURLSMITH
This shampoo is great! I’ve really struggled to find a shampoo that cleanses my hair and my scalp. It’s great for removing build up and has a lush scent!
Favorite shampoo
5 out of 5 stars
Erika L. - 3 months ago
originally posted on CURLSMITH
[This review was collected as part of a promotion.] Clear shampoo, it cleans your scalp without damaging it and without drying it. I love the honey smell, it’s not too invasive
Love this!
5 out of 5 stars
Caitlin R. - 3 months ago
originally posted on CURLSMITH
[This review was collected as part of a promotion.] I've been pairing this with the conditioner, my hair feels a lot healthier and smoother, and it smells lovely! My hair routine is lot better with these!
Essential moisture cleanser
5 out of 5 stars
Alice A. - 3 months ago
originally posted on Curlsmith
[This review was collected as part of a promotion.] This shampoo is great. There’s lots of lather and it leaves my hair softer and silkier - more moisturized feeling.
Super fine hair
5 out of 5 stars
Hiatus - 3 months ago
originally posted on http://www.ulta.com

I have super fine 2a hair. I did not find that this weighs my hair down at all and I don't feel like I'm having to use an excessive amount of product. It doesn't lather well, but it's sulfate free so I expected that going in. I focus on washing my roots and use a silicone scalp brush to help cover my whole scalp. I'm dealing with less frizz and can actually go a day between washes without feeling all greasy and gross. love this!